{"id":6016,"date":"2019-04-11T11:27:35","date_gmt":"2019-04-11T11:27:35","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/campanas-remarketing-facebook-instagram\/"},"modified":"2026-03-16T15:33:54","modified_gmt":"2026-03-16T15:33:54","slug":"facebook-instagram-remarketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/campanas-remarketing-facebook-instagram\/","title":{"rendered":"How to create Remarketing Campaigns on Facebook and Instagram?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">As you may already know, carrying out <em>remarketing&nbsp;<\/em>at <em>Facebook <\/em>e&nbsp;<em>Instagram<\/em>&nbsp;is very important as well as necessary. With this we can get or at least try to get those users who have been in our <em>web<\/em> finish the process we want them to have completed, whether it is a purchase, filling out a form, etc. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Has it ever happened to you that you have visited a website <em>web<\/em> and even added products to the cart, but you don't buy and after a few minutes when you log in to <em>Facebook <\/em>o&nbsp;<em>Instagram<\/em>&nbsp;I'm sure you know what I'm talking about! Does this sound familiar to you?<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"513\" height=\"516\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-10_17h53_17.png\" alt=\"\" class=\"wp-image-6009\" title=\"facebook remarketing\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-10_17h53_17.png 513w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-10_17h53_17-298x300.png 298w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-10_17h53_17-150x150.png 150w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">This is exactly what I am going to show you how to do in this <em>post<\/em>, so if you want to learn how to do it, read on!<\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/campanas-remarketing-facebook-instagram\/#1_CREACION_DE_AUDIENCIAS\" >1. AUDIENCE BUILDING<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/campanas-remarketing-facebook-instagram\/#2_CAMPANAS_VENTAS_DE_CATALOGO\" >2. CAMPAIGNS: CATALOG SALES<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/campanas-remarketing-facebook-instagram\/#3_ANUNCIOS\" >3. ADVERTISEMENTS<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_CREACION_DE_AUDIENCIAS\"><\/span>1. AUDIENCE BUILDING<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">First of all... we have to create audiences. The audiences are those groups in which we include the users that we are interested in reimpacting, in <em>Facebook<\/em> we have the advantage that we do not require a minimum of <strong>1.000<\/strong> <em>cookies<\/em> to be activated as in <em>Google Ads<\/em>, but they will always work better the more data they have.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">These are just some of the<strong> types of audiences<\/strong> that we use in Geotelecom, depending on the traffic that has the <em>web<\/em> you can create as many audiences as you can think of:&nbsp;<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\"><strong>Users of the<em> Web<\/em>:<\/strong> Website visitors.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\"><strong>Database Users:<\/strong> Customer information from the store's database. If you use <span style=\"text-decoration: underline\"><em>Mailchimp<\/em><\/span>, you can export it directly from there.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\"><strong>Users of <em>Instagram<\/em>:<\/strong> Users who have interacted with the Instagram page. <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\"><strong>Users of <em>Facebook<\/em>:<\/strong>&nbsp;Audience that has interacted with the Facebook page.<\/span><\/li>\n\n\n\n<li><strong>Users of the Cart (or any section of the web):<\/strong> Users who have gone through the cart or the section you are interested in.<\/li>\n\n\n\n<li><span style=\"font-weight: 400\"><strong>Similar Users:<\/strong> Users similar to all of the above.<\/span><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">How do we create these audiences from our<em> Facebook<\/em>? The <strong>5<\/strong> first hearings will be held from <strong>personalised audience<\/strong>, the last of <strong>similar users<\/strong> we will do it from <strong>similar audience<\/strong>&nbsp;where we will have to select the audience of which we want to create a similar one, that is why<strong> first of all you have to create the customized ones<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"680\" height=\"484\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-10_16h22_26.png\" alt=\"\" class=\"wp-image-6010\" title=\"facebook audiences\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-10_16h22_26.png 680w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-10_16h22_26-300x214.