{"id":6096,"date":"2018-09-25T08:41:16","date_gmt":"2018-09-25T08:41:16","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/primeros-resultados-en-campanas-css\/"},"modified":"2026-03-16T15:39:00","modified_gmt":"2026-03-16T15:39:00","slug":"first-results-in-css-bells","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/primeros-resultados-en-campanas-css\/","title":{"rendered":"First results in CSS campaigns"},"content":{"rendered":"

As many of you may already know, at the beginning of August our price comparator, our price comparator BestPriceOK<\/a> came to light. It arose to take advantage of a opportunity that was opening up in the market<\/a> for all our customers, so we decided to quickly adapt to launch Google Shopping campaigns through our own CSS, and not just host the products in the CSS Merchant Center like traditional comparison sites.<\/p>\n

After about a month of managing these strategies for many of our clients, we wanted to bring you some of the first conclusions we have drawn, bearing in mind that we are at an early stage and that the campaigns still have a lot of optimization ahead of them.<\/p>\n

And you may ask, what were those first results in CSS campaigns?<\/p>\n

    \n
  1. We can assure you that it is a bad strategy to shift the investment from traditional Shopping campaigns to the new ones managed through Comparison Shopping Services. We recommend you to use a combined approach<\/strong>, If you give up traditional Shopping campaigns, you will lose visibility within the Google Shopping comparator. The campaigns managed through CSS only have visibility in the SERP or the carousel, where the conversion rate is usually lower than in the Google price comparison itself.\"serp<\/li>\n
  2. We have found that in order to start managing Shopping campaigns through CSS, it is best to begin with a strategy focused on the following Top selling or best priced products in the store<\/strong> (as long as they have updated information on competitor price tracking<\/a>).<\/li>\n
  3. Achieving a reduction of up to 20% in average CPCs is one of the great attractions of CSS management, but if the strategy is not well planned you may find yourself paying higher average CPCs for newly created campaigns. We recommend working with Maximum CPCs similar to or lower than those of historical Shopping campaigns<\/strong> so that you do not encounter such a problem.<\/li>\n
  4. For advertising accounts with a very restricted budget<\/strong> we recommend you to start exclusively by performing remarketing\u00a0<\/strong>to advanced lists as we have found that it maintains a very positive return and can help to achieve overall results, allowing the investment to be scalable in the future.<\/li>\n
  5. Although we have carried over much of the negative listings, CSS campaigns usually trigger generic terms. <\/strong>From Geotelecom we are still investigating and experimenting on this issue, as we understand that more specific terms can become more relevant within the Shopping comparator itself, but nevertheless we believe that at least impressions should appear on the SERP.<\/li>\n
  6. Another strength of CSS is that\u00a0most problematic products\u00a0<\/strong>(mainly due to Google's policies) in Merchant Center in recent months are being able to work through the CSS without problems. This is allowing advertisers of parapharmacy, nutrition, etc. to expand their catalog of offers in Google Shopping.<\/li>\n
  7. Finally, we would like to comment that the visibility of our products is growing exponentially<\/strong>, This will allow you to displace your competitors and you will be able to finish off a large part of that traffic with remarketing strategies a posteriori.\"multiple<\/li>\n
  8. In sectors where the reference or model has an important weight (household appliances, electronics...), remarketing strategies through CSS work particularly well. On the other hand, mixed strategies can be used in sectors where products are sold without comparison or even more compulsive purchases (perfumeries, promotional gifts, parapharmacies, etc.).<\/li>\n<\/ol>\n

    We hope these first impressions will be useful if you are in that initial process of planning campaigns through a CSS, and above all we encourage you to contact us without any commitment because we can surely help you. As you already know that we love to share everything with you, during the next month we will be publishing a case of success in the initial management of CSS campaigns<\/strong>, so stay tuned!<\/p>","protected":false},"excerpt":{"rendered":"

