{"id":5930,"date":"2019-09-16T11:29:42","date_gmt":"2019-09-16T11:29:42","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/a9-algoritmo-amazon\/"},"modified":"2026-03-30T12:53:24","modified_gmt":"2026-03-30T12:53:24","slug":"a9-amazon-algorithm","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/a9-algoritmo-amazon\/","title":{"rendered":"A9, the Amazon Algorithm"},"content":{"rendered":"<p>Among an offer of millions of products, not all of them can appear at the top of the search results page. And this is where<strong> A9, Amazon's famous algorithm<\/strong>. If you don't know how a search engine algorithm works, we recommend you to read our <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/what-is-the-google-algorithm\/\">post about the types of Google algorithms<\/a> that will help you understand a little better how the e-commerce giant works.<\/p>\n<p>Amazon is the largest <em>marketplace<\/em> that currently exists. Their customer service and speedy delivery, together with a wide range of products at a competitive price, mean that more and more users are coming directly to their domains.<br \/>\nWith this, the number of retailers who choose to register as sellers to increase their business sales is also growing. As you may already know, half of the products sold on Amazon are from third parties.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/a9-algoritmo-amazon\/#%C2%BFQue_es_A9\" >What is A9?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/a9-algoritmo-amazon\/#%C2%BFQue_factores_tiene_en_cuenta_el_algoritmo_A9\" >What factors does the A9 algorithm take into account?<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/a9-algoritmo-amazon\/#Ventas\" >Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/a9-algoritmo-amazon\/#Satisfaccion_post-venta\" >After-sales satisfaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/a9-algoritmo-amazon\/#Categorizacion\" >Categorization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/a9-algoritmo-amazon\/#Fulfillment\" >Fulfillment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/a9-algoritmo-amazon\/#Keywords\" >Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/a9-algoritmo-amazon\/#Descuentos\" >Discounts<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/a9-algoritmo-amazon\/#%C2%BFComo_podemos_mejorar_el_SEO_en_las_paginas_de_producto_Amazon\" >How can we improve SEO on Amazon product pages?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_A9\"><\/span>What is A9?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A9 is the name given to Amazon's search algorithm. Its function is <strong>classify the products you display to users when they perform a search<\/strong>. Based on different criteria, it decides which products deserve to appear better positioned.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_factores_tiene_en_cuenta_el_algoritmo_A9\"><\/span>What factors does the A9 algorithm take into account?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It goes without saying how important <strong>position to start selling<\/strong>. According to <a href=\"https:\/\/learn.cpcstrategy.com\/rs\/006-GWW-889\/images\/2018-Amazon-Shopper-Behavior-Study.pdf\">a study conducted by CPC Strategy in 2018<\/a>:<\/p>\n<ul>\n<li>35% of Amazon shoppers click on the first product that appears on the search results page.<\/li>\n<li>The first three items on the results page get 64% of the clicks.<\/li>\n<li>70% of Amazon users never make it past the first page of results.<\/li>\n<li>81% of the clicks are taken by brands on the first page of search results.<\/li>\n<\/ul>\n<p>Whether you plan to start selling on Amazon, or you already do, you should start paying attention to some aspects so that your products appear better positioned organically:<\/p>\n<h5><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-5929 size-large\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2019\/09\/algoritmo-google-a9-1024x520.png\" alt=\"google a9 algorithm\" width=\"1024\" height=\"520\" \/><\/h5>\n<h5><\/h5>\n<h5><span class=\"ez-toc-section\" id=\"Ventas\"><\/span>Sales<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>The more sales a product has, the higher it appears in the search results and for more <em>keywords<\/em>. The products with the highest sales ranking appear for more than 8 <em>keywords<\/em> different. Within this factor, different aspects must be taken into account:<\/p>\n<ul>\n<li>Sales ranking: Amazon ranks products better on the results page when they have a <strong>higher number of sales.<\/strong><\/li>\n<li>Conversion rate: Amazon prioritizes those products with a higher conversion rate.<strong>\u00a0of good conversion<\/strong>. It is a factor that directly affects Amazon's accounts, so if it is good for it, it will improve the position of that product.