{"id":6082,"date":"2018-10-11T17:46:49","date_gmt":"2018-10-11T17:46:49","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/anunciarse-en-google-imagenes\/"},"modified":"2026-04-30T13:06:06","modified_gmt":"2026-04-30T11:06:06","slug":"advertise-on-google-images","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/anunciarse-en-google-imagenes\/","title":{"rendered":"Advertise on Google Images"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Despite being a product launched in 2016 (in the U.S.), <strong>the announcements of <em>shopping<\/em> in the Images search engine are one of the great \u201cunknowns\u201d in the Google Ads ecosystem.<\/strong>. Moreover, you may not know what kind of ads I'm talking about, so here is a graphic example provided by Google's official blog.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"549\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/example_blog_google.gif\" alt=\"Advertise on Google Images\" class=\"wp-image-6078\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Surely now you are familiar with them and you have seen them when searching in the \u201cImages\u201d tab.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/anunciarse-en-google-imagenes\/#%C2%BFComo_consigo_que_mis_productos_aparezcan_en_Google_Imagenes\" >How do I get my products to appear in Google Images?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/anunciarse-en-google-imagenes\/#Posicionarse_en_Google_Imagenes\" >Positioning in Google Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/anunciarse-en-google-imagenes\/#%C2%BFComo_medir_los_resultados_de_este_canal\" >How to measure the results of this channel?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/anunciarse-en-google-imagenes\/#Sectores_recomendados_para_anunciarse_en_Google_Imagenes\" >Recommended sectors to advertise on Google Images<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_consigo_que_mis_productos_aparezcan_en_Google_Imagenes\"><\/span>How do I get my products to appear in Google Images?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Don't hurry, it's very simple. For your products to appear in the Google Images section, <strong>Just go to your Google Shopping campaign settings and click on the Search Partners option.<\/strong>. This action will make your products eligible to appear in this section of the search engine.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1002\" height=\"293\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/partners.jpg\" alt=\"google-partners\" class=\"wp-image-6079\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/partners.jpg 1002w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/partners-300x88.jpg 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/partners-768x225.jpg 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Posicionarse_en_Google_Imagenes\"><\/span>Positioning in Google Images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The rules to get a better position in this channel <strong>are the same as in search network and Google Shopping<\/strong>, The basic pillars of winning an auction also apply here. That is, a <strong>combination of landing page quality score, ad relevance, expected click-through rate, and bidding<\/strong> we are carrying out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>However, there is one noteworthy element<\/strong> within this type of ads. As you can see at the top, located between the search engine, the Google tabs and the images themselves, there are a series of tags that allow us to filter our search according to the specific features we are looking for or need when purchasing a product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" width=\"812\" height=\"472\" class=\"alignnone size-full wp-image-5242\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/hashtags.png\" alt=\"tags_google-images\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At this point, it becomes <strong>special importance is placed on optimizing everything around our digital channels.<\/strong>. Only in this way we will get our products to pass the filters that users make through these filters. <em>tags<\/em>. Therefore, as we have already done in other <em>posts<\/em>\u00a0such as the one dedicated to the importance of the value <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-product-category\/\">Google Product Category<\/a>, In this regard, we insist on the growing importance of having a fully optimized feed in which attributes <em>title<\/em> y <em>description<\/em> at least contain <em>keywords<\/em> relevant to the <em>tag filter<\/em> of Google Images.