{"id":5902,"date":"2019-10-02T11:16:53","date_gmt":"2019-10-02T11:16:53","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/youtube-y-google-ads-combinacion-perfecta\/"},"modified":"2026-09-10T08:39:49","modified_gmt":"2026-09-10T06:39:49","slug":"youtube-and-google-ads-perfect-combination","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/youtube-y-google-ads-combinacion-perfecta\/","title":{"rendered":"YouTube and Google Ads, a perfect combination"},"content":{"rendered":"<p class=\"wp-block-paragraph\">YouTube reaches 31.5 million Spaniards every month\u2014viewers watching videos where we can make an impact through <a href=\"https:\/\/www.geotelecom.es\/en\/google-ads-agency\/\">Google Ads<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube is a digital platform designed to host videos that functions as a repository. On this platform, each user consumes content whenever and however they need or want to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumption in <strong>YouTube has a demographic reach of 90% among people up to age 54<\/strong>. Daily viewing time is 50 minutes per viewer in the 25- to 44-year-old age group.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/youtube-y-google-ads-combinacion-perfecta\/#Ventajas_de_crear_campanas_de_YouTube_en_Google_Ads\" >Advantages of creating YouTube campaigns on Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/youtube-y-google-ads-combinacion-perfecta\/#Tipos_de_anuncio_de_video\" >Types of video advertisement<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/youtube-y-google-ads-combinacion-perfecta\/#OUT_STREAM\" >OUT STREAM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/youtube-y-google-ads-combinacion-perfecta\/#DISCOVERY\" >DISCOVERY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/youtube-y-google-ads-combinacion-perfecta\/#BUMPER_ADS\" >BUMPER ADS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/youtube-y-google-ads-combinacion-perfecta\/#TRUE_VIEW_FOR_ACTION\" >TRUE VIEW FOR ACTION<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/youtube-y-google-ads-combinacion-perfecta\/#MASTHEAD\" >MASTHEAD<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/youtube-y-google-ads-combinacion-perfecta\/#BETA_MASTHEAD\" >BETA MASTHEAD<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/youtube-y-google-ads-combinacion-perfecta\/#Tipos_de_segmentacion\" >Types of segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/youtube-y-google-ads-combinacion-perfecta\/#Combina_YouTube_y_Shopping\" >Combine YouTube and Shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/youtube-y-google-ads-combinacion-perfecta\/#Practicas_recomendadas\" >Best practices<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ventajas_de_crear_campanas_de_YouTube_en_Google_Ads\"><\/span>Advantages of creating YouTube campaigns on Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Google Ads panel allows the configuration of <a href=\"https:\/\/www.geotelecom.es\/en\/youtube-ads\/\">YouTube campaigns<\/a>. We need our customers to have a video channel and to create high-quality content in a variety of formats. Video combines images, sound, and movement, which can evoke an emotional response from our customers. If we can create these campaigns, we\u2019ll enjoy the following benefits.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We can show the qualities of our products or brand.<\/li>\n\n\n\n<li>We transmit closeness and branding.<\/li>\n\n\n\n<li>It has a greater impact and is easier to capture attention.<\/li>\n\n\n\n<li>Connect more effectively with potential customers.<\/li>\n\n\n\n<li>It allows you to segment your audience very well.<\/li>\n\n\n\n<li>We can measure results.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipos_de_anuncio_de_video\"><\/span>Types of video advertisement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OUT_STREAM\"><\/span>OUT STREAM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Only for mobile devices and starts playing without sound, displayed on websites and partner apps. It is used to get coverage and notoriety (vCPM).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DISCOVERY\"><\/span>DISCOVERY<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Black-and-White-Architecture-Presentation.png\" alt=\"\" class=\"wp-image-5900\" style=\"aspect-ratio:1.7775175644028103;width:759px;height:auto\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Black-and-White-Architecture-Presentation.png 1920w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Black-and-White-Architecture-Presentation-300x169.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Black-and-White-Architecture-Presentation-1024x576.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Black-and-White-Architecture-Presentation-768x432.