{"id":6033,"date":"2019-03-21T09:07:56","date_gmt":"2019-03-21T09:07:56","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/rich-snippets-datos-estructurados\/"},"modified":"2026-03-30T11:50:59","modified_gmt":"2026-03-30T11:50:59","slug":"rich-snippets-structured-data","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/rich-snippets-datos-estructurados\/","title":{"rendered":"Rich Snippets and Structured Data: A Guide to Understanding It"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you ever wondered why when you search for sites like Apple you get a series of grayed out data below the link? Why Apple has their ratings or price ranges at a glance and you don't?<\/span><br \/>\n<span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"noresize aligncenter wp-image-6027 size-full\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/busqueda-apple.png\" alt=\"google structured data\" width=\"661\" height=\"286\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/busqueda-apple.png 661w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/busqueda-apple-300x130.png 300w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/>If so, you're in luck! On the Geotelecom blog we tell you everything you need to know about Rich Snippets and structured data.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/rich-snippets-datos-estructurados\/#Anade_Rich_Snippets_a_tu_web\" >Add Rich Snippets to your website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/rich-snippets-datos-estructurados\/#%C2%BFCOMO_AFECTAN_LOS_RICH_SNIPPETS_AL_SEO\" >HOW DO RICH SNIPPETS AFFECT SEO?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/rich-snippets-datos-estructurados\/#Ventaja_respecto_a_tu_competencia\" >Competitive advantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/rich-snippets-datos-estructurados\/#Mejora_del_CTR\" >CTR improvement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/rich-snippets-datos-estructurados\/#Mejora_del_CRO\" >CRO improvement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/rich-snippets-datos-estructurados\/#%C2%BFCOMO_IMPLEMENTAR_DATOS_ESTRUCTURADOS_EN_MI_WEB\" >HOW TO IMPLEMENT STRUCTURED DATA ON MY WEBSITE?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/rich-snippets-datos-estructurados\/#1-_Utiliza_modulos_y_%C2%A1olvidate_de_todo\" >1- Use modules and get rid of everything!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/rich-snippets-datos-estructurados\/#2-_Incluye_datos_estructurados_manualmente\" >2- Includes manually structured data.<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Anade_Rich_Snippets_a_tu_web\"><\/span><span style=\"font-weight: 400;\">Add Rich Snippets to your website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let's start with a question:<\/p>\n<blockquote class=\"cita\"><p><i><span style=\"font-weight: 400;\">Rich Snippets are blocks of information that are included in the pages of a web page. <\/span><\/i><i><span style=\"font-weight: 400;\">search results<\/span><\/i><i><span style=\"font-weight: 400;\"> to display more data to the user.<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Its mission is to provide users and search engines with additional information about the content of your site in order to appear more attractively in search results.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFCOMO_AFECTAN_LOS_RICH_SNIPPETS_AL_SEO\"><\/span><b>HOW DO RICH SNIPPETS AFFECT SEO?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Rich Snippets can provide your website with<strong> a number of benefits<\/strong>, to position yourself at a competitive advantage over your competitors, improve the rate of<strong> click per print<\/strong> (i.e. the number of times that users prefer to enter your website and not someone else's when making a query) and the CRO, i.e. the probability that the user who enters your website completes a conversion or objective (such as completing a purchase process).<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Ventaja_respecto_a_tu_competencia\"><\/span>Competitive advantage<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>It is very common that many websites do not have enough data or are not fully optimized. In that sense, working on them can be an important advantage over your competition in the SERP results.