{"id":5964,"date":"2019-07-18T10:56:27","date_gmt":"2019-07-18T10:56:27","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/futuras-novedades-en-google-shopping\/"},"modified":"2026-03-16T15:31:30","modified_gmt":"2026-03-16T15:31:30","slug":"future-developments-in-google-shopping","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/futuras-novedades-en-google-shopping\/","title":{"rendered":"Future developments in Google Shopping"},"content":{"rendered":"<p>Today we bring you a new development that is going to revolutionize the way we will see the products in <strong>google shopping<\/strong>.<br \/>\nThe aim is to incorporate into the shopping ad the<strong> customer photos<\/strong> to be displayed with the reviews of that product. Many websites already used this type of reviews with photos on their products, but they did it internally and everything remained within the website itself. With this feature they can also be seen in Google Shopping, reducing uncertainty in the purchase decision.<br \/>\nThis new feature is being rolled out now and is available through a few <strong>review partners<\/strong>. These images will be accessible from the \u00abSee more\u00bb option in the mobile ads or for the desktop option by clicking on the star ratings.<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4748\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/01\/image-6.png\" alt=\"\" width=\"800\" height=\"375\" \/><\/p>\n<h2><strong>Why should we be on the lookout for this new feature?<\/strong><\/h2>\n<p>Images attract more attention than text, so competitors that incorporate this new feature, in addition to complementing product reviews, will have a visual advantage over others.<br \/>\nAlong with reviews, it is the users and customers themselves who generate this content, feeling more involved and helping other users to buy. They add authenticity and generate more trust which is very beneficial for companies.<br \/>\nWe can't yet measure what impact adding this feature will have on google shopping, but it will likely translate into <strong>improving click-through rates and conversion rates<\/strong>.<br \/>\nAt the moment it will only be available in <strong>United States because<\/strong>\u00a0is in the early stages of its evolution, but it is assumed that this will only be temporary and will expand to the rest of the countries.<br \/>\nU.S. advertisements that want to access this new feature will have to work with a list of <strong>review providers<\/strong> The company is confident that it could expand to more providers in the future. The current ones are: Yotpo, PowerReviews, Bazaarvoice and Influenster.<br \/>\nOnce customer images are enabled within the review provider platform discussed above, those images will be automatically distributed to Google for inclusion in shopping ads.<br \/>\nDo you find it interesting to add more information in Google Shopping? Would you add it in your E-commerce?<br \/>\nLeave us your comments here!<\/p>","protected":false},"excerpt":{"rendered":"<p>Today we bring you a new feature that will revolutionize the way we will see the products in google shopping. It is about incorporating to the shopping ad the photos of the customers that are shown with the reviews of that product. Many websites were already using this type of reviews with photos on their products, but they did it internally and everything remained within the website itself. With this feature they can also be seen in Google Shopping, reducing uncertainty in the purchase decision. This new feature is being implemented now and is available through a few review partners. These images will be accessible from the \u00abSee more\u00bb option on mobile ads or for the desktop option by clicking on the star ratings. Why should we be on the lookout for this new feature? Images attract more attention than text so competitors that incorporate this new feature, in addition to complementing product reviews, will have some visual advantage over others. Along with the reviews, it is the users and customers themselves who generate this content, feeling more involved and helping other users to buy. They add authenticity and generate more trust which is very beneficial for businesses. We can't yet measure what impact adding this feature will have on Google Shopping, but it will likely result in improved click-through rates and conversion rates. At the moment