{"id":5996,"date":"2019-04-25T11:42:35","date_gmt":"2019-04-25T11:42:35","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/guia-nueva-interfaz-facebook-ads\/"},"modified":"2026-03-16T15:33:11","modified_gmt":"2026-03-16T15:33:11","slug":"guide-new-facebook-ads-interface","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/guia-nueva-interfaz-facebook-ads\/","title":{"rendered":"Facebook Ads: Definitive guide to the new interface"},"content":{"rendered":"<p>April 2019,\u00a0<strong>Facebook<\/strong> has set out to surprise us with a <strong>new interface\u00a0<\/strong>and there are already some privileged <a href=\"https:\/\/www.geotelecom.es\/en\/facebook-instagram-remarketing-campaigns\/\">creating Facebook campaigns<\/a> from this new platform.<br \/>\nMany of us have been waiting for a long time for the improvement of this <strong>Facebook Manager interface<\/strong> The new features that we are going to find and that are supposed to facilitate the work of the managers of <strong>Facebook Ads<\/strong>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-nueva-interfaz-facebook-ads\/#Novedades_de_la_nueva_interfaz_de_Facebook_Ads\" >What's new in the new Facebook Ads interface:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-nueva-interfaz-facebook-ads\/#Rediseno_del_administrador_de_anuncios\" >Redesign of the ad manager:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-nueva-interfaz-facebook-ads\/#Nueva_experiencia_de_navegacion\" >New navigation experience.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-nueva-interfaz-facebook-ads\/#Funciones_adicionales_en_el_nuevo_administrador\" >Additional functions in the new administrator.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-nueva-interfaz-facebook-ads\/#Nuevo_diseno_de_las_notificaciones\" >New design of notifications.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-nueva-interfaz-facebook-ads\/#Funcion_%C2%ABEn_nombre_de%C2%BB\" >On behalf of\u00ab function.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-nueva-interfaz-facebook-ads\/#Tarjeta_de_rendimiento_de_video\" >Video performance card.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-nueva-interfaz-facebook-ads\/#Nuevo_formato_%C2%ABImagen_o_video_unicos%C2%BB\" >New format \u00abSingle image or video\u00bb.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-nueva-interfaz-facebook-ads\/#Nueva_funcion_%C2%ABCopiar_y_pegar%C2%BB\" >New \u00abCopy and paste\u00bb function.<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Novedades_de_la_nueva_interfaz_de_Facebook_Ads\"><\/span>What's new in the\u00a0<strong>new Facebook Ads interface:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Rediseno_del_administrador_de_anuncios\"><\/span><strong style=\"font-size: 16px\">Redesign of the ad manager:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>From now on the interface of the <strong>Facebook ad manager,<\/strong> will have new features including: a greatly improved browsing experience, integrated search and filter function, and a dynamic action bar:<\/p>\n<ol>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Nueva_experiencia_de_navegacion\"><\/span><strong>New navigation experience.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>The \u00abCampaign\u00bb, \u00abAd Set\u00bb and \u00abAd\u00bb tabs will be switched to the \"Campaign\" and \"Ad\" tabs. <strong>navigation sidebar<\/strong> on the left side of the table.\u00a0<img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5990 aligncenter\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h39_09-1.png\" alt=\"Screenshot of the new Facebook Ads sidebar\" width=\"275\" height=\"366\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h39_09-1.png 533w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h39_09-1-225x300.png 225w\" sizes=\"(max-width: 275px) 100vw, 275px\" \/><\/li>\n<li>You can now view your campaigns, ad sets and advertisements in <strong>a single table<\/strong>, This will allow you to see everything at a glance without having to go from one tab to another.<img decoding=\"async\" class=\"wp-image-5991 aligncenter\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h03_28.png\" alt=\"Screenshot of the new Facebook Ads interface\" width=\"768\" height=\"391\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h03_28.png 1920w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h03_28-300x153.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h03_28-1024x521.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h03_28-768x391.