{"id":5937,"date":"2019-09-09T10:37:04","date_gmt":"2019-09-09T10:37:04","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/que-es-el-algoritmo-de-google\/"},"modified":"2026-03-16T15:30:11","modified_gmt":"2026-03-16T15:30:11","slug":"what-is-the-google-algorithm","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-algoritmo-de-google\/","title":{"rendered":"What is the google algorithm and how does it work?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Google's zoo is quite large, with a wide variety of species that we like to call algorithms. They exist in a more official way since 2011 and every year they are updated to offer users a better browsing experience in their search engine.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Having said that, let's move on to what concerns us, the <strong>SEO<\/strong>, The less exact science of marketing and that job with such a simple name but in which what you know is never enough. <em>Marketing, programming, servers, copy, linkbuilding, interlinking,<\/em>.... so many intertwined tasks constantly updating to get to the top of a search engine that takes more and more prominence in thousands of stores and businesses worldwide. <em>Guaranteed headache for the body!<\/em> First of all, as in good schools, it is important to know what the subject we are going to deal with today consists of, <strong>algorithms<\/strong>, let's see:<\/p>\r\n\r\n\r\n\r\n<p><!--more--><\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-algoritmo-de-google\/#1_%C2%BFQue_narices_es_un_algoritmo\" >1. What the hell is an algorithm?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-algoritmo-de-google\/#2_%C2%BFQue_corcholis_es_el_PageRank\" >2. What the heck is PageRank?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-algoritmo-de-google\/#3_%C2%BFCuales_son_los_principales_algoritmos_y_que_funcion_tienen\" >3. What are the main algorithms and what is their function?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-algoritmo-de-google\/#31_Caffeine\" >3.1 Caffeine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-algoritmo-de-google\/#32_Primera_visita_a_Google_Panda\" >3.2 First visit to Google Panda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-algoritmo-de-google\/#33_Google_Penguin_como_segundo_punto\" >3.3 Google Penguin as second point<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-algoritmo-de-google\/#34_Hora_de_volar_con_Hummingbird\" >3.4 Time to fly with Hummingbird<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-algoritmo-de-google\/#35_Seguimos_volando_con_Pigeon\" >3.5 We continue to fly with Pigeon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-algoritmo-de-google\/#36_Siguiente_visita_al_amigo_Fred\" >3.6 Next visit to friend Fred<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-algoritmo-de-google\/#37_Medical_Update\" >3.7 Medical Update<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-algoritmo-de-google\/#%C2%BFComo_evitar_que_los_algoritmos_afecten_tu_SEO\" >How to prevent algorithms from affecting your SEO?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%C2%BFQue_narices_es_un_algoritmo\"><\/span>1. What the hell is an algorithm?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>&nbsp;<\/p>\r\n<p>First we go with the definition of encyclopedia, which would be something like: <em>\u00abAn algorithm is a set of procedures or steps executed in succession that enable a task to be accomplished.\u00bb<\/em>. And if we go to the next page of the manual and take this to our favorite giant, Google, their algorithm is a<strong> mathematical formula<\/strong>, The keyword keywords, or set of keywords, that build the criteria according to which Google will position all the contents of any online website in its lists of results by entering certain keywords, better known as keywords. Uff... in TOP schools they also explain this with a good example, don't they?<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-5935 size-full\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ejemplo-busqueda-google-1.png\" alt=\"example google search\" width=\"861\" height=\"928\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ejemplo-busqueda-google-1.png 861w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ejemplo-busqueda-google-1-278x300.png 278w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ejemplo-busqueda-google-1-768x828.png 768w\" sizes=\"(max-width: 861px) 100vw, 861px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"701\" height=\"239\" class=\"wp-image-5933\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/pagerank-of-site.jpg\" alt=\"pagerank of a website\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/pagerank-of-site.jpg 701w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/pagerank-of-site-300x102.jpg 300w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Imagine, and let it not remain a quest, that you carry out the quest today &gt;\u00a0<em>\u00absave the amazon\u00bb.\u00bb<\/em>: <strong>Google is going to make a series of calculations<\/strong> based on the content of the page, the quality of the content, the links it receives,<strong> the loading speed<\/strong>, The quality of the videos, their mobile version, the user behavior, the quality of the videos, the time spent, etc... (<em> huge listing inevitable as we will never know what 100% takes into account.<\/em> ), and will sort the results according to all these points (or not) and many more.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In our example we also see that Google offers several types of content in the same <strong>SERP<\/strong>If we then enter the math class and see an example with the formula that Google is believed to take into account \/ or had taken into account to consider the PageRank, we see something like this: Being:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em><strong>PR(u)<\/strong><\/em>pagerank of the page<strong><em>u<\/em><\/strong>.