{"id":6092,"date":"2018-09-28T11:28:45","date_gmt":"2018-09-28T11:28:45","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/5-claves-para-adaptar-tu-sitio-web-a-un-pais-extranjero\/"},"modified":"2026-03-16T15:38:49","modified_gmt":"2026-03-16T15:38:49","slug":"5-keys-to-adapt-your-website-to-a-foreign-country","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/5-claves-para-adaptar-tu-sitio-web-a-un-pais-extranjero\/","title":{"rendered":"5 keys to adapt your website to a foreign country"},"content":{"rendered":"<p style=\"text-align: justify\">We live in an era of globalization in which the physical boundaries between countries are blurring and it is easier than ever to cross borders. In fact, today, with all the technology available to us, it is possible to do so without even getting up from the sofa.  The <a href=\"https:\/\/www.geotelecom.es\/en\/internationalization\/\">business internationalization<\/a> <strong>is a great opportunity for ecommerce;<\/strong> let's not forget that more than half of the world's population has access to the internet as stated in the <a href=\"https:\/\/wearesocial.com\/uk\/blog\/2022\/04\/more-than-5-billion-people-now-use-the-internet\/\">Data Reportal report<\/a>\u00a0, which means that there are more than 4.95 billion people surfing the Internet, which corresponds to 63%<em>,<\/em> by performing informational and transactional searches (these are the ones we are interested in).<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-claves-para-adaptar-tu-sitio-web-a-un-pais-extranjero\/#Como_adaptar_tu_web_al_extranjero\" >How to adapt your website to foreign countries<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-claves-para-adaptar-tu-sitio-web-a-un-pais-extranjero\/#%C2%BFPor_que_adaptar_un_sitio_web_a_otros_paises\" >Why adapt a website to other countries?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-claves-para-adaptar-tu-sitio-web-a-un-pais-extranjero\/#%C2%BFEl_diseno_puede_ser_el_mismo\" >Can the design be the same?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Como_adaptar_tu_web_al_extranjero\"><\/span>How to adapt your website to foreign countries<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now, how can you avoid making mistakes when internationalizing your online store? From Geotelecom, we tell you 5 keys to prepare your website abroad:<\/p>\n<ul style=\"text-align: justify\">\n<li><strong>The domain name:<\/strong>\u00a0It may seem obvious, but in case we are going to create a new website for foreign markets, choosing a domain name that is adapted to the country, the language and that users do not perceive it as a \"foreign\" domain name is a must. <em>foreign <\/em>will be one of the first things to pay attention to.<\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n<li><strong>A correct translation:<\/strong> We continue with another basic but key aspect when internationalizing our online store. We must make sure that the texts in the target language are appropriate for the context and that there are no errors. The best option is always to have a native translator take care of translating our texts into their mother tongue, so that our website perfectly mimics the target country and so that users feel that they are in the right language. <em>home.<\/em> Of course, Google translator is not an option.<\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n<li><strong>Location:<\/strong> Following on from the previous point, we would like to place special emphasis on the importance of localization; just as translation is the process of translating a particular text into a new language, localization is a process that goes beyond this: it makes a website or application culturally relevant and appropriate. This process often includes changes to the design, communication style or the way users enter data, even as basic as colors. Doing this cultural adaptation as well as possible will be a determining factor when it comes to <em>conquer<\/em> to our foreign users.