{"id":5908,"date":"2019-09-24T13:59:37","date_gmt":"2019-09-24T13:59:37","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/posicion-media-google-ads\/"},"modified":"2026-03-16T15:29:08","modified_gmt":"2026-03-16T15:29:08","slug":"average-positioning-google-ads","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/posicion-media-google-ads\/","title":{"rendered":"Goodbye to the Average Position in Google Ads"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A few months ago Google announced that one of its main metrics would no longer be available: the average position.&nbsp;<\/span><br><span style=\"font-weight: 400\">Instead, Google offers 4 metrics that are intended to provide much more information to managers and thus make our job easier when it comes to management:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Percentage of impressions in the absolute top.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Percentage of impressions at the top.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Absolute top impressions quota.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Quota of impressions at the top.<\/span><\/li>\n<\/ul>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/posicion-media-google-ads\/#Pero_%C2%BFque_significan_estas_metricas\" >But what do these metrics mean?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/posicion-media-google-ads\/#%C2%BFQue_quiere_decir_esto\" >What does this mean?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/posicion-media-google-ads\/#Entonces_%C2%BFen_que_metricas_debemos_fijarnos\" >So what metrics should we look at?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/posicion-media-google-ads\/#Y_%C2%BFque_hay_de_Shopping\" >And what about Shopping?&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pero_%C2%BFque_significan_estas_metricas\"><\/span><b>But what do these metrics mean?&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Percentage of impressions at the absolute top<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">This is the percentage of times the ad appears above the organic results and above its competitors, i.e. in first position.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Percentage of impressions at the top<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">This is the percentage of times the ad appears above the organic search results.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">These 2 metrics help us to know how many times our ad appears in the first position or above the organic search results.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/parte-superior-2.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"859\" height=\"187\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/parte-superior-2.png\" alt=\"Percentage of top printing\" class=\"wp-image-5904\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/parte-superior-2.png 859w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/parte-superior-2-300x65.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/parte-superior-2-768x167.png 768w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/><\/a><figcaption class=\"wp-element-caption\">Percentage of top printing<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Number of times an ad has appeared at the absolute top relative to the number of times Google Ads estimates it could have appeared in that position.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Top impression quota<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Similar to the previous one but in this case it is the ratio between the impressions that our ad has appeared at the top in relation to those that could have appeared above the organic search results.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Parte-superior.png\"><img decoding=\"async\" width=\"851\" height=\"217\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Parte-superior.png\" alt=\"Top printing fee\" class=\"wp-image-5905\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Parte-superior.png 851w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Parte-superior-300x76.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Parte-superior-768x196.png 768w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><figcaption class=\"wp-element-caption\">Top printing fee<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Until now, we were looking at the Average Position to know where our ads were being shown, but the truth is that the information we were seeing was not entirely relevant.