{"id":5961,"date":"2019-07-31T07:27:30","date_gmt":"2019-07-31T07:27:30","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/seo-local-5-consejos-basicos\/"},"modified":"2026-03-16T15:31:23","modified_gmt":"2026-03-16T15:31:23","slug":"local-seo-5-basic-tips","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/seo-local-5-consejos-basicos\/","title":{"rendered":"Local SEO 5 tips to increase your visibility"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/seo-local-5-consejos-basicos\/#1_SEO_Local_y_la_importancia_de_la_ubicacion\" >1. Local SEO and the importance of location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/seo-local-5-consejos-basicos\/#2_Consultas_importantes\" >2. Important questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/seo-local-5-consejos-basicos\/#3_Donde_aparecen_los_resultados\" >3. Where the results appear:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/seo-local-5-consejos-basicos\/#A_Local_Pack\" >A. Local Pack.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/seo-local-5-consejos-basicos\/#B_Local_ABC_Pack\" >B. Local ABC Pack\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/seo-local-5-consejos-basicos\/#C_Local_Finder_knowledge_panel\" >C. Local Finder\/ knowledge panel:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/seo-local-5-consejos-basicos\/#4_Que_informacion_es_relevante\" >4. What information is relevant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/seo-local-5-consejos-basicos\/#5_Plataformas\" >5. Platforms<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_SEO_Local_y_la_importancia_de_la_ubicacion\"><\/span>1. Local SEO and the importance of location<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First of all, it is essential to understand the fundamental basis of the <strong>organic positioning<\/strong>\u00a0to understand the impact of Local SEO in any business. This is none other than a set of <strong>strategies<\/strong> oriented to <strong>increase visibility<\/strong> of a website in the results of <strong>search <\/strong>It seems easy, doesn't it?<br \/>\nLocal SEO, on the other hand, is a <em>extension <\/em>oriented to improve this positioning, but based on a very important aspect: <strong>the location.<\/strong> As we know, search engines are trying to offer users <strong>results<\/strong> more and more useful and <strong>efficient<\/strong> so, through our approximate geographic position, you can filter the content displayed and offer services or businesses near us.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Consultas_importantes\"><\/span>2. Important questions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once we know what it's all about, the question arises: \u201c<em>what kind of queries users have to make for Local SEO to show up<\/em>\u201d. It is obvious that not with all searches we will be able to see these results. Mainly, they can be found with phrases such as: <em>\u201clocksmith\u201d, \u201dlawyer at...\u201d, \u201crestaurant near me\u201d, \u201cfurniture store\u201d, etc.\u00a0<\/em>Depending on this type of words we can find sites such as the following:<\/p>\n<ul>\n<li>Physical stores<\/li>\n<li>Law firms<\/li>\n<li>Services (locksmith, mechanic, marketing agencies, etc.)<\/li>\n<li>Places of common interest (educational centers, banks, governmental entities)<\/li>\n<li>Bars, restaurants and many more.<\/li>\n<li>Leads Websites<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Donde_aparecen_los_resultados\"><\/span>3. Where the results appear:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Depending on the type of search, we can see the results in one way or another. There are three main types:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"A_Local_Pack\"><\/span><strong>A. Local Pack.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This shows a small section of the map (based on your location) where it indicates relevant points where you can find what you are looking for. In this case by typing \u00abdigital marketing\u00bb we will be able to find agencies based on our geographical position.