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Mejora_del_CTR\"><\/span>CTR improvement<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>The visual appeal and the fact that it occupies more space in the SERP of the search engine, converge to increase the click-through rate or CTR, since it will be more attractive and suggestive to the user than those results that do not contain these fragments. Keep in mind that the more useful information you add, the more likely you are to receive a click.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Mejora_del_CRO\"><\/span>CRO improvement<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Rich Snippets provide relevant information to the user about what he will find if he accesses the web. That is, if we stick to the environment of the <em>ecommerce<\/em>, the<strong> provide product characteristics<\/strong> (price, availability, number of stock, etc.) helps to ensure that, in addition to a high CTR, there is a greater likelihood of conversion. As a general rule, the conversion rate of these ads that contain Rich Snippets tends to be higher than those that do not.<\/p>\n<p>So the more pre-click information you provide to the user, the lower the bounce rate will be on the landing page, since <strong>the user knows what he\/she will find and will be more responsive<\/strong> to the content found on the website itself.<\/p>\n<blockquote class=\"cita\"><p>It is a perfect way to generate quality traffic and a highly qualified target audience aligned with our content, product or service offering.<\/p><\/blockquote>\n<p><b>What kind of Rich Snippets can I use?<\/b><br \/>\n<span style=\"font-weight: 400;\">There is a wide variety of Rich Snippets that you can incorporate into your website, so whatever type of website you have, you can almost certainly benefit from them. <\/span><br \/>\n<span style=\"font-weight: 400;\">Some of the most frequent and popular classifications of Rich Snippets are:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Events<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Persons<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recipes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Software Applications<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Articles<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Services<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Let's see an example of how these results appear when they have Rich Snippets, in this case a recipe:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6028 size-full\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/rich-snippets-recetas.png\" alt=\"rich snippets recipes\" width=\"644\" height=\"475\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/rich-snippets-recetas.png 644w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/rich-snippets-recetas-300x221.png 300w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/p>\n<p>As you can see in the image, when searching for \u00abhow to prepare a stew\u00bb, a block of recipe previews appears, great, isn't it? However, for this to be possible, Google must understand that the content of the web is indeed a recipe and for that, it uses the <a href=\"https:\/\/schema.org\/\">Schema.org<\/a> of recipes that looks like this:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6029 size-full\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/schema-de-recetas.png\" alt=\"structured recipe data from schema.org\" width=\"878\" height=\"548\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/schema-de-recetas.png 878w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/schema-de-recetas-300x187.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/schema-de-recetas-768x479.png 768w\" sizes=\"(max-width: 878px) 100vw, 878px\" \/><\/p>\n<p><b>What is the difference or relationship between structured data and Rich Snippets?<\/b><br \/>\n<span style=\"font-weight: 400;\">It is now clear that Rich Snippets are a competitive advantage for your website, since they allow you to display relevant data about your website and product offerings to stand out from the competition in search results: Your competitive prices, customer ratings, promotions and offers, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, <\/span><b>for this to be displayed, you must include a series of data in the source code of your web site<\/b><span style=\"font-weight: 400;\">. This data is what is known as <\/span><b>structured data<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<blockquote class=\"cita\"><p><i>No structured data, no Rich Snippets<\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">But wait, it's not clear to me. If Rich Snippets are the information that appears in the SERP, <\/span><span style=\"font-weight: 400;\">So... What is structured data?