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is also interesting to include in our <em>feed<\/em> of products with extra attributes such as <em>material<\/em> o <em>color<\/em>, The latter is already mandatory in countries such as the UK, France or Brazil, which help Google robots to index and classify correctly the characteristics of our products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO considerations should also be taken into account<strong>,<\/strong> so <strong>we recommend that both the attributes of the images, <em>alt<\/em>, <em>title<\/em> y <em>description,<\/em> as well as the <em>meta-description<\/em>, <em>meta-title<\/em> and the \u201ch\u201d tags of our <em>landing<\/em> contain the key words that define our product<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example; if we have a wooden bathroom shelf with a laundry bag, it is convenient that this information appears in both the attributes of our <em>feed<\/em> as in those of our <em>landing<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_medir_los_resultados_de_este_canal\"><\/span>How to measure the results of this channel?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, we will only be able to know the data of our Shopping Ads within Google Images by going to the Google Partners segment results in the Google Ads interface or through the Ad Distribution Network secondary dimension in Google Analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sectores_recomendados_para_anunciarse_en_Google_Imagenes\"><\/span>Recommended sectors to advertise on Google Images<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the keys to marketing is to know<strong> choosing the right channel on which to advertise each type of product<\/strong>. In the case of Google Images, leaving aside the fact that it is Google itself who chooses the products that appear in this tab (we repeat, provided that we have enabled the Google Partners option), we recommend this solution. This is especially useful for sectors in which the visual component is of great importance and in which the same product category includes a wide variety of models. This is often the case in fashion or furniture, whose searches are more likely to be performed in this section.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your e-commerce is encompassed within these characteristics I just want to show you a fact, according to a study conducted by the digital intelligence company Jumpshot, already in 2016 26.9% of the searches of the entire network in the United States were made through Google Images.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"761\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/statistics.jpg\" alt=\"statistics_google_images\" class=\"wp-image-6080\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/statistics.jpg 738w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/statistics-291x300.jpg 291w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What are you waiting for to advertise on Google Images?<\/p>","protected":false},"excerpt":{"rendered":"<p>Despite being a product launched in 2016 (in the US), shopping ads in the Images search engine are one of the great \u201cunknowns\u201d within the Google Ads ecosystem. What's more, you may not know what kind of ads I'm talking about, so here I leave you the graphic example provided by the official Google blog. I'm sure you are familiar with them now and they have appeared to you when you do a search in the \u201cImages\u201d tab. How do I get my products to appear in Google Images? Don't worry, it's very simple. To get your products to appear in the Google Images section, just go to your Google Shopping campaign settings and click on the Search Partners option. This action will make your products eligible to appear in this section of the search engine. Positioning in Google Images The rules to get better positioning within this channel are the same as in search network and Google Shopping, so here also apply the basic pillars to win an auction. That is, a combination of the quality level of the landing page, the relevance of the ad, the expected click-through rate and the bidding we are carrying out. However, there is a remarkable element within this type of ads. As you can see at the top, located between the search engine, the Google tabs and the images themselves, there are a series of tags that allow us to filter our search according to the specific characteristics we are looking for or need when purchasing a product. At this point it is especially important to optimize everything that surrounds our digital channels. Only in this way we will get our products to overcome the filters that users make through