{"id":6114,"date":"2018-08-17T12:33:17","date_gmt":"2018-08-17T12:33:17","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/activar-google-signals-en-analytics\/"},"modified":"2026-03-30T12:15:42","modified_gmt":"2026-03-30T12:15:42","slug":"enable-google-signals-in-analytics","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/activar-google-signals-en-analytics\/","title":{"rendered":"Why enable \u2018Google Signals\u2019 in Analytics now?"},"content":{"rendered":"<p style=\"text-align: justify;\">A few weeks ago, with Google's Streaming <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/all-the-news-from-this-weeks-marketing-innovations-keynote\/\">\u2018Marketing Innovations Keynote\u2019<\/a>, the main new feature of Analytics: the <strong>Cross Device Reports using the option \u2018Enable Google Signals\u2019.\u2019<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Now that we have started to see it in certain accounts, we can expand a little more with all the information you need! The first thing you should know is that you can only take advantage of this possibility if you <strong>the user activates Ad Customization<\/strong>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/activar-google-signals-en-analytics\/#Con_la_Personalizacion_de_Anuncios_Activada\" >With Ad Customization Enabled<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/activar-google-signals-en-analytics\/#%C2%BFLo_tienes_habilitado_como_usuario\" >Do you have it enabled as a user?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/activar-google-signals-en-analytics\/#La_Personalizacion_de_Anuncios_permite_a_Google%E2%80%A6\" >Ads Personalization allows Google to...<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/activar-google-signals-en-analytics\/#%C2%BFY_si_a_esto_le_sumamos_%E2%80%98Activar_Google_Signals\" >What if we add to this \u2018Activate Google Signals\u2019?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/activar-google-signals-en-analytics\/#Incompatibilidades\" >Incompatibilities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/activar-google-signals-en-analytics\/#_Activar_Google_Signals\" >\u00a0Activate Google Signals:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Con_la_Personalizacion_de_Anuncios_Activada\"><\/span>With Ad Customization Enabled<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">It is necessary because it allows Google to have a global view across multiple browsers or devices. You can see how a user browses products in an Ecommerce on their phone, and then returns via a browser on their PC.<\/p>\n<p style=\"text-align: justify;\">Normally this expires after 26 months, but we can still set up in Analytics the <strong>\u2018Data Retention\u2019 in Property &gt; Tracking Information<\/strong>, to opt for a shorter or longer period.<\/p>\n<div class=\"answer-intro\" style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-6109\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/retenciondato.png\" alt=\"Expiration of data retention\" width=\"1206\" height=\"444\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/retenciondato.png 1206w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/retenciondato-300x110.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/retenciondato-1024x377.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/retenciondato-768x283.png 768w\" sizes=\"(max-width: 1206px) 100vw, 1206px\" \/><\/div>\n<h4 class=\"cc\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFLo_tienes_habilitado_como_usuario\"><\/span>Do you have it enabled as a user?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"cc\" style=\"text-align: justify;\">Click on this link:\u00a0<a href=\"https:\/\/adssettings.google.com\/authenticated\">https:\/\/adssettings.google.com\/authenticated<\/a>!<\/div>\n<div class=\"cc\" style=\"text-align: justify;\">\n<h3 class=\"answer-intro\"><span class=\"ez-toc-section\" id=\"La_Personalizacion_de_Anuncios_permite_a_Google%E2%80%A6\"><\/span>Ads Personalization allows Google to...<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use the information from your <strong>user account to make the Ads more relevant<\/strong> whether in the Search Network, in Partners or in the different Applications. Otherwise, it can only be based on web content or location. Thus, Google:<\/p>\n<ol>\n<li>Includes browsing data from many Websites and Apps.<\/li>\n<li>Stores user data according to the preferences set in the activity control.