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h03_28-1536x782.png 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/li>\n<li><strong>New parallel view:<\/strong> You will be able to interact and edit simultaneously in the main table and in the graphs. Replacing the editing tray and collapsible reports.<br \/>\n<h4><img decoding=\"async\" class=\"wp-image-5992 aligncenter\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h09_09.png\" alt=\"Screenshot of the double screen of the Facebook Ads interface.\" width=\"823\" height=\"419\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h09_09.png 1920w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h09_09-300x153.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h09_09-1024x521.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h09_09-768x391.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h09_09-1536x782.png 1536w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/h4>\n<\/li>\n<\/ol>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Funciones_adicionales_en_el_nuevo_administrador\"><\/span>Additional functions in the new administrator.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>New <strong>combined search and filter bar<\/strong>, This allows you to use search terms to find ads, sets and campaigns.<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5993 aligncenter\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h13_21.png\" alt=\"Capture of search bar by filters\" width=\"770\" height=\"392\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h13_21.png 1920w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h13_21-300x153.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h13_21-1024x521.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h13_21-768x391.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h13_21-1536x782.png 1536w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/li>\n<li>Now in the <strong>dynamic action bar<\/strong> only the most frequently used actions are shown and hides those with little use in a drop-down menu.<\/li>\n<\/ol>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Nuevo_diseno_de_las_notificaciones\"><\/span><strong>New design of notifications.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>\u00a0They will be divided into <strong>4 categories<\/strong>: \u00ab<strong>All\u00bb<\/strong>, \u00ab<strong>accounts\u00bb, \u00abadvertisements\u00bb and \u00abpages\u00bb.\u00bb<\/strong>, The system will also have tabs and alerts that can be customized according to your priorities and those of your business.<br \/>\n<h4><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5994 aligncenter\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h16_06.png\" alt=\"Screenshot of the new Facebook Ads notification menu\" width=\"759\" height=\"386\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h16_06.png 1920w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h16_06-300x153.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h16_06-1024x521.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h16_06-768x391.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h16_06-1536x782.png 1536w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/strong><\/h4>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Funcion_%C2%ABEn_nombre_de%C2%BB\"><\/span><strong>On behalf of\u00ab function.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Through this function, the agencies and partners of the <em>marketing<\/em> of Facebook can <strong>specify which accounts use<\/strong> on behalf of other businesses.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Tarjeta_de_rendimiento_de_video\"><\/span><strong>Video performance card.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>This function of <strong>reports show results on videos<\/strong> and the percentage of views that occur during the first 60 seconds. In this way, we will be able to check at what point users abandon the video or if they are reaching the moment when the key content of your ad is shown.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Nuevo_formato_%C2%ABImagen_o_video_unicos%C2%BB\"><\/span><strong>New format \u00abSingle image or video\u00bb.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Now, single image ads, single video and presentation, <strong>have been unified in a single format<\/strong> to improve organization, creation and editing.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Nueva_funcion_%C2%ABCopiar_y_pegar%C2%BB\"><\/span><strong>New \u00abCopy and paste\u00bb function.