    As many of you already know, our price comparison site BestPriceOK was launched in early August. It was created to capitalize on an opportunity that was opening up in the market for all our clients, so we decided to adapt quickly to launch Google Shopping campaigns through our own CSS, rather than simply hosting products in the CSS Merchant Center like traditional comparison sites. After nearly a month of managing these strategies for many of our clients, we wanted to share some of the initial conclusions we\u2019ve drawn, keeping in mind that we\u2019re still in the early stages and that these campaigns have a lot of optimization ahead of them. And you might be wondering, what have those initial results been for CSS campaigns? We can assure you that shifting investment from traditional Shopping campaigns to the new ones managed through Comparison Shopping Services is a bad strategy. We recommend using a combined strategy, since if you give up traditional Shopping campaigns, you\u2019ll lose visibility within the Google Shopping comparison tool. Campaigns managed through CSS are only visible in the SERP or the carousel, where the conversion rate is typically lower than in Google\u2019s own price comparison tool. We\u2019ve found that when starting to manage Shopping campaigns through CSS, it\u2019s best to begin with a strategy focused on the store\u2019s top-selling products or those with the best prices (provided they have up-to-date data on competitor price tracking). Achieving a reduction of up to 20% in average CPCs is one of the major benefits of managing campaigns through CSS, but if the strategy isn\u2019t planned well, you may end up paying higher average CPCs since these are newly created campaigns. We recommend working with maximum CPCs similar to or lower than those of Shopping campaigns with a track record to avoid this issue. For advertising accounts with a very limited budget, we recommend starting exclusively with remarketing to advanced lists, as we have found that this maintains very positive ROI and can help achieve overall results, allowing for scalable investment in the future. Although we have transferred a large portion of the negative keyword lists, CSS campaigns generally trigger generic terms. At Geotelecom, we continue to research and experiment with this issue, as we understand that more specific terms may become more relevant within the Shopping comparison engine itself; however, we still believe that impressions should at least appear on the SERP. Another strength of CSS is that products that have been more problematic (primarily due to Google policies) in Merchant Center in recent months can now be managed through CSS without issues. This is allowing advertisers in the parapharmacy, nutrition, and other sectors to expand their product offerings on Google Shopping. Finally, it\u2019s worth noting that the visibility of our products is growing exponentially, allowing us to outrank the competition and convert a significant portion of that traffic through post-purchase remarketing strategies. In sectors where the product reference or model is a key factor (home appliances, electronics, etc.), remarketing strategies using CSS work particularly well. On the other hand, in sectors selling products without direct comparables or even those involving more impulsive purchases, mixed strategies can be used (perfumes, promotional gifts, health and beauty products, etc.). We hope these initial insights are helpful if you\u2019re in the early stages of planning CSS campaigns, and above all, we encourage you to contact us with no obligation\u2014we\u2019re sure we can help. As you know, we love sharing everything with you, so over the next month we\u2019ll be publishing a success story on the initial management of CSS campaigns\u2014so stay tuned!<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,21,77],"tags":[],"class_list":["post-6096","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-google-ads","category-shopping"],"yoast_head":"\nPrimeros resultados en campa\u00f1as CSS - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/first-results-in-css-bells\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primeros resultados en campa\u00f1as CSS - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Como ya sabr\u00e9is muchos de vosotros, a principios de Agosto nuestro comparador de precios BestPriceOK sali\u00f3 a luz. Surgi\u00f3 para aprovechar una oportunidad que se abr\u00eda en el mercado para todos nuestros clientes, por lo que decidimos adaptarnos r\u00e1pidamente para lanzar campa\u00f1as de Google Shopping a trav\u00e9s de nuestro propio CSS, y no limitarnos a alojar los productos en el Merchant Center del CSS como los comparadores tradicionales. Tras cerca de un mes en la gesti\u00f3n de estas estrategias para muchos de nuestros clientes, hemos querido traeros algunas de las primeras conclusiones que hemos extra\u00eddo, teniendo muy claro que estamos en un punto inicial y que a las campa\u00f1as las queda mucha optimizaci\u00f3n por delante. Y os preguntar\u00e9is, \u00bfcu\u00e1les han sido esos primeros resultados en campa\u00f1as CSS? Podemos aseguraros que es una mala estrategia volcar la inversi\u00f3n de campa\u00f1as de Shopping tradicionales a las nuevas gestionadas a trav\u00e9s de los Comparison Shopping Services. Os recomendamos utilizar una estrategia combinada, puesto que si renunci\u00e1is a las campa\u00f1as de Shopping tradicionales perder\u00e9is visibilidad dentro del comparador de Google Shopping. Las campa\u00f1as gestionadas a trav\u00e9s de los CSS solo tienen visibilidad en el SERP o el carrusel, d\u00f3nde por lo habitual el porcentaje de conversi\u00f3n es m\u00e1s bajo que en el propio comparador de precios de Google. Hemos comprobado que de cara al inicio de la gesti\u00f3n de las campa\u00f1as de Shopping a trav\u00e9s del CSS lo mejor es comenzar con una estrategia focalizada en los productos Top ventas de la tienda o los de mejor precio (siempre y cuando tengan informaci\u00f3n actualizada de rastreos de precios