{"id":5874,"date":"2019-10-29T13:06:52","date_gmt":"2019-10-29T13:06:52","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/embudo-de-conversion\/"},"modified":"2026-03-16T15:27:03","modified_gmt":"2026-03-16T15:27:03","slug":"conversion-funnel","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/embudo-de-conversion\/","title":{"rendered":"ANALYTICS CONVERSION FUNNEL CONFIGURATION"},"content":{"rendered":"<p>Surely you have ever wondered why there are so many users who get lost on their way to a sale or conversion. Abandoned carts are a common phenomenon in all e-commerce, but of course our job is to find out where and why this phenomenon occurs in order to try to remedy it. To help us in this arduous task, Analytics allows us to configure a <strong>conversion funnel\u00a0<\/strong>which is neither more nor less than<strong> the path that users follow on a website to reach a given objective<\/strong> that you have previously set (making a purchase, filling out a form, requesting a quote, etc.).<br \/>\nFor example, in an online store whose objective is the purchase, we could have a conversion funnel similar to this one:<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-5869 size-full\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Grafico-embudo.png\" alt=\"\" width=\"689\" height=\"424\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Grafico-embudo.png 689w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Grafico-embudo-300x185.png 300w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/p>\n<p>Well, from Analytics we can configure a conversion funnel in a simple way. How?<br \/>\nIn the section \u201c<strong><em>Manage<\/em><\/strong>\u201din the section \u201c<strong><em>View<\/em><\/strong>\u201dwe select \u201c<strong><em>Objectives<\/em><\/strong>\u201d.<br \/>\nIn the creation of the <strong>New Objective <\/strong>we have three steps to perform: target configuration, target description and target information. As there is no better way to understand things than with an example, we will try to explain it in a practical way.<\/p>\n<ul>\n<li>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/embudo-de-conversion\/#Configuracion_del_objetivo\" >Target configuration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/embudo-de-conversion\/#Descripcion\" >Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/embudo-de-conversion\/#Informacion\" >Information<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Configuracion_del_objetivo\"><\/span><strong>Target configuration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p>In this section you will be asked to choose between the template, customization or smart targets. The option to choose for the target <strong>of purchase<\/strong> would be the first.<br \/>\n<img decoding=\"async\" class=\"size-full wp-image-5870 aligncenter\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/configuracion.png\" alt=\"\" width=\"679\" height=\"135\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/configuracion.png 679w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/configuracion-300x60.png 300w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/p>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Descripcion\"><\/span><strong>Description<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p>In this step Analytics allows you to define four types of goals that users can perform during the session. In our case, the goal to set up the conversion funnel in order to get the customer to buy is <strong>Destination<\/strong>.<br \/>\nThis objective is met when the user arrives at a certain web page, usually a thank you page.<br \/>\n<img decoding=\"async\" class=\"size-full wp-image-5871 aligncenter\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/descripcion.png\" alt=\"\" width=\"649\" height=\"279\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/descripcion.png 649w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/descripcion-300x129.png 300w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><br \/>\nIt is necessary to emphasize one thing in this section. If on your website the order confirmation URL varies depending on the payment method used, you have two options:<\/p>\n<ol>\n<li>Create a target for each payment method.<\/li>\n<li>Use regular expressions to include several URLs in the same target. This choice would be the most advisable since you would have the three payment methods in the same funnel and you would be able to perform a joint analysis.<\/li>\n<\/ol>\n<p>If you still don't know regular expressions, we leave you the Google help where they teach you how to use them:\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1034324?hl=es\">Regular Expressions<\/a><\/p>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Informacion\"><\/span><strong>Information<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong>In this section you must specify the match to the destination URL so that Analytics can recognize it.