<\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n<li><strong>Usability is critical:<\/strong> our website should be adapted to the browsing patterns of users in the target country. There are some really interesting and useful analyses that explain what patterns users from different parts of the world follow when scanning a website. The most famous is probably that of Nielsen Norman Group, which highlights the F-shaped pattern and explains its implications. For this I leave here the link to the NNG study: <a href=\"https:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/\">nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/<\/a><\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n<li><strong>Adapt your platform for international sales:<\/strong> Finally, it will be of little use that we have followed the above points to the letter if, at the time of purchase, we do not give confidence to our customers. To avoid this, we will need to incorporate into our site the <strong>payment gateway most trusted by consumers<\/strong>. In our country, for example, PayPal and Visa are the most common and most trusted payment methods, but depending on the country, they may be more adapted to Google Wallet or Apple Pay.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_adaptar_un_sitio_web_a_otros_paises\"><\/span>Why adapt a website to other countries?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">With so many diverse markets within reach, it is only logical that the <em>ecommerce <\/em>to conquer them, very often without taking into account the specificities of each market. A website poorly adapted to the target country can be synonymous with total and resounding failure in a shorter period of time than you might think.<\/p>\n<p style=\"text-align: justify\"><strong>Language:<\/strong> it is estimated that the <strong>90% of Europeans visit websites in their own language<\/strong> native, but 43% of them make purchases only if the page they visit is in their language.<\/p>\n<p>This may be because it affects users\u00ab confidence by raising questions such as \u00bbwill my package arrive,\u00ab \u00bbis the price right,\u00ab \u00bbhow long will it take to ship,\" and other questions.<\/p>\n<p><strong>Market adaptation:<\/strong> Another aspect besides language is cultural adaptation. Sometimes, a translated website may not adapt to the idioms of certain languages, for example: Spanish websites may not work well in Latin America and vice versa. Payment methods also play a role, as they can have a considerable influence on the purchase decision.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFEl_diseno_puede_ser_el_mismo\"><\/span>Can the design be the same?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Fortunately, not all cultures are the same. Each one has something unique that makes us human beings and we see it also in web design. Websites like AliExpress offer very flashy designs and loaded with visual elements that are not common in Europe, which bets on more minimalist websites. This is a factor to take into account when going to other countries, as banners, ads, videos, may need to be adapted to each country.<\/p>\n<p>In this example, we see how the web design is more eye-catching, with multiple calls to action and the use of different colors for each section. This is a common design in Asian countries.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-6089 size-large\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2018\/09\/diseno-web-asia-ejemplo-1024x619.webp\" alt=\"Asia web design example\" width=\"1024\" height=\"619\" \/><\/p>\n<p>On the other hand, in this other example, we see the adaptation to Spain of Alibaba's website. The colors are more familiar to each other and the calls to action are smaller.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6090 size-large\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2018\/09\/diseno-web-europa-ejemplo-1024x612.webp\" alt=\"web design Europe example\" width=\"1024\" height=\"612\" \/><\/p>\n<p>This is something to take into account when preparing a web design for certain markets.<\/p>\n<p style=\"text-align: justify\">As you can see, each local market has its own particularities and the local markets are <em>retailers<\/em> online must know them all in order to penetrate a foreign market. It is not an easy task, but from Geotelecom, we encourage you to go abroad and tell us about your experience in the comments.