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"578\" height=\"476\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-10_16h31_23.png\" alt=\"\" class=\"wp-image-6011\" title=\"facebook audience types\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-10_16h31_23.png 578w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-10_16h31_23-300x247.png 300w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">The <strong>cart hearing<\/strong> (or any other section of the web) is also done from <strong>t<\/strong><\/span><b>site traffic <em>web<\/em><\/b><span style=\"font-weight: 400\">, but you have to select the option of <strong>p<\/strong><\/span><b>ersons who have visited <em>web<\/em> specific<\/b><span style=\"font-weight: 400\"> and set the condition that the URL contains the site parameter <em>web<\/em> corresponding to the cart page (or whatever you want to make the audience): <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"931\" height=\"419\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-10_16h40_51-1.png\" alt=\"\" class=\"wp-image-6012\" title=\"audience facebook cart\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-10_16h40_51-1.png 931w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-10_16h40_51-1-300x135.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-10_16h40_51-1-768x346.png 768w\" sizes=\"(max-width: 931px) 100vw, 931px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I should add that when you create the audiences to make <em>remarketing<\/em> at <em>Facebook<\/em> e <em>Instagram<\/em>, You can do this by placing the days that interest you in the duration of the affiliation, i.e. you set the days on which you want the users to be found, for example, in the <span style=\"text-decoration: underline\">image above<\/span> you can see that in that audience would be the <strong>users who have visited the shopping cart page in the past few years <span style=\"text-decoration: underline\">last 30 days<\/span><\/strong><span style=\"text-decoration: underline\">;<\/span>&nbsp;This is where you can create as many audiences as the affiliate duration you set.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_CAMPANAS_VENTAS_DE_CATALOGO\"><\/span>2. CAMPAIGNS: CATALOG SALES<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Once you have identified and created all the audiences you are interested in retargeting, you can create campaigns of <em>remarketing <\/em>for&nbsp;<em>Facebook&nbsp;<\/em>e <em>Instagram<\/em>. To do this you have to go to the <span style=\"text-decoration: underline\">ad manager<\/span> of your <em>Facebook<\/em> and create a new campaign, the target you have to choose is&nbsp;<strong>catalog sales<\/strong>.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">In Geotelecom what we usually do is to create a campaign for each audience we want to retarget and create as many sets of ads as affiliate durations we apply to the audiences. Surely you are wondering what this means, don't worry, with the following images it will be clearer:&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"205\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-11_10h48_25.png\" alt=\"\" class=\"wp-image-6013\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-11_10h48_25.png 832w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-11_10h48_25-300x74.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-11_10h48_25-768x189.png 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is this better? As part of the user campaign of the <em>web<\/em> we have created a set of ads for each audience duration. In the <span style=\"text-decoration: underline\">configuration<\/span> of the ad set you have to add the audience corresponding to that set, for example, in the ad set of web users 60 days, you will find the audience of web users 60 days.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"381\" height=\"154\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-11_12h14_27.png\" alt=\"\" class=\"wp-image-6014\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-11_12h14_27.png 381w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-11_12h14_27-300x121.png 300w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this case we have <strong>excluded<\/strong> users in order to have them controlled separately, since they are inside the <strong>all website visitors<\/strong> are also those who have gone through <span style=\"text-decoration: underline\">cart<\/span>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_ANUNCIOS\"><\/span>3. ADVERTISEMENTS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you have the campaigns with their respective ad sets created, it's time to show how creative you are in the ads. This is where you have to \u00abconvince\u00bb the user to make the conversion. It is recommended that for each set of ads you have, you should create <strong>3 advertisements<\/strong> very different to test what works best, for example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>By placing offer in the title and in the copy adding free shipping.