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>\u00a0Di <strong>\u00abbye-bye\u00bb to doubling\u00a0<\/strong>and sets, and start copying and pasting them.\u00a0<strong>at any level<\/strong>. Previously, if you wanted to add an ad or a set of ads to other campaigns, you had to work on duplicates individually, which was quite tedious. Now you can<strong> copy (Ctrl+C)<\/strong> y<strong> paste<\/strong>\u00a0<strong>(Ctrl+V)<\/strong> multiple ads in up to 20 ad sets, and the same for pasting sets within campaigns, which will save you valuable time. To do this, you can simply use the keyboard shortcut, click on \u00abduplicate\u00bb in the toolbar or in the edit tray itself. Once clicked, you will see a section called \u00abclipboard\u00bb which includes the following options <strong>\u00abcopy\u00bb <\/strong>, <strong>\u00abpaste\u00bb\u00a0<\/strong>y <strong>\u00abview copied items\u00bb.<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5995 aligncenter\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_16h56_08.gif\" alt=\"\" width=\"596\" height=\"300\" \/><\/p>\n<p>If these new changes don't convince you, Facebook gives you the option to <strong>possibility of continuing to use the old interface<\/strong>. Simply select the \u00abSwitch to previous version\u00bb option in the upper left corner. WARNING! This option <strong>will only be temporary<\/strong> so we'd better get used to it.<br \/>\nAnd you<strong>, Are you already using the new interface?<\/strong><br \/>\n<strong>\u00a0What do you think about<\/strong>\u00a0these changes and developments?<\/p>","protected":false},"excerpt":{"rendered":"<p>In April 2019, Facebook has set out to surprise us with a new interface and there are already some privileged people creating Facebook campaigns from this new platform. Many of us have been waiting for a long time for an improvement of this Facebook Manager interface, which is somewhat diffuse, sometimes difficult to understand and full of configuration menus at different levels, so we bring you a preview of the new features that we are going to find and that are supposed to facilitate the work of Facebook Ads managers. What's new in the new Facebook Ads interface: Redesign of the ad manager: From now on the Facebook Ads manager interface will have new features, among which are: a greatly improved browsing experience, integrated search and filter function, and a dynamic action bar: New browsing experience. The \u00abCampaign\u00bb, \u00abAd Set\u00bb and \u00abAd\u00bb tabs will now be moved to the navigation sidebar on the left side of the table.  You can now see your campaigns, ad sets and ads in a single table, allowing you to see everything at a glance without having to go from one tab to another. New side-by-side view: You will be able to interact and edit simultaneously in the main table and in the graphs. Replacing the editing tray and collapsible reports. Additional functions in the new manager. New combined search and filter bar, this allows you to use search terms to find ads, sets and campaigns. The dynamic actions bar now shows only the most frequently used actions and hides the ones with low usage in a drop-down menu. New design of notifications.  They will be divided into 4 categories: \u00abAll\u00bb, \u00abaccounts\u00bb, \u00abads\u00bb and \u00abpages\u00bb, and will also have customizable tabs and alerts based on your priorities and those of your business. On behalf of\u00ab feature. Using this feature, Facebook agencies and marketing partners can specify which accounts they use on behalf of other businesses. Video Performance Card. This reporting feature shows results on videos and percentage of plays that occur within the first 60 seconds. This way, we can see at what point users are abandoning the video or if they are getting to the point where the key content of your ad is being shown. New \u00bbSingle Image or Video\u00ab format. Now, single image, single video and slideshow ads have been unified into a single format for improved organization, creation and editing. New \u00bbCopy &amp; Paste\u00ab feature.  