<\/span><\/p>\n<p>Let's say that <strong>Rich Snippets are the result of implementing some structured data<\/strong>. There are other markups that do not have to appear in the search results, such as the Organization, Local Business, Website, BlogPosting, etc. schemes. The latter are specifically focused on search engines, so that they understand the content but are not shown visually in the SERP as it happens with recipes, for example.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFCOMO_IMPLEMENTAR_DATOS_ESTRUCTURADOS_EN_MI_WEB\"><\/span><b>HOW TO IMPLEMENT STRUCTURED DATA ON MY WEBSITE?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At this point, you can decide whether you really want to include structured data in your website and benefit from its advantages. You have two options:<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"1-_Utiliza_modulos_y_%C2%A1olvidate_de_todo\"><\/span><strong>1- Use modules and get rid of everything!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If your website is built on WordPress, Prestashop or Magento, you are in luck! We inform you that in these CMS you can use modules to automatically implement structured data on your website.<\/p>\n<ul>\n<li><a href=\"https:\/\/wordpress.org\/PLUGINS\/ALL-IN-ONE-SCHEMAORG-RICH-SNIPPETS\/\">Pluggin for WordPress: All in one Schema Rich Snippets<\/a><\/li>\n<li>Modules for Prestashop: <a href=\"https:\/\/addons.prestashop.com\/es\/seo-posicionamiento-buscadores\/42397-integracion-automatica-de-rich-snippets-json-ld-seo.html\">Automatic integration of Rich Snippets JSON-LD - SEO<\/a><\/li>\n<li><a href=\"https:\/\/marketplace.magento.com\/magmodules-m2-rich-snippets-suite.html\">Addon for Magento: Google Rich Snippets<\/a><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"2-_Incluye_datos_estructurados_manualmente\"><\/span><strong>2- Includes manually structured data.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you do not have a CMS that supports <em>plugins<\/em> o <em>addons<\/em> that automatically insert these code snippets, or there is a field that does not appear in the <em>plugin<\/em> There are tools like Technical SEO's structured data generator that will help you generate these snippets, but how do I make them dynamic?<\/p>\n<p>There are several ways to reflect structured data: JSON-LD (the most recommended), microdata, RDFa, etc. It will depend on your website the best way to implement it, we explain you where is the difference:<\/p>\n<ul>\n<li>Microdata: is the way to implement them by embedding the values in the HTML.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6030\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2022-12-29_11h53_24.png\" alt=\"structured data with microdata\" width=\"861\" height=\"787\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2022-12-29_11h53_24.png 861w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2022-12-29_11h53_24-300x274.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2022-12-29_11h53_24-768x702.png 768w\" sizes=\"(max-width: 861px) 100vw, 861px\" \/><\/p>\n<ul>\n<li>JSON-LD: this is a code fragment usually located in the head of the page that dynamically sends structured data.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6031\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/json-schema-receta.png\" alt=\"json schema recipe\" width=\"860\" height=\"560\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/json-schema-receta.png 860w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/json-schema-receta-300x195.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/json-schema-receta-768x500.png 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/p>\n<p>The <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/structured-data-types\/\">types of structured data that exist<\/a> are constantly being updated, so it is important to keep up to date and follow Google's recommendations.<\/p>\n<p>If all this sounds like Greek to you or you don't know if your website has these implementations, consult our <a href=\"https:\/\/www.geotelecom.es\/en\/seo-audits\/\">SEO audits<\/a> with which you will be able to detect problems and opportunities to grow the organic channel of your website with Geotelecom.