<\/li>\n\n\n\n<li>Showing more than one image and placing free shipping on the images.<\/li>\n\n\n\n<li>Placing rebates before the product title.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Don't forget to use generic copys since they will work for all products. And don't forget to use emoticons, which work very well on <em>Facebook<\/em>&nbsp;?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I know that at first glance it can be a bit complicated. I leave you an image as a summary that I hope can help you a little more:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"332\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-11_12h45_02.png\" alt=\"\" class=\"wp-image-6015\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-11_12h45_02.png 836w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-11_12h45_02-300x119.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-04-11_12h45_02-768x305.png 768w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What are you waiting for to start testing the <em>remarketing<\/em> at <em>Facebook<\/em> e <em>Instagram<\/em>? If you have any questions when it comes to getting started or want to let me know how the campaign is performing, leave me a comment! ?<\/p>","protected":false},"excerpt":{"rendered":"<p>As you may already know, carrying out remarketing strategies on Facebook and Instagram is very important as well as necessary. With it we can get or at least try to get those users who have been on our website to finish the process we want them to finish, either a purchase, fill out a form, etc. Has it ever happened to you that you have visited a website and even added products to the cart, but you do not buy and after a few minutes when you get on Facebook or Instagram you see those products? Surely you know what I'm talking about! Does this sound familiar? Well this is exactly what I'm going to teach you how to do in this post, so if you want to learn how to do it, keep reading! 1. CREATING AUDIENCES First of all... we have to create audiences. The audiences are those groups in which we include the users that we are interested in retargeting, in Facebook we have the advantage that we do not need a minimum of 1,000 cookies to be activated as in Google Ads, but they will always work better the more data they have. These are just some of the types of audiences that we use in Geotelecom, depending on the traffic that has the web you can create all the audiences that you can think of: How do we create these audiences from our Facebook page? The first 5 audiences we will do them from custom audience, the last one of similar users we will do it from similar audience where we will have to select the audience from which we want to create a similar one, that's why first of all we have to create the custom ones. The cart audience (or any section of the web) is also made from website traffic, but you have to select the option of people who have visited specific web pages and put the condition that the URL contains the parameter of the website corresponding to the cart page (or the one you want to make the audience): I have to add that when you create the audiences to do remarketing on Facebook and Instagram, you can do it by placing the days that interest you in the duration of the affiliation, that is, you set the days in which you want the users to be found, for example, in the image you have just above you can see that in that audience would be the users who have visited the cart page in the last 30 days; it is here where you can create as many audiences as the duration of affiliation you put. 2. CAMPAIGNS: CATALOG SALES Once you have identified and created all those audiences you are interested in retargeting, you can create remarketing campaigns for Facebook and Instagram. To do this you have to go to the ad manager of your Facebook page and create a new campaign, the objective you have to choose is catalog sales.  