<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-21763\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2019\/07\/2019-07-30_09h59_12-1.png\" alt=\"local pack\" width=\"478\" height=\"452\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"B_Local_ABC_Pack\"><\/span><strong>B. Local ABC Pack\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This one, although similar to the previous one, stands out for assigning a letter to the important locations. This is to show the different options of the same service, which in this case are banks. It is a way to make it easier for the user to find what he is looking for and is closer to his position.  As seen in the image, each point has its own summary information and two options to go to the map or to visit its website if it has one.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21764\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2019\/07\/2019-07-30_10h04_53.png\" alt=\"local abc pack\" width=\"436\" height=\"425\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"C_Local_Finder_knowledge_panel\"><\/span><strong>C. Local Finder\/ knowledge panel:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It is mostly displayed when the user searches for the specific name of the site or website. It is distinguished by showing a detailed block on the right with the most important data of that site, highlighting as VERY important the user reviews.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5959 size-full\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/seo-local-geotelecom.png\" alt=\"seo local geotelecom\" width=\"410\" height=\"465\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/seo-local-geotelecom.png 410w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/seo-local-geotelecom-265x300.png 265w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Que_informacion_es_relevante\"><\/span>4. What information is relevant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Increasingly, browsers such as Google's are giving more importance to the <strong>quality<\/strong>\u00a0<strong>real<\/strong> content and its <strong>utility<\/strong> for the user. In the world of SEO this is\u00a0<em>our daily bread.\u00a0<\/em>Therefore, we want to highlight the information that is vital for your Local SEO:<br \/>\n-<strong>Consistency of data<\/strong>\u00a0(NAP:<em>name-address-phone number):\u00a0<\/em>the main contact details must be the same on the web as in the search results and must be completely real.<br \/>\n<strong>-Reviews: <\/strong>yes, the <strong>users are the most important thing<\/strong> and the experience they have had with your business as well. A bad purchase or bad service can mean a very negative feedback and remember <em>\u00abusers are like a school of fish.\u00bb<\/em> and go where they see security.<br \/>\n<strong>-GMB categories:\u00a0<\/strong>choosing your main category is also essential. Keep in mind that you will appear in results related to your activity.  Also, don't forget the keywords to widen your range of possibilities.<br \/>\n<strong>-Quality of content:<\/strong> let's sum it up in a simple way-&gt; quality data = <strong>better CTR<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Plataformas\"><\/span>5. Platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At this point you may be wondering <em>\u201cwell, I want it, how do I implement it?\u201d . <\/em>There are different platforms to increase your visibility.<\/p>\n<ul>\n<li>The first is <strong><a href=\"https:\/\/biz.yelp.es\/\" rel=\"nofollow \"><em>Yelp<\/em> <\/a><\/strong><em>for companies. <\/em>This tool has a <strong>simple interface<\/strong> and focuses on the full potential that you can get out of it with the <strong>customer interaction<\/strong>, You can respond to any comment or request for information on your website in just a few minutes.<\/li>\n<li>The second we would like to mention is <a href=\"https:\/\/www.bingplaces.com\/\" rel=\"nofollow \"><strong>Bing places. <\/strong><\/a>Although this browser is not the most used in the world, it represents an exclusive percentage in many market sectors, so there is less competition. Basically, to create your profile you must comply with <strong>three steps<\/strong>Claim your business listing, complete your profile with relevant information and verify all your data.<\/li>\n<li>Finally, a Google platform could not be missing: <a href=\"https:\/\/www.google.com\/intl\/es_es\/business\/\" rel=\"nofollow \"><strong>Google My Business .