<\/p>","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered why when you search for sites like Apple you get a series of grayed out data below the link? Why Apple has their ratings or price ranges at a glance and you don't? If so, you're in luck! On the Geotelecom blog we tell you everything you need to know about Rich Snippets and structured data. Add Rich Snippets to your website Let's start with a question: Rich Snippets are blocks of information that are included in search results pages to show more data to the user. Their mission is to provide users and search engines with additional information about the content of your page in order to appear more attractively in search results. HOW DO RICH SNIPPETS AFFECT SEO? Rich Snippets can provide your website with a series of benefits, such as giving you a competitive advantage over your competitors, improving the click-through rate (that is, the number of times users prefer to enter your website and not someone else's when making a query) and the CRO, that is, the probability that the user who enters your website completes a conversion or objective (such as completing a purchase process). Advantage over your competition It is very common that many websites do not have enough data or are not fully optimized. In that sense, working on them can be an important advantage over your competition in the SERP results. CTR improvement Visual attractiveness and the fact that it occupies more space in the SERP of the search engine, converge to increase the click-through rate or CTR, since it will be more attractive and suggestive to the user than those results that do not contain these fragments. Keep in mind that the more useful information you add, the more likely you are to receive a click. CRO improvement Rich Snippets provide relevant information to the user about what he\/she will find if he\/she accesses the website. That is, if we stick to the ecommerce environment, providing product features (price, availability, number of stock, etc.) helps to ensure that, in addition to a high CTR, there is a greater likelihood of generating a conversion. As a general rule, the conversion rate of these ads that contain Rich Snippets tends to be higher than those that do not. So the more pre-click information you offer the user, the less bounce rate will be generated on the landing page, since the user knows what he will find and will be more receptive to the content found on the website itself. It is a perfect way to generate quality traffic and a highly qualified target audience aligned with our content, product or service offer. What kind of Rich Snippets can I use? There is a wide variety of Rich Snippets that you can incorporate into your website, so whatever type of website you have, you can almost certainly benefit from them. Some of the most common and popular classifications of Rich Snippets are: Events People Products Products Recipes Software Applications Video Articles Services Let's see an example of how these results appear when they have Rich Snippets, in this case a recipe: As you can see in the image, when searching for \u00abhow to prepare a stew\u00bb, a block of recipe previews appears, great, right? However, for this to be possible, Google must understand that the content of the web is indeed a recipe and for this, the Schema.org of recipes is used, which looks like this: What is the difference or relationship between structured data and Rich Snippets? It is now clear that Rich Snippets are a competitive advantage for your website, since they allow you to visualize relevant data about your website and product offering to stand out from the competition in search results: Your competitive prices, customer ratings, promotions and offers, etc. However, for this to be displayed, a series of data must be included in the source code of your website. This data is what is known as structured data. Without structured data there are no Rich Snippets But wait, it's not clear to me. If Rich Snippets are the information that appears in the SERP, then... What is structured data? Let's say Rich Snippets are the result of implementing some structured data. There are other markups that do not have to appear in the search results, such as Organization, Local Business, Website, BlogPosting, etc. schemas. The latter are specifically focused on search engines, so that they understand the content but are not displayed visually in the SERP as is the case with recipes, for example. HOW TO IMPLEMENT STRUCTURED DATA ON MY WEBSITE? At this point, you can decide if you really want to include structured data on