<\/li>\n<\/ol>\n<p>This results in:<\/p>\n<ul>\n<li>The <strong>control of advertising by Google when you are not logged in.<\/strong>. <em>How?<\/em> It will use data stored from your user experience to display commercial messages on relevant websites, and will manage your activity on the Search Network to display relevant ads.<\/li>\n<\/ul>\n<\/div>\n<p style=\"text-align: justify;\">Please note that this only applies to browsers or devices where you have previously logged in with the same account. Of course, if you use several,\u00a0<strong>each account works with its own configuration.<\/strong><\/p>\n<div class=\"cc\" style=\"text-align: justify;\">On the other hand, sometimes, people can <strong>use services manufactured by different vendors in combination with Google services<\/strong>. There, it is not always possible to identify the user.<em> For example: if you first use Google Chrome and then click inside the Facebook App (which takes you to its own browser within the application).  In this case Google cannot guarantee it.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFY_si_a_esto_le_sumamos_%E2%80%98Activar_Google_Signals\"><\/span>What if we add to this \u2018Activate Google Signals\u2019?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<ul style=\"text-align: justify;\">\n<li>It accurately informs us of the <strong>user counts<\/strong> between the different devices:\u00a0<em>assets of 1 day, 7 days, 30 days,...<\/em><\/li>\n<li>Insight into different user groups based on different combinations between devices. <strong>To focus on a more valuable set, with a better return.\u00a0<\/strong><\/li>\n<li>Enabling Google Signals gives us a journey from start to finish, through user behavior between devices: <em>routes, funnels,...<\/em><\/li>\n<li>Report on the <strong>advertising investment in more than one device<\/strong>: <em>channels, campaigns,...<\/em><\/li>\n<li>Value remarketing using data from the Cross Device Report.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Incompatibilidades\"><\/span>Incompatibilities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li>Data collected by Google Signals is not exported to BigQuery.<\/li>\n<li>Still <strong>no<\/strong> it is possible to use it in the <strong>Analytics dashboards, <\/strong>in the<strong> Customized Reports <\/strong>or in the<strong> Customized Tables.<\/strong><\/li>\n<li>Google Analytics also does not currently allow access to this information, in view of user IDs.<\/li>\n<li>In cross-device reports, we still <strong>we cannot apply segments<\/strong>. They also do not show intraday data.<\/li>\n<li>Cross-device is not yet enabled for application properties.<\/li>\n<li>The information collected by Google Signals cannot be applied in the Reporting API and likewise does not allow it to be used in Google Data Studio.<\/li>\n<\/ul>\n<h3 class=\"note\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"_Activar_Google_Signals\"><\/span>\u00a0Activate Google Signals:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div>\n<p style=\"text-align: justify;\">In the Analytics Property &gt; Data Collection &gt; if we have it available, we will see a notification to.<strong> \u2018Start\u2019.\u2019<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6110 size-full\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/activate1.png\" alt=\"Activate Google Signals. We start the reports\" width=\"1592\" height=\"857\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/activate1.png 1592w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/activate1-300x161.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/activate1-1024x551.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/activate1-768x413.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/activate1-1536x827.png 1536w\" sizes=\"(max-width: 1592px) 100vw, 1592px\" \/><\/p>\n<\/div>\n<p>Then, we follow all the steps...<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-6111 size-full\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/activate2.png\" alt=\"Next step of Activating Google Signals\" width=\"1755\" height=\"915\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/activate2.png 1755w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/activate2-300x156.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/activate2-1024x534.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/activate2-768x400.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/activate2-1536x801.png 1536w\" sizes=\"(max-width: 1755px) 100vw, 1755px\" \/><\/p>\n<p>We can choose to configure it for all properties or only for some of them.