\u00a0<\/strong><\/a>It is a tool that allows you to keep \u201ccontrol\u201d over the information displayed in the results. It is very easy to use, since it asks for the most important data in a few steps. We have to choose a <strong>main category<\/strong> that defines our business and from there we can play with our <strong>keywords<\/strong>. The best part? You don't even need a website to get started. This platform gives you the option to create a <strong>landing <\/strong>simple through templates so you don't fall behind your competition.<\/li>\n<\/ul>\n<p>In conclusion, this SEO strategy is an ideal option if you want to stand out locally. You don't need to have excessive knowledge, just consistent information, quality content and very, very happy users.<\/p>\n<p>If you have doubts about how to optimize your website, we can help you with <a href=\"https:\/\/www.geotelecom.es\/en\/seo-local\/\">Local SEO audits and services<\/a> that will help you get your business up and running.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Local SEO and the importance of location First of all, it is essential to know the fundamental basis of organic positioning to understand the impact of Local SEO in any business. This is none other than a set of strategies aimed at increasing the visibility of a website in the search results performed by a user in different browsers. Sounds easy, doesn't it? Now, Local SEO is an extension aimed at improving this positioning, but based on a very important aspect: location. As we know, search engines try to offer users increasingly useful and efficient results so, through our approximate geographical position, they can filter the content displayed and offer services or businesses near us. 2. Important queries Once we know what it is about, the question arises: \u201cwhat kind of queries do users have to make for Local SEO to appear\u201d. It is obvious that not with all searches we will be able to see these results. Mainly, they can be found with phrases such as: \u201clocksmith\u201d, \u201dlawyer in...\u201d, \u201crestaurant near me\u201d, \u201cfurniture store\u201d, etc. Depending on this type of words we can find sites such as the following: Physical stores Law firms Services (locksmith, mechanic, marketing agencies, etc) Places of common interest (Educational centers, banks, government entities) Bars, restaurants and many more. Leads Webs 3. Where the results appear: Depending on the type of search, we can see the results in one way or another. There are three main types: A. Local Pack. This shows a small section of the map (depending on your location) where it indicates relevant points where you can find what you are looking for. In this case, by typing \u00abdigital marketing\u00bb we can find agencies based on our geographical position. B. Local ABC Pack This, although similar to the previous one, stands out for assigning a letter to important locations. This is to show the different options of the same service, which in this case are banks. It is a way to make it easier for the user to find what he is looking for and is closer to his position.  As shown in the image, each point has its own summary information and two options to go to the map or to visit its website if it has one. C. Local Finder\/ knowledge panel: It is mostly displayed when the user searches for the specific name of the site or website. It is distinguished by showing a detailed block on the right with the most important data of that site, highlighting as VERY important the user reviews.   4. What information is relevant Increasingly, browsers such as Google give more and more importance to the actual quality of the content and its usefulness to the user. In the SEO world this is our daily bread. Therefore, we want to highlight the information that is vital for your Local SEO: -Data consistency (NAP:name-address-phone number): the main contact details must be the same on the web as in the search results and must be completely real. -Reviews: yes, users are the most important thing and the experience they have had with your business as well. A bad purchase or bad service can mean a very negative review and remember \u00abusers are like a school of fish\u00bb and they will go where they see safety. -GMB categories: choosing your main category is also essential. Keep in mind that you will appear in results related to your activity.  