In Geotelecom what we usually do is to create a campaign for each audience we want to retarget and create as many ad sets as affiliate durations we apply to the audiences. You are probably wondering what this means, don't worry, with the following images it will be clearer: Is it better this way? Within the web users campaign we have created an ad set for each audience duration. In the ad set configuration you have to add the audience corresponding to that set, for example, in the ad set of web users 60 days, you will find the audience of web users 60 days. In this case we have excluded the cart users to have them controlled separately, since within all the visitors of the website there are also those who have gone through the cart. 3. ADVERTISING When you have the campaigns with their respective ad sets created, it is time to show how creative you are in the ads. Since it is here where you have to \u00abconvince\u00bb the user to make the conversion. It is advisable that for each set of ads you have, you create 3 very different ads to test what works best, for example: Do not forget to use generic copys as they will serve for all products. And you can not miss the emoticons that work very well on Facebook ? I know that at first glance it may seem a bit complicated. I leave you an image as a summary that I hope can help you a little more: What are you waiting for to start testing remarketing on Facebook and Instagram? If you have any doubts when it comes to get started with it or you want to tell me how the campaign is performing, leave me a comment! ?<\/p>","protected":false},"author":42,"featured_media":4194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,50],"tags":[],"class_list":["post-6016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo crear Campa\u00f1as de Remarketing en Facebook e Instagram? - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/facebook-instagram-remarketing-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo crear Campa\u00f1as de Remarketing en Facebook e Instagram? - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Como ya sabr\u00e9is llevar a cabo estrategias de remarketing&nbsp;en Facebook e&nbsp;Instagram&nbsp;es muy importante a la par que necesario. Con ello podremos conseguir o al menos intentar que aquellos usuarios que han estado en nuestra web terminen el proceso que queremos que hubiesen finalizado, ya sea una compra, rellenar un formulario, etc. \u00bfNo os ha pasado nunca que hab\u00e9is visitado una p\u00e1gina web e incluso a\u00f1adido productos al carrito, pero no compr\u00e1is y al cabo de unos minutos cuando os met\u00e9is en Facebook o&nbsp;Instagram&nbsp;os aparecen esos productos? \u00a1Seguro que sab\u00e9is de lo que hablo! \u00bfOs suena de algo esto? Pues esto exactamente es lo que os voy a ense\u00f1ar a hacer en este post, as\u00ed que si quieres aprender a hacerlo, \u00a1sigue leyendo! 1. CREACI\u00d3N DE AUDIENCIAS Antes de nada\u2026 tenemos que crear las audiencias. Las audiencias son aquellos grupos&nbsp; en los que englobamos a los usuarios que nos interesa reimpactar, en Facebook tenemos la ventaja de que no necesitamos un m\u00ednimo de 1.000 cookies para que se activen como en Google Ads, pero siempre van a funcionar mejor cuantos m\u00e1s datos tengan. Estos son s\u00f3lo algunos de los tipos de audiencias que utilizamos en Geotelecom, seg\u00fan el tr\u00e1fico que tenga la web puedes crear todas las audiencias que se te ocurran:&nbsp; \u00bfC\u00f3mo creamos estos p\u00fablicos desde nuestra p\u00e1gina de Facebook?&nbsp;Las 5 primeras audiencias las haremos desde audiencia personalizada, la \u00faltima de usuarios similares la haremos desde audiencia similar&nbsp;donde tendremos que seleccionar la audiencia de la que queremos crear una similar, es por ello que en primer lugar hay que crear las personalizadas. La audiencia de carrito (o de cualquier secci\u00f3n de la web) se hace tambi\u00e9n desde tr\u00e1fico del sitio web, pero hay que seleccionar la opci\u00f3n de personas que han visitado p\u00e1ginas web espec\u00edficas y poner la condici\u00f3n de que la URL contenga el par\u00e1metro del sitio web correspondiente a la p\u00e1gina de carrito (o de la que quieras hacer la audiencia): He de a\u00f1adir que cuando creas las audiencias para hacer remarketing en Facebook e Instagram, puedes hacerlo colocando los d\u00edas que te interesen en la duraci\u00f3n de la afiliaci\u00f3n, es decir, estableces los d\u00edas en los que quieres que se encuentren los usuarios, por ejemplo, en la imagen que tienes justo arriba puedes ver que en esa audiencia estar\u00edan los usuarios que han visitado la p\u00e1gina de carrito en los \u00faltimos 30 d\u00edas;&nbsp;es aqu\u00ed donde puedes crear tantas audiencias como duraci\u00f3n de afiliaci\u00f3n pongas. 