<\/span><span style=\"font-weight: 400\"> It does not give us the position in which our ad is displayed within the search page, but the position in relation to the other ads competing for that keyword.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_quiere_decir_esto\"><\/span><b>What does this mean?&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">That an average position of 1 may indicate that our ad is showing above our competitors, but it could be showing at the bottom of the page, below all organic results.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-09-24_11h54_07.png\"><img decoding=\"async\" width=\"809\" height=\"531\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-09-24_11h54_07.png\" alt=\"Position 1 Google\" class=\"wp-image-5906\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-09-24_11h54_07.png 809w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-09-24_11h54_07-300x197.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-09-24_11h54_07-768x504.png 768w\" sizes=\"(max-width: 809px) 100vw, 809px\" \/><\/a><figcaption class=\"wp-element-caption\">Position 1 Google<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Entonces_%C2%BFen_que_metricas_debemos_fijarnos\"><\/span><b>So what metrics should we look at?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Like everything in life, it depends.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">For example, if we have a campaign in a search network in which we bid for the name of our brand or business, we will probably always try to be in the first position. <strong>above organic and competitor results<\/strong>. Until now we looked at the mean position and looked for a value between 1 and 1.1 , but this did not assure us anything. In this case, we must look at the <strong>Percentage of impressions at the absolute top<\/strong>. We will know how many times we are in the first position and we will be able to raise the bid if we are not achieving our goal.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">On the other hand, if we want to make sure that we are at the top of the search results page, <strong>above organic results<\/strong>, we must look at the <\/span><span style=\"font-weight: 400\"><strong>Percentage of impressions at the top<\/strong>. We will know in what percentage we came out above the organic results. On the contrary, looking at the average position we would not know if we were achieving our goal.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-09-24_12h04_06.png\"><img loading=\"lazy\" decoding=\"async\" width=\"803\" height=\"681\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-09-24_12h04_06.png\" alt=\"Generic Google search\" class=\"wp-image-5907\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-09-24_12h04_06.png 803w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-09-24_12h04_06-300x254.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-09-24_12h04_06-768x651.png 768w\" sizes=\"(max-width: 803px) 100vw, 803px\" \/><\/a><figcaption class=\"wp-element-caption\">Generic Google search<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">In terms of metrics <\/span><span style=\"font-weight: 400\"><strong>Absolute top share of impressions<\/strong> y <strong>Top impression quota<\/strong>, If you have to take into account that these are estimates that Google makes based on their algorithms, so it is a data that we can consult, but it is not very reliable. They take into account parameters such as segmentation or the estimated traffic of a particular <em>keyword<\/em>, We do not know for sure how they are weighted to calculate the value. For this reason, we recommend looking more at printing percentages than at printing quotas.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Y_%C2%BFque_hay_de_Shopping\"><\/span><strong>And what about Shopping?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">One of the problems with the average position was that we could not see data on Shopping campaigns. On the contrary, with these metrics we can see in which positions our products are displayed.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">If, for example, we have a product that we know has the best price, we may be interested in looking for a <\/span><span style=\"font-weight: 400\">Percentage of impressions in the absolute top. We will know in what percentage of the impressions we come out on top and we can get an idea of what position we are getting with the bidding we have. If in a product we have a % Impression Top 90% but a 10% in the % Absolute Top Impression, we will know that our bid is higher than most advertisers, but, there are one or two competitors who are bidding strongly for that product.