these tags. Therefore, as we have already done in other posts such as the one dedicated to the importance of the Google Product Category value, we insist on the growing importance of having a fully optimized feed in which the title and description attributes at least contain relevant keywords for the Google Images tag filter. It is also interesting to include in our product feed extra attributes such as material or color, the latter already mandatory in countries like UK, France or Brazil, which help Google robots to index and classify correctly the characteristics of our products. Also, it will be necessary to have SEO considerations, so we recommend that both the attributes of the images, alt, title and description, as well as the meta-description, meta-title and \u201ch\u201d tags of our landing page contain the keywords that define our product. For example, if we have a wooden shelf for the bathroom with a bag for dirty clothes, it is convenient that this information appears both in the attributes of our feed and in our landing page. How to measure the results of this channel? Currently, we can only know the data of our Shopping Ads within Google Images by going to the results of the Google Partners segment in the Google Ads interface or through the secondary dimension Ad Distribution Network in Google Analytics. Recommended sectors to advertise on Google Images One of the keys to marketing is knowing how to choose the right channel in which to advertise each type of product. In the case of Google Images, leaving aside that it is Google itself who chooses the products that appear in this tab (we repeat, provided that we have enabled the Google Partners option), we recommend this solution. This is especially useful for sectors in which the visual component is of great importance and in which the same product category includes a wide variety of models. This is usually the case in fashion or furniture, whose searches are more likely to be performed in this section. If your e-commerce falls within these characteristics I just want to show you a fact, according to a study by the digital intelligence company Jumpshot, already in 2016 26.9% of the searches of the entire network in the United States were made through Google Images. What are you waiting for to advertise on Google Images?<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,77],"tags":[],"class_list":["post-6082","post","type-post","status-publish","format-standard","hentry","category-google-ads","category-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anunciarse en Google Im\u00e1genes - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/advertise-on-google-images\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anunciarse en Google Im\u00e1genes - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"A pesar de ser un producto lanzado en 2016 (en EE.\u00a0UU.), los anuncios de shopping en el buscador de Im\u00e1genes son uno de los grandes \u201cdesconocidos\u201d dentro del ecosistema de Google Ads. Es m\u00e1s, es posible que no sepas de qu\u00e9 tipo de anuncios te estoy hablando, as\u00ed que aqu\u00ed te dejo el ejemplo gr\u00e1fico que proporciona el blog oficial de Google. Seguro que ahora te suenan y te han aparecido a la hora de realizar alguna b\u00fasqueda dentro de la pesta\u00f1a \u201cIm\u00e1genes\u201d. \u00bfC\u00f3mo consigo que mis productos aparezcan en Google Im\u00e1genes? No te apures, es muy sencillo. Para que tus productos salgan en la secci\u00f3n de Im\u00e1genes de Google, tan solo tienes que ir a la configuraci\u00f3n de tus campa\u00f1as de Google Shopping y hacer clic en la opci\u00f3n de Partners de B\u00fasqueda. Esta acci\u00f3n har\u00e1 que tus productos sean aptos para aparecer en esta secci\u00f3n del buscador. Posicionarse en Google Im\u00e1genes Las reglas para conseguir posicionarte mejor dentro de este canal son las mismas que en red de b\u00fasqueda y Google Shopping, por lo que aqu\u00ed tambi\u00e9n se aplican los pilares b\u00e1sicos para ganar una subasta. Es decir, una combinaci\u00f3n entre el nivel de calidad de la p\u00e1gina de destino, la relevancia del anuncio, el porcentaje de clics esperado y la puja que estemos llevando a cabo. Sin embargo, existe un elemento destacable dentro de este tipo de anuncios. Como pod\u00e9is ver en la parte superior, situados entre el buscador, las pesta\u00f1as de Google y las propias im\u00e1genes, se localizan una serie de tags que nos permitir\u00e1n filtrar nuestra b\u00fasqueda en funci\u00f3n las caracter\u00edsticas espec\u00edficas que estemos buscando o necesitemos a la hora de adquirir un producto. En este punto cobra especial importancia la