<\/li>\r\n<li><em><b>d<\/b><\/em>Its value is between 0 and 1. It is a factor that directly influences whether a user continues browsing within the same website by clicking on a link.<\/li>\r\n<li><em><strong>PR(v)<\/strong><\/em>: individual pagerank of each of the pages<strong><em>v<\/em><\/strong>that link to<strong><em>u<\/em><\/strong>.<\/li>\r\n<li><em><b>N(v)<\/b><\/em>number of outgoing links from<em><strong>v<\/strong><\/em>(whether internal or external).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Here we see a new protagonist, the PageRank. Let's see...<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%C2%BFQue_corcholis_es_el_PageRank\"><\/span>2. What the heck is PageRank?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"244\" height=\"210\" class=\"wp-image-5934\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/page-rank.png\" alt=\"calculate page rank\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We start with the <strong>definition<\/strong> encyclopedic again, we can define PageRank and the formulation above as <em>a ranking system developed by Google to measure the authority of a web page, based on the quality and quantity of all the links pointing to it.<\/em>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Simply explained<\/strong>, Imagine that there are elections and wins the web that receives the most votes, and these are made through links, the only thing to keep in mind that each vote is not worth the same ( <em>long live democracy!<\/em> \ud83d\ude09 ), it depends on the quality of these links and the authority they come from.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A few months ago I was with my colleagues explaining how to deal with all this and how to calculate it through matrices. <a href=\"https:\/\/www.mblazquez.es\/blog_ccdoc-busqueda-internet\/documentos\/simulador-pagerank.xlsx\">downloadable excel<\/a> by Manuel Bl\u00e1zquez Ochando, professor at the Complutense University of Madrid, which you can find online and we recommend you take a look.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%C2%BFCuales_son_los_principales_algoritmos_y_que_funcion_tienen\"><\/span>3. What are the main algorithms and what is their function?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It should be noted that Google's algorithms have been evolving over the years, improving along with the search engine, and even in recent years have been added to the search engine itself. <em>core<\/em> and act on a continuous basis...<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"31_Caffeine\"><\/span>3.1 Caffeine<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">2010, Caffeine or Google's big update, in this case it is more a change of infrastructure than of algorithm, and with this Google wanted to set up a new indexing system for web content, offering a 50% of more current results and much faster than with the previous algorithm. <strong>What is affected by Caffeine:<\/strong> New content can be found much faster, Google's storage capacity increases significantly and Google's flexibility with content storage makes it easy to scale.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"32_Primera_visita_a_Google_Panda\"><\/span>3.2 First visit to Google Panda<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It all started in 2011 with Google Panda, as almost everything the search engine does, it began in the United States in February of that year, to continue in Europe from April, affecting approximately 13% of searches. It is currently integrated into Google's core. <em><strong>What you value:<\/strong> <\/em>content <em><strong>What Google Panda likes:<\/strong><\/em> original content without internal or external duplicates with utility and value for the user.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"33_Google_Penguin_como_segundo_punto\"><\/span>3.3 Google Penguin as second point<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It seems that April is one of Google's favorite months to launch its algorithms, since a year after the launch of Panda in Europe, in April 2012, came Penguin. This time it was going to be in charge of controlling off-site factors. <em><strong>What you value:<\/strong><\/em> link profile <em><strong>What Google Penguin likes:<\/strong><\/em> reward patterns with quality, natural and related links that will give to understand that it is a content and an authority site.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"34_Hora_de_volar_con_Hummingbird\"><\/span>3.4 Time to fly with Hummingbird<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In August-September 2013 Google activated this algorithm which meant a complete change, affecting up to 90% of searches. <strong>What it values or what it affects:<\/strong> conversational search and context in the searches in order to search less and live more. <em><strong>What is the function of Google Hummingbird:<\/strong><\/em> provide better results by focusing on the intent behind each search.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"35_Seguimos_volando_con_Pigeon\"><\/span>3.5 We continue to fly with Pigeon<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">2014, a result of many companies such as Yelp complaining about illicit techniques to have good local SEO by various businesses. <em><strong>What is Google Pigeon's function:<\/strong><\/em> control all online businesses that practice local SEO to offer valuable content and a good user experience.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"36_Siguiente_visita_al_amigo_Fred\"><\/span>3.6 Next visit to friend Fred<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">March 2017, one of the most recent and we all noticed abrupt changes in our SEO projects and was mainly looking to end SPAM and optimize the web experience for users. <em><strong>What is Fred's role:<\/strong><\/em>remove from the top positions or deindex all pages that receive a large number of poor quality links or pages that have an excessive use of advertising and affiliate links, sites with banners and ads that displace text, annoying pop-ups, websites with duplicate content, etc...