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Black-and-White-Architecture-Presentation-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The video appears in search results; it consists of a thumbnail of the video and up to 3 lines of text. When clicked, it begins playing on YouTube. It is billed on a CPV basis and helps drive brand and product awareness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BUMPER_ADS\"><\/span>BUMPER ADS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They are played before, during or after another video. They last a maximum of 6 seconds and cannot be skipped. The objective is brand awareness and coverage, and is paid when shown 1000 times CPM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TRUE_VIEW_FOR_ACTION\"><\/span>TRUE VIEW FOR ACTION<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They are played automatically. The final screen is displayed for 5 seconds on mobile and 7 seconds on desktop and contains call to action and carries the selected URL. It is charged by CPV and the objective is sales opportunities and traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MASTHEAD\"><\/span>MASTHEAD<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The video is inserted in the header of the YouTube home page. It plays without sound automatically for up to 30\u00bb, and includes an information panel on the right. Space is reserved on a daily basis by contacting Google directly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BETA_MASTHEAD\"><\/span>BETA MASTHEAD<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is a variation of the masthead; it must be booked at least 48 hours in advance and requires a minimum investment of \u20ac1,000 per segment. Payment is based on CPC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipos_de_segmentacion\"><\/span>Types of segmentation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Video campaigns allow a very precise segmentation, which allows us to optimize our investment in those audiences that most interest us depending on the objective of our campaign. We can try to capture audiences in people who may have interests in our products, retarget users who have added a product and did not conclude the purchase, people who visited a specific video from our channel or from another channel that talks about the products...<br>\nThe types of segmentation we can apply are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demographics<\/strong>gender, age, parental status.<\/li>\n\n\n\n<li><strong>Hearings:<\/strong> related, Live Events, Intention, customized...<\/li>\n\n\n\n<li><strong>Key words<\/strong>YouTube: videos can be displayed in response to words or phrases searched for on YouTube.<\/li>\n\n\n\n<li><strong>Video Remarketing<\/strong>to users who have watched one of our videos, or videos from other channels.<\/li>\n\n\n\n<li><strong>Devices<\/strong>: enhancing or excluding what works best.<\/li>\n\n\n\n<li><strong>Topics<\/strong>can be oriented to specific topics pre-determined by Google.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Combina_YouTube_y_Shopping\"><\/span>Combine YouTube and Shopping<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1195\" height=\"664\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/youtube-shopping.png\" alt=\"\" class=\"wp-image-5901\" style=\"aspect-ratio:1.801418439716312;width:762px;height:auto\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/youtube-shopping.png 1195w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/youtube-shopping-300x167.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/youtube-shopping-1024x569.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/youtube-shopping-768x427.png 768w\" sizes=\"(max-width: 1195px) 100vw, 1195px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">From Google Ads, you can <strong>Create in-stream video campaigns while displaying shopping tags.<\/strong> You must have a data feed uploaded to Merchant Center and linked to your Google Ads account. You can display up to 5 shopping tags.<br> <br>When setting up the campaign, select \"Brand and Product Awareness,\" \"Video\" as the type, and \"Shopping\" as the subtype. You can select the products to display using a filter in the campaign settings. You can enable all of them, but the best approach is to <strong>Select the same ones shown in the video<\/strong>, since seeing the product along with its price can lead to a quick conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Practicas_recomendadas\"><\/span>Best practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first thing to keep in mind is that these types of campaigns can be very costly, so it's important to<strong>Start with low bids; review audiences, devices, and placements <\/strong>and above all\u2026 be on high alert.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Separate campaigns by objectives, reach, videos...<\/li>\n\n\n\n<li>Separate each ad group with each audience, word group...<\/li>\n\n\n\n<li>Be careful with in-market audiences and those created by Google.<\/li>\n\n\n\n<li>Think about who you want to reach: users of your website, your YouTube channel, related channels, YouTubers who feature your products\u2026<\/li>\n\n\n\n<li>Limits how often videos are displayed and viewed.