de la competencia). Lograr una reducci\u00f3n de hasta el 20% en los CPCs medios es uno de los grandes atractivos de la gesti\u00f3n a trav\u00e9s de los CSS, pero si no se planifica bien la estrategia puedes encontrarte pagando CPCs medios m\u00e1s altos al tratarse de campa\u00f1as de reciente creaci\u00f3n. Os recomendamos trabajar con CPCs m\u00e1ximos similares o inferiores al de las campa\u00f1as de Shopping con hist\u00f3rico para no encontraros con dicho problema. Para cuentas publicitarias con un presupuesto muy restringido os recomendamos comenzar exclusivamente realizando remarketing\u00a0a listas avanzadas ya que hemos comprobado que mantiene una rentabilidad muy positiva y puede ayudar a la consecuci\u00f3n de resultados globales, permitiendo hacer escalable la inversi\u00f3n en el futuro. Aunque hemos trasvasado gran parte de los listados de negativas, las campa\u00f1as de CSS activan por lo general t\u00e9rminos gen\u00e9ricos. Desde Geotelecom seguimos investigando y experimentando sobre este asunto, ya que entendemos que los t\u00e9rminos m\u00e1s espec\u00edficos pueden cobrar mayor relevancia dentro del propio comparador de Shopping, pero a pesar de ello consideramos que al menos debieran aparecer impresiones sobre el SERP. Otro punto fuerte de los CSS es que\u00a0productos m\u00e1s conflictivos\u00a0(por motivos de pol\u00edticas de Google principalmente)\u00a0en Merchant Center en los \u00faltimos meses se est\u00e1n pudiendo trabajar a trav\u00e9s del CSS sin problemas. Esto est\u00e1 permitiendo a anunciantes de parafarmacia, nutrici\u00f3n, etc. ampliar su cat\u00e1logo de ofertas en Google Shopping. Por \u00faltimo comentar que la visibilidad de nuestros productos crece exponencialmente, permitiendo desplazar a la competencia y pudiendo rematar gran parte de ese tr\u00e1fico con estrategias de remarketing a posteriori. En los sectores donde la referencia o el modelo tiene un peso importante (electrodom\u00e9sticos, electr\u00f3nica…), las estrategias de remarketing a trav\u00e9s del CSS funcionan especialmente bien. Por otro lado, en los sectores de venta de productos sin comparativa o incluso de compra m\u00e1s compulsiva se pueden utilizar estrategias mixtas (perfumer\u00edas, regalos publicitarios, parafarmacia…) Esperamos que estas primeras impresiones os sean de utilidad si est\u00e1is en ese proceso inicial de planificaci\u00f3n de campa\u00f1as a trav\u00e9s de un CSS, y sobre todo os animamos a contactarnos sin ning\u00fan tipo de compromiso porque seguro que podemos ayudaros. Como ya sab\u00e9is que nos encanta compartir todo con vosotros, durante el pr\u00f3ximo mes publicaremos un caso de \u00e9xito en la gesti\u00f3n inicial de campa\u00f1as CSS, \u00a1as\u00ed que estad muy atentos!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/first-results-in-css-bells\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-25T08:41:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:39:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/serp-shopping.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1149\" \/>\n\t<meta property=\"og:image:height\" content=\"767\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"First results in CSS campaigns - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/first-results-in-css-bells\/","og_locale":"en_US","og_type":"article","og_title":"Primeros resultados en campa\u00f1as CSS - Geotelecom","og_description":"Como ya sabr\u00e9is muchos de vosotros, a principios de Agosto nuestro comparador de precios BestPriceOK sali\u00f3 a luz. Surgi\u00f3 para aprovechar una oportunidad que se abr\u00eda en el mercado para todos nuestros clientes, por lo que decidimos adaptarnos r\u00e1pidamente para lanzar campa\u00f1as de Google Shopping a trav\u00e9s de nuestro propio CSS, y no limitarnos a alojar los productos en el Merchant Center del CSS como los comparadores tradicionales. Tras cerca de un mes en la gesti\u00f3n de estas estrategias para muchos de nuestros clientes, hemos querido traeros algunas de las primeras conclusiones que hemos extra\u00eddo, teniendo muy claro que estamos en un punto inicial y que a las campa\u00f1as las queda mucha optimizaci\u00f3n por delante. Y os preguntar\u00e9is, \u00bfcu\u00e1les han sido esos primeros resultados en campa\u00f1as CSS? Podemos aseguraros que es una mala estrategia volcar la inversi\u00f3n de campa\u00f1as de Shopping tradicionales a las nuevas gestionadas a trav\u00e9s de los Comparison Shopping Services. Os recomendamos utilizar una estrategia combinada, puesto que si renunci\u00e1is a las campa\u00f1as de Shopping tradicionales perder\u00e9is visibilidad dentro del comparador de Google Shopping. Las campa\u00f1as gestionadas a trav\u00e9s de los CSS solo tienen visibilidad en el SERP o el carrusel, d\u00f3nde por lo habitual el porcentaje de conversi\u00f3n es m\u00e1s bajo que en el propio comparador de precios de Google. Hemos comprobado que de cara al inicio de la gesti\u00f3n de las campa\u00f1as de Shopping a trav\u00e9s del CSS lo mejor es comenzar con una estrategia focalizada en los productos Top ventas de la tienda o los de mejor precio (siempre y cuando tengan informaci\u00f3n actualizada de rastreos de precios de la competencia). Lograr una reducci\u00f3n de hasta el 20% en los CPCs medios es uno de los grandes atractivos