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">For all these reasons, we believe that the withdrawal of the average position metric is far from being a problem. It is outdated and the information it was offering us is inferior in quality to that offered by these new metrics.&nbsp;<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>A few months ago, Google announced that one of its key metrics would no longer be available: average position. Instead, Google is offering us four metrics designed to provide managers with much more information and, in doing so, make our job easier when it comes to managing campaigns:  But what do these metrics mean?\u00a0 Top of Page Impression Rate: This is the percentage of times the ad appears above organic search results and above competitors\u2014that is, in the top position. Top of Page Impression Rate: This is the percentage of times the ad appears above organic search results. These two metrics help us determine how often our ad appears in the top position or above organic search results. The number of times an ad has appeared in the absolute top position relative to the number of times Google Ads estimates it could have appeared in that position. Top Impression Share Similar to the previous metric, but in this case it represents the ratio of the times our ad appeared at the very top compared to the times it could have appeared above organic search results. Until now, we were looking at Average Position to see where our ads were showing, but the truth is that the information we were seeing wasn\u2019t entirely relevant. It doesn\u2019t tell us the position where our ad appears on the search results page, but rather its position relative to the other ads competing for that keyword.\u00a0 What does this mean?  That an average position of 1 may indicate that our ad is displayed above our competitors, but it could be appearing at the bottom of the page, below all the organic results.  So, which metrics should we focus on? Like everything in life, it depends.\u00a0 For example, if we have a search network campaign where we bid on our brand or business name, we\u2019ll likely always aim to appear in the top position above organic results and competitors. Until now, we looked at the average position and aimed for a value between 1 and 1.1, but this didn\u2019t guarantee anything. In this case, we should look at the Top of Page Impression Share. We\u2019ll know how often we appear in the top position and can increase our bid if we\u2019re not meeting our goal. On the other hand, if we want to ensure we\u2019re appearing at the top of the search results page, above organic results, we should look at the Top Impression Share. We\u2019ll know the percentage of times we appear above the organic results. Conversely, by looking at the average position, we wouldn\u2019t know if we were achieving our goal. As for the metrics \u201cTop of Page Impression Share\u201d and \u201cTop Impression Share,\u201d we need to keep in mind that these are estimates Google makes based on its algorithms; therefore, while we can consult this data, it isn\u2019t entirely reliable. They take into account parameters such as targeting or the estimated traffic for a given keyword, but we don\u2019t know for sure how they\u2019re weighted to calculate the value. For this reason, we recommend focusing more on impression percentages than on impression shares.  And what about Shopping?  One of the problems with the average position was that we couldn\u2019t see data for Shopping campaigns. In contrast, with these metrics, we can see in which positions our products are displayed. For example, if we have a product that we know has the best price, we might want to look for the Top Impression Percentage. We\u2019ll know what percentage of impressions we appear first in, and we can get an idea of what position we\u2019re achieving with our current bid. If for a product we have a Top 3 Impression Rate of 90% but a 101% Top 3 Impression Rate in the Absolute Top 3, we\u2019ll know that our bid is higher than that of most advertisers, but there are one or two competitors who are bidding heavily on that product.  For all these reasons, we believe that the removal of the average position metric is by no means a problem. It is outdated, and the information it provided is of lower quality than what these new metrics offer.