<\/li>\n\n\n\n<li>Rotate videos if the channel generates new content.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Start your YouTube campaigns now!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>YouTube reaches 31.5 million Spaniards every month\u2014viewers watching videos where we can make an impact through Google Ads. YouTube is a digital platform designed to host videos that functions like a repository. On this platform, each user consumes content whenever and however they need or want to. YouTube viewership has a demographic reach of 90% up to age 54. Daily viewing time is 50 minutes per viewer among those aged 25 to 44. Benefits of Creating YouTube Campaigns in Google Ads The Google Ads dashboard allows you to set up campaigns for YouTube. We need our clients to have a video channel and to create high-quality content in various formats. Video combines visuals, sound, and motion, which can evoke an emotional response from our clients. If we can create these campaigns, we\u2019ll enjoy the following benefits. Types of Video Ads OUTSTREAM Available only on mobile devices, these ads start playing without sound and appear on partner websites and apps. They\u2019re used to drive reach and brand awareness. (vCPM) DISCOVERY The video appears in search results as a thumbnail with up to three lines of text. If clicked, it begins playing on YouTube. It\u2019s charged on a CPV basis and is used to drive brand and product consideration. BUMPER ADS These play before, during, or after another video. They last a maximum of 6 seconds and cannot be skipped. The goal is brand awareness and reach, and you pay per 1,000 impressions (CPM). TRUEVIEW FOR ACTION These play automatically. The final screen appears for 5 seconds on mobile devices and 7 seconds on computers; it contains a call to action and links to the selected URL. You are charged on a CPV basis, and the goal is to generate sales opportunities and traffic. MASTHEAD The video is placed at the top of YouTube\u2019s homepage. It plays automatically without sound for up to 30 seconds and includes an information panel on the right. The ad space is booked on a daily basis by contacting Google directly. BETA MASTHEAD This is a variant of the masthead; it must be booked at least 48 hours in advance and requires a minimum investment of \u20ac1,000 per segment. Payment is made on a CPM basis.   Types of Targeting Video campaigns allow for highly precise targeting, which enables us to optimize our investment toward the audiences that matter most to us based on our campaign\u2019s objective. We can target audiences who may be interested in our products, retarget users who have added a product to their cart but didn\u2019t complete the purchase, or people who watched a specific video on our channel or another channel that features our products\u2026 The types of targeting we can apply are: Combine YouTube and Shopping From Google Ads, you can create in-stream video campaigns while displaying shopping listings. You must have a data feed uploaded to Merchant Center and linked to your Google Ads account. Up to 5 shopping labels can be displayed. When setting up the campaign, select \u00bbBrand and Product Consideration,\u201d \u201cVideo\u201d as the type, and \u201cShopping\u201d as the subtype. You can select the products to display using a filter in the campaign settings. You can enable all of them, but it\u2019s best to select the same ones shown in the video, since seeing the product along with its price can lead to a quick conversion. Best Practices The first thing to keep in mind is that this type of campaign can end up consuming a significant portion of your budget, so it\u2019s important to start with low bids, review audiences, devices, placements, and above all\u2026 monitor performance closely. Start your YouTube campaigns now!<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,78],"tags":[147,58,79],"class_list":["post-5902","post","type-post","status-publish","format-standard","hentry","category-google-ads","category-youtube-google-adwords","tag-adwords","tag-e-commerce","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube y Google Ads, combinaci\u00f3n perfecta - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/youtube-and-google-ads-perfect-combination\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube y Google Ads, combinaci\u00f3n perfecta - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"YouTube alcanza los 31.5 millones de espa\u00f1oles cada mes, espectadores viendo v\u00eddeos donde nosotros podemos impactar a trav\u00e9s de Google Ads. YouTube es una plataforma digital dise\u00f1ada para alojar v\u00eddeos que funciona como un almac\u00e9n. En esta plataforma, cada usuario consume contenido cuando y como lo necesita o le apetece. El consumo en YouTube tiene un alcance demogr\u00e1fico del 90% hasta los 54 a\u00f1os. El consumo por d\u00eda es de 50 minutos por espectador