<\/p>\n<ul>\n<li><strong>Equal to<\/strong>: the url has an exact match. This would be our case.<\/li>\n<li><strong>Start with<\/strong>We use it if the url that we want to put as destination is dynamic, that is to say, if for example, the last parameter of the url changes according to the user who performs the action. In this case, we would select as destination url the part that does not include this last parameter.<\/li>\n<li><strong>Regular extension<\/strong>would be used if we wanted to target any page in a subdirectory, without specifying which one.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5872 aligncenter\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/informacion.png\" alt=\"\" width=\"680\" height=\"420\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/informacion.png 680w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/informacion-300x185.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><br \/>\n<strong>\u00a0<\/strong>Finally, you should <strong>activate <\/strong>the conversion funnel and define the sequence of steps that the user will take on the website at the moment he\/she starts the purchase process. To select these steps it would be logical to make a test purchase and locate the different URLs.<br \/>\nAnd that's it! You would already have created your <em>funnel <\/em>of conversion!<br \/>\nThis way you could already analyze the traffic in your funnel in the <strong>Conversion Report &gt; Goals &gt; Conversion Funnel Chart<\/strong>. You will get a lot of interesting information about the behavior of users within it and you can make timely decisions about it to help improve the buying process or recruitment on your website.<br \/>\nIf you would still like to analyze in more depth the abandonment rate during the conversion process, you can rely on the <strong>Goal Flow Report<\/strong> to examine in detail and detect the problem. But we will talk about this in another post later \ud83d\ude09.<br \/>\nStill, if you want to take a look at other related posts you can click on this post written by my colleague Paula Martinez:\u00a0<a href=\"https:\/\/www.geotelecom.es\/en\/google-analytics-guide\/\">Google Analytics Basic Guide - Geotelecom<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Surely you have ever wondered why there are so many users who get lost on their way to a sale or conversion. Abandoned carts are a common phenomenon in all e-commerce, but of course our job is to locate where and why this phenomenon occurs in order to try to remedy it. To help us in this arduous task, Analytics allows us to configure a conversion funnel, which is nothing more and nothing less than the route that users follow on a website to reach a specific goal that you have previously set (make a purchase, fill out a form, request a quote, etc). For example, in an online store whose objective is the purchase, we could have a conversion funnel similar to this one: Well, from Analytics we can configure a conversion funnel in a simple way. How? Within the \u201cManage\u201d section, in the \u201cView\u201d section we select \u201cGoals\u201d. In the creation of the New Goal we have three steps to perform: goal configuration, goal description and goal information. As there is no better way to understand things than with an example, we will try to explain it in a practical way. Target configuration In this section you will be asked to choose between template, customization or smart targets. The option to choose for the purchase goal would be the first one. Description In this step Analytics allows you to define four types of goals that users can perform during the session. In our case, the goal to set up the conversion funnel in order for the customer to buy is Destination. This goal is met when the user arrives at a certain web page, usually a thank you page. It is necessary to emphasize one thing in this section. If on your website the order confirmation URL varies depending on the payment method used, you have two options: Create a target for each payment method. Use regular expressions to include several URL's in the same target. This choice would be the most advisable since you would have the three payment methods in the same funnel and you could perform a joint analysis. If you still don't know the regular expressions, we leave you the Google help where they teach you how to use them: Regular Expressions Information In this section you must specify the match with the destination URL so that Analytics can recognize it. Equal to: the url has an exact match. This would be our case. Starts with: we use it if the url we want to put as destination is dynamic, that is, if for example the last parameter of the url changes according to the user who performs the action. In this case, we would select as destination url the part that does not include this last parameter. Regular extension: this would be used if we wanted to target any page in a subdirectory, without specifying which one.  