&nbsp;<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[28,148],"class_list":["post-5908","post","type-post","status-publish","format-standard","hentry","category-google-ads","tag-google-ads","tag-posicion-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adi\u00f3s a la Posici\u00f3n Media en Google Ads - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/average-positioning-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adi\u00f3s a la Posici\u00f3n Media en Google Ads - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Hace unos meses Google anunci\u00f3 que una de sus m\u00e9tricas principales iba a dejar de estar disponible: la posici\u00f3n media.&nbsp;En su lugar, Google nos ofrece 4 m\u00e9tricas que pretenden ofrecernos mucha m\u00e1s informaci\u00f3n a los gestores y con ello, facilitarnos el trabajo a la hora de gestionar:&nbsp; Pero, \u00bfqu\u00e9 significan estas m\u00e9tricas?&nbsp; Porcentaje de impresiones en la parte superior absoluta Es el porcentaje de veces que el anuncio aparece por encima de los resultados org\u00e1nicos y por encima de sus competidores, es decir, en primera posici\u00f3n. Porcentaje de impresiones en la parte superior Es el porcentaje de veces que el anuncio aparece por encima de los resultados de b\u00fasqueda org\u00e1nicos. Estas 2 m\u00e9tricas nos sirven para conocer la cantidad de veces que nuestro anuncio aparece en primera posici\u00f3n o por encima de los resultados de b\u00fasqueda org\u00e1nica. Cantidad de veces en que un anuncio ha aparecido en la parte superior absoluta en relaci\u00f3n a la cantidad de veces que Google Ads estima que pod\u00eda haber aparecido en esa posici\u00f3n. Cuota de impresiones en la parte superior Similar a la anterior pero en este caso es la relaci\u00f3n entre las impresiones que nuestro anuncio ha aparecido en la parte superior en relaci\u00f3n a las que pod\u00eda haber aparecido por encima de los resultados de b\u00fasqueda org\u00e1nicos. Hasta ahora, est\u00e1bamos fij\u00e1ndonos en la Posici\u00f3n Media para saber d\u00f3nde se mostraban nuestros anuncios, pero lo cierto es que la informaci\u00f3n que ve\u00edamos no era del todo relevante. No nos proporciona la posici\u00f3n en la que se muestra nuestro anuncio dentro de la p\u00e1gina de b\u00fasqueda, sino la posici\u00f3n en relaci\u00f3n con el resto de anuncios que compiten por esa palabra clave.&nbsp; \u00bfQu\u00e9 quiere decir esto?&nbsp; Que una posici\u00f3n media de 1 puede indicar que nuestro anuncio se muestra por encima de nuestros competidores, pero podr\u00eda estar mostr\u00e1ndose en la parte baja de la p\u00e1gina, por debajo de todos los resultados org\u00e1nicos.&nbsp; Entonces, \u00bfen qu\u00e9 m\u00e9tricas debemos fijarnos? Como todo en esta vida, depende.&nbsp; Por ejemplo, si tenemos una campa\u00f1a en red de b\u00fasqueda en la que pujamos por el nombre de nuestra marca o negocio, seguramente busquemos salir siempre en primera posici\u00f3n por encima de los resultados org\u00e1nicos y de los competidores. Hasta ahora nos fij\u00e1bamos en la posici\u00f3n media y busc\u00e1bamos un valor entre 1 y 1,1 , pero esto no nos aseguraba nada. En este caso, debemos fijarnos en el Porcentaje de impresiones en la parte superior absoluta. Sabremos cu\u00e1ntas veces salimos en la primera posici\u00f3n y podremos subir la puja si no estamos consiguiendo nuestro objetivo. Por otro lado, si queremos asegurarnos de estar saliendo en la parte superior de la p\u00e1gina de resultados de b\u00fasqueda, por encima de los resultados org\u00e1nicos, debemos fijarnos en el Porcentaje de impresiones en la parte superior. Sabremos en qu\u00e9 porcentaje salimos por encima de los resultados org\u00e1nicos. Por el contrario, fij\u00e1ndonos en la posici\u00f3n media no sabr\u00edamos si est\u00e1bamos consiguiendo nuestro objetivo. En cuanto a las m\u00e9tricas Cuota de impresiones en la parte superior absoluta y Cuota de impresiones en la parte superior, tenemos que tener en cuenta que son estimaciones que Google hace en base a sus algoritmos, por lo que, es un dato que podemos consultar, pero no es demasiado confiable. Tienen en cuenta par\u00e1metros como la segmentaci\u00f3n o el tr\u00e1fico estimado de una determinada keyword, pero no sabemos a ciencia cierta c\u00f3mo ponderan para calcular el valor. Por ello, recomendamos fijarnos m\u00e1s en los porcentajes de impresi\u00f3n que en las cuotas de impresi\u00f3n.&nbsp; Y, \u00bfqu\u00e9 hay de Shopping?