optimizaci\u00f3n de todo lo que rodea nuestros canales digitales. Solo de esta manera conseguiremos que nuestros productos superen los filtros que los usuarios realizan a trav\u00e9s de estos tags. Por ello, como ya hicimos en otros posts\u00a0como el dedicado a la importancia del valor Google Product Category, insistimos en la creciente importancia de tener un feed completamente optimizado en el que los atributos title y description como m\u00ednimo contengan keywords relevantes para los tag filter de Google Im\u00e1genes. Tambi\u00e9n es interesante incluir en nuestro feed de productos atributos extras como material o color, este \u00faltimo ya obligatorio en pa\u00edses como UK, Francia o Brasil, que ayudan a los robots de Google a indexar y clasificar correctamente las caracter\u00edsticas de nuestros productos. Asimismo, ser\u00e1 necesario tener consideraciones SEO, por lo que recomendamos que tanto los atributos de las im\u00e1genes, alt, title y description, as\u00ed como la meta-description, meta-title y las etiquetas \u201ch\u201d de nuestra landing contengan las palabras clave que definan a nuestro producto. Por ejemplo; si tenemos una estanter\u00eda de madera para el ba\u00f1o con una bolsa para la ropa sucia, es conveniente que esta informaci\u00f3n salga tanto en los atributos de nuestro feed como en los de nuestra landing. \u00bfC\u00f3mo medir los resultados de este canal? Actualmente, solo podremos conocer los datos de nuestros anuncios de Shopping Ads dentro de Google Im\u00e1genes acudiendo a los resultados del segmento de Google Partners en el interfaz de Google Ads o a trav\u00e9s de la dimensi\u00f3n secundaria Red de Distribuci\u00f3n de Anuncios en Google Analytics. Sectores recomendados para anunciarse en Google Im\u00e1genes Una de las claves del marketing es saber escoger el canal adecuado en el que publicitar cada tipo de producto. En el caso de Google Im\u00e1genes, dejando de lado que es el propio Google quien elige los productos que salen en esta pesta\u00f1a (repetimos, siempre que hayamos habilitado la opci\u00f3n de Google Partners), recomendamos esta soluci\u00f3n. Esto es especialmente \u00fatil para sectores en los que el componente visual tenga una gran importancia y en los que una misma categor\u00eda de productos abarque una gran variedad de modelos. Esto suele suceder en moda o muebles, cuyas b\u00fasquedas son m\u00e1s susceptibles de ser realizadas en esta secci\u00f3n. Si tu e-commerce se engloba dentro de estas caracter\u00edsticas solo quiero ense\u00f1arte un dato, seg\u00fan un estudio realizado por la empresa de inteligencia digital Jumpshot, ya en 2016 el 26,9% de las b\u00fasquedas de toda la red en Estados Unidos se realizaron a trav\u00e9s de Google Images. \u00bfA qu\u00e9 esperas para Anunciarse en Google Im\u00e1genes?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/advertise-on-google-images\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-11T17:46:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T11:06:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/example_blog_google-1024x468.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Advertising on Google Images - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/advertise-on-google-images\/","og_locale":"en_US","og_type":"article","og_title":"Anunciarse en Google Im\u00e1genes - Geotelecom","og_description":"A pesar de ser un producto lanzado en 2016 (en EE.\u00a0UU.), los anuncios de shopping en el buscador de Im\u00e1genes son uno de los grandes \u201cdesconocidos\u201d dentro del ecosistema de Google Ads. Es m\u00e1s, es posible que no sepas de qu\u00e9 tipo de anuncios te estoy hablando, as\u00ed que aqu\u00ed te dejo el ejemplo gr\u00e1fico que proporciona el blog oficial de Google. Seguro que ahora te suenan y te han aparecido a la hora de realizar alguna b\u00fasqueda dentro de la pesta\u00f1a \u201cIm\u00e1genes\u201d. \u00bfC\u00f3mo consigo que mis productos aparezcan en Google Im\u00e1genes? No te apures, es muy sencillo. Para que tus productos salgan en la secci\u00f3n de Im\u00e1genes de Google, tan solo tienes que ir a la configuraci\u00f3n de tus campa\u00f1as de Google Shopping y hacer clic en la opci\u00f3n de Partners de B\u00fasqueda. Esta acci\u00f3n har\u00e1 que tus productos sean aptos para aparecer en esta secci\u00f3n del buscador. Posicionarse en Google Im\u00e1genes Las reglas para conseguir posicionarte mejor dentro de este canal son las mismas que en red de b\u00fasqueda y Google Shopping, por lo que aqu\u00ed tambi\u00e9n se aplican los pilares b\u00e1sicos para ganar una subasta. Es decir, una combinaci\u00f3n entre el nivel de calidad de la p\u00e1gina de destino, la