en edades entre 25 y 44. Ventajas de crear campa\u00f1as de YouTube en Google Ads El panel de Google Ads permite la configuraci\u00f3n de campa\u00f1as para YouTube. Necesitamos que nuestros clientes tengan un canal de v\u00eddeo, y que generen contenido de calidad, y con diferentes formatos. El v\u00eddeo mezcla imagen, sonido y movimiento, y esto puede conseguir la implicaci\u00f3n emocional de nuestros clientes. Si podemos crear estas campa\u00f1as, contaremos con las siguientes ventajas. Tipos de anuncio de v\u00eddeo OUT STREAM Solo para dispositivos m\u00f3viles y comienza a reproducirse sin sonido, se muestran en webs y apps de partners. Sirve para conseguir cobertura y notoriedad. (vCPM) DISCOVERY El v\u00eddeo se muestra en los resultados de b\u00fasqueda; es una miniatura del v\u00eddeo y hasta 3 l\u00edneas de texto. Si se hace clic, comienza a reproducirse en YouTube. Se cobra por CPV y sirve para alcanzar consideraci\u00f3n de la marca y del producto. BUMPER ADS Se reproducen antes, durante o despu\u00e9s de otro v\u00eddeo. Duran como m\u00e1ximo 6 segundos y no se pueden saltar. El objetivo es notoriedad de marca y cobertura, y se paga cuando se muestra 1000 veces CPM. TRUE VIEW FOR ACTION Se reproducen autom\u00e1ticamente. La pantalla final se muestra durante 5 segundos en m\u00f3viles y 7 en ordenadores y contiene llamada a la acci\u00f3n y lleva la URL seleccionada. Se cobra por CPV y el objetivo es oportunidades de venta y tr\u00e1fico. MASTHEAD El v\u00eddeo se inserta en la cabecera de la p\u00e1gina principal de YouTube. Se reproduce sin sonido de forma autom\u00e1tica durante un m\u00e1ximo de 30\u00bb, e incluye un panel de informaci\u00f3n a la derecha. El espacio se reserva por d\u00eda contactando directamente con Google. BETA MASTHEAD Es una variante del masthead; se contrata con un m\u00ednimo de 48 horas de antelaci\u00f3n, y requiere una inversi\u00f3n de al menos 1.000\u202f\u20ac por cada segmento. Se paga por CPV. &nbsp; Tipos de segmentaci\u00f3n Las campa\u00f1as de v\u00eddeo permiten una segmentaci\u00f3n muy precisa, lo cual hace que podamos optimizar nuestra inversi\u00f3n en aquellos p\u00fablicos que m\u00e1s nos interesen en funci\u00f3n del objetivo de nuestra campa\u00f1a. Podemos intentar captar p\u00fablico en gente que pueda tener intereses en nuestros productos, reimpactar a usuarios que han a\u00f1adido alg\u00fan producto y no concluyeron la compra, gente que visit\u00f3 un v\u00eddeo concreto de nuestro canal o de otro canal que habla de los productos\u2026 Los tipos de segmentaci\u00f3n que podemos aplicar son: Combina YouTube y Shopping Desde Google Ads puedes crear campa\u00f1as de v\u00eddeo in-stream a la vez que muestras etiquetas de shopping. Es necesario tener un feed de datos subido a Merchant Center y enlazado con nuestra cuenta de Google Ads. Se pueden mostrar hasta 5 etiquetas de shopping. A la hora de configurar la campa\u00f1a, seleccionaremos Consideraci\u00f3n de Marca y Producto, tipo V\u00eddeo y como subtipo, shopping. Los productos a mostrar podremos seleccionarlos a trav\u00e9s de un filtro en la configuraci\u00f3n de la campa\u00f1a. Se pueden habilitar todos, pero lo m\u00e1s acertado es seleccionar los mismos que se muestran en el v\u00eddeo, ya que la visi\u00f3n del producto m\u00e1s su precio puede generar una r\u00e1pida acci\u00f3n de conversi\u00f3n. Pr\u00e1cticas recomendadas Lo primero a tener en cuenta es que este tipo de campa\u00f1as pueden llegar a gastar mucha inversi\u00f3n, as\u00ed que es importante empezar con pujas bajas, revisar audiencias, dispositivos, emplazamientos y sobre todo\u2026 hacer vigilancia extrema. \u00a1Comienza ahora tus campa\u00f1as en YouTube!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/youtube-and-google-ads-perfect-combination\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-02T11:16:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-10T06:39:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Black-and-White-Architecture-Presentation.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"YouTube and Google Ads, perfect combination - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/youtube-and-google-ads-perfect-combination\/","og_locale":"en_US","og_type":"article","og_title":"YouTube y Google Ads, combinaci\u00f3n perfecta - Geotelecom","og_description":"YouTube alcanza los 31.5 millones de espa\u00f1oles cada mes, espectadores viendo v\u00eddeos donde nosotros podemos impactar a trav\u00e9s de Google Ads. YouTube es una plataforma digital dise\u00f1ada para alojar v\u00eddeos que funciona como un almac\u00e9n. En esta plataforma, cada usuario consume contenido cuando y como lo necesita o le apetece. El consumo en YouTube tiene un alcance demogr\u00e1fico del 90% hasta los 54 a\u00f1os. El consumo por d\u00eda es de 50 minutos por espectador en edades entre 25 y 44. Ventajas de crear campa\u00f1as de YouTube en Google Ads El panel de Google Ads permite la configuraci\u00f3n de campa\u00f1as para