Finally, you should activate the conversion funnel and define the sequence of steps that the user will take on the website at the moment he\/she starts the purchase process. To select these steps it would be logical to make a test purchase and locate the different URL's. And that's it, you would already have created your conversion funnel! You could then analyze the traffic in your funnel in the Conversion Report &gt; Goals &gt; Conversion Funnel Chart. You will get a lot of interesting information about the behavior of users within it and you will be able to make timely decisions about it to help improve the buying or acquisition process on your website. If you would still like to further analyze the abandonment rate during the conversion process, you can rely on the Goal Flow Report to examine in detail and detect the problem. But we will talk about this in another post later \ud83d\ude09 Still, if you want to take a look at other related posts you can click on this post written by my colleague Paula Martinez: Google Analytics Basic Guide - Geotelecom<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[144,68,114],"class_list":["post-5874","post","type-post","status-publish","format-standard","hentry","category-analitica-web","tag-analitica-web","tag-google-analytics-2","tag-marketing-digital-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CONFIGURACI\u00d3N DE UN EMBUDO DE CONVERSI\u00d3N EN ANALYTICS - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/conversion-funnel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CONFIGURACI\u00d3N DE UN EMBUDO DE CONVERSI\u00d3N EN ANALYTICS - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Seguro que alguna vez te has preguntado por qu\u00e9 hay tantos usuarios que se pierden camino de la venta o conversi\u00f3n. Los carritos abandonados son un fen\u00f3meno corriente en todos los e-commerce, pero por supuesto nuestra labor es localizar d\u00f3nde y por qu\u00e9 ocurre este fen\u00f3meno para tratar de ponerle remedio.\u00a0Para ayudarnos en esta ardua tarea, Analytics nos permite configurar un embudo de conversi\u00f3n\u00a0que no es ni m\u00e1s ni menos que la ruta que siguen los usuarios en un sitio web para alcanzar un objetivo determinado que has fijado t\u00fa previamente (realizar una compra, rellenar un formulario, solicitar un presupuesto, etc). Por ejemplo, en una tienda online cuyo objetivo es la compra podr\u00edamos tener un embudo de conversi\u00f3n similar a este: Pues bien, desde Analytics podemos configurar un embudo de conversi\u00f3n de manera sencilla. \u00bfC\u00f3mo? Dentro del apartado \u201cAdministrar\u201d, en la secci\u00f3n de \u201cVista\u201d \u00a0seleccionamos \u201cObjetivos\u201d. En la creaci\u00f3n del Nuevo Objetivo tenemos tres pasos a realizar: configuraci\u00f3n del objetivo, descripci\u00f3n del mismo e informaci\u00f3n de \u00e9ste. Como no existe mejor forma para entender las cosas que con un ejemplo, vamos a intentar explicarlo de forma pr\u00e1ctica. Configuraci\u00f3n del objetivo En este apartado se te pedir\u00e1 elegir entre la plantilla, la personalizaci\u00f3n o los objetivos inteligentes. La opci\u00f3n a escoger para el objetivo de compra ser\u00eda la primera. Descripci\u00f3n En este paso Analytics te permite definir cuatro tipos de objetivos que los usuarios pueden realizar durante la sesi\u00f3n. En nuestro caso, el objetivo para configurar el embudo de conversi\u00f3n con el fin de que el cliente compre es Destino. Este objetivo se cumple cuando el usuario llega a una determinada p\u00e1gina web, generalmente a una de agradecimiento. Es necesario hacer hincapi\u00e9 en una cosa dentro de este apartado. Si en tu p\u00e1gina web la URL de confirmaci\u00f3n de pedido var\u00eda en funci\u00f3n del m\u00e9todo de pago utilizado, tienes dos opciones: Crear un objetivo por cada m\u00e9todo de pago. Utilizar expresiones regulares para incluir en un mismo objetivo varias URL\u2019s. Esta elecci\u00f3n ser\u00eda la m\u00e1s aconsejable ya que tendr\u00edas en un mismo embudo los tres m\u00e9todos de pago y podr\u00edas realizar un an\u00e1lisis conjunto. Si todav\u00eda no conoces las expresiones regulares, os dejamos la ayuda de Google donde ense\u00f1an c\u00f3mo utilizarlas:\u00a0Expresiones Regulares Informaci\u00f3n \u00a0En esta secci\u00f3n debes especificar la concordancia con la URL de destino para que Analytics la pueda reconocer. Igual a: la url posee una coincidencia exacta. Ser\u00eda nuestro caso. Empieza por: lo utilizamos si la url que