{"id":6077,"date":"2018-10-22T10:09:52","date_gmt":"2018-10-22T10:09:52","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/actualizacion-sistema-de-incentivos-css-de-google\/"},"modified":"2026-06-24T09:45:54","modified_gmt":"2026-06-24T07:45:54","slug":"google-css-incentive-system-update","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/actualizacion-sistema-de-incentivos-css-de-google\/","title":{"rendered":"Google CSS Incentive System Update"},"content":{"rendered":"<p class=\"wp-block-paragraph\">After all the modifications that the Serp has undergone with the entry of comparators (CSS) on the scene, Google announces a new modification to its incentive system.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/actualizacion-sistema-de-incentivos-css-de-google\/#Primeras_Condiciones\" >First Conditions:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/actualizacion-sistema-de-incentivos-css-de-google\/#Nuevas_Condicionesdel_1_de_noviembre_al_31_de_diciembre_de_2018\" >New Conditions (from November 1 to December 31, 2018)<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Primeras_Condiciones\"><\/span>First Conditions:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If we look back a few months, we could see how the conditions for the return of incentives, depending on the investment of AdWords accounts, were as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Any trader with an investment between<strong>500\u20ac y 2,500\u20ac<\/strong> in a 30-day period, obtains the <strong>20%<\/strong> of the investment made, credited to that merchant's account.<\/li>\n\n\n\n<li>Merchants who invest in a period of 30 days, between <strong>2,500\u20ac y 10,000\u20ac<\/strong> obtain the <strong>25%<\/strong>.<\/li>\n\n\n\n<li>Any trader with an investment, in 30 days, of more than <strong>10,000\u20ac<\/strong> receives a <strong>30%<\/strong>, 32,000 credit limit for 30 days.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nuevas_Condicionesdel_1_de_noviembre_al_31_de_diciembre_de_2018\"><\/span>New Conditions<strong>(from November 1 to December 31, 2018)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As of <strong>November 1<\/strong>, The incentives for existing and newly created CSS will be simplified into one:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The amount of advertising credit shall be based on a <strong>5% fixed<\/strong> of the monthly investment made in the CSS.<\/li>\n\n\n\n<li>These incentives will only apply when the <strong>investment<\/strong> be <strong>greater than 10$<\/strong>.<\/li>\n\n\n\n<li>Advertising credit <strong>maximum<\/strong> available per month is <strong>100,000$<\/strong><\/li>\n\n\n\n<li>In summary: any merchant who spends more than 10$ in November (through the use of a CSS) will receive the established credit in arrears. Please note that the credit obtained can only be used for future investments within each trader's account.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This sudden change in the cashback percentages, and the fact that they have limited the last modification with dates, may be due to the increase in budgets in these last months of the year. It is likely that the trend of cashback will continue to decline after December and may even disappear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have you started to work with any CSS?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leave us your comments and we'll be happy to answer them \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>After all the changes the SERP has undergone with the arrival of comparison sites (CSS), Google has announced a new change to its incentive system. Previous Terms: If we look back a few months, we can see that the terms for incentive payouts, based on AdWords account spending, were as follows: New Terms (November 1 through December 31, 2018) Starting November 1, incentives for existing and newly created CSS accounts will be simplified into a single incentive: This sudden change in the credit payout percentages\u2014and the fact that they\u2019ve set specific dates for the latest modification\u2014may be due to the increase in budgets during these final months of the year. It\u2019s likely that the cashback trend will continue to decline after December and may even disappear. What do you think about this? Have you started working with any CSSs? Leave us your comments, and we\u2019ll be happy to respond \ud83d\ude42<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,77],"tags":[147,165,166,49,22,141],"class_list":["post-6077","post","type-post","status-publish","format-standard","hentry","category-google-ads","category-shopping","tag-adwords","tag-comparadores-online","tag-css","tag-ecommerce","tag-google-shopping-2","tag-novedades-google-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Actualizaci\u00f3n Sistema de Incentivos CSS de Google - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-css-incentive-system-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Actualizaci\u00f3n Sistema de Incentivos CSS de Google - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Despu\u00e9s de todas las modificaciones que ha sufrido el Serp con la entrada de los comparadores (CSS) a escena, Google anuncia una nueva modificaci\u00f3n en su sistema de incentivos. Primeras Condiciones: Si echamos la vista unos meses atr\u00e1s, pod\u00edamos ver como las condiciones para la devoluci\u00f3n de los incentivos, en funci\u00f3n de la inversi\u00f3n de las cuentas de AdWords, eran las siguientes: Nuevas Condiciones(del 1 de noviembre al 31 de diciembre de 2018) A partir del 1 de noviembre, los incentivos para CSS existentes y de nueva creaci\u00f3n, se simplificar\u00e1n en uno solo: Este cambio tan repentino en los porcentajes de cobro de los cr\u00e9ditos, y el hecho de que hayan acotado con fechas la \u00faltima modificaci\u00f3n, puede deberse al aumento de presupuestos en estos \u00faltimos meses del a\u00f1o. Es probable que la tendencia del Cashback sea a seguir bajando despu\u00e9s de Diciembre pudiendo llegar a desaparecer. \u00bfQue opin\u00e1is al respecto? \u00bfHab\u00e9is empezado a atrabajar con alg\u00fan CSS? Dejadnos vuestros comentarios y estaremos encantados de responderlos \ud83d\ude42\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/google-css-incentive-system-update\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-22T10:09:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-24T07:45:54+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google CSS Incentive System Update - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/google-css-incentive-system-update\/","og_locale":"en_US","og_type":"article","og_title":"Actualizaci\u00f3n Sistema de Incentivos CSS de Google - Geotelecom","og_description":"Despu\u00e9s de todas las modificaciones que ha sufrido el Serp con la entrada de los comparadores (CSS) a escena, Google anuncia una nueva modificaci\u00f3n en su sistema de incentivos. Primeras Condiciones: Si echamos la vista unos meses atr\u00e1s, pod\u00edamos ver como las condiciones para la devoluci\u00f3n de los incentivos, en funci\u00f3n de la inversi\u00f3n de las cuentas de AdWords, eran las siguientes: Nuevas Condiciones(del 1 de noviembre al 31 de diciembre de 2018) A partir del 1 de noviembre, los incentivos para CSS existentes y de nueva creaci\u00f3n, se simplificar\u00e1n en uno solo: Este cambio tan repentino en los porcentajes de cobro de los cr\u00e9ditos, y el hecho de que hayan acotado con fechas la \u00faltima modificaci\u00f3n, puede deberse al aumento de presupuestos en estos \u00faltimos meses del a\u00f1o. Es probable que la tendencia del Cashback sea a seguir bajando despu\u00e9s de Diciembre pudiendo llegar a desaparecer. \u00bfQue opin\u00e1is al respecto? \u00bfHab\u00e9is empezado a atrabajar con alg\u00fan CSS? Dejadnos vuestros comentarios y estaremos encantados de responderlos \ud83d\ude42","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/google-css-incentive-system-update\/","og_site_name":"Geotelecom","article_published_time":"2018-10-22T10:09:52+00:00","article_modified_time":"2026-06-24T07:45:54+00:00","twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/actualizacion-sistema-de-incentivos-css-de-google\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/actualizacion-sistema-de-incentivos-css-de-google\/"},"author":{"name":"","@id":""},"headline":"Actualizaci\u00f3n Sistema de Incentivos CSS de Google","datePublished":"2018-10-22T10:09:52+00:00","dateModified":"2026-06-24T07:45:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/actualizacion-sistema-de-incentivos-css-de-google\/"},"wordCount":344,"commentCount":0,"keywords":["AdWords","Comparadores Online","css","ecommerce","google shopping","Novedades Google Adwords"],"articleSection":["Google Ads","Shopping"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/actualizacion-sistema-de-incentivos-css-de-google\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/actualizacion-sistema-de-incentivos-css-de-google\/","url":"https:\/\/www.geotelecom.es\/blog\/actualizacion-sistema-de-incentivos-css-de-google\/","name":"Google CSS Incentive System Update - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"datePublished":"2018-10-22T10:09:52+00:00","dateModified":"2026-06-24T07:45:54+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/actualizacion-sistema-de-incentivos-css-de-google\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/actualizacion-sistema-de-incentivos-css-de-google\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/actualizacion-sistema-de-incentivos-css-de-google\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Actualizaci\u00f3n Sistema de Incentivos CSS de Google"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=6077"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6077\/revisions"}],"predecessor-version":[{"id":10017,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6077\/revisions\/10017"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=6077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=6077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=6077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}