relevancia del anuncio, el porcentaje de clics esperado y la puja que estemos llevando a cabo. Sin embargo, existe un elemento destacable dentro de este tipo de anuncios. Como pod\u00e9is ver en la parte superior, situados entre el buscador, las pesta\u00f1as de Google y las propias im\u00e1genes, se localizan una serie de tags que nos permitir\u00e1n filtrar nuestra b\u00fasqueda en funci\u00f3n las caracter\u00edsticas espec\u00edficas que estemos buscando o necesitemos a la hora de adquirir un producto. En este punto cobra especial importancia la optimizaci\u00f3n de todo lo que rodea nuestros canales digitales. Solo de esta manera conseguiremos que nuestros productos superen los filtros que los usuarios realizan a trav\u00e9s de estos tags. Por ello, como ya hicimos en otros posts\u00a0como el dedicado a la importancia del valor Google Product Category, insistimos en la creciente importancia de tener un feed completamente optimizado en el que los atributos title y description como m\u00ednimo contengan keywords relevantes para los tag filter de Google Im\u00e1genes. Tambi\u00e9n es interesante incluir en nuestro feed de productos atributos extras como material o color, este \u00faltimo ya obligatorio en pa\u00edses como UK, Francia o Brasil, que ayudan a los robots de Google a indexar y clasificar correctamente las caracter\u00edsticas de nuestros productos. Asimismo, ser\u00e1 necesario tener consideraciones SEO, por lo que recomendamos que tanto los atributos de las im\u00e1genes, alt, title y description, as\u00ed como la meta-description, meta-title y las etiquetas \u201ch\u201d de nuestra landing contengan las palabras clave que definan a nuestro producto. Por ejemplo; si tenemos una estanter\u00eda de madera para el ba\u00f1o con una bolsa para la ropa sucia, es conveniente que esta informaci\u00f3n salga tanto en los atributos de nuestro feed como en los de nuestra landing. \u00bfC\u00f3mo medir los resultados de este canal? Actualmente, solo podremos conocer los datos de nuestros anuncios de Shopping Ads dentro de Google Im\u00e1genes acudiendo a los resultados del segmento de Google Partners en el interfaz de Google Ads o a trav\u00e9s de la dimensi\u00f3n secundaria Red de Distribuci\u00f3n de Anuncios en Google Analytics. Sectores recomendados para anunciarse en Google Im\u00e1genes Una de las claves del marketing es saber escoger el canal adecuado en el que publicitar cada tipo de producto. En el caso de Google Im\u00e1genes, dejando de lado que es el propio Google quien elige los productos que salen en esta pesta\u00f1a (repetimos, siempre que hayamos habilitado la opci\u00f3n de Google Partners), recomendamos esta soluci\u00f3n. Esto es especialmente \u00fatil para sectores en los que el componente visual tenga una gran importancia y en los que una misma categor\u00eda de productos abarque una gran variedad de modelos. Esto suele suceder en moda o muebles, cuyas b\u00fasquedas son m\u00e1s susceptibles de ser realizadas en esta secci\u00f3n. Si tu e-commerce se engloba dentro de estas caracter\u00edsticas solo quiero ense\u00f1arte un dato, seg\u00fan un estudio realizado por la empresa de inteligencia digital Jumpshot, ya en 2016 el 26,9% de las b\u00fasquedas de toda la red en Estados Unidos se realizaron a trav\u00e9s de Google Images. \u00bfA qu\u00e9 esperas para Anunciarse en Google Im\u00e1genes?","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/advertise-on-google-images\/","og_site_name":"Geotelecom","article_published_time":"2018-10-11T17:46:49+00:00","article_modified_time":"2026-04-30T11:06:06+00:00","og_image":[{"width":1024,"height":468,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/example_blog_google-1024x468.gif","type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/anunciarse-en-google-imagenes\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/anunciarse-en-google-imagenes\/"},"author":{"name":"","@id":""},"headline":"Anunciarse en Google Im\u00e1genes","datePublished":"2018-10-11T17:46:49+00:00","dateModified":"2026-04-30T11:06:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/anunciarse-en-google-imagenes\/"},"wordCount":771,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/anunciarse-en-google-imagenes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/example_blog_google.gif","articleSection":["Google Ads","Shopping"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/anunciarse-en-google-imagenes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/anunciarse-en-google-imagenes\/","url":"https:\/\/www.geotelecom.es\/blog\/anunciarse-en-google-imagenes\/","name":"Advertising on Google Images - 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