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6112 size-full\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/activate3.png\" alt=\"Property Settings under Enable Google Signals\" width=\"1336\" height=\"902\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/activate3.png 1336w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/activate3-300x203.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/activate3-1024x691.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/activate3-768x519.png 768w\" sizes=\"(max-width: 1336px) 100vw, 1336px\" \/><\/p>\n<p>And you're ready to go! If you still don't get the option to Activate Google Signals, don't despair! A little patience.<br \/>\nWe hope to be able to tell you in a few weeks, all the possibilities of these reports with data already incorporated. Stay tuned to our Blog and don't miss it!<\/p>","protected":false},"excerpt":{"rendered":"<p>A few weeks ago, during Google\u2019s \u2018Marketing Innovations Keynote\u2019 livestream, we learned about the biggest new feature in Analytics: Cross-Device Reports, available through the \u2018Enable Google Signals\u2019 option. Now that we\u2019re starting to see this feature in certain accounts, let\u2019s dive a little deeper with all the information you need! The first thing to know is that you can only get the most out of this feature if the user has Ad Personalization enabled. With Ad Personalization Enabled This is necessary because it allows Google to get a comprehensive view across multiple browsers and devices. It can track how a user browses products on an e-commerce site using their phone and then returns via a browser on their PC. This data typically expires after 26 months, but you can also configure \u2018Data Retention\u2019 in Analytics under Property &gt; Tracking Information to choose a shorter or longer period. Do you have this enabled as a user? Check it out at this link: https:\/\/adssettings.google.com\/authenticated! Ad Personalization allows Google to\u2026 Use information from your user account to make ads more relevant on the Search Network, on partner sites, and in various apps. Otherwise, it can only rely on web content or location. Thus, Google: Includes browsing data from many websites and apps. Stores user data based on the preferences set in Activity Controls. This results in: Google controlling the ads you see when you\u2019re not signed in. How? It will use stored data from your user experience to display ads on relevant websites and will analyze your activity on the Search Network to show you relevant ads. Keep in mind that this only applies to browsers or devices where you\u2019ve previously signed in with that same account. Of course, if you use multiple accounts, each account operates with its own settings. Furthermore, people sometimes use services from different providers in combination with Google services. In such cases, it\u2019s not always possible to identify the user. For example: if you first use Google Chrome and then click within the Facebook app (which takes you to its own in-app browser).  In this case, Google cannot guarantee it. And what if we add \u2018Enable Google Signals\u2019 to this? It provides precise user counts across different devices: active users over 1 day, 7 days, 30 days, etc. It offers insights into different user groups based on various device combinations. This allows us to focus on a more valuable audience with a better return on investment.\u00a0 Enabling Google Signals offers us an end-to-end journey through user behavior across devices: paths, funnels, etc. It provides insights into ad spend across multiple devices: channels, campaigns, etc. You can conduct valuable remarketing using data from the Cross-Device Report. Limitations: Data collected by Google Signals is not exported to BigQuery. It is not yet possible to use this data in Analytics dashboards, Custom Reports, or Custom Tables. Google Analytics also does not currently allow access to this information in user ID views. In cross-device reports, we still cannot apply segments. They also do not display intraday data. Cross-device reporting is not yet enabled for app properties. The information collected by Google Signals cannot be used in the Reporting API, nor can it be used in Google Data Studio. \u00a0Enable Google Signals: In the Analytics Property &gt; Data Collection &gt; if available, you\u2019ll see a notification to \u2018Get Started.