your website and benefit from its advantages. To do so, you have two options: 1- Use modules and forget about everything! If your website is built on WordPress, Prestashop or Magento, you're in luck! We inform you that in these CMS you can use modules to automatically implement structured data on your website. Pluggin for WordPress: All in one Schema Rich Snippets Modules for Prestashop: Automatic integration of Rich Snippets JSON-LD - SEO Addon for Magento: Google Rich Snippets 2- Include structured data manually. If you do not have a CMS that supports plugins or addons that automatically insert these code snippets, or there is a field that does not appear in the structured data plugin of your website, do not worry! There are tools like the Technical SEO structured data generator that will help you generate these snippets, but how do I make them dynamic?<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-6033","post","type-post","status-publish","format-standard","hentry","category-posicionamiento-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rich Snippets y datos estructurados: Gu\u00eda para entenderlo - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/rich-snippets-structured-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rich Snippets y datos estructurados: Gu\u00eda para entenderlo - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"\u00bfAlguna vez te has preguntado por qu\u00e9 cuando realizas b\u00fasquedas de p\u00e1ginas como Apple te aparecen una serie de datos en gris debajo del enlace? \u00bfPor qu\u00e9 Apple tiene sus valoraciones o rangos de precios a simple vista y t\u00fa no? Si es as\u00ed, \u00a1est\u00e1s de suerte! En el blog de Geotelecom te contamos todos lo que necesitas saber acerca de los Rich Snippets y datos estructurados. A\u00f1ade Rich Snippets a tu web Vamos a comenzar con una pregunta: Los Rich Snippets o fragmentos enriquecidos son bloques de informaci\u00f3n que se incluyen en las p\u00e1ginas de resultados de b\u00fasqueda para mostrar m\u00e1s datos al usuario. Su misi\u00f3n es aportar a los usuarios y a los motores de b\u00fasqueda informaci\u00f3n adicional del contenido de tu p\u00e1gina para poder aparecer de una forma m\u00e1s atractiva en los resultados de b\u00fasqueda. \u00bfC\u00d3MO AFECTAN LOS RICH SNIPPETS AL SEO? Los Rich Snippets pueden proveer a tu web con una serie de beneficios, como ubicarte en posici\u00f3n de ventaja competitiva respecto a tu competencia, mejorar la tasa de clic por impresi\u00f3n (es decir, la cantidad de veces que los usuarios prefieren entrar en tu web y no en la de otro al realizar una consulta) y el CRO, es decir, la probabilidad de que el usuario que ingresa en tu web finalice una conversi\u00f3n u objetivo (como puede ser terminar un proceso de compra). Ventaja respecto a tu competencia Es muy habitual que muchas p\u00e1ginas webs no cuenten con suficientes datos o bien no est\u00e9n optimizados del todo. En ese sentido, trabajar en ellos puede ser una ventaja importante frente a tu competencia en los resultados de la SERP. Mejora del CTR El atractivo visual y el hecho de que ocupe m\u00e1s espacio en el SERP del buscador, confluyen para que aumente la tasa de clic por impresi\u00f3n o CTR, ya que va a resultar m\u00e1s atractivo y sugerente para el usuario que aquellos resultados que no contengan estos fragmentos. Ten en cuenta que, mientras m\u00e1s informaci\u00f3n de utilidad a\u00f1adas, mayores probabilidades habr\u00e1 de recibir un clic. Mejora del CRO Los Rich Snippets aportan informaci\u00f3n relevante al usuario sobre lo que va a encontrar si accede a la web. Es decir, si nos ce\u00f1imos al entorno de los ecommerce, el aportar las caracter\u00edsticas del producto (precio, disponibilidad, n\u00famero de existencias, etc.) ayuda a que, adem\u00e1s de que el CTR sea alto, haya una mayor probabilidad de que se genere la conversi\u00f3n. Por norma general, la tasa de conversi\u00f3n de estos anuncios que contienen Rich Snippets tiende a ser mayor que aquellos que no los contienen. Por lo que cuanta m\u00e1s informaci\u00f3n previa al clic ofrezcas al usuario, menos porcentaje de rebote se generar\u00e1 en la p\u00e1gina de destino, ya que el usuario sabe lo que va a encontrar y estar\u00e1 m\u00e1s receptivo al contenido que se encuentre en la propia web. Es una forma perfecta de generar un tr\u00e1fico de calidad y un p\u00fablico objetivo muy cualificado y alineado con nuestra oferta de contenido, producto o