<\/li>\n<li>The price: Amazon's goal is to help you find the best price. <strong>cheapest product, as quickly as possible<\/strong>. Although this factor is important, it has less influence than the previous ones.<\/li>\n<li>Products with variants: the <strong>products that have different options<\/strong> to be chosen by the buyer (size, color...) <strong>improve the user's dwell time<\/strong> on the page, as they will spend more time looking at the different product variants. In addition, each variant is sold as different products, therefore, the ratings for each of them are combined.<\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Satisfaccion_post-venta\"><\/span>After-sales satisfaction<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Increasingly, users or customers are looking at the reviews of the products they are going to buy, not only comparing prices, but also the satisfaction of other customers with that product. Therefore, Amazon takes into account:<\/p>\n<ul>\n<li><strong>Salesperson with <em>feedback<\/em> negative:<\/strong> Amazon's robot penalizes sellers with a <em>feedback<\/em> negative by decreasing the frequency of tracking your products.<\/li>\n<li><strong>Order processing speed:<\/strong> Amazon sells us the speed of shipments, as a result, it will give priority in the positions to those that offer this speed. Therefore, the A9 Algorithm gives more importance to those who are within its logistics program and have Prime service.<\/li>\n<li><strong>Inventory rate:<\/strong> If a seller runs out of stock frequently and for several days, weeks or months, Amazon identifies this as poor management by the seller and will downgrade the seller's products.<\/li>\n<li><strong>Perfect order percentage (POP):<\/strong> this percentage includes the efficiency of all the factors involved in the purchasing or ordering process (shipments, returns, deliveries, etc.).<\/li>\n<li><strong>Percentage of defective order (POD):<\/strong> this percentage includes the opposite of the previous one. It refers to negative aspects that occur in the purchase process (negative opinions, problems in shipping or delivery, returns, etc.).<\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Categorizacion\"><\/span>Categorization<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Amazon's algorithm highly values the inclusion of the category to which the product belongs in the product listing. In this way, <strong>Amazon will be able to sort it<\/strong> better, mainly when users search by filtering products, and will be more likely to be displayed to users.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Fulfillment\"><\/span>Fulfillment<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>This is an optional service offered by Amazon to sellers. This service, also known as FBA, consists in that <strong>Amazon stores, picks, packs, ships and provides customer service for products.<\/strong>, instead of being done by the vendors themselves.<br \/>\nThis service is optimal for A9 to be well liked and to show the products in the first positions of the results page. But what happens if we do not have this service contracted? You can sell on Amazon without being in the FBA program in these ways, although Amazon will not look at the products with the same eyes:<\/p>\n<ul>\n<li>Within the prime program: Amazon will not penalize you completely, it's pretty good, they will offer fast shipping, and, therefore, you have a chance of getting in the search results.<\/li>\n<li>Sold by a third party but stocked and shipped by Amazon: to this one <em>marketplace<\/em> loves to be the protagonist, if his name does not appear as a seller and instead the name of a third party appears, he will make an effort to show the products, but he will give priority to the previous options.<\/li>\n<li>Sold and shipped by a third party: if you sell with this option, you will have to put a lot of effort into the other factors that A9 takes into account when displaying products.<\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Keywords\"><\/span>Keywords<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>As with Google searches, keywords are very important for product positioning. By using the right words, the product will have much more visibility. Mainly, if <strong>you use the specific words used by the user to search for your product<\/strong>.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Descuentos\"><\/span>Discounts<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>The impact of this factor on the positioning ranking is not too great, but it helps a lot. Users tend to click much more on products that are displayed with a discounted price. This <strong>increases the CTR and Amazon identifies it as a relevant product.