<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"37_Medical_Update\"><\/span>3.7 Medical Update<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">2018, focused on the healthcare sector and Google sought to show quality and reliable results. <strong>Medical Update function:<\/strong> authority-centered quality analysis. <strong>Who is affected:<\/strong> Health sector, YMYL pages (your money your life) and \u00abexperts, authority and trust\u00bb pages. Soon we will have a second version taking this into practice, <em>stay tuned to the blog!<\/em> <em>NO Zoos, NO Aquariums, NO Animal Circuses, NO Bullfighting....<\/em> because visibility is not only in search engines]]]><\/p>\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_evitar_que_los_algoritmos_afecten_tu_SEO\"><\/span>How to prevent algorithms from affecting your SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>As I mentioned before, algorithms are focused on constantly improving the user experience and for this, if your website does not have useful content, does not load fast, is not accessible to Google, you will not be able to prevent serious ranking drops. For this reason, to prevent this from happening you will need to work on these SEO aspects:<\/p>\r\n<p>a. Structured data.<\/p>\r\n<p>b. Web speed.<\/p>\r\n<p>c. Quality of content.<\/p>\r\n<p>d. Quality internal and external links.<\/p>\r\n<p>e. Work on your domain authority.<\/p>\r\n<p>f. Optimize the technical SEO of the website.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>By working on these points, you will be ready to enter the Google Zoo. If you have doubts about whether or not your website meets these requirements, take a look at our <a href=\"https:\/\/www.geotelecom.es\/en\/seo-audits\/\">SEO audits and consulting<\/a> and detects opportunities.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google\u2019s \u201czoo\u201d is quite extensive, featuring a wide variety of species that we like to call algorithms. They\u2019ve been around officially since 2011 and are updated every year to offer users a better search experience. That said, let\u2019s move on to what concerns us: SEO\u2014the least exact science of marketing\u2014a field with such a simple name, yet one where what you know is never enough. Marketing, programming, servers, copywriting, link building, interlinking\u2026 so many intertwined tasks that are constantly evolving to reach the top of a search engine that\u2019s playing an increasingly prominent role in thousands of stores and businesses worldwide. A guaranteed headache! First and foremost, just like in any good school, we need to understand what today\u2019s subject\u2014algorithms\u2014is all about. Let\u2019s take a look:<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-5937","post","type-post","status-publish","format-standard","hentry","category-posicionamiento-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 es y c\u00f3mo funciona el algoritmo de google - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/what-is-the-google-algorithm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es y c\u00f3mo funciona el algoritmo de google - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"El zool\u00f3gico de Google es bastante amplio, cuenta con una gran variedad de especies que nos gusta llamarles algoritmos. Existen de manera m\u00e1s oficinal desde el 2011 y cada a\u00f1o se actualizan buscando ofrecer a los usuarios una mejor experiencia en la navegaci\u00f3n en su buscador. Dicho esto, pasamos a lo que nos concierne, el SEO, la ciencia menos exacta del marketing y ese trabajo con un nombre tan simple pero en el que lo que sabes, nunca es suficiente. Marketing, programaci\u00f3n, servidores, copy, linkbuilding, interlinking,&#8230;. tantas tareas entrelazadas actualiz\u00e1ndose constantemente para conseguir llegar a la cima de un buscador que se lleva cada vez m\u00e1s protagonismo en miles de tiendas y negocios a nivel mundial. \u00a1Dolor de cabeza asegurado para el cuerpo! Lo primero de todo como en las buenas escuelas es saber en que consiste la materia que vamos a tratar hoy, los algoritmos, veamos:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/what-is-the-google-algorithm\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-09T10:37:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:30:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ejemplo-busqueda-google-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"861\" \/>\n\t<meta property=\"og:image:height\" content=\"928\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is and how does the google algorithm work - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/what-is-the-google-algorithm\/","og_locale":"en_US","og_type":"article","og_title":"Qu\u00e9 es y c\u00f3mo funciona el algoritmo de google - Geotelecom","og_description":"El zool\u00f3gico de Google es bastante amplio, cuenta con una gran variedad de especies que nos gusta llamarles algoritmos. Existen de manera m\u00e1s oficinal desde el 2011 y cada a\u00f1o se actualizan buscando ofrecer a los usuarios una mejor experiencia en la navegaci\u00f3n en su buscador. Dicho esto, pasamos a lo que nos concierne, el SEO, la ciencia menos exacta del marketing y ese trabajo con un nombre tan simple pero en el que lo que sabes, nunca es suficiente. Marketing, programaci\u00f3n, servidores, copy, linkbuilding, interlinking,&#8230;. tantas tareas entrelazadas actualiz\u00e1ndose constantemente para conseguir llegar a la cima de un buscador que se lleva cada vez m\u00e1s protagonismo en miles de tiendas y negocios a nivel mundial. \u00a1Dolor de cabeza asegurado para el cuerpo! 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