Say \u00bbgoodbye\u00ab to duplicating ads and sets, and start copying and pasting them at any level. Previously, if you wanted to add an ad or ad set to other campaigns, you had to work on duplicates individually, which was quite tedious. Now you will be able to copy (Ctrl+C) and paste (Ctrl+V) multiple ads into up to 20 ad sets, and the same for pasting sets within campaigns, which will save you valuable time. To do this, you can simply use the keyboard combination, click on \u00bbduplicate\u00ab in the toolbar or in the edit tray itself. Once clicked you will see a section called \u00bbclipboard\u00ab which includes the options \u00bbcopy\u00ab, \u00bbpaste\u00ab and \u00bbview copied items\u00ab. If these new changes do not convince you, Facebook gives you the possibility to continue using the old interface. Just select the option \u00bbSwitch to previous version\u00ab in the upper left corner. WARNING! This option will only be temporary so we'd better get used to it. And you, are you already using the new interface? What do you think of these changes and new features?<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,16],"tags":[159,46,160],"class_list":["post-5996","post","type-post","status-publish","format-standard","hentry","category-facebook","category-social-media","tag-business-manager","tag-facebook","tag-facebook-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Ads: Gu\u00eda definitiva de la nueva interfaz - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guide-new-facebook-ads-interface\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ads: Gu\u00eda definitiva de la nueva interfaz - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"En abril de 2019,\u00a0Facebook se ha propuesto sorprendernos con una nueva interfaz\u00a0y ya hay algunos privilegiados creando campa\u00f1as de Facebook desde esta nueva plataforma. Somos muchos los que llev\u00e1bamos tiempo esperando una mejora de esta interfaz de Facebook Manager un tanto difusa, en ocasiones dif\u00edcil de comprender y llena de men\u00fas de configuraciones a distintos niveles, por lo que os traemos en primicia las novedades que nos vamos a encontrar y que se supone, facilitar\u00e1n la labor de los gestores de Facebook Ads. Novedades de la\u00a0nueva interfaz de Facebook Ads: Redise\u00f1o del administrador de anuncios: De ahora en adelante la interfaz del administrador de anuncios de Facebook, contar\u00e1 con nuevas caracter\u00edsticas entre las que destacan: una gran mejora de la experiencia de navegaci\u00f3n, funci\u00f3n integrada de b\u00fasquedas y filtro, y una barra de acciones din\u00e1micas: Nueva experiencia de navegaci\u00f3n. Las pesta\u00f1as \u00abCampa\u00f1a\u00bb, \u00abConjunto de anuncios\u00bb y \u00abAnuncio\u00bb pasar\u00e1n a mostrarse a la barra lateral de navegaci\u00f3n en la parte izquierda de la tabla.\u00a0 Ahora puedes ver tus campa\u00f1as, conjuntos de anuncios y anuncios en una \u00fanica tabla, lo que permitir\u00e1 ver todo a simple vista sin necesidad de ir de una pesta\u00f1a a otra. Nueva vista en paralelo: Podr\u00e1s interactuar y editar simult\u00e1neamente en la tabla principal y en los gr\u00e1ficos. Remplazando as\u00ed a la bandeja de edici\u00f3n y los informes contra\u00edbles. Funciones adicionales en el nuevo administrador. Nueva barra combinada de b\u00fasqueda y filtros, esto te permite usar t\u00e9rminos de b\u00fasqueda para encontrar anuncios, conjuntos y campa\u00f1as. Ahora en la barra de acciones din\u00e1micas solo se muestran las acciones usadas con mayor frecuencia y oculta las que tienen poco uso en un men\u00fa desplegable. Nuevo dise\u00f1o de las notificaciones. \u00a0Se dividir\u00e1n en 4\u00a0categor\u00edas: \u00abTodas\u00bb, \u00abcuentas\u00bb, \u00abanuncios\u00bb y \u00abp\u00e1ginas\u00bb, y adem\u00e1s contar\u00e1 con pesta\u00f1as y alertas personalizables en funci\u00f3n de tus prioridades y las de tu negocio. Funci\u00f3n \u00abEn nombre de\u00bb. Mediante esta funci\u00f3n, las agencias y los socios de marketing de Facebook pueden especificar qu\u00e9 cuentas utilizan en nombre de otros negocios. Tarjeta de rendimiento de v\u00eddeo. Esta funci\u00f3n de informes muestra resultados sobre v\u00eddeos y porcentaje de reproducciones que se producen durante los primeros 60 segundos. De esta manera, podremos comprobar en qu\u00e9 momento los usuarios abandonan el v\u00eddeo o si est\u00e1n llegando al momento en el que se muestra el contenido clave de tu anuncio. Nuevo formato \u00abImagen o v\u00eddeo \u00fanicos\u00bb. Ahora, los anuncios de imagen \u00fanica, v\u00eddeo \u00fanico y presentaci\u00f3n, se han unificado en un \u00fanico formato para mejorar la organizaci\u00f3n, creaci\u00f3n y edici\u00f3n. Nueva funci\u00f3n \u00abCopiar y pegar\u00bb. \u00a0Di \u00abadi\u00f3s\u00bb a duplicar\u00a0anuncios y conjuntos,\u00a0y comienza a copiar y pegarlos\u00a0a cualquier nivel. Anteriormente, si quer\u00edas