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_podemos_mejorar_el_SEO_en_las_paginas_de_producto_Amazon\"><\/span>How can we improve SEO on Amazon product pages?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Title: long and detailed. It should include, if not all, enough terms of your search keywords.<\/li>\n<li>Description: the best would be more than 1,000 characters.  Include bullets with the main characteristics of the product.<\/li>\n<li>Product information: the little box with the product specifications. By filling it in, users can find us when searching with filters.<\/li>\n<li>Photos: including quality photos is VERY important. They make the product description more attractive.<\/li>\n<li>Reviews: positive reviews and answered questions help a lot in positioning.<\/li>\n<li>Discounts: applying discounts to your products encourages users to click on them, increase the CTR and move up in position.<\/li>\n<\/ol>\n<p>In summary, taking into account all these factors and improving some aspects of your products, you will improve your SEO and move up positions, thus receiving more clicks and as a consequence more sales, which Amazon will identify as relevant products and will continue to give them priority over others.<br \/>\nAnd, on top of that, if you need a little or big extra boost, you can always start making <a href=\"https:\/\/www.geotelecom.es\/en\/marketplace-agency\/\">ads on Amazon<\/a>, and thus promote your products gaining visibility. If you are interested, you can contact us, we will be happy to help you.<\/p>","protected":false},"excerpt":{"rendered":"<p>Among an offer of millions of products, not all of them can appear at the top of the search results page. And, this is where A9, Amazon's famous algorithm, comes into play. If you don't know how a search engine algorithm works, we recommend you read our post on the types of Google algorithms that will help you understand a little better how the e-commerce giant works. Amazon is the largest marketplace that currently exists. Its customer service and fast shipping, together with the wide range of products at a competitive price, mean that more and more users are coming directly to their domains. With this, the number of retailers who choose to register as sellers to increase their business sales is also growing. As you may already know, half of the products sold on Amazon are third-party products. What is A9? A9 is the name given to Amazon's search algorithm. Its function is to rank the products it displays to users when they perform a search. Based on different criteria, it decides which products deserve to appear better positioned. What factors does the A9 algorithm take into account? It goes without saying how important positioning is to start selling. According to a 2018 study by CPC Strategy: 35% of Amazon shoppers click on the first product that appears on the search results page. The first three items on the results page take 64% of the clicks. 70% of Amazon users never get past the first results page 81% of clicks are taken by brands on the first search results page. Whether you plan to start selling on Amazon, or you already do, you should start paying attention to some aspects so that your products appear better positioned organically: Sales The more sales a product has, the higher it appears in search results and for more keywords. Products with a higher sales ranking appear for more than 8 different keywords. Within this factor, different aspects must be taken into account: Sales ranking: Amazon places products better on the results page when they have a higher number of sales. Conversion rate: Amazon prioritizes those products with a good conversion rate. It is a factor that directly affects Amazon's accounts, so if it is good for it, it will improve the position of that product. Price: Amazon's goal is for you to find the cheapest product, as quickly as possible. Although this factor is important, it influences less than the previous ones Products with variants: products that have different options to choose from for the buyer (size, color...) improve the user's time spent on the page, as they will spend more time looking at the different variants of the product. In addition, each variant is sold as different products, thus combining the ratings of each of them. Post-sale satisfaction Increasingly, users or customers are looking at the reviews of the products they are going to buy, not only comparing prices, but also the satisfaction of other customers with that product. Therefore, Amazon takes into account: Seller with negative feedback: Amazon's robot penalizes sellers with negative feedback by decreasing the frequency of tracking their products. Order processing speed: Amazon sells us the speed of shipments, as a result, it will prioritize in the positions those who offer this speed. Therefore, the A9 Algorithm gives