&nbsp; Uno de los problemas de la posici\u00f3n media era que no pod\u00edamos ver datos en las campa\u00f1as de Shopping. Por el contrario, con estas m\u00e9tricas podemos ver en qu\u00e9 posiciones se muestran nuestros productos. Si por ejemplo, tenemos un producto que sabemos que tiene el mejor precio, nos puede interesar buscar un Porcentaje de impresiones en la parte superior absoluta. Sabremos en qu\u00e9 porcentaje de las impresiones salimos primeros y nos podremos hacer una idea de qu\u00e9 posici\u00f3n estamos consiguiendo con la puja que tenemos. Si en un producto tenemos un % de Impresi\u00f3n en la parte superior del 90% pero un 10% en el % de Impresi\u00f3n en la parte superior Absoluta, sabremos que nuestra puja es mayor que la de la mayor\u00eda de anunciantes, pero, hay uno o dos competidores que est\u00e1n pujando fuerte por ese producto.&nbsp; Por todo ello, creemos que la retirada de la m\u00e9trica posici\u00f3n media no es ni mucho menos un problema. Est\u00e1 desactualizada y la informaci\u00f3n que nos estaba ofreciendo es inferior en calidad a la que nos ofrecen estas nuevas m\u00e9tricas.&nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/average-positioning-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-24T13:59:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:29:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/parte-superior-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"859\" \/>\n\t<meta property=\"og:image:height\" content=\"187\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Goodbye to the Average Position in Google Ads - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/average-positioning-google-ads\/","og_locale":"en_US","og_type":"article","og_title":"Adi\u00f3s a la Posici\u00f3n Media en Google Ads - Geotelecom","og_description":"Hace unos meses Google anunci\u00f3 que una de sus m\u00e9tricas principales iba a dejar de estar disponible: la posici\u00f3n media.&nbsp;En su lugar, Google nos ofrece 4 m\u00e9tricas que pretenden ofrecernos mucha m\u00e1s informaci\u00f3n a los gestores y con ello, facilitarnos el trabajo a la hora de gestionar:&nbsp; Pero, \u00bfqu\u00e9 significan estas m\u00e9tricas?&nbsp; Porcentaje de impresiones en la parte superior absoluta Es el porcentaje de veces que el anuncio aparece por encima de los resultados org\u00e1nicos y por encima de sus competidores, es decir, en primera posici\u00f3n. Porcentaje de impresiones en la parte superior Es el porcentaje de veces que el anuncio aparece por encima de los resultados de b\u00fasqueda org\u00e1nicos. Estas 2 m\u00e9tricas nos sirven para conocer la cantidad de veces que nuestro anuncio aparece en primera posici\u00f3n o por encima de los resultados de b\u00fasqueda org\u00e1nica. Cantidad de veces en que un anuncio ha aparecido en la parte superior absoluta en relaci\u00f3n a la cantidad de veces que Google Ads estima que pod\u00eda haber aparecido en esa posici\u00f3n. Cuota de impresiones en la parte superior Similar a la anterior pero en este caso es la relaci\u00f3n entre las impresiones que nuestro anuncio ha aparecido en la parte superior en relaci\u00f3n a las que pod\u00eda haber aparecido por encima de los resultados de b\u00fasqueda org\u00e1nicos. Hasta ahora, est\u00e1bamos fij\u00e1ndonos en la Posici\u00f3n Media para saber d\u00f3nde se mostraban nuestros anuncios, pero lo cierto es que la informaci\u00f3n que ve\u00edamos no era del todo relevante. No nos proporciona la posici\u00f3n en la que se muestra nuestro anuncio dentro de la p\u00e1gina de b\u00fasqueda, sino la posici\u00f3n en relaci\u00f3n con el resto de anuncios que compiten por esa palabra clave.&nbsp; \u00bfQu\u00e9 quiere decir esto?&nbsp; Que una posici\u00f3n media de 1 puede indicar que nuestro anuncio se muestra por encima de nuestros competidores, pero podr\u00eda estar mostr\u00e1ndose en la parte baja de la p\u00e1gina, por debajo de todos los resultados org\u00e1nicos.&nbsp; Entonces, \u00bfen qu\u00e9 m\u00e9tricas debemos fijarnos? Como todo en esta vida, depende.&nbsp; Por ejemplo, si tenemos una campa\u00f1a en red de b\u00fasqueda en la que pujamos por el nombre de nuestra marca o negocio, seguramente busquemos salir siempre en primera posici\u00f3n por encima de los resultados org\u00e1nicos y de los competidores. Hasta ahora nos fij\u00e1bamos en la posici\u00f3n media y busc\u00e1bamos un valor entre 1 y 1,1 , pero esto no nos aseguraba nada. En este caso, debemos fijarnos en el Porcentaje de impresiones en la parte superior absoluta. Sabremos cu\u00e1ntas veces salimos en la primera posici\u00f3n y podremos subir la puja si no estamos consiguiendo nuestro objetivo. Por otro lado, si queremos asegurarnos de estar saliendo en la parte superior de la p\u00e1gina de resultados de b\u00fasqueda, por encima de los resultados org\u00e1nicos, debemos fijarnos en el Porcentaje de