de la gesti\u00f3n a trav\u00e9s de los CSS, pero si no se planifica bien la estrategia puedes encontrarte pagando CPCs medios m\u00e1s altos al tratarse de campa\u00f1as de reciente creaci\u00f3n. Os recomendamos trabajar con CPCs m\u00e1ximos similares o inferiores al de las campa\u00f1as de Shopping con hist\u00f3rico para no encontraros con dicho problema. Para cuentas publicitarias con un presupuesto muy restringido os recomendamos comenzar exclusivamente realizando remarketing\u00a0a listas avanzadas ya que hemos comprobado que mantiene una rentabilidad muy positiva y puede ayudar a la consecuci\u00f3n de resultados globales, permitiendo hacer escalable la inversi\u00f3n en el futuro. Aunque hemos trasvasado gran parte de los listados de negativas, las campa\u00f1as de CSS activan por lo general t\u00e9rminos gen\u00e9ricos. Desde Geotelecom seguimos investigando y experimentando sobre este asunto, ya que entendemos que los t\u00e9rminos m\u00e1s espec\u00edficos pueden cobrar mayor relevancia dentro del propio comparador de Shopping, pero a pesar de ello consideramos que al menos debieran aparecer impresiones sobre el SERP. Otro punto fuerte de los CSS es que\u00a0productos m\u00e1s conflictivos\u00a0(por motivos de pol\u00edticas de Google principalmente)\u00a0en Merchant Center en los \u00faltimos meses se est\u00e1n pudiendo trabajar a trav\u00e9s del CSS sin problemas. Esto est\u00e1 permitiendo a anunciantes de parafarmacia, nutrici\u00f3n, etc. ampliar su cat\u00e1logo de ofertas en Google Shopping. Por \u00faltimo comentar que la visibilidad de nuestros productos crece exponencialmente, permitiendo desplazar a la competencia y pudiendo rematar gran parte de ese tr\u00e1fico con estrategias de remarketing a posteriori. En los sectores donde la referencia o el modelo tiene un peso importante (electrodom\u00e9sticos, electr\u00f3nica…), las estrategias de remarketing a trav\u00e9s del CSS funcionan especialmente bien. Por otro lado, en los sectores de venta de productos sin comparativa o incluso de compra m\u00e1s compulsiva se pueden utilizar estrategias mixtas (perfumer\u00edas, regalos publicitarios, parafarmacia…) Esperamos que estas primeras impresiones os sean de utilidad si est\u00e1is en ese proceso inicial de planificaci\u00f3n de campa\u00f1as a trav\u00e9s de un CSS, y sobre todo os animamos a contactarnos sin ning\u00fan tipo de compromiso porque seguro que podemos ayudaros. Como ya sab\u00e9is que nos encanta compartir todo con vosotros, durante el pr\u00f3ximo mes publicaremos un caso de \u00e9xito en la gesti\u00f3n inicial de campa\u00f1as CSS, \u00a1as\u00ed que estad muy atentos!","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/first-results-in-css-bells\/","og_site_name":"Geotelecom","article_published_time":"2018-09-25T08:41:16+00:00","article_modified_time":"2026-03-16T15:39:00+00:00","og_image":[{"width":1149,"height":767,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/serp-shopping.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/primeros-resultados-en-campanas-css\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/primeros-resultados-en-campanas-css\/"},"author":{"name":"","@id":""},"headline":"Primeros resultados en campa\u00f1as CSS","datePublished":"2018-09-25T08:41:16+00:00","dateModified":"2026-03-16T15:39:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/primeros-resultados-en-campanas-css\/"},"wordCount":720,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/primeros-resultados-en-campanas-css\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/serp-shopping.png","articleSection":["E-commerce","Google Ads","Shopping"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/primeros-resultados-en-campanas-css\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/primeros-resultados-en-campanas-css\/","url":"https:\/\/www.geotelecom.es\/blog\/primeros-resultados-en-campanas-css\/","name":"First results in CSS campaigns - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/primeros-resultados-en-campanas-css\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/primeros-resultados-en-campanas-css\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/serp-shopping.png","datePublished":"2018-09-25T08:41:16+00:00","dateModified":"2026-03-16T15:39:00+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/primeros-resultados-en-campanas-css\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/primeros-resultados-en-campanas-css\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/primeros-resultados-en-campanas-css\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/serp-shopping.png","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/serp-shopping.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/primeros-resultados-en-campanas-css\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Primeros resultados en campa\u00f1as CSS"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=6096"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6096\/revisions"}],"predecessor-version":[{"id":6097,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6096\/revisions\/6097"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=6096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=6096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=6096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}