<\/p>","protected":false},"excerpt":{"rendered":"<p>We live in an era of globalization in which the physical boundaries between countries are blurring and it is easier than ever to cross borders. In fact, today, with all the technology available to us, it is possible to do so without even getting up from the couch.  The internationalization of business is a great opportunity for ecommerce; let's not forget that more than half of the world's population has access to the Internet as stated in the Data Reportal report, which means that there are more than 4,950 million people surfing the Internet, which corresponds to 63%, performing informational and transactional searches (these are the ones we are interested in). How to adapt your website to foreign countries Now, how can you avoid making mistakes when internationalizing your online store? From Geotelecom, we tell you 5 keys to prepare your website abroad: The domain name: It may seem obvious, but if we are going to create a new website for foreign markets, choosing a domain name that suits the country, the language and that users do not perceive it as foreign will be one of the first things we should pay attention to. A correct translation: we continue with another basic but key aspect when it comes to internationalizing our online store. We must make sure that the texts in the target language are appropriate for the context and that there are no errors. The best option is always to have a native translator take care of translating our texts into their mother tongue, so that our website perfectly mimics the target country and so that users feel at home. Of course, Google translator is not an option. Localization: following on from the previous point, we want to put special emphasis on the importance of localization; just as translation is responsible for translating a particular text into a new language, localization is a process that goes beyond that: it makes a website or application culturally relevant and appropriate. This process often includes changes to the design, communication style or the way users enter data, even as basic as colors. Doing this cultural adaptation as well as possible will be a determining factor in winning over our foreign users. Usability is critical: our website should be adapted to the way users in the target country navigate. There are some really interesting and useful analyses that explain what patterns users from different parts of the world follow when scanning a website. The most famous is probably that of Nielsen Norman Group, which highlights the F-shaped pattern and explains its implications. Here is the link to the NNG study: nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/ Adapting your platform for international sales: Finally, it is of little use that we have followed the above points to the letter if, at the time of purchase, we do not give confidence to our customers. To avoid this, we will need to incorporate into our site the payment gateway most trusted by consumers. In our country, for example, PayPal and Visa are the most common and most trusted payment methods, but depending on the country, they may be more adapted to Google Wallet or Apple Pay. Why adapt a website to other countries? With so many different markets within reach, it is logical for ecommerce companies to try to conquer them, very often without taking into account the specificities of each market. A website that is poorly adapted to the target country can be synonymous with total and resounding failure in a shorter period of time than you might think. Language: it is estimated that 90% of Europeans visit websites in their native language, but 43% of them make purchases only if the page they visit is in their language. This may be because it affects users\u00ab confidence as it raises questions such as \u00bbwill my package arrive,\u00ab \u00bbis the price right,\u00ab \u00bbhow long will it take to ship,\" and other questions. Market adaptation: another aspect besides language is cultural adaptation. Sometimes, a translated website may not adapt to the idioms of certain languages, for example: Spanish websites may not work well in Latin America and vice versa. Payment methods also play a role, as they can have a considerable