2. CAMPA\u00d1AS: VENTAS DE CAT\u00c1LOGO Una vez tengas identificados y creados todos aquellos p\u00fablicos a los que te interese reimpactar, puedes crear campa\u00f1as de remarketing para&nbsp;Facebook&nbsp;e Instagram. Para ello tienes que ir al administrador de anuncios de tu p\u00e1gina de Facebook y crear una nueva campa\u00f1a, el objetivo que tienes que elegir es&nbsp;ventas de cat\u00e1logo.&nbsp; En Geotelecom lo que solemos hacer es crear una campa\u00f1a por cada audiencia a la que queremos reimpactar y crear tantos conjuntos de anuncios como duraciones de afiliaci\u00f3n apliquemos a las audiencias. Seguramente te est\u00e9s preguntado qu\u00e9 significa esto, no te preocupes, con las siguientes im\u00e1genes seguro que te queda m\u00e1s claro:&nbsp; \u00bfMejor as\u00ed? Dentro de la campa\u00f1a de usuarios de la web hemos creado un conjunto de anuncios por cada duraci\u00f3n de la audiencia. En la configuraci\u00f3n del conjunto de anuncios hay que a\u00f1adir la audiencia correspondiente a ese conjunto, por ejemplo, en el conjunto de anuncios de usuarios de la web 60 d\u00edas, se encontrar\u00e1 la audiendia de usuarios web 60 d\u00edas. En este caso hemos excluido los usuarios de carrito para tenerlos controlados por separado, ya que dentro de todos los visitantes del sitio web se encuentran tambi\u00e9n los que han pasado por carrito. 3. ANUNCIOS Cuando tengas las campa\u00f1as con sus respectivos conjuntos de anuncios creados, es hora de demostrar lo creativo\/a que eres en los anuncios. Ya que es aqu\u00ed donde hay que \u00abconvencer\u00bb al usuario de que realice la conversi\u00f3n. Es recomendable que por cada conjunto de anuncios que tengas, crees 3 anuncios muy diferentes para comprobar qu\u00e9 funciona mejor, por ejemplo: No te olvides de utilizar copys gen\u00e9ricos ya que servir\u00e1n para todos los productos. Y no pueden faltarte los emoticonos que funcionan muy bien en Facebook&nbsp;? S\u00e9 que a simple vista puede resultar un poco complicado. Te dejo una imagen a modo resumen que espero que pueda ayudarte un poco m\u00e1s: \u00bfA qu\u00e9 est\u00e1s esperando para empezar a probar el remarketing en Facebook e Instagram? Si tienes cualquier duda a la hora de ponerte con ello o me quieres contar c\u00f3mo est\u00e1 siendo el rendimiento de la campa\u00f1a, \u00a1d\u00e9jame un comentario!&nbsp;?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/facebook-instagram-remarketing-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-11T11:27:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:33:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/equipo-marketing-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"545\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to create Remarketing Campaigns on Facebook and Instagram? - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/facebook-instagram-remarketing-campaigns\/","og_locale":"en_US","og_type":"article","og_title":"\u00bfC\u00f3mo crear Campa\u00f1as de Remarketing en Facebook e Instagram? - Geotelecom","og_description":"Como ya sabr\u00e9is llevar a cabo estrategias de remarketing&nbsp;en Facebook e&nbsp;Instagram&nbsp;es muy importante a la par que necesario. Con ello podremos conseguir o al menos intentar que aquellos usuarios que han estado en nuestra web terminen el proceso que queremos que hubiesen finalizado, ya sea una compra, rellenar un formulario, etc. \u00bfNo os ha pasado nunca que hab\u00e9is visitado una p\u00e1gina web e incluso a\u00f1adido productos al carrito, pero no compr\u00e1is y al cabo de unos minutos cuando os met\u00e9is en Facebook o&nbsp;Instagram&nbsp;os aparecen esos productos? \u00a1Seguro que sab\u00e9is de lo que hablo! \u00bfOs suena de algo esto? Pues esto exactamente es lo que os voy a ense\u00f1ar a hacer en este post, as\u00ed que si quieres aprender a hacerlo, \u00a1sigue leyendo! 1. CREACI\u00d3N DE AUDIENCIAS Antes de nada\u2026 tenemos que crear las audiencias. Las audiencias son aquellos grupos&nbsp; en los que englobamos a los usuarios que nos interesa reimpactar, en Facebook tenemos la ventaja de que no necesitamos un m\u00ednimo de 1.000 cookies para que se activen como en Google Ads, pero siempre van a funcionar mejor cuantos m\u00e1s datos tengan. Estos son s\u00f3lo algunos de los tipos de audiencias que utilizamos en Geotelecom, seg\u00fan el tr\u00e1fico que tenga la web puedes crear todas las audiencias que se te ocurran:&nbsp; \u00bfC\u00f3mo creamos estos p\u00fablicos desde nuestra p\u00e1gina de Facebook?