Also, don't forget the keywords to widen your range of possibilities. -Content quality: let's sum it up in something simple-&gt; quality data = better CTR 5. Platforms At this point you may be asking yourself \u201cok, I want it, how do I implement it\u201d. There are different platforms to increase your visibility. The first one is Yelp for businesses. This tool has a simple to use interface and focuses on all the potential you can get with the interaction of your customers, as you can respond to any comment or request for information from your website in a few minutes. The second one we want to mention is Bing places. Although this browser is not the most used in the world, it represents an exclusive percentage in many market sectors, so there is less competition. Basically, to create your profile you must complete three steps: claim your business listing, complete your profile with relevant information and verify all your data. Finally, a Google platform could not be missing: Google My Business . It is a tool that allows you to keep a \u201ccontrol\u201d over the information shown in the results. It is very easy to use, since it asks for the most important data in a few steps. We have to choose a main category that defines our business and from there play with our keywords. The best of all? You don't even need a website to get started. This platform gives you the option to create a simple landing page through templates so you don't fall behind your competition. In conclusion, this SEO strategy is an ideal option if you want to stand out locally. You don't need to have excessive knowledge, just consistent information, quality content and very, very happy users. If you have any doubts about how to optimize your website, we have Local SEO audits and services that will help you get your business up and running. &nbsp;<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151,23],"tags":[37,31,71,152,36,153],"class_list":["post-5961","post","type-post","status-publish","format-standard","hentry","category-google-my-business","category-posicionamiento-web","tag-consejos-seo","tag-google","tag-marketing","tag-posicionamiento","tag-seo","tag-seo-local"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Local 5 consejos para aumentar tu visibilidad - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/local-seo-5-basic-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Local 5 consejos para aumentar tu visibilidad - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"1. SEO Local y la importancia de la ubicaci\u00f3n Antes de nada, es indispensable conocer la base fundamental del posicionamiento org\u00e1nico\u00a0para entender la repercusi\u00f3n del\u00a0 SEO Local en cualquier negocio. Esta no es otra que un conjunto de estrategias orientadas a aumentar la visibilidad de un sitio web en los resultados de b\u00fasqueda que realiza un usuario en los distintos navegadores. \u00bfParece f\u00e1cil, no? Ahora bien, por su parte el SEO Local es una extensi\u00f3n orientada a mejorar dicho posicionamiento, pero bas\u00e1ndose en un aspecto muy importante: la ubicaci\u00f3n. Como sabemos, los buscadores intentan ofrecer a los usuarios resultados cada vez m\u00e1s \u00fatiles y eficientes por lo cual, a trav\u00e9s de nuestra posici\u00f3n geogr\u00e1fica aproximada, puede filtrar el contenido que se muestra y ofrecer servicios o negocios cercanos a nosotros. 2. Consultas importantes Una vez que ya sabemos de qu\u00e9 trata, surge la pregunta: \u201cqu\u00e9 tipo de consultas tienen que hacer los usuarios para que aparezca el SEO Local\u201d. Es evidente que no con todas las b\u00fasquedas podremos ver estos resultados. Principalmente, se pueden encontrar con frases como: \u201ccerrajero\u201d,\u201dabogado en\u2026\u201d, \u201crestaurante cerca de m\u00ed\u201d, \u201cTienda de muebles\u201d, etc.\u00a0En funci\u00f3n de este tipo de palabras podremos encontrar sitios como los siguientes: Tiendas f\u00edsicas Despachos de abogados Servicios (cerrajero, mec\u00e1nico, agencias de marketing, etc) Lugares de inter\u00e9s com\u00fan (Centros educativos, bancos, entidades gubernamentales) Bares, restaurantes y muchos m\u00e1s. Webs de Leads 3. D\u00f3nde aparecen los resultados: Depende del tipo de b\u00fasqueda, podemos ver de una forma u otra los resultados. Existen tres tipos principales: A. Local Pack. Este muestra una peque\u00f1a secci\u00f3n del mapa (en funci\u00f3n de tu ubicaci\u00f3n) en donde indica puntos relevantes en donde se puede encontrar lo que buscas. En este caso con escribir \u00abmarketing digital\u00bb podremos encontrar agencias bas\u00e1ndonos en nuestra posici\u00f3n geogr\u00e1fica. B. Local ABC Pack\u00a0 Este, aunque similar al anterior, destaca por asignar una letra a las ubicaciones importantes. Esto para mostrar las diferentes opciones de un mismo servicio que en este caso son bancos. Es una forma de facilitar al usuario encontrar lo que busca y est\u00e1 m\u00e1s cerca de su posici\u00f3n.