\u2019 Then, follow all the steps\u2026 You can choose to configure it for all properties or just for some of them. And you\u2019re all set! If you don\u2019t see the option to enable Google Signals yet, don\u2019t worry! Just be patient. We hope to share with you in a few weeks all the possibilities these reports offer with data already included. Stay tuned to our blog and don\u2019t miss it!<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-6114","post","type-post","status-publish","format-standard","hentry","category-analitica-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 activar &#039;Google Signals&#039; en Analytics desde ya? - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/enable-google-signals-in-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 activar &#039;Google Signals&#039; en Analytics desde ya? - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Hace unas semanas, con el Streaming de Google &#8216;Marketing Innovations Keynote&#8217;, conocimos la principal novedad en Analytics: los Cross Device Reports mediante la opci\u00f3n &#8216;Activar Google Signals&#8217;. Ahora que ya empezamos a verlo en ciertas cuentas, podemos extendernos un poco m\u00e1s \u00a1con toda la informaci\u00f3n que necesitas!\u00a0Lo primero que debemos saber es que podremos sacarle el jugo a esta posibilidad solo si el usuario activa la Personalizaci\u00f3n de Anuncios. Con la Personalizaci\u00f3n de Anuncios Activada Es necesario porque permite a Google tener una visi\u00f3n global en los m\u00faltiples navegadores o dispositivos. Puede ver c\u00f3mo un usuario navega por los productos de un Ecommerce en su tel\u00e9fono, y posteriormente regresa mediante un navegador en su PC. Normalmente esto caduca despu\u00e9s de los 26 meses, pero igualmente podemos configurar en Analytics la &#8216;Retenci\u00f3n de datos&#8217; en Propiedad &gt; Informaci\u00f3n de seguimiento, para optar por un per\u00edodo corto o m\u00e1s largo. \u00bfLo tienes habilitado como usuario? \u00a1Averigualo en este enlace:\u00a0https:\/\/adssettings.google.com\/authenticated! La Personalizaci\u00f3n de Anuncios permite a Google&#8230; Usar la informaci\u00f3n de tu cuenta de usuario para hacer m\u00e1s relevantes los Anuncios tanto en Red de B\u00fasqueda, como en Partners o en las diferentes Aplicaciones. De lo contrario, solo puede fundamentarse en el contenido web o la ubicaci\u00f3n. As\u00ed, Google: Incluye datos de navegaci\u00f3n de muchas Webs y Apps. Almacena datos de usuario seg\u00fan las preferencias establecidas en el control de actividad. Esto tiene como resultado: El control de la publicidad por parte de Google cuando no est\u00e1s logueado. \u00bfC\u00f3mo? Utilizar\u00e1 datos almacenados de tu experiencia de usuario para mostrar los mensajes comerciales en webs pertinentes, y manejar\u00e1 tu actividad en la Red de B\u00fasqueda para visibilizar anuncios relevantes. Es necesario tener en cuenta que esto \u00fanicamente se aplica en los navegadores o dispositivos donde se ha iniciado sesi\u00f3n previamente con esa misma cuenta. Por supuesto, si usas varias,\u00a0cada cuenta trabaja con su propia configuraci\u00f3n. Por otra parte, en ocasiones, las personas pueden usar servicios fabricados por diferentes proveedores en combinaci\u00f3n con servicios de Google. Ah\u00ed, no siempre es posible identificar al usuario. Por ejemplo: si usas primero Google Chrome y posteriormente, realizas un clic dentro de la App de Facebook (la cual te lleva a su propio navegador dentro de la aplicaci\u00f3n).\u00a0 En este caso Google no lo puede garantizar. \u00bfY si a esto le sumamos &#8216;Activar Google Signals&#8217;? Nos informa con precisi\u00f3n de los recuentos de usuarios entre los diferentes dispositivos:\u00a0activos de 1 d\u00eda, 7 d\u00edas, 30 d\u00edas,&#8230; Visi\u00f3n sobre los diferentes grupos de usuarios en funci\u00f3n de diferentes combinaciones entre dispositivos. Para enfocarnos a un conjunto m\u00e1s valioso, con mejor retorno.