influence on the purchasing decision. Can the design be the same? Fortunately, not all cultures are the same. Each one has something unique that makes us human beings and we see it in web design as well. Websites like AliExpress offer very eye-catching designs loaded with visual elements that are not common in Europe, where websites are more minimalist. This is a factor to take into account when going to other countries, as banners, ads, videos, may need to be adapted to each country. In this example, we see how the web design is more striking, with multiple calls to action and the use of different colors for each section. This is a common design in Asian countries. On the other hand, in this other example, we see the adaptation to Spain of the Alibaba website. The colors are more familiar to each other and the calls to action are smaller. This is something to take into account when preparing a web design for certain markets. As you can see, each local market has its own particularities and online retailers must know all of them in order to penetrate a foreign market. It is not an easy task, but from Geotelecom, we encourage you to go abroad and tell us your experience in the comments.<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,73,23],"tags":[169,170],"class_list":["post-6092","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-internacionalizacion","category-posicionamiento-web","tag-adaptar-sitio-web","tag-vender-en-el-extranjero"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 claves para adaptar tu sitio web a un pa\u00eds extranjero - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-keys-to-adapt-your-website-to-a-foreign-country\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 claves para adaptar tu sitio web a un pa\u00eds extranjero - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Vivimos en la era de la globalizaci\u00f3n en la que se desdibujan los l\u00edmites f\u00edsicos entre pa\u00edses y es m\u00e1s f\u00e1cil que nunca traspasar fronteras. De hecho, a d\u00eda de hoy, con toda la tecnolog\u00eda que tenemos a nuestro alcance, es posible hacerlo sin ni siquiera levantarnos del sof\u00e1.\u00a0 La internacionalizaci\u00f3n de negocios es una gran oportunidad para los ecommerce; no olvidemos que m\u00e1s de la mitad de la poblaci\u00f3n mundial tiene a acceso a internet tal como lo expone el informe de Data Reportal\u00a0, lo que significa que hay m\u00e1s de 4,950 millones de personas de usuarios navegando lo que corresponde a un 63%, realizando b\u00fasquedas informativas y transaccionales (estas son las que nos interesan). C\u00f3mo adaptar tu web al extranjero Ahora bien, \u00bfC\u00f3mo puedes evitar caer en errores al momento de internacionalizar tu tienda online? Desde Geotelecom, te contamos 5 claves para preparar tu web al extranjero: El nombre del dominio:\u00a0Puede parecer una obviedad, pero en el caso de que vayamos a crear una nueva web para mercados extranjeros, elegir un nombre de dominio que se adapte al pa\u00eds, a la lengua y que los usuarios no lo perciban como ajeno ser\u00e1 una de las primeras cosas a las que deberemos prestar atenci\u00f3n. Una correcta traducci\u00f3n: seguimos con otro aspecto b\u00e1sico, pero clave a la hora de internacionalizar nuestra tienda online. Hay que asegurarse de que los textos en la lengua de destino son apropiados para el contexto y que no presenta errores. La mejor opci\u00f3n siempre ser\u00e1 que un traductor nativo se ocupe de trasladar nuestros textos a su lengua materna, para que nuestra web se mimetice perfectamente con el pa\u00eds objetivo y para que los usuarios se sientan como en casa. Por supuesto, el traductor de Google no es una opci\u00f3n. Localizaci\u00f3n: siguiendo en la l\u00ednea de lo comentado en el punto anterior, queremos poner especial \u00e9nfasis en la importancia de la localizaci\u00f3n; as\u00ed como la traducci\u00f3n se encarga de trasladar a una nueva lengua un texto en concreto, la localizaci\u00f3n es un proceso que va m\u00e1s all\u00e1: consigue que un sitio web o una aplicaci\u00f3n sea culturalmente relevante y apropiada. Este proceso a menudo incluye cambios en el dise\u00f1o, en el estilo comunicativo o el modo en el que los usuarios introducen