impresiones en la parte superior. Sabremos en qu\u00e9 porcentaje salimos por encima de los resultados org\u00e1nicos. Por el contrario, fij\u00e1ndonos en la posici\u00f3n media no sabr\u00edamos si est\u00e1bamos consiguiendo nuestro objetivo. En cuanto a las m\u00e9tricas Cuota de impresiones en la parte superior absoluta y Cuota de impresiones en la parte superior, tenemos que tener en cuenta que son estimaciones que Google hace en base a sus algoritmos, por lo que, es un dato que podemos consultar, pero no es demasiado confiable. Tienen en cuenta par\u00e1metros como la segmentaci\u00f3n o el tr\u00e1fico estimado de una determinada keyword, pero no sabemos a ciencia cierta c\u00f3mo ponderan para calcular el valor. Por ello, recomendamos fijarnos m\u00e1s en los porcentajes de impresi\u00f3n que en las cuotas de impresi\u00f3n.&nbsp; Y, \u00bfqu\u00e9 hay de Shopping?&nbsp; Uno de los problemas de la posici\u00f3n media era que no pod\u00edamos ver datos en las campa\u00f1as de Shopping. Por el contrario, con estas m\u00e9tricas podemos ver en qu\u00e9 posiciones se muestran nuestros productos. Si por ejemplo, tenemos un producto que sabemos que tiene el mejor precio, nos puede interesar buscar un Porcentaje de impresiones en la parte superior absoluta. Sabremos en qu\u00e9 porcentaje de las impresiones salimos primeros y nos podremos hacer una idea de qu\u00e9 posici\u00f3n estamos consiguiendo con la puja que tenemos. Si en un producto tenemos un % de Impresi\u00f3n en la parte superior del 90% pero un 10% en el % de Impresi\u00f3n en la parte superior Absoluta, sabremos que nuestra puja es mayor que la de la mayor\u00eda de anunciantes, pero, hay uno o dos competidores que est\u00e1n pujando fuerte por ese producto.&nbsp; Por todo ello, creemos que la retirada de la m\u00e9trica posici\u00f3n media no es ni mucho menos un problema. Est\u00e1 desactualizada y la informaci\u00f3n que nos estaba ofreciendo es inferior en calidad a la que nos ofrecen estas nuevas m\u00e9tricas.&nbsp;","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/average-positioning-google-ads\/","og_site_name":"Geotelecom","article_published_time":"2019-09-24T13:59:37+00:00","article_modified_time":"2026-03-16T15:29:08+00:00","og_image":[{"width":859,"height":187,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/parte-superior-2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/posicion-media-google-ads\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/posicion-media-google-ads\/"},"author":{"name":"","@id":""},"headline":"Adi\u00f3s a la Posici\u00f3n Media en Google Ads","datePublished":"2019-09-24T13:59:37+00:00","dateModified":"2026-03-16T15:29:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/posicion-media-google-ads\/"},"wordCount":906,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/posicion-media-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/parte-superior-2.png","keywords":["Google Ads","posici\u00f3n media"],"articleSection":["Google Ads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/posicion-media-google-ads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/posicion-media-google-ads\/","url":"https:\/\/www.geotelecom.es\/blog\/posicion-media-google-ads\/","name":"Goodbye to the Average Position in Google Ads - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/posicion-media-google-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/posicion-media-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/parte-superior-2.png","datePublished":"2019-09-24T13:59:37+00:00","dateModified":"2026-03-16T15:29:08+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/posicion-media-google-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/posicion-media-google-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/posicion-media-google-ads\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/parte-superior-2.png","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/parte-superior-2.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/posicion-media-google-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Adi\u00f3s a la Posici\u00f3n Media en Google Ads"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=5908"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5908\/revisions"}],"predecessor-version":[{"id":5909,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5908\/revisions\/5909"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=5908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=5908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=5908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}