a\u00f1adir un anuncio o un conjunto de anuncios a otras campa\u00f1as, ten\u00edas que trabajar sobre duplicados de manera individual, lo cual era bastante tedioso. Ahora podr\u00e1s copiar\u00a0(Ctrl+C) y pegar\u00a0(Ctrl+V) varios anuncios hasta en 20 conjuntos de anuncios, y lo mismo para pegar conjuntos dentro de campa\u00f1as, lo cual te ahorrar\u00e1 un tiempo muy valioso. Para ello, simplemente puedes usar la combinaci\u00f3n del teclado, hacer clic en \u00abduplicar\u00bb en la barra de herramientas o en la propia bandeja de edici\u00f3n. Una vez hagas clic ver\u00e1s una secci\u00f3n llamada \u00abportapapeles\u00bb la cual incluye las opciones \u00abcopiar\u00bb , \u00abpegar\u00bb\u00a0y \u00abver elementos copiados\u00bb. Si estos nuevos cambios no te convencen, Facebook te da la posibilidad de seguir usando la interfaz antigua. Simplemente debes seleccionar la opci\u00f3n \u00abCambiar a la versi\u00f3n anterior\u00bb en la esquina superior izquierda. \u00a1OJO! Esta opci\u00f3n solo ser\u00e1 temporal as\u00ed que ser\u00e1 mejor que nos vayamos acostumbrando. Y vosotros, \u00bfest\u00e1is usando ya la nueva interfaz? \u00a0\u00bfQu\u00e9 os parecen\u00a0estos cambios y novedades?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/guide-new-facebook-ads-interface\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-25T11:42:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:33:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h39_09-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"533\" \/>\n\t<meta property=\"og:image:height\" content=\"710\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook Ads: Definitive guide to the new interface - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/guide-new-facebook-ads-interface\/","og_locale":"en_US","og_type":"article","og_title":"Facebook Ads: Gu\u00eda definitiva de la nueva interfaz - Geotelecom","og_description":"En abril de 2019,\u00a0Facebook se ha propuesto sorprendernos con una nueva interfaz\u00a0y ya hay algunos privilegiados creando campa\u00f1as de Facebook desde esta nueva plataforma. Somos muchos los que llev\u00e1bamos tiempo esperando una mejora de esta interfaz de Facebook Manager un tanto difusa, en ocasiones dif\u00edcil de comprender y llena de men\u00fas de configuraciones a distintos niveles, por lo que os traemos en primicia las novedades que nos vamos a encontrar y que se supone, facilitar\u00e1n la labor de los gestores de Facebook Ads. Novedades de la\u00a0nueva interfaz de Facebook Ads: Redise\u00f1o del administrador de anuncios: De ahora en adelante la interfaz del administrador de anuncios de Facebook, contar\u00e1 con nuevas caracter\u00edsticas entre las que destacan: una gran mejora de la experiencia de navegaci\u00f3n, funci\u00f3n integrada de b\u00fasquedas y filtro, y una barra de acciones din\u00e1micas: Nueva experiencia de navegaci\u00f3n. Las pesta\u00f1as \u00abCampa\u00f1a\u00bb, \u00abConjunto de anuncios\u00bb y \u00abAnuncio\u00bb pasar\u00e1n a mostrarse a la barra lateral de navegaci\u00f3n en la parte izquierda de la tabla.\u00a0 Ahora puedes ver tus campa\u00f1as, conjuntos de anuncios y anuncios en una \u00fanica tabla, lo que permitir\u00e1 ver todo a simple vista sin necesidad de ir de una pesta\u00f1a a otra. Nueva vista en paralelo: Podr\u00e1s interactuar y editar simult\u00e1neamente en la tabla principal y en los gr\u00e1ficos. Remplazando as\u00ed a la bandeja de edici\u00f3n y los informes contra\u00edbles. Funciones adicionales en el nuevo administrador. Nueva barra combinada de b\u00fasqueda y filtros, esto te permite usar t\u00e9rminos de b\u00fasqueda para encontrar anuncios, conjuntos y campa\u00f1as. Ahora en la barra de acciones din\u00e1micas solo se muestran las acciones usadas con mayor frecuencia y oculta las que tienen poco uso en un men\u00fa desplegable. Nuevo dise\u00f1o de las notificaciones. \u00a0Se dividir\u00e1n en 4\u00a0categor\u00edas: \u00abTodas\u00bb, \u00abcuentas\u00bb, \u00abanuncios\u00bb y \u00abp\u00e1ginas\u00bb, y adem\u00e1s contar\u00e1 con pesta\u00f1as y alertas personalizables en funci\u00f3n de tus prioridades y las de tu negocio. Funci\u00f3n \u00abEn nombre de\u00bb. Mediante esta funci\u00f3n, las agencias y los socios de marketing de Facebook pueden especificar qu\u00e9 cuentas utilizan en nombre de otros negocios. Tarjeta de rendimiento de v\u00eddeo. Esta funci\u00f3n de informes muestra resultados sobre v\u00eddeos y porcentaje de reproducciones que se producen durante los primeros 60 