datos, incluso aspectos tan b\u00e1sicos como los colores. Realizar esta adaptaci\u00f3n cultural lo mejor posible ser\u00e1 un factor determinante a la hora de conquistar a nuestros usuarios extranjeros. La usabilidad es cr\u00edtica: nuestro sitio web deber\u00eda adaptarse a la forma de navegaci\u00f3n de los usuarios del pa\u00eds objetivo. Existen an\u00e1lisis realmente interesantes y \u00fatiles en los que se explica qu\u00e9 patrones siguen los usuarios de diversos puntos del globo para escanear una web. El m\u00e1s famoso es probablemente el de Nielsen Norman Group, en el que destaca el patr\u00f3n en forma de F y se explican sus implicaciones. Para ello os dejo por aqu\u00ed el enlace al estudio de NNG: nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/ Adaptar tu plataforma para la venta internacional: por \u00faltimo, de poco servir\u00e1 que hayamos seguido los puntos anteriores al pie de la letra si, en el momento de realizar la compra, no damos confianza a nuestros clientes. Para evitarlo, necesitaremos incorporar a nuestro sitio la pasarela de pago en la que m\u00e1s conf\u00eden los consumidores. En nuestro pa\u00eds, por ejemplo, PayPal y Visa son los m\u00e9todos de pago m\u00e1s frecuentes y los que m\u00e1s confianza transmiten, pero en funci\u00f3n del pa\u00eds, puede que est\u00e9n m\u00e1s adaptados a Google Wallet o Apple Pay. \u00bfPor qu\u00e9 adaptar un sitio web a otros pa\u00edses? Con tantos y tan diversos mercados al alcance, es l\u00f3gico que los ecommerce se lancen a conquistarlos, muy a menudo sin tener en cuenta las especificidades de cada mercado. Una web mal adaptada al pa\u00eds de destino puede ser sin\u00f3nimo de fracaso total y rotundo en un periodo m\u00e1s corto del que te imaginas. El idioma: se estima que el 90% de los europeos visitan sitios web en su idioma nativo, pero el 43% de ellos realizan compras solo si la p\u00e1gina que visitan est\u00e1n en su idioma. Esto puede deberse a que afecta la confianza de los usuarios ya que despierta preguntas como \u00abme llegar\u00e1 mi paquete\u00bb, \u00abel precio es correcto\u00bb, \u00abcu\u00e1nto tardar\u00e1n en enviarlo\u00bb y otros cuestionamientos. Adaptaci\u00f3n del mercado: otro aspecto adem\u00e1s del idioma, es la adaptaci\u00f3n cultural. En ocasiones, una web traducida puede no adaptarse a los modismos de ciertas lenguas por ejemplo: aquellas webs espa\u00f1olas pueden no funcionar del todo bien en Latinoam\u00e9rica y viceversa. Tambi\u00e9n influyen los m\u00e9todos de pago, ya que pueden influir considerablemente en la decisi\u00f3n de compra. \u00bfEl dise\u00f1o puede ser el mismo? Afortunadamente, no todas las culturas son iguales. Cada una tiene algo \u00fanico que nos hace seres humanos y la vemos tambi\u00e9n en el dise\u00f1o web. Webs como AliExpress ofrecen dise\u00f1os muy llamativos y cargados de elementos visuales que no son habituales en Europa que apuesta por webs m\u00e1s minimalistas. Esto es un factor a tener en cuenta al momento de salir a otros pa\u00edses, ya que quiz\u00e1 los banners, anuncios, v\u00eddeos, deban adaptarse a cada pa\u00eds. En este ejemplo, vemos como el dise\u00f1o en la web es m\u00e1s llamativo, con m\u00faltiples llamadas a la acci\u00f3n y el uso de colores distintos para cada apartado. Es un dise\u00f1o com\u00fan en pa\u00edses Asi\u00e1ticos. Por otro lado, en este otro ejemplo, vemos la adaptaci\u00f3n a Espa\u00f1a de la Web de Alibaba. Los colores son m\u00e1s familiares entre s\u00ed y las llamadas a la acci\u00f3n son menores. Esto es algo a tener muy en cuenta de cara a preparar un dise\u00f1o web a determinados mercados. Como pod\u00e9is ver, cada mercado local tiene sus particularidades\u00a0y los retailers online deben conocerlas todas para conseguir penetrar en un mercado extranjero. No es tarea f\u00e1cil, pero desde Geotelecom, os animamos a salir al extranjero y que nos cont\u00e9is vuestra experiencia en los comentarios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/5-keys-to-adapt-your-website-to-a-foreign-country\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-28T11:28:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:38:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/diseno-web-asia-ejemplo.