queremos poner como destino es din\u00e1mica, es decir, si por ejemplo cambia el \u00faltimo par\u00e1metro de la url seg\u00fan el usuario que realiza la acci\u00f3n. En este caso, seleccionar\u00edamos como url de destino la parte que no incorpora este \u00faltimo par\u00e1metro. Extensi\u00f3n regular: se utilizar\u00eda en el caso de que quisi\u00e9ramos fijar como objetivo cualquier p\u00e1gina de un subdirectorio, sin especificar cu\u00e1l. \u00a0Por \u00faltimo, deber\u00edas activar el embudo de conversi\u00f3n y definir la secuencia de pasos que el usuario va a dar en el sitio web en el momento que inicie el proceso de compra. Para seleccionar estos pasos ser\u00eda l\u00f3gico realizar una compra de prueba y localizar las distintas URL\u2019s. \u00a1Y ya est\u00e1! \u00a1Ya tendr\u00edas creado tu funnel de conversi\u00f3n! De esta manera ya podr\u00edas analizar el tr\u00e1fico en tu embudo en el Informe de Conversiones &gt; Objetivos &gt; Gr\u00e1fico del embudo de conversi\u00f3n. Obtendr\u00e1s un mont\u00f3n de informaci\u00f3n interesante acerca del comportamiento de los usuarios dentro del mismo y podr\u00e1s tomar decisiones oportunas al respecto que ayuden a mejorar el proceso de compra o captaci\u00f3n en tu web. Si todav\u00eda quisieras analizar m\u00e1s en profundidad la tasa de abandonos durante el proceso de conversi\u00f3n, puedes apoyarte en el Informe de Flujo de Objetivos para examinar en detalle y detectar el problema. Pero ya hablaremos de esto en otro post m\u00e1s adelante \ud83d\ude09 A\u00fan as\u00ed, si quieres echar un vistazo a otras entradas relacionadas puedes pinchar en este post escrito por mi compa\u00f1era Paula Mart\u00ednez:\u00a0Gu\u00eda b\u00e1sica de Google Analytics &#8211; Geotelecom\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/conversion-funnel\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-29T13:06:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:27:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Grafico-embudo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"689\" \/>\n\t<meta property=\"og:image:height\" content=\"424\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CONFIGURATION OF A CONVERSION EMBUDDING IN ANALYTICS - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/conversion-funnel\/","og_locale":"en_US","og_type":"article","og_title":"CONFIGURACI\u00d3N DE UN EMBUDO DE CONVERSI\u00d3N EN ANALYTICS - Geotelecom","og_description":"Seguro que alguna vez te has preguntado por qu\u00e9 hay tantos usuarios que se pierden camino de la venta o conversi\u00f3n. Los carritos abandonados son un fen\u00f3meno corriente en todos los e-commerce, pero por supuesto nuestra labor es localizar d\u00f3nde y por qu\u00e9 ocurre este fen\u00f3meno para tratar de ponerle remedio.\u00a0Para ayudarnos en esta ardua tarea, Analytics nos permite configurar un embudo de conversi\u00f3n\u00a0que no es ni m\u00e1s ni menos que la ruta que siguen los usuarios en un sitio web para alcanzar un objetivo determinado que has fijado t\u00fa previamente (realizar una compra, rellenar un formulario, solicitar un presupuesto, etc). Por ejemplo, en una tienda online cuyo objetivo es la compra podr\u00edamos tener un embudo de conversi\u00f3n similar a este: Pues bien, desde Analytics podemos configurar un embudo de conversi\u00f3n de manera sencilla. \u00bfC\u00f3mo? Dentro del apartado \u201cAdministrar\u201d, en la secci\u00f3n de \u201cVista\u201d \u00a0seleccionamos \u201cObjetivos\u201d. En la creaci\u00f3n del Nuevo Objetivo tenemos tres pasos a realizar: configuraci\u00f3n del objetivo, descripci\u00f3n del mismo e informaci\u00f3n de \u00e9ste. Como no existe mejor forma para entender las cosas que con un ejemplo, vamos a intentar explicarlo de forma pr\u00e1ctica. Configuraci\u00f3n del objetivo En este apartado se te pedir\u00e1 elegir entre la plantilla, la personalizaci\u00f3n o los objetivos inteligentes. La opci\u00f3n a escoger para el objetivo de compra ser\u00eda la primera. Descripci\u00f3n En este paso Analytics te permite definir cuatro tipos de objetivos que los usuarios pueden realizar durante la sesi\u00f3n. En nuestro caso, el objetivo para configurar el embudo de conversi\u00f3n con el fin de que el cliente compre es Destino. Este objetivo se cumple cuando el usuario llega a una determinada p\u00e1gina web, generalmente a una de agradecimiento. Es necesario hacer hincapi\u00e9 en una cosa dentro de este apartado. Si en tu p\u00e1gina web la URL de confirmaci\u00f3n de pedido var\u00eda en funci\u00f3n del m\u00e9todo de pago utilizado, tienes dos opciones: Crear un objetivo por cada m\u00e9todo de pago. Utilizar expresiones regulares para incluir en un mismo objetivo varias URL\u2019s. Esta elecci\u00f3n ser\u00eda la m\u00e1s aconsejable ya que tendr\u00edas en un mismo embudo los