{"id":6107,"date":"2018-08-21T13:11:43","date_gmt":"2018-08-21T13:11:43","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/css-google-shopping\/"},"modified":"2026-04-07T14:03:36","modified_gmt":"2026-04-07T14:03:36","slug":"css-google-shopping","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/css-google-shopping\/","title":{"rendered":"CSS Google Shopping: All the news"},"content":{"rendered":"

Just over a year ago we reported in our blog<\/strong> of the changes that were starting to take place in Google<\/strong> as a result of the sanction imposed by the EU<\/strong> by the advertising of product cards or Google Shopping<\/strong>.<\/p>\n\n\n\n

At that time, we began to observe that Google added to the product listing a \u201cby Google<\/em>\u201d,<\/strong> what appeared to be anticipate the presence of other comparators<\/strong> through the AdWords (now Google Ads) auction system.<\/p>\n\n\n\n

Even then we wondered how the bids could be managed<\/strong> to have an ad displayed for one search or another, depending on the many parameters that marketers use on a daily basis online<\/em>. To explain this, it is necessary to say that Google has a highly advanced advertising platform<\/strong> which allows us to bid one amount or another to get an ad displayed based on multiple variables,<\/strong> such as geographic location, gender or age, such as preventing ads from being displayed when words with little added value are added (such as \u201csecond-hand samsung TV\u201d or \u201cfree iphone\u201d), among others.<\/p>\n\n\n\n

The various comparators with a presence in Europe were limited to charging a more or less fixed CPC (cost per click), without the possibility of being able to raise or lower the bid depending on the advertising performance observed. To give a simple example, if we found that visits from desktop computers were not profitable for our store, we would have to pay a fixed CPC (cost per click), without the possibility of raising or lowering the bid depending on the performance observed, we did not have the possibility<\/strong> to ask the comparator to only display ads from smartphones<\/em> y tablets<\/em>. We were only able to contract traffic at a fixed CPC, so we had to I almost never had a chance to win Google Ads auctions.<\/strong> and, therefore, advertising<\/strong> of these comparators was testimonial<\/strong>.<\/p>\n\n\n\n

After a period of a few months in which it has been found that the appearance of other price comparison companies was really low, Google has made a move,<\/strong> enabling the management of<\/strong> of the accounts of other comparators through its own platform<\/strong>. In practice, this means that we can publish advertisements that will show \u201cBy another comparator<\/em>\u201d instead of \u201cBy Google<\/em>\u201dbut with all the advantages of the advertising platform of Google<\/strong>. Finally, we can now prevent our ads from appearing on desktop computers!<\/p>\n\n\n\n

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Contents of the entry<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n