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1602\" \/>\n\t<meta property=\"og:image:height\" content=\"968\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 keys to adapt your website to a foreign country - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/5-keys-to-adapt-your-website-to-a-foreign-country\/","og_locale":"en_US","og_type":"article","og_title":"5 claves para adaptar tu sitio web a un pa\u00eds extranjero - Geotelecom","og_description":"Vivimos en la era de la globalizaci\u00f3n en la que se desdibujan los l\u00edmites f\u00edsicos entre pa\u00edses y es m\u00e1s f\u00e1cil que nunca traspasar fronteras. De hecho, a d\u00eda de hoy, con toda la tecnolog\u00eda que tenemos a nuestro alcance, es posible hacerlo sin ni siquiera levantarnos del sof\u00e1.\u00a0 La internacionalizaci\u00f3n de negocios es una gran oportunidad para los ecommerce; no olvidemos que m\u00e1s de la mitad de la poblaci\u00f3n mundial tiene a acceso a internet tal como lo expone el informe de Data Reportal\u00a0, lo que significa que hay m\u00e1s de 4,950 millones de personas de usuarios navegando lo que corresponde a un 63%, realizando b\u00fasquedas informativas y transaccionales (estas son las que nos interesan). C\u00f3mo adaptar tu web al extranjero Ahora bien, \u00bfC\u00f3mo puedes evitar caer en errores al momento de internacionalizar tu tienda online? Desde Geotelecom, te contamos 5 claves para preparar tu web al extranjero: El nombre del dominio:\u00a0Puede parecer una obviedad, pero en el caso de que vayamos a crear una nueva web para mercados extranjeros, elegir un nombre de dominio que se adapte al pa\u00eds, a la lengua y que los usuarios no lo perciban como ajeno ser\u00e1 una de las primeras cosas a las que deberemos prestar atenci\u00f3n. Una correcta traducci\u00f3n: seguimos con otro aspecto b\u00e1sico, pero clave a la hora de internacionalizar nuestra tienda online. Hay que asegurarse de que los textos en la lengua de destino son apropiados para el contexto y que no presenta errores. La mejor opci\u00f3n siempre ser\u00e1 que un traductor nativo se ocupe de trasladar nuestros textos a su lengua materna, para que nuestra web se mimetice perfectamente con el pa\u00eds objetivo y para que los usuarios se sientan como en casa. Por supuesto, el traductor de Google no es una opci\u00f3n. Localizaci\u00f3n: siguiendo en la l\u00ednea de lo comentado en el punto anterior, queremos poner especial \u00e9nfasis en la importancia de la localizaci\u00f3n; as\u00ed como la traducci\u00f3n se encarga de trasladar a una nueva lengua un texto en concreto, la localizaci\u00f3n es un proceso que va m\u00e1s all\u00e1: consigue que un sitio web o una aplicaci\u00f3n sea culturalmente relevante y apropiada. Este proceso a menudo incluye cambios en el dise\u00f1o, en el estilo comunicativo o el modo en el que los usuarios introducen datos, incluso aspectos tan b\u00e1sicos como los colores. Realizar esta adaptaci\u00f3n cultural lo mejor posible ser\u00e1 un factor determinante a la hora de conquistar a nuestros usuarios extranjeros. La usabilidad es cr\u00edtica: nuestro sitio web deber\u00eda adaptarse a la forma de navegaci\u00f3n de los usuarios del pa\u00eds objetivo. Existen an\u00e1lisis realmente interesantes y \u00fatiles en los que se explica qu\u00e9 patrones siguen los usuarios de diversos puntos del globo para escanear una web. El m\u00e1s famoso es probablemente el de Nielsen Norman Group, en el que destaca el patr\u00f3n en forma de F y se explican sus implicaciones. Para ello os dejo por aqu\u00ed el enlace al estudio de NNG: nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/ Adaptar tu plataforma para la venta internacional: por \u00faltimo, de poco servir\u00e1 que hayamos seguido los puntos anteriores al pie de la letra si, en el momento de realizar la compra, no damos confianza a nuestros clientes. Para evitarlo, necesitaremos incorporar a nuestro sitio la pasarela de pago en la que m\u00e1s conf\u00eden los consumidores. En nuestro pa\u00eds, por ejemplo, PayPal y Visa son los m\u00e9todos de pago m\u00e1s frecuentes y los que m\u00e1s confianza transmiten, pero en funci\u00f3n del pa\u00eds, puede que est\u00e9n m\u00e1s adaptados a Google Wallet o Apple Pay. \u00bfPor