more importance to those who are within its logistics program and have Prime service. Inventory rate: if a seller is out of stock frequently and for several days, weeks or months, Amazon identifies this as poor management by the seller and will lower the positions of its products. Perfect order percentage (POP): this percentage encompasses the efficiency of all the factors involved during the purchase or order process (shipping, returns, deliveries...). Percentage of defective order (POD): this percentage includes the opposite of the previous one. It refers to negative aspects that occur in the purchase process (negative opinions, problems in shipping or delivery, returns, etc.). Categorization Amazon's algorithm highly values the inclusion of the category to which the product belongs in the product file. In this way, Amazon will be able to classify it better, mainly when users search by filtering the products, and it will be more likely to be shown to users. Fulfillment This is an optional service offered by Amazon to sellers. This service, also known as FBA, consists of Amazon warehousing, sorting, packing, shipping and providing customer service for the products, rather than the sellers themselves. This service is optimal for A9 to be well liked and to show the products in the first positions of the results page. But what happens if we do not have contracted this service? You can sell on Amazon without being within the FBA program in these ways, although Amazon will not look at the products with the same eyes: Within the prime program: Amazon will not penalize you completely, it is quite good, they will offer fast shipping, and, therefore, you have chances to appear in the search results. Sold by a third party but stocked and shipped by Amazon: this marketplace loves to be the protagonist, if your name does not appear as a seller and instead appears that of a third party, it will make an effort to show the products, but it will prioritize the previous options. Sold and sent by a third party: if you sell with this option, you will have to make a great effort in the rest of the factors that A9 takes into account to show the products. Keywords As in Google searches, keywords are very important to position the products. Using the right words, the product will have much more visibility. Mainly,<\/p>","protected":false},"author":42,"featured_media":5274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,23],"tags":[149,34,36],"class_list":["post-5930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-posicionamiento-web","tag-algoritmo-a9","tag-amazon","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A9, el Algoritmo de Amazon - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/a9-amazon-algorithm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A9, el Algoritmo de Amazon - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Entre una oferta de millones de productos, no todos pueden aparecer en las primeras posiciones de la p\u00e1gina de resultados de b\u00fasqueda. Y, aqu\u00ed es donde entra en juego A9, el famoso algoritmo de Amazon. Si no sabes c\u00f3mo funciona un algoritmo de buscador, te recomendamos leer nuestro post sobre los tipos de algoritmos de Google que te ayudar\u00e1n a entender un poco mejor el funcionamiento del gigante del e-commerce. Amazon es el mayor marketplace que existe actualmente. Su atenci\u00f3n al cliente y la rapidez en los env\u00edos, unidos a la gran oferta de productos a un precio competitivo, hacen que cada vez sean m\u00e1s los usuarios que acuden directamente a sus dominios. Con ello, tambi\u00e9n crece el n\u00famero de minoristas que optan por darse de alta como vendedores para aumentar las ventas de su negocio. Como ya sabr\u00e1s, la mitad de los productos que se venden en Amazon son de terceros. \u00bfQu\u00e9 es A9? A9 es el nombre que recibe el algoritmo de b\u00fasqueda de Amazon. Su funci\u00f3n es clasificar los productos que muestra a los usuarios cuando realizan una b\u00fasqueda. Bas\u00e1ndonos en diferentes criterios, decide qu\u00e9 productos se merecen aparecer mejor posicionados. \u00bfQu\u00e9 factores tiene en cuenta el algoritmo A9? No hace falta decir la importancia de la posici\u00f3n para comenzar a vender. Seg\u00fan un estudio realizado por CPC Strategy en 2018: El 35% de los compradores de Amazon hacen clic en el primer producto que aparece en la p\u00e1gina de resultados de b\u00fasqueda. Los tres primeros elementos de la p\u00e1gina de resultados se llevan el 64% de los clics. El 70% de los usuarios de Amazon nunca pasan de la primera p\u00e1gina de resultados El 81% de los clics se los llevan las marcas en la primera p\u00e1gina de resultados de b\u00fasqueda. Tanto si piensas empezar a vender en Amazon, como si ya lo haces, deber\u00e1s empezar a prestar atenci\u00f3n a algunos