\u00a0 Activar Google Signals nos ofrece un viaje de principio a fin, por medio del comportamiento del usuario entre dispositivos: rutas, embudos,&#8230; Informe sobre la inversi\u00f3n publicitaria en m\u00e1s de un dispositivo: canales, campa\u00f1as,&#8230; Hacer remarketing de valor gracias a los datos del Informe Cross Device. Incompatibilidades Los datos recopilados por las se\u00f1ales de Google no se exportan a BigQuery. A\u00fan no es posible utilizarlo en los paneles de Analytics, en los Informes Personalizados o en las Tablas Personalizadas. Google Analytics tampoco permite acceder por el momento a esta informaci\u00f3n, en vistas de ID de usuario. En los informes de dispositivo cruzado, todav\u00eda no podemos aplicar segmentos. Tampoco muestran datos intradiarios. El dispositivo cruzado a\u00fan no est\u00e1 habilitado para las propiedades de la aplicaci\u00f3n. La informaci\u00f3n recopilada por las se\u00f1ales de Google no se puede aplicar en la API de Informes y de la misma manera, no permite emplearlo en Google Data Studio. \u00a0Activar Google Signals: En la Propiedad de Analytics &gt; Recogida de datos &gt; si lo tenemos disponible, veremos una notificaci\u00f3n para &#8216;Empezar&#8217; Entonces, seguimos todos los pasos&#8230; Podemos optar por configurarlo para todas las propiedades o solo para algunas de ellas. \u00a1Y estar\u00e1 listo! Si todav\u00eda no te da la opci\u00f3n de Activar Google Signals, \u00a1no desesperes! Un poco de paciencia. Esperamos poder comentarte dentro de unas semanas, todas las posibilidades de estos informes con datos ya incorporados. Sigue muy atento a nuestro Blog \u00a1y no te lo pierdas!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/enable-google-signals-in-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-17T12:33:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T12:15:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/retenciondato.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1206\" \/>\n\t<meta property=\"og:image:height\" content=\"444\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why enable 'Google Signals' in Analytics now? - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/enable-google-signals-in-analytics\/","og_locale":"en_US","og_type":"article","og_title":"\u00bfPor qu\u00e9 activar 'Google Signals' en Analytics desde ya? - Geotelecom","og_description":"Hace unas semanas, con el Streaming de Google &#8216;Marketing Innovations Keynote&#8217;, conocimos la principal novedad en Analytics: los Cross Device Reports mediante la opci\u00f3n &#8216;Activar Google Signals&#8217;. Ahora que ya empezamos a verlo en ciertas cuentas, podemos extendernos un poco m\u00e1s \u00a1con toda la informaci\u00f3n que necesitas!\u00a0Lo primero que debemos saber es que podremos sacarle el jugo a esta posibilidad solo si el usuario activa la Personalizaci\u00f3n de Anuncios. Con la Personalizaci\u00f3n de Anuncios Activada Es necesario porque permite a Google tener una visi\u00f3n global en los m\u00faltiples navegadores o dispositivos. Puede ver c\u00f3mo un usuario navega por los productos de un Ecommerce en su tel\u00e9fono, y posteriormente regresa mediante un navegador en su PC. Normalmente esto caduca despu\u00e9s de los 26 meses, pero igualmente podemos configurar en Analytics la &#8216;Retenci\u00f3n de datos&#8217; en Propiedad &gt; Informaci\u00f3n de seguimiento, para optar por un per\u00edodo corto o m\u00e1s largo. \u00bfLo tienes habilitado como usuario? \u00a1Averigualo en este enlace:\u00a0https:\/\/adssettings.google.com\/authenticated! La Personalizaci\u00f3n de Anuncios permite a Google&#8230; Usar la informaci\u00f3n de tu cuenta de usuario para hacer m\u00e1s relevantes los Anuncios tanto en Red de B\u00fasqueda, como en Partners o en las diferentes Aplicaciones. De lo contrario, solo puede fundamentarse en el contenido web o la ubicaci\u00f3n. As\u00ed, Google: Incluye datos de navegaci\u00f3n de muchas Webs y Apps. Almacena datos de usuario seg\u00fan las preferencias establecidas en el control de actividad. Esto tiene como resultado: El control de la publicidad por parte de Google cuando no est\u00e1s logueado. \u00bfC\u00f3mo? Utilizar\u00e1 datos almacenados de tu experiencia de usuario para mostrar los mensajes comerciales en webs pertinentes, y manejar\u00e1 tu actividad en la Red de B\u00fasqueda para visibilizar anuncios relevantes. Es necesario tener en cuenta que esto \u00fanicamente se aplica en los navegadores o dispositivos donde se ha iniciado sesi\u00f3n previamente con esa misma cuenta. Por supuesto, si usas varias,\u00a0cada cuenta trabaja con su propia configuraci\u00f3n. Por otra parte, en ocasiones, las personas pueden usar servicios fabricados por diferentes proveedores en combinaci\u00f3n con servicios de Google. Ah\u00ed, no siempre es posible identificar al usuario. Por ejemplo: si usas primero Google Chrome y posteriormente, realizas un clic dentro de la App de Facebook (la cual te lleva a su propio navegador dentro de la aplicaci\u00f3n