qu\u00e9 adaptar un sitio web a otros pa\u00edses? Con tantos y tan diversos mercados al alcance, es l\u00f3gico que los ecommerce se lancen a conquistarlos, muy a menudo sin tener en cuenta las especificidades de cada mercado. Una web mal adaptada al pa\u00eds de destino puede ser sin\u00f3nimo de fracaso total y rotundo en un periodo m\u00e1s corto del que te imaginas. El idioma: se estima que el 90% de los europeos visitan sitios web en su idioma nativo, pero el 43% de ellos realizan compras solo si la p\u00e1gina que visitan est\u00e1n en su idioma. Esto puede deberse a que afecta la confianza de los usuarios ya que despierta preguntas como \u00abme llegar\u00e1 mi paquete\u00bb, \u00abel precio es correcto\u00bb, \u00abcu\u00e1nto tardar\u00e1n en enviarlo\u00bb y otros cuestionamientos. Adaptaci\u00f3n del mercado: otro aspecto adem\u00e1s del idioma, es la adaptaci\u00f3n cultural. En ocasiones, una web traducida puede no adaptarse a los modismos de ciertas lenguas por ejemplo: aquellas webs espa\u00f1olas pueden no funcionar del todo bien en Latinoam\u00e9rica y viceversa. Tambi\u00e9n influyen los m\u00e9todos de pago, ya que pueden influir considerablemente en la decisi\u00f3n de compra. \u00bfEl dise\u00f1o puede ser el mismo? Afortunadamente, no todas las culturas son iguales. Cada una tiene algo \u00fanico que nos hace seres humanos y la vemos tambi\u00e9n en el dise\u00f1o web. Webs como AliExpress ofrecen dise\u00f1os muy llamativos y cargados de elementos visuales que no son habituales en Europa que apuesta por webs m\u00e1s minimalistas. Esto es un factor a tener en cuenta al momento de salir a otros pa\u00edses, ya que quiz\u00e1 los banners, anuncios, v\u00eddeos, deban adaptarse a cada pa\u00eds. En este ejemplo, vemos como el dise\u00f1o en la web es m\u00e1s llamativo, con m\u00faltiples llamadas a la acci\u00f3n y el uso de colores distintos para cada apartado. Es un dise\u00f1o com\u00fan en pa\u00edses Asi\u00e1ticos. Por otro lado, en este otro ejemplo, vemos la adaptaci\u00f3n a Espa\u00f1a de la Web de Alibaba. Los colores son m\u00e1s familiares entre s\u00ed y las llamadas a la acci\u00f3n son menores. Esto es algo a tener muy en cuenta de cara a preparar un dise\u00f1o web a determinados mercados. Como pod\u00e9is ver, cada mercado local tiene sus particularidades\u00a0y los retailers online deben conocerlas todas para conseguir penetrar en un mercado extranjero. No es tarea f\u00e1cil, pero desde Geotelecom, os animamos a salir al extranjero y que nos cont\u00e9is vuestra experiencia en los comentarios.","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/5-keys-to-adapt-your-website-to-a-foreign-country\/","og_site_name":"Geotelecom","article_published_time":"2018-09-28T11:28:45+00:00","article_modified_time":"2026-03-16T15:38:49+00:00","og_image":[{"width":1602,"height":968,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/diseno-web-asia-ejemplo.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/5-claves-para-adaptar-tu-sitio-web-a-un-pais-extranjero\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/5-claves-para-adaptar-tu-sitio-web-a-un-pais-extranjero\/"},"author":{"name":"","@id":""},"headline":"5 claves para adaptar tu sitio web a un pa\u00eds extranjero","datePublished":"2018-09-28T11:28:45+00:00","dateModified":"2026-03-16T15:38:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/5-claves-para-adaptar-tu-sitio-web-a-un-pais-extranjero\/"},"wordCount":1077,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/5-claves-para-adaptar-tu-sitio-web-a-un-pais-extranjero\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2018\/09\/diseno-web-asia-ejemplo-1024x619.webp","keywords":["adaptar sitio web","vender en el extranjero"],"articleSection":["E-commerce","Internacionalizaci\u00f3n","Posicionamiento web"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/5-claves-para-adaptar-tu-sitio-web-a-un-pais-extranjero\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/5-claves-para-adaptar-tu-sitio-web-a-un-pais-extranjero\/","url":"https:\/\/www.geotelecom.es\/blog\/5-claves-para-adaptar-tu-sitio-web-a-un-pais-extranjero\/","name":"5 keys to adapt your website to a foreign country - 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