\u00a0 Como se ve en la imagen, cada punto posee su propia informaci\u00f3n resumida y dos opciones para ir al mapa o para visitar su sitio web en caso de tenerlo. C. Local Finder\/ knowledge panel: Se muestra mayormente cuando el usuario busca el nombre concreto del sitio o de la web. Se distingue por mostrar un bloque detallado a la derecha con los datos m\u00e1s importantes de ese sitio, destacando como algo MUY importante las rese\u00f1as de los usuarios. &nbsp; 4. Qu\u00e9 informaci\u00f3n es relevante Cada vez m\u00e1s los navegadores como el de Google dan mayor importancia a la calidad\u00a0real del contenido y su utilidad para el usuario. En el mundo del SEO esto es\u00a0nuestro pan de cada d\u00eda.\u00a0Por eso, queremos destacar aquella informaci\u00f3n que es vital para tu SEO Local: &#8211;Consistencia de datos\u00a0(NAP:name-address-phone number):\u00a0los datos principales de contacto deben ser los mismos en la web que en los resultados de b\u00fasqueda y deben ser totalmente reales. -Reviews: s\u00ed, los usuarios son lo m\u00e1s importante y la experiencia que hayan tenido con tu negocio tambi\u00e9n. Una mala compra o mal servicio puede significar un comentario muy negativo y recuerda \u00ablos usuarios son como un cardumen de peces\u00bb y se van a donde vean seguridad. -GMB categories:\u00a0escoger bien tu categor\u00eda principal tambi\u00e9n es indispensable. Ten en cuenta que aparecer\u00e1s en resultados relacionados con tu actividad.\u00a0 Adem\u00e1s, no olvides las keywords para ampliar tu abanico de posibilidades. -Calidad de contenido: lo vamos a resumir en algo sencillo&#8211;&gt; datos de calidad = mejor CTR 5. Plataformas En este punto te estar\u00e1s preguntando \u201cbien, lo quiero, \u00bfc\u00f3mo lo implemento?\u201d . Existen distintas plataformas para poder ampliar tu visibilidad. La primera es Yelp para empresas. Esta herramienta cuenta con una interfaz sencilla de utilizar y se centra en todo el potencial que puedes sacar con la interacci\u00f3n de tus clientes, ya que puedes responder cualquier comentario o solicitud de informaci\u00f3n de tu web en pocos minutos. La segunda que queremos mencionar es Bing places. Este navegador si bien no es el m\u00e1s utilizado en el mundo, representa un porcentaje exclusivo en muchos sectores del mercado, por lo que hay menos competencia. B\u00e1sicamente, para crear tu perfil debes cumplir con tres pasos: reclamar tu listado de negocio, completa tu perfil con informaci\u00f3n relevante y verifica todos tus datos. Por \u00faltimo, no pod\u00eda faltar una plataforma de Google: Google My Business .\u00a0Es una herramienta que permite mantener un \u201ccontrol\u201d sobre aquella informaci\u00f3n que se muestra en los resultados. Es muy f\u00e1cil de utilizar, ya que solicita los datos m\u00e1s importantes en unos pocos pasos. Tenemos que elegir una categor\u00eda principal que defina nuestro negocio y a partir de ah\u00ed jugar con nuestras keywords. \u00bfLo mejor de todo? Ni siquiera necesitas una p\u00e1gina web para comenzar. Esta plataforma te da la opci\u00f3n de crear una landing sencilla a trav\u00e9s de plantillas para que no te quedes detr\u00e1s de tu competencia. En conclusi\u00f3n, esta estrategia SEO es una opci\u00f3n ideal si quieres destacar a nivel local. No hace falta tener conocimientos excesivos, solo informaci\u00f3n coherente, calidad de contenido y usuarios muy, muy contentos. Si tienes dudas sobre c\u00f3mo optimizar tu web, contamos con auditor\u00edas y servicios de SEO Local que te ayudar\u00e1n a poner en marcha tu negocio. &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/local-seo-5-basic-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-31T07:27:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:31:23+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Local SEO 5 tips to increase your visibility - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/local-seo-5-basic-tips\/","og_locale":"en_US","og_type":"article","og_title":"SEO Local 