aspectos para que tus productos aparezcan mejor posicionados org\u00e1nicamente: Ventas Cuantas m\u00e1s ventas tiene un producto, m\u00e1s alto aparece en los resultados de b\u00fasqueda y por m\u00e1s keywords. Los productos con un ranking de venta m\u00e1s alto aparecen para m\u00e1s de 8 keywords diferentes. Dentro de este factor, hay que tener en cuenta diferentes aspectos: Ranking de ventas: Amazon sit\u00faa mejor los productos en la p\u00e1gina de resultados cuando tienen un mayor n\u00famero de ventas. La tasa de conversi\u00f3n: Amazon prioriza aquellos productos con una tasa\u00a0de conversi\u00f3n buena. Es un factor que afecta directamente a las cuentas de Amazon, por lo que, si es bueno para \u00e9l, mejorar\u00e1 la posici\u00f3n de ese producto. El precio: el objetivo de Amazon es que encuentres el producto m\u00e1s barato, lo m\u00e1s r\u00e1pidamente posible. Aunque este factor es importante, influye menos que los anteriores Productos con variantes: los productos que tienen diferentes opciones a elegir por el comprador (tama\u00f1o, color\u2026) mejoran el tiempo de permanencia del usuario en la p\u00e1gina, ya que pasar\u00e1n m\u00e1s tiempo mirando las diferentes variantes del producto. Adem\u00e1s, cada variante se vende como productos diferentes, por tanto, se combinan las valoraciones de cada uno de ellos. Satisfacci\u00f3n post-venta Cada vez m\u00e1s, los usuarios o clientes se fijan en las opiniones de los productos que van a comprar, ya no solo comparan precios, sino tambi\u00e9n la satisfacci\u00f3n de otros clientes con ese producto. Por tanto, Amazon tiene en cuenta: Vendedor con feedback negativo: el robot de Amazon penaliza a los vendedores con un feedback negativo disminuyendo la frecuencia de rastreo de sus productos. Velocidad de procesamiento de pedido: Amazon nos vende la rapidez en los env\u00edos, como resultado, primar\u00e1 en las posiciones aquellos que ofrezcan esta velocidad. Por ello, el Algoritmo A9 da m\u00e1s importancia a aquellos que est\u00e1n dentro de su programa de log\u00edstica y tienen servicio Prime. La tasa de inventario: si un vendedor se queda sin stock con frecuencia y durante varios d\u00edas, semanas o meses, Amazon lo identifica como una mala gesti\u00f3n por parte del vendedor y har\u00e1 bajar posiciones a sus productos. Porcentaje de orden perfecto (POP): este porcentaje engloba la eficacia del conjunto de factores que intervienen durante el proceso de compra o pedido (env\u00edos, devoluciones, entregas\u2026). Porcentaje de orden defectuosa (POD): este porcentaje engloba todo lo contrario al anterior. Hace referencia a aspectos negativos que se produzcan en el proceso de compra (opiniones negativas, problemas en el env\u00edo o entrega, devoluciones, etc.). Categorizaci\u00f3n El algoritmo de Amazon valora mucho que se incluya en la ficha del producto la categor\u00eda a la que pertenece. De esta forma, Amazon podr\u00e1 clasificarlo mejor, principalmente cuando los usuarios busquen filtrando los productos, y tendr\u00e1 m\u00e1s probabilidades de que se muestre a los usuarios. Fulfillment Se trata de un servicio opcional que ofrece Amazon a los vendedores. Este servicio, tambi\u00e9n conocido como FBA, consiste en que Amazon almacena, selecciona, empaqueta, env\u00eda y ofrece atenci\u00f3n al cliente de los productos, en vez de que lo hagan los propios vendedores. Este servicio es \u00f3ptimo para caer bien a A9 y que muestre los productos en las primeras posiciones de la p\u00e1gina de resultados. \u00bfPero qu\u00e9 pasa si no tenemos contratado este servicio? Puedes vender en Amazon sin estar dentro del programa FBA de estas formas, aunque Amazon no mirar\u00e1 los productos con los mismos ojos: Dentro del programa prime: Amazon no te penalizar\u00e1 completamente, est\u00e1 bastante bien, ofrecer\u00e1n env\u00edo r\u00e1pido, y, por tanto, tienes posibilidades de salir en los resultados de b\u00fasqueda. Vendido por un tercero pero almacenado y enviado por Amazon: a este marketplace le encanta ser protagonista, si su nombre no sale como vendedor y en cambio sale el de un tercero, har\u00e1 un esfuerzo por mostrar los productos, pero primar\u00e1 las opciones anteriores. Vendido y enviado por un tercero: si vendes con esta opci\u00f3n, deber\u00e1s esforzarte mucho en el resto de factores que A9 tiene en cuenta para mostrar los productos. Keywords Al igual que ocurre en las b\u00fasquedas de Google, las palabras clave son muy importantes para posicionar los productos. Usando las palabras correctas, el producto tendr\u00e1 mucha m\u00e1s visibilidad. Principalmente,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/a9-amazon-algorithm\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-16T11:29:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T12:53:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Copia-de-Plantilla-para-el-post-del-Blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A9, the