servicio. \u00bfQu\u00e9 tipo de Rich Snippets puedo utilizar? Hay una amplia variedad de Rich Snippets que puedes incorporar a tu web, por lo que sea del tipo que sea tu p\u00e1gina web, podr\u00e1s beneficiarte de ellos con casi total seguridad. Algunas de las clasificaciones m\u00e1s frecuentes y populares de Rich Snippets son: Eventos Personas Productos Recetas Aplicaciones de Software V\u00eddeo Art\u00edculos Servicios Veamos un ejemplo de c\u00f3mo aparecen estos resultados cuando poseen Rich Snippets, en este caso una receta: Como puedes ver en la imagen, al buscar \u00abc\u00f3mo preparar un cocido\u00bb, nos aparece un bloque de previsualizaciones de recetas \u00bfgenial, no? No obstante, para que esto sea posible, Google debe comprender que el contenido de la web efectivamente es una receta y para ello, se usa el Schema.org de recetas que tiene un aspecto como este: \u00bfQu\u00e9 diferencia o relaci\u00f3n hay entre los datos estructurados y los Rich Snippets? Ahora ya tenemos claro que los Rich Snippets suponen una ventaja competitiva para tu web, dado que permiten visualizar datos relevantes de tu web y oferta de productos para destacar sobre la competencia en los resultados de b\u00fasqueda: Tus precios competitivos, la valoraci\u00f3n de los clientes, promociones y ofertas, etc. Sin embargo, para que esto se visualice, hay que incluir una serie de datos en el c\u00f3digo fuente de tu web. Estos datos son lo que se conoce como datos estructurados. Sin datos estructurados no hay Rich Snippets Pero espera, no me queda claro. Si los Rich Snippets son la informaci\u00f3n que aparece en el SERP, entonces\u2026 \u00bfQu\u00e9 son datos estructurados? Digamos que los Rich Snippets son el resultado de implementar algunos datos estructurados. Existen otros marcados que no tienen por qu\u00e9 aparecer en los resultados de b\u00fasqueda, como los esquemas de Organization, Local Business, Website, BlogPosting, etc. Estos \u00faltimos son enfocados espec\u00edficamente para los motores de b\u00fasqueda, para que estos entiendan el contenido m\u00e1s no se muestran de manera visual en la SERP como si ocurre con las recetas, por ejemplo. \u00bfC\u00d3MO IMPLEMENTAR DATOS ESTRUCTURADOS EN MI WEB? Llegados a este punto, puedes decidir si realmente te interesa incluir datos estructurados en tu web y beneficiarte de sus ventajas. Para ello tienes dos opciones: 1- Utiliza m\u00f3dulos y \u00a1olv\u00eddate de todo! Si tu sitio web est\u00e1 construido en WordPress, Prestashop o Magento, \u00a1est\u00e1s de suerte! Te informamos de que en estos CMS puedes utilizar m\u00f3dulos para implementar autom\u00e1ticamente los datos estructurados en tu sitio web. Pluggin para WordPress: All in one Schema Rich Snippets M\u00f3dulos para Prestashop: Integraci\u00f3n autom\u00e1tica de Rich Snippets JSON-LD &#8211; SEO Addon para Magento: Google Rich Snippets 2- Incluye datos estructurados manualmente. Si no cuentas con un CMS que soporte plugins o addons que inserten autom\u00e1ticamente estos fragmentos de c\u00f3digo, o hay alg\u00fan campo que no aparece en el plugin de datos estructurados de tu web, \u00a1no te preocupes! Existen herramientas como el generador de datos estructurados de Technical SEO que te ayudar\u00e1n a generar estos fragmentos, pero, \u00bfc\u00f3mo hago para que sean din\u00e1micos?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/rich-snippets-structured-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-21T09:07:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T11:50:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/busqueda-apple.png\" \/>\n\t<meta property=\"og:image:width\" content=\"661\" \/>\n\t<meta property=\"og:image:height\" content=\"286\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rich Snippets and structured data: A guide to understanding it - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/rich-snippets-structured-data\/","og_locale":"en_US","og_type":"article","og_title":"Rich Snippets y datos estructurados: Gu\u00eda para entenderlo - Geotelecom","og_description":"\u00bfAlguna vez te has preguntado por qu\u00e9 cuando realizas b\u00fasquedas de p\u00e1ginas como Apple te aparecen una serie de datos en gris debajo del enlace? \u00bfPor qu\u00e9 Apple tiene sus valoraciones o rangos de precios a simple vista y t\u00fa no? Si es as\u00ed, \u00a1est\u00e1s de suerte! En el blog de Geotelecom te contamos todos lo que necesitas saber acerca de los Rich Snippets y datos estructurados. A\u00f1ade Rich