5 consejos para aumentar tu visibilidad - Geotelecom","og_description":"1. SEO Local y la importancia de la ubicaci\u00f3n Antes de nada, es indispensable conocer la base fundamental del posicionamiento org\u00e1nico\u00a0para entender la repercusi\u00f3n del\u00a0 SEO Local en cualquier negocio. Esta no es otra que un conjunto de estrategias orientadas a aumentar la visibilidad de un sitio web en los resultados de b\u00fasqueda que realiza un usuario en los distintos navegadores. \u00bfParece f\u00e1cil, no? Ahora bien, por su parte el SEO Local es una extensi\u00f3n orientada a mejorar dicho posicionamiento, pero bas\u00e1ndose en un aspecto muy importante: la ubicaci\u00f3n. Como sabemos, los buscadores intentan ofrecer a los usuarios resultados cada vez m\u00e1s \u00fatiles y eficientes por lo cual, a trav\u00e9s de nuestra posici\u00f3n geogr\u00e1fica aproximada, puede filtrar el contenido que se muestra y ofrecer servicios o negocios cercanos a nosotros. 2. Consultas importantes Una vez que ya sabemos de qu\u00e9 trata, surge la pregunta: \u201cqu\u00e9 tipo de consultas tienen que hacer los usuarios para que aparezca el SEO Local\u201d. Es evidente que no con todas las b\u00fasquedas podremos ver estos resultados. Principalmente, se pueden encontrar con frases como: \u201ccerrajero\u201d,\u201dabogado en\u2026\u201d, \u201crestaurante cerca de m\u00ed\u201d, \u201cTienda de muebles\u201d, etc.\u00a0En funci\u00f3n de este tipo de palabras podremos encontrar sitios como los siguientes: Tiendas f\u00edsicas Despachos de abogados Servicios (cerrajero, mec\u00e1nico, agencias de marketing, etc) Lugares de inter\u00e9s com\u00fan (Centros educativos, bancos, entidades gubernamentales) Bares, restaurantes y muchos m\u00e1s. Webs de Leads 3. D\u00f3nde aparecen los resultados: Depende del tipo de b\u00fasqueda, podemos ver de una forma u otra los resultados. Existen tres tipos principales: A. Local Pack. Este muestra una peque\u00f1a secci\u00f3n del mapa (en funci\u00f3n de tu ubicaci\u00f3n) en donde indica puntos relevantes en donde se puede encontrar lo que buscas. En este caso con escribir \u00abmarketing digital\u00bb podremos encontrar agencias bas\u00e1ndonos en nuestra posici\u00f3n geogr\u00e1fica. B. Local ABC Pack\u00a0 Este, aunque similar al anterior, destaca por asignar una letra a las ubicaciones importantes. Esto para mostrar las diferentes opciones de un mismo servicio que en este caso son bancos. Es una forma de facilitar al usuario encontrar lo que busca y est\u00e1 m\u00e1s cerca de su posici\u00f3n.\u00a0 Como se ve en la imagen, cada punto posee su propia informaci\u00f3n resumida y dos opciones para ir al mapa o para visitar su sitio web en caso de tenerlo. C. Local Finder\/ knowledge panel: Se muestra mayormente cuando el usuario busca el nombre concreto del sitio o de la web. Se distingue por mostrar un bloque detallado a la derecha con los datos m\u00e1s importantes de ese sitio, destacando como algo MUY importante las rese\u00f1as de los usuarios. &nbsp; 4. Qu\u00e9 informaci\u00f3n es relevante Cada vez m\u00e1s los navegadores como el de Google dan mayor importancia a la calidad\u00a0real del contenido y su utilidad para el usuario. En el mundo del SEO esto es\u00a0nuestro pan de cada d\u00eda.\u00a0Por eso, queremos destacar aquella informaci\u00f3n que es vital para tu SEO Local: &#8211;Consistencia de datos\u00a0(NAP:name-address-phone number):\u00a0los datos principales de contacto deben ser los mismos en la web que en los resultados de b\u00fasqueda y deben ser totalmente reales. -Reviews: s\u00ed, los usuarios son lo m\u00e1s importante y la experiencia que hayan tenido con tu negocio tambi\u00e9n. Una mala compra o mal servicio puede significar un comentario muy negativo y recuerda \u00ablos usuarios son como un cardumen de peces\u00bb y se van a donde vean seguridad. -GMB categories:\u00a0escoger bien tu categor\u00eda principal tambi\u00e9n es indispensable. Ten en cuenta que aparecer\u00e1s en resultados relacionados con tu actividad.\u00a0 Adem\u00e1s, no olvides las keywords para ampliar tu abanico de posibilidades. -Calidad de contenido: lo vamos a resumir en algo sencillo&#8211;&gt; datos de calidad = mejor CTR 5. Plataformas En este punto te estar\u00e1s preguntando \u201cbien, lo quiero, \u00bfc\u00f3mo lo implemento?