it will only be available in the United States because it is in the early stages of its evolution, but it is assumed that this is only momentary and will be expanded to other countries. Advertisers in the United States who want to access this new feature will have to work with a list of specific review providers, which could be expanded to more providers in the future. The current ones are: Yotpo, PowerReviews, Bazaarvoice and Influenster. Once the customer images are enabled within the platform of the review providers mentioned above, these images will be automatically distributed to Google to be included in the shopping ads. Do you find it interesting to add more information in Google Shopping? Would you add it to your E-commerce? Leave us your comments here!<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,77],"tags":[147,49,66,22,114,119],"class_list":["post-5964","post","type-post","status-publish","format-standard","hentry","category-google-ads","category-shopping","tag-adwords","tag-ecommerce","tag-geotelecom","tag-google-shopping-2","tag-marketing-digital-2","tag-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Futuras Novedades en Google Shopping - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/future-developments-in-google-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Futuras Novedades en Google Shopping - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Hoy os traemos una nueva novedad que va a revolucionar la forma en la que veremos los productos en google shopping. Se trata de incorporar al anuncio de\u00a0 shopping las fotos de los clientes que se muestren con las rese\u00f1as de dicho producto. Muchas webs ya usaban este tipo de rese\u00f1as con fotos en sus productos, pero lo hac\u00edan internamente y todo quedaba dentro de la propia web. Con esta funci\u00f3n se podr\u00e1n ver tambi\u00e9n en Google Shopping, reduciendo la incertidumbre en la decisi\u00f3n de compra. Este nueva funci\u00f3n se est\u00e1 implementando ahora y est\u00e1 disponible a trav\u00e9s de unos pocos partners de rese\u00f1as. Se podr\u00e1 acceder a esas im\u00e1genes desde la opci\u00f3n \u00abVer m\u00e1s\u00bb en los anuncios para dispositivos m\u00f3viles o para la opci\u00f3n de escritorio hacer clic en las calificaciones de estrellas. \u00bfPor qu\u00e9 deber\u00edamos estar atentos a esta nueva funci\u00f3n? Las im\u00e1genes llaman m\u00e1s la atenci\u00f3n que el texto por lo que los competidores que incorporen esta nueva funci\u00f3n, adem\u00e1s de complementar las rese\u00f1as de producto, tendr\u00e1n cierta ventaja visual sobre los dem\u00e1s. Junto con las rese\u00f1as, son los propios usuarios y clientes los que generan este contenido, sinti\u00e9ndose m\u00e1s participes y ayudando a otros usuarios a la hora de comprar. A\u00f1aden autenticidad y generan m\u00e1s confianza lo cual es muy beneficioso para las empresas. A\u00fan no podemos medir que impacto va a tener en google shopping el a\u00f1adir esta funci\u00f3n, pero posiblemente se traduzca en mejorar los porcentajes de clics y la tasa de conversi\u00f3n. De momento solo estar\u00e1 disponible en Estados Unidos porque\u00a0est\u00e1 dentro de las primeras etapas de su evoluci\u00f3n pero se presupone que eso sea solo moment\u00e1neo y se vaya expandiendo al resto de pa\u00edses. Los anuncios de Estados Unidos que quieran acceder a esta nueva funci\u00f3n deber\u00e1n trabajar con una lista de proveedores de rese\u00f1as concreta que en un futuro podr\u00eda expandirse a m\u00e1s proveedores. Los actuales son:\u00a0Yotpo, PowerReviews, Bazaarvoice e Influenster. Una vez que las im\u00e1genes de los clientes est\u00e9n habilitadas dentro de la plataforma de los proveedores de rese\u00f1as que hemos comentado m\u00e1s arriba, esas im\u00e1genes se distribuir\u00e1n autom\u00e1ticamente a Google para incluirlas en los anuncios de shopping. \u00bfOs parece interesante a\u00f1adir m\u00e1s informaci\u00f3n en Google Shopping? \u00bfLo a\u00f1adir\u00edas vosotros en vuestros E-commerce? \u00a1Dejadnos por aqu\u00ed vuestros comentarios!