&nbsp;Las 5 primeras audiencias las haremos desde audiencia personalizada, la \u00faltima de usuarios similares la haremos desde audiencia similar&nbsp;donde tendremos que seleccionar la audiencia de la que queremos crear una similar, es por ello que en primer lugar hay que crear las personalizadas. La audiencia de carrito (o de cualquier secci\u00f3n de la web) se hace tambi\u00e9n desde tr\u00e1fico del sitio web, pero hay que seleccionar la opci\u00f3n de personas que han visitado p\u00e1ginas web espec\u00edficas y poner la condici\u00f3n de que la URL contenga el par\u00e1metro del sitio web correspondiente a la p\u00e1gina de carrito (o de la que quieras hacer la audiencia): He de a\u00f1adir que cuando creas las audiencias para hacer remarketing en Facebook e Instagram, puedes hacerlo colocando los d\u00edas que te interesen en la duraci\u00f3n de la afiliaci\u00f3n, es decir, estableces los d\u00edas en los que quieres que se encuentren los usuarios, por ejemplo, en la imagen que tienes justo arriba puedes ver que en esa audiencia estar\u00edan los usuarios que han visitado la p\u00e1gina de carrito en los \u00faltimos 30 d\u00edas;&nbsp;es aqu\u00ed donde puedes crear tantas audiencias como duraci\u00f3n de afiliaci\u00f3n pongas. 2. CAMPA\u00d1AS: VENTAS DE CAT\u00c1LOGO Una vez tengas identificados y creados todos aquellos p\u00fablicos a los que te interese reimpactar, puedes crear campa\u00f1as de remarketing para&nbsp;Facebook&nbsp;e Instagram. Para ello tienes que ir al administrador de anuncios de tu p\u00e1gina de Facebook y crear una nueva campa\u00f1a, el objetivo que tienes que elegir es&nbsp;ventas de cat\u00e1logo.&nbsp; En Geotelecom lo que solemos hacer es crear una campa\u00f1a por cada audiencia a la que queremos reimpactar y crear tantos conjuntos de anuncios como duraciones de afiliaci\u00f3n apliquemos a las audiencias. Seguramente te est\u00e9s preguntado qu\u00e9 significa esto, no te preocupes, con las siguientes im\u00e1genes seguro que te queda m\u00e1s claro:&nbsp; \u00bfMejor as\u00ed? Dentro de la campa\u00f1a de usuarios de la web hemos creado un conjunto de anuncios por cada duraci\u00f3n de la audiencia. En la configuraci\u00f3n del conjunto de anuncios hay que a\u00f1adir la audiencia correspondiente a ese conjunto, por ejemplo, en el conjunto de anuncios de usuarios de la web 60 d\u00edas, se encontrar\u00e1 la audiendia de usuarios web 60 d\u00edas. En este caso hemos excluido los usuarios de carrito para tenerlos controlados por separado, ya que dentro de todos los visitantes del sitio web se encuentran tambi\u00e9n los que han pasado por carrito. 3. ANUNCIOS Cuando tengas las campa\u00f1as con sus respectivos conjuntos de anuncios creados, es hora de demostrar lo creativo\/a que eres en los anuncios. Ya que es aqu\u00ed donde hay que \u00abconvencer\u00bb al usuario de que realice la conversi\u00f3n. Es recomendable que por cada conjunto de anuncios que tengas, crees 3 anuncios muy diferentes para comprobar qu\u00e9 funciona mejor, por ejemplo: No te olvides de utilizar copys gen\u00e9ricos ya que servir\u00e1n para todos los productos. Y no pueden faltarte los emoticonos que funcionan muy bien en Facebook&nbsp;? S\u00e9 que a simple vista puede resultar un poco complicado. Te dejo una imagen a modo resumen que espero que pueda ayudarte un poco m\u00e1s: \u00bfA qu\u00e9 est\u00e1s esperando para empezar a probar el remarketing en Facebook e Instagram? Si tienes cualquier duda a la hora de ponerte con ello o me quieres contar c\u00f3mo est\u00e1 siendo el rendimiento de la campa\u00f1a, \u00a1d\u00e9jame un comentario!&nbsp;?","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/facebook-instagram-remarketing-campaigns\/","og_site_name":"Geotelecom","article_published_time":"2019-04-11T11:27:35+00:00","article_modified_time":"2026-03-16T15:33:54+00:00","og_image":[{"width":545,"height":540,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/equipo-marketing-6.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/campanas-remarketing-facebook-instagram\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/campanas-remarketing-facebook-instagram\/"},"author":{"name":"","@id":""},"headline":"\u00bfC\u00f3mo crear Campa\u00f1as de Remarketing en Facebook e Instagram?","datePublished":"2019-04-11T11:27:35+00:00","dateModified":"2026-03-16T15:33:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/campanas-remarketing-facebook-instagram\/"},"wordCount":993,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/campanas-remarketing-facebook-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/equipo-marketing-6.jpg","articleSection":["Facebook","Instagram"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/campanas-remarketing-facebook-instagram\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/campanas-remarketing-facebook-instagram\/","url":"https:\/\/www.geotelecom.es\/blog\/campanas-remarketing-facebook-instagram\/","name":"How to create Remarketing Campaigns on Facebook and Instagram? 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