\u201d . Existen distintas plataformas para poder ampliar tu visibilidad. La primera es Yelp para empresas. Esta herramienta cuenta con una interfaz sencilla de utilizar y se centra en todo el potencial que puedes sacar con la interacci\u00f3n de tus clientes, ya que puedes responder cualquier comentario o solicitud de informaci\u00f3n de tu web en pocos minutos. La segunda que queremos mencionar es Bing places. Este navegador si bien no es el m\u00e1s utilizado en el mundo, representa un porcentaje exclusivo en muchos sectores del mercado, por lo que hay menos competencia. B\u00e1sicamente, para crear tu perfil debes cumplir con tres pasos: reclamar tu listado de negocio, completa tu perfil con informaci\u00f3n relevante y verifica todos tus datos. Por \u00faltimo, no pod\u00eda faltar una plataforma de Google: Google My Business .\u00a0Es una herramienta que permite mantener un \u201ccontrol\u201d sobre aquella informaci\u00f3n que se muestra en los resultados. Es muy f\u00e1cil de utilizar, ya que solicita los datos m\u00e1s importantes en unos pocos pasos. Tenemos que elegir una categor\u00eda principal que defina nuestro negocio y a partir de ah\u00ed jugar con nuestras keywords. \u00bfLo mejor de todo? Ni siquiera necesitas una p\u00e1gina web para comenzar. Esta plataforma te da la opci\u00f3n de crear una landing sencilla a trav\u00e9s de plantillas para que no te quedes detr\u00e1s de tu competencia. En conclusi\u00f3n, esta estrategia SEO es una opci\u00f3n ideal si quieres destacar a nivel local. No hace falta tener conocimientos excesivos, solo informaci\u00f3n coherente, calidad de contenido y usuarios muy, muy contentos. Si tienes dudas sobre c\u00f3mo optimizar tu web, contamos con auditor\u00edas y servicios de SEO Local que te ayudar\u00e1n a poner en marcha tu negocio. &nbsp;","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/local-seo-5-basic-tips\/","og_site_name":"Geotelecom","article_published_time":"2019-07-31T07:27:30+00:00","article_modified_time":"2026-03-16T15:31:23+00:00","twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/seo-local-5-consejos-basicos\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/seo-local-5-consejos-basicos\/"},"author":{"name":"","@id":""},"headline":"SEO Local 5 consejos para aumentar tu visibilidad","datePublished":"2019-07-31T07:27:30+00:00","dateModified":"2026-03-16T15:31:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/seo-local-5-consejos-basicos\/"},"wordCount":964,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/seo-local-5-consejos-basicos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2019\/07\/2019-07-30_09h59_12-1.png","keywords":["consejos seo","Google","marketing","posicionamiento","seo","seo local"],"articleSection":["Google My Business","Posicionamiento web"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/seo-local-5-consejos-basicos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/seo-local-5-consejos-basicos\/","url":"https:\/\/www.geotelecom.es\/blog\/seo-local-5-consejos-basicos\/","name":"Local SEO 5 tips to increase your visibility - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/seo-local-5-consejos-basicos\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/seo-local-5-consejos-basicos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2019\/07\/2019-07-30_09h59_12-1.png","datePublished":"2019-07-31T07:27:30+00:00","dateModified":"2026-03-16T15:31:23+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/seo-local-5-consejos-basicos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/seo-local-5-consejos-basicos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/seo-local-5-consejos-basicos\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2019\/07\/2019-07-30_09h59_12-1.png","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2019\/07\/2019-07-30_09h59_12-1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/seo-local-5-consejos-basicos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"SEO Local 5 consejos para aumentar tu visibilidad"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=5961"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5961\/revisions"}],"predecessor-version":[{"id":5962,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5961\/revisions\/5962"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=5961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=5961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=5961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}