tres m\u00e9todos de pago y podr\u00edas realizar un an\u00e1lisis conjunto. Si todav\u00eda no conoces las expresiones regulares, os dejamos la ayuda de Google donde ense\u00f1an c\u00f3mo utilizarlas:\u00a0Expresiones Regulares Informaci\u00f3n \u00a0En esta secci\u00f3n debes especificar la concordancia con la URL de destino para que Analytics la pueda reconocer. Igual a: la url posee una coincidencia exacta. Ser\u00eda nuestro caso. Empieza por: lo utilizamos si la url que queremos poner como destino es din\u00e1mica, es decir, si por ejemplo cambia el \u00faltimo par\u00e1metro de la url seg\u00fan el usuario que realiza la acci\u00f3n. En este caso, seleccionar\u00edamos como url de destino la parte que no incorpora este \u00faltimo par\u00e1metro. Extensi\u00f3n regular: se utilizar\u00eda en el caso de que quisi\u00e9ramos fijar como objetivo cualquier p\u00e1gina de un subdirectorio, sin especificar cu\u00e1l. \u00a0Por \u00faltimo, deber\u00edas activar el embudo de conversi\u00f3n y definir la secuencia de pasos que el usuario va a dar en el sitio web en el momento que inicie el proceso de compra. Para seleccionar estos pasos ser\u00eda l\u00f3gico realizar una compra de prueba y localizar las distintas URL\u2019s. \u00a1Y ya est\u00e1! \u00a1Ya tendr\u00edas creado tu funnel de conversi\u00f3n! De esta manera ya podr\u00edas analizar el tr\u00e1fico en tu embudo en el Informe de Conversiones &gt; Objetivos &gt; Gr\u00e1fico del embudo de conversi\u00f3n. Obtendr\u00e1s un mont\u00f3n de informaci\u00f3n interesante acerca del comportamiento de los usuarios dentro del mismo y podr\u00e1s tomar decisiones oportunas al respecto que ayuden a mejorar el proceso de compra o captaci\u00f3n en tu web. Si todav\u00eda quisieras analizar m\u00e1s en profundidad la tasa de abandonos durante el proceso de conversi\u00f3n, puedes apoyarte en el Informe de Flujo de Objetivos para examinar en detalle y detectar el problema. Pero ya hablaremos de esto en otro post m\u00e1s adelante \ud83d\ude09 A\u00fan as\u00ed, si quieres echar un vistazo a otras entradas relacionadas puedes pinchar en este post escrito por mi compa\u00f1era Paula Mart\u00ednez:\u00a0Gu\u00eda b\u00e1sica de Google Analytics &#8211; Geotelecom","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/conversion-funnel\/","og_site_name":"Geotelecom","article_published_time":"2019-10-29T13:06:52+00:00","article_modified_time":"2026-03-16T15:27:03+00:00","og_image":[{"width":689,"height":424,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Grafico-embudo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/embudo-de-conversion\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/embudo-de-conversion\/"},"author":{"name":"","@id":""},"headline":"CONFIGURACI\u00d3N DE UN EMBUDO DE CONVERSI\u00d3N EN ANALYTICS","datePublished":"2019-10-29T13:06:52+00:00","dateModified":"2026-03-16T15:27:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/embudo-de-conversion\/"},"wordCount":754,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/embudo-de-conversion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Grafico-embudo.png","keywords":["analitica web","google analytics","marketing digital"],"articleSection":["Anal\u00edtica Web"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/embudo-de-conversion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/embudo-de-conversion\/","url":"https:\/\/www.geotelecom.es\/blog\/embudo-de-conversion\/","name":"CONFIGURATION OF A CONVERSION EMBUDDING IN ANALYTICS - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/embudo-de-conversion\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/embudo-de-conversion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Grafico-embudo.png","datePublished":"2019-10-29T13:06:52+00:00","dateModified":"2026-03-16T15:27:03+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/embudo-de-conversion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/embudo-de-conversion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/embudo-de-conversion\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Grafico-embudo.png","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Grafico-embudo.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/embudo-de-conversion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"CONFIGURACI\u00d3N DE UN EMBUDO DE CONVERSI\u00d3N EN ANALYTICS"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=5874"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5874\/revisions"}],"predecessor-version":[{"id":5875,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5874\/revisions\/5875"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=5874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=5874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=5874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}