YouTube. Necesitamos que nuestros clientes tengan un canal de v\u00eddeo, y que generen contenido de calidad, y con diferentes formatos. El v\u00eddeo mezcla imagen, sonido y movimiento, y esto puede conseguir la implicaci\u00f3n emocional de nuestros clientes. Si podemos crear estas campa\u00f1as, contaremos con las siguientes ventajas. Tipos de anuncio de v\u00eddeo OUT STREAM Solo para dispositivos m\u00f3viles y comienza a reproducirse sin sonido, se muestran en webs y apps de partners. Sirve para conseguir cobertura y notoriedad. (vCPM) DISCOVERY El v\u00eddeo se muestra en los resultados de b\u00fasqueda; es una miniatura del v\u00eddeo y hasta 3 l\u00edneas de texto. Si se hace clic, comienza a reproducirse en YouTube. Se cobra por CPV y sirve para alcanzar consideraci\u00f3n de la marca y del producto. BUMPER ADS Se reproducen antes, durante o despu\u00e9s de otro v\u00eddeo. Duran como m\u00e1ximo 6 segundos y no se pueden saltar. El objetivo es notoriedad de marca y cobertura, y se paga cuando se muestra 1000 veces CPM. TRUE VIEW FOR ACTION Se reproducen autom\u00e1ticamente. La pantalla final se muestra durante 5 segundos en m\u00f3viles y 7 en ordenadores y contiene llamada a la acci\u00f3n y lleva la URL seleccionada. Se cobra por CPV y el objetivo es oportunidades de venta y tr\u00e1fico. MASTHEAD El v\u00eddeo se inserta en la cabecera de la p\u00e1gina principal de YouTube. Se reproduce sin sonido de forma autom\u00e1tica durante un m\u00e1ximo de 30\u00bb, e incluye un panel de informaci\u00f3n a la derecha. El espacio se reserva por d\u00eda contactando directamente con Google. BETA MASTHEAD Es una variante del masthead; se contrata con un m\u00ednimo de 48 horas de antelaci\u00f3n, y requiere una inversi\u00f3n de al menos 1.000\u202f\u20ac por cada segmento. Se paga por CPV. &nbsp; Tipos de segmentaci\u00f3n Las campa\u00f1as de v\u00eddeo permiten una segmentaci\u00f3n muy precisa, lo cual hace que podamos optimizar nuestra inversi\u00f3n en aquellos p\u00fablicos que m\u00e1s nos interesen en funci\u00f3n del objetivo de nuestra campa\u00f1a. Podemos intentar captar p\u00fablico en gente que pueda tener intereses en nuestros productos, reimpactar a usuarios que han a\u00f1adido alg\u00fan producto y no concluyeron la compra, gente que visit\u00f3 un v\u00eddeo concreto de nuestro canal o de otro canal que habla de los productos\u2026 Los tipos de segmentaci\u00f3n que podemos aplicar son: Combina YouTube y Shopping Desde Google Ads puedes crear campa\u00f1as de v\u00eddeo in-stream a la vez que muestras etiquetas de shopping. Es necesario tener un feed de datos subido a Merchant Center y enlazado con nuestra cuenta de Google Ads. Se pueden mostrar hasta 5 etiquetas de shopping. A la hora de configurar la campa\u00f1a, seleccionaremos Consideraci\u00f3n de Marca y Producto, tipo V\u00eddeo y como subtipo, shopping. Los productos a mostrar podremos seleccionarlos a trav\u00e9s de un filtro en la configuraci\u00f3n de la campa\u00f1a. Se pueden habilitar todos, pero lo m\u00e1s acertado es seleccionar los mismos que se muestran en el v\u00eddeo, ya que la visi\u00f3n del producto m\u00e1s su precio puede generar una r\u00e1pida acci\u00f3n de conversi\u00f3n. Pr\u00e1cticas recomendadas Lo primero a tener en cuenta es que este tipo de campa\u00f1as pueden llegar a gastar mucha inversi\u00f3n, as\u00ed que es importante empezar con pujas bajas, revisar audiencias, dispositivos, emplazamientos y sobre todo\u2026 hacer vigilancia extrema. \u00a1Comienza ahora tus campa\u00f1as en YouTube!","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/youtube-and-google-ads-perfect-combination\/","og_site_name":"Geotelecom","article_published_time":"2019-10-02T11:16:53+00:00","article_modified_time":"2026-09-10T06:39:49+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Black-and-White-Architecture-Presentation.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/youtube-y-google-ads-combinacion-perfecta\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/youtube-y-google-ads-combinacion-perfecta\/"},"author":{"name":"","@id":""},"headline":"YouTube y Google Ads, combinaci\u00f3n perfecta","datePublished":"2019-10-02T11:16:53+00:00","dateModified":"2026-09-10T06:39:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/youtube-y-google-ads-combinacion-perfecta\/"},"wordCount":883,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/youtube-y-google-ads-combinacion-perfecta\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Black-and-White-Architecture-Presentation.png","keywords":["AdWords","e-commerce","YouTube"],"articleSection":["Google Ads","YouTube"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/youtube-y-google-ads-combinacion-perfecta\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/youtube-y-google-ads-combinacion-perfecta\/","url":"https:\/\/www.geotelecom.es\/blog\/youtube-y-google-ads-combinacion-perfecta\/","name":"YouTube and Google Ads, perfect combination - 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