segundos. De esta manera, podremos comprobar en qu\u00e9 momento los usuarios abandonan el v\u00eddeo o si est\u00e1n llegando al momento en el que se muestra el contenido clave de tu anuncio. Nuevo formato \u00abImagen o v\u00eddeo \u00fanicos\u00bb. Ahora, los anuncios de imagen \u00fanica, v\u00eddeo \u00fanico y presentaci\u00f3n, se han unificado en un \u00fanico formato para mejorar la organizaci\u00f3n, creaci\u00f3n y edici\u00f3n. Nueva funci\u00f3n \u00abCopiar y pegar\u00bb. \u00a0Di \u00abadi\u00f3s\u00bb a duplicar\u00a0anuncios y conjuntos,\u00a0y comienza a copiar y pegarlos\u00a0a cualquier nivel. Anteriormente, si quer\u00edas a\u00f1adir un anuncio o un conjunto de anuncios a otras campa\u00f1as, ten\u00edas que trabajar sobre duplicados de manera individual, lo cual era bastante tedioso. Ahora podr\u00e1s copiar\u00a0(Ctrl+C) y pegar\u00a0(Ctrl+V) varios anuncios hasta en 20 conjuntos de anuncios, y lo mismo para pegar conjuntos dentro de campa\u00f1as, lo cual te ahorrar\u00e1 un tiempo muy valioso. Para ello, simplemente puedes usar la combinaci\u00f3n del teclado, hacer clic en \u00abduplicar\u00bb en la barra de herramientas o en la propia bandeja de edici\u00f3n. Una vez hagas clic ver\u00e1s una secci\u00f3n llamada \u00abportapapeles\u00bb la cual incluye las opciones \u00abcopiar\u00bb , \u00abpegar\u00bb\u00a0y \u00abver elementos copiados\u00bb. Si estos nuevos cambios no te convencen, Facebook te da la posibilidad de seguir usando la interfaz antigua. Simplemente debes seleccionar la opci\u00f3n \u00abCambiar a la versi\u00f3n anterior\u00bb en la esquina superior izquierda. \u00a1OJO! Esta opci\u00f3n solo ser\u00e1 temporal as\u00ed que ser\u00e1 mejor que nos vayamos acostumbrando. Y vosotros, \u00bfest\u00e1is usando ya la nueva interfaz? \u00a0\u00bfQu\u00e9 os parecen\u00a0estos cambios y novedades?","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/guide-new-facebook-ads-interface\/","og_site_name":"Geotelecom","article_published_time":"2019-04-25T11:42:35+00:00","article_modified_time":"2026-03-16T15:33:11+00:00","og_image":[{"width":533,"height":710,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h39_09-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/guia-nueva-interfaz-facebook-ads\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/guia-nueva-interfaz-facebook-ads\/"},"author":{"name":"","@id":""},"headline":"Facebook Ads: Gu\u00eda definitiva de la nueva interfaz","datePublished":"2019-04-25T11:42:35+00:00","dateModified":"2026-03-16T15:33:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/guia-nueva-interfaz-facebook-ads\/"},"wordCount":680,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/guia-nueva-interfaz-facebook-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h39_09-1.png","keywords":["Business Manager","facebook","Facebook Ads"],"articleSection":["Facebook","Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/guia-nueva-interfaz-facebook-ads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/guia-nueva-interfaz-facebook-ads\/","url":"https:\/\/www.geotelecom.es\/blog\/guia-nueva-interfaz-facebook-ads\/","name":"Facebook Ads: Definitive guide to the new interface - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/guia-nueva-interfaz-facebook-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/guia-nueva-interfaz-facebook-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h39_09-1.png","datePublished":"2019-04-25T11:42:35+00:00","dateModified":"2026-03-16T15:33:11+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/guia-nueva-interfaz-facebook-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/guia-nueva-interfaz-facebook-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/guia-nueva-interfaz-facebook-ads\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h39_09-1.png","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-25_17h39_09-1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/guia-nueva-interfaz-facebook-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Facebook Ads: Gu\u00eda definitiva de la nueva interfaz"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=5996"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5996\/revisions"}],"predecessor-version":[{"id":5997,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5996\/revisions\/5997"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=5996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=5996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=5996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}