Amazon Algorithm - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/a9-amazon-algorithm\/","og_locale":"en_US","og_type":"article","og_title":"A9, el Algoritmo de Amazon - Geotelecom","og_description":"Entre una oferta de millones de productos, no todos pueden aparecer en las primeras posiciones de la p\u00e1gina de resultados de b\u00fasqueda. Y, aqu\u00ed es donde entra en juego A9, el famoso algoritmo de Amazon. Si no sabes c\u00f3mo funciona un algoritmo de buscador, te recomendamos leer nuestro post sobre los tipos de algoritmos de Google que te ayudar\u00e1n a entender un poco mejor el funcionamiento del gigante del e-commerce. Amazon es el mayor marketplace que existe actualmente. Su atenci\u00f3n al cliente y la rapidez en los env\u00edos, unidos a la gran oferta de productos a un precio competitivo, hacen que cada vez sean m\u00e1s los usuarios que acuden directamente a sus dominios. Con ello, tambi\u00e9n crece el n\u00famero de minoristas que optan por darse de alta como vendedores para aumentar las ventas de su negocio. Como ya sabr\u00e1s, la mitad de los productos que se venden en Amazon son de terceros. \u00bfQu\u00e9 es A9? A9 es el nombre que recibe el algoritmo de b\u00fasqueda de Amazon. Su funci\u00f3n es clasificar los productos que muestra a los usuarios cuando realizan una b\u00fasqueda. Bas\u00e1ndonos en diferentes criterios, decide qu\u00e9 productos se merecen aparecer mejor posicionados. \u00bfQu\u00e9 factores tiene en cuenta el algoritmo A9? No hace falta decir la importancia de la posici\u00f3n para comenzar a vender. Seg\u00fan un estudio realizado por CPC Strategy en 2018: El 35% de los compradores de Amazon hacen clic en el primer producto que aparece en la p\u00e1gina de resultados de b\u00fasqueda. Los tres primeros elementos de la p\u00e1gina de resultados se llevan el 64% de los clics. El 70% de los usuarios de Amazon nunca pasan de la primera p\u00e1gina de resultados El 81% de los clics se los llevan las marcas en la primera p\u00e1gina de resultados de b\u00fasqueda. Tanto si piensas empezar a vender en Amazon, como si ya lo haces, deber\u00e1s empezar a prestar atenci\u00f3n a algunos aspectos para que tus productos aparezcan mejor posicionados org\u00e1nicamente: Ventas Cuantas m\u00e1s ventas tiene un producto, m\u00e1s alto aparece en los resultados de b\u00fasqueda y por m\u00e1s keywords. Los productos con un ranking de venta m\u00e1s alto aparecen para m\u00e1s de 8 keywords diferentes. Dentro de este factor, hay que tener en cuenta diferentes aspectos: Ranking de ventas: Amazon sit\u00faa mejor los productos en la p\u00e1gina de resultados cuando tienen un mayor n\u00famero de ventas. La tasa de conversi\u00f3n: Amazon prioriza aquellos productos con una tasa\u00a0de conversi\u00f3n buena. Es un factor que afecta directamente a las cuentas de Amazon, por lo que, si es bueno para \u00e9l, mejorar\u00e1 la posici\u00f3n de ese producto. El precio: el objetivo de Amazon es que encuentres el producto m\u00e1s barato, lo m\u00e1s r\u00e1pidamente posible. Aunque este factor es importante, influye menos que los anteriores Productos con variantes: los productos que tienen diferentes opciones a elegir por el comprador (tama\u00f1o, color\u2026) mejoran el tiempo de permanencia del usuario en la p\u00e1gina, ya que pasar\u00e1n m\u00e1s tiempo mirando las diferentes variantes del producto. Adem\u00e1s, cada variante se vende como productos diferentes, por tanto, se combinan las valoraciones de cada uno de ellos. Satisfacci\u00f3n post-venta Cada vez m\u00e1s, los usuarios o clientes se fijan en las opiniones de los productos que van a comprar, ya no solo comparan precios, sino tambi\u00e9n la satisfacci\u00f3n de otros clientes con ese producto. Por tanto, Amazon tiene en cuenta: Vendedor con feedback negativo: el robot de Amazon penaliza a los vendedores con un feedback negativo disminuyendo la frecuencia de rastreo de sus productos. Velocidad de procesamiento de pedido: Amazon nos vende la rapidez en los env\u00edos, como resultado, primar\u00e1 en las posiciones aquellos que ofrezcan esta velocidad. Por ello, el Algoritmo A9 da m\u00e1s importancia a aquellos que est\u00e1n dentro de su programa de log\u00edstica y tienen servicio Prime. La tasa de inventario: si un vendedor se queda sin stock con frecuencia y durante varios d\u00edas, semanas o meses, Amazon lo identifica como una mala gesti\u00f3n por parte del vendedor y har\u00e1 bajar posiciones a sus productos. Porcentaje de orden perfecto (POP): este porcentaje engloba la eficacia del conjunto de factores que intervienen durante el proceso de compra o pedido (env\u00edos, devoluciones, entregas\u2026). Porcentaje de orden defectuosa (POD): este