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/future-developments-in-google-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-18T10:56:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:31:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/01\/image-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"757\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Future developments in Google Shopping - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/future-developments-in-google-shopping\/","og_locale":"en_US","og_type":"article","og_title":"Futuras Novedades en Google Shopping - Geotelecom","og_description":"Hoy os traemos una nueva novedad que va a revolucionar la forma en la que veremos los productos en google shopping. Se trata de incorporar al anuncio de\u00a0 shopping las fotos de los clientes que se muestren con las rese\u00f1as de dicho producto. Muchas webs ya usaban este tipo de rese\u00f1as con fotos en sus productos, pero lo hac\u00edan internamente y todo quedaba dentro de la propia web. Con esta funci\u00f3n se podr\u00e1n ver tambi\u00e9n en Google Shopping, reduciendo la incertidumbre en la decisi\u00f3n de compra. Este nueva funci\u00f3n se est\u00e1 implementando ahora y est\u00e1 disponible a trav\u00e9s de unos pocos partners de rese\u00f1as. Se podr\u00e1 acceder a esas im\u00e1genes desde la opci\u00f3n \u00abVer m\u00e1s\u00bb en los anuncios para dispositivos m\u00f3viles o para la opci\u00f3n de escritorio hacer clic en las calificaciones de estrellas. \u00bfPor qu\u00e9 deber\u00edamos estar atentos a esta nueva funci\u00f3n? Las im\u00e1genes llaman m\u00e1s la atenci\u00f3n que el texto por lo que los competidores que incorporen esta nueva funci\u00f3n, adem\u00e1s de complementar las rese\u00f1as de producto, tendr\u00e1n cierta ventaja visual sobre los dem\u00e1s. Junto con las rese\u00f1as, son los propios usuarios y clientes los que generan este contenido, sinti\u00e9ndose m\u00e1s participes y ayudando a otros usuarios a la hora de comprar. A\u00f1aden autenticidad y generan m\u00e1s confianza lo cual es muy beneficioso para las empresas. A\u00fan no podemos medir que impacto va a tener en google shopping el a\u00f1adir esta funci\u00f3n, pero posiblemente se traduzca en mejorar los porcentajes de clics y la tasa de conversi\u00f3n. De momento solo estar\u00e1 disponible en Estados Unidos porque\u00a0est\u00e1 dentro de las primeras etapas de su evoluci\u00f3n pero se presupone que eso sea solo moment\u00e1neo y se vaya expandiendo al resto de pa\u00edses. Los anuncios de Estados Unidos que quieran acceder a esta nueva funci\u00f3n deber\u00e1n trabajar con una lista de proveedores de rese\u00f1as concreta que en un futuro podr\u00eda expandirse a m\u00e1s proveedores. Los actuales son:\u00a0Yotpo, PowerReviews, Bazaarvoice e Influenster. Una vez que las im\u00e1genes de los clientes est\u00e9n habilitadas dentro de la plataforma de los proveedores de rese\u00f1as que hemos comentado m\u00e1s arriba, esas im\u00e1genes se distribuir\u00e1n autom\u00e1ticamente a Google para incluirlas en los anuncios de shopping. \u00bfOs parece interesante a\u00f1adir m\u00e1s informaci\u00f3n en Google Shopping? \u00bfLo a\u00f1adir\u00edas vosotros en vuestros E-commerce? \u00a1Dejadnos por aqu\u00ed vuestros comentarios!","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/future-developments-in-google-shopping\/","og_site_name":"Geotelecom","article_published_time":"2019-07-18T10:56:27+00:00","article_modified_time":"2026-03-16T15:31:30+00:00","og_image":[{"width":360,"height":757,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/01\/image-6.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/futuras-novedades-en-google-shopping\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/futuras-novedades-en-google-shopping\/"},"author":{"name":"","@id":""},"headline":"Futuras Novedades en Google Shopping","datePublished":"2019-07-18T10:56:27+00:00","dateModified":"2026-03-16T15:31:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/futuras-novedades-en-google-shopping\/"},"wordCount":439,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/futuras-novedades-en-google-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/01\/image-6.png","keywords":["AdWords","ecommerce","Geotelecom","google shopping","marketing digital","Shopping"],"articleSection":["Google Ads","Shopping"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/futuras-novedades-en-google-shopping\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/futuras-novedades-en-google-shopping\/","url":"https:\/\/www.geotelecom.es\/blog\/futuras-novedades-en-google-shopping\/","name":"Future developments in Google Shopping - 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