Snippets a tu web Vamos a comenzar con una pregunta: Los Rich Snippets o fragmentos enriquecidos son bloques de informaci\u00f3n que se incluyen en las p\u00e1ginas de resultados de b\u00fasqueda para mostrar m\u00e1s datos al usuario. Su misi\u00f3n es aportar a los usuarios y a los motores de b\u00fasqueda informaci\u00f3n adicional del contenido de tu p\u00e1gina para poder aparecer de una forma m\u00e1s atractiva en los resultados de b\u00fasqueda. \u00bfC\u00d3MO AFECTAN LOS RICH SNIPPETS AL SEO? Los Rich Snippets pueden proveer a tu web con una serie de beneficios, como ubicarte en posici\u00f3n de ventaja competitiva respecto a tu competencia, mejorar la tasa de clic por impresi\u00f3n (es decir, la cantidad de veces que los usuarios prefieren entrar en tu web y no en la de otro al realizar una consulta) y el CRO, es decir, la probabilidad de que el usuario que ingresa en tu web finalice una conversi\u00f3n u objetivo (como puede ser terminar un proceso de compra). Ventaja respecto a tu competencia Es muy habitual que muchas p\u00e1ginas webs no cuenten con suficientes datos o bien no est\u00e9n optimizados del todo. En ese sentido, trabajar en ellos puede ser una ventaja importante frente a tu competencia en los resultados de la SERP. Mejora del CTR El atractivo visual y el hecho de que ocupe m\u00e1s espacio en el SERP del buscador, confluyen para que aumente la tasa de clic por impresi\u00f3n o CTR, ya que va a resultar m\u00e1s atractivo y sugerente para el usuario que aquellos resultados que no contengan estos fragmentos. Ten en cuenta que, mientras m\u00e1s informaci\u00f3n de utilidad a\u00f1adas, mayores probabilidades habr\u00e1 de recibir un clic. Mejora del CRO Los Rich Snippets aportan informaci\u00f3n relevante al usuario sobre lo que va a encontrar si accede a la web. Es decir, si nos ce\u00f1imos al entorno de los ecommerce, el aportar las caracter\u00edsticas del producto (precio, disponibilidad, n\u00famero de existencias, etc.) ayuda a que, adem\u00e1s de que el CTR sea alto, haya una mayor probabilidad de que se genere la conversi\u00f3n. Por norma general, la tasa de conversi\u00f3n de estos anuncios que contienen Rich Snippets tiende a ser mayor que aquellos que no los contienen. Por lo que cuanta m\u00e1s informaci\u00f3n previa al clic ofrezcas al usuario, menos porcentaje de rebote se generar\u00e1 en la p\u00e1gina de destino, ya que el usuario sabe lo que va a encontrar y estar\u00e1 m\u00e1s receptivo al contenido que se encuentre en la propia web. Es una forma perfecta de generar un tr\u00e1fico de calidad y un p\u00fablico objetivo muy cualificado y alineado con nuestra oferta de contenido, producto o servicio. \u00bfQu\u00e9 tipo de Rich Snippets puedo utilizar? Hay una amplia variedad de Rich Snippets que puedes incorporar a tu web, por lo que sea del tipo que sea tu p\u00e1gina web, podr\u00e1s beneficiarte de ellos con casi total seguridad. Algunas de las clasificaciones m\u00e1s frecuentes y populares de Rich Snippets son: Eventos Personas Productos Recetas Aplicaciones de Software V\u00eddeo Art\u00edculos Servicios Veamos un ejemplo de c\u00f3mo aparecen estos resultados cuando poseen Rich Snippets, en este caso una receta: Como puedes ver en la imagen, al buscar \u00abc\u00f3mo preparar un cocido\u00bb, nos aparece un bloque de previsualizaciones de recetas \u00bfgenial, no? No obstante, para que esto sea posible, Google debe comprender que el contenido de la web efectivamente es una receta y para ello, se usa el Schema.org de recetas que tiene un aspecto como este: \u00bfQu\u00e9 diferencia o relaci\u00f3n hay entre los datos estructurados y los Rich Snippets? Ahora ya tenemos claro que los Rich Snippets suponen una ventaja competitiva para tu web, dado que permiten visualizar datos relevantes de tu web y oferta de productos para destacar sobre la competencia en los resultados de b\u00fasqueda: Tus precios competitivos, la valoraci\u00f3n de los clientes, promociones y ofertas, etc. Sin embargo, para que esto se visualice, hay que incluir una serie de datos en el c\u00f3digo fuente de tu web. Estos datos son lo que se conoce como datos estructurados. Sin datos estructurados no hay Rich Snippets Pero espera, no me queda claro. Si los Rich Snippets son la informaci\u00f3n que aparece en el SERP, entonces\u2026 \u00bfQu\u00e9 son datos estructurados? Digamos que los Rich Snippets son el resultado de implementar algunos datos estructurados. 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