porcentaje engloba todo lo contrario al anterior. Hace referencia a aspectos negativos que se produzcan en el proceso de compra (opiniones negativas, problemas en el env\u00edo o entrega, devoluciones, etc.). Categorizaci\u00f3n El algoritmo de Amazon valora mucho que se incluya en la ficha del producto la categor\u00eda a la que pertenece. De esta forma, Amazon podr\u00e1 clasificarlo mejor, principalmente cuando los usuarios busquen filtrando los productos, y tendr\u00e1 m\u00e1s probabilidades de que se muestre a los usuarios. Fulfillment Se trata de un servicio opcional que ofrece Amazon a los vendedores. Este servicio, tambi\u00e9n conocido como FBA, consiste en que Amazon almacena, selecciona, empaqueta, env\u00eda y ofrece atenci\u00f3n al cliente de los productos, en vez de que lo hagan los propios vendedores. Este servicio es \u00f3ptimo para caer bien a A9 y que muestre los productos en las primeras posiciones de la p\u00e1gina de resultados. \u00bfPero qu\u00e9 pasa si no tenemos contratado este servicio? Puedes vender en Amazon sin estar dentro del programa FBA de estas formas, aunque Amazon no mirar\u00e1 los productos con los mismos ojos: Dentro del programa prime: Amazon no te penalizar\u00e1 completamente, est\u00e1 bastante bien, ofrecer\u00e1n env\u00edo r\u00e1pido, y, por tanto, tienes posibilidades de salir en los resultados de b\u00fasqueda. Vendido por un tercero pero almacenado y enviado por Amazon: a este marketplace le encanta ser protagonista, si su nombre no sale como vendedor y en cambio sale el de un tercero, har\u00e1 un esfuerzo por mostrar los productos, pero primar\u00e1 las opciones anteriores. Vendido y enviado por un tercero: si vendes con esta opci\u00f3n, deber\u00e1s esforzarte mucho en el resto de factores que A9 tiene en cuenta para mostrar los productos. Keywords Al igual que ocurre en las b\u00fasquedas de Google, las palabras clave son muy importantes para posicionar los productos. Usando las palabras correctas, el producto tendr\u00e1 mucha m\u00e1s visibilidad. Principalmente,","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/a9-amazon-algorithm\/","og_site_name":"Geotelecom","article_published_time":"2019-09-16T11:29:42+00:00","article_modified_time":"2026-03-30T12:53:24+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Copia-de-Plantilla-para-el-post-del-Blog.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/a9-algoritmo-amazon\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/a9-algoritmo-amazon\/"},"author":{"name":"","@id":""},"headline":"A9, el Algoritmo de Amazon","datePublished":"2019-09-16T11:29:42+00:00","dateModified":"2026-03-30T12:53:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/a9-algoritmo-amazon\/"},"wordCount":1359,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/a9-algoritmo-amazon\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Copia-de-Plantilla-para-el-post-del-Blog.png","keywords":["Algoritmo A9","Amazon","seo"],"articleSection":["Amazon","Posicionamiento web"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/a9-algoritmo-amazon\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/a9-algoritmo-amazon\/","url":"https:\/\/www.geotelecom.es\/blog\/a9-algoritmo-amazon\/","name":"A9, the Amazon Algorithm - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/a9-algoritmo-amazon\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/a9-algoritmo-amazon\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Copia-de-Plantilla-para-el-post-del-Blog.png","datePublished":"2019-09-16T11:29:42+00:00","dateModified":"2026-03-30T12:53:24+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/a9-algoritmo-amazon\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/a9-algoritmo-amazon\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/a9-algoritmo-amazon\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Copia-de-Plantilla-para-el-post-del-Blog.png","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Copia-de-Plantilla-para-el-post-del-Blog.png","width":1920,"height":1080,"caption":"Herramienta Hootsuite: Anal\u00edtica y Social Media\" del blog de Geotelecom."},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/a9-algoritmo-amazon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"A9, el Algoritmo de Amazon"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=5930"}],"version-history":[{"count":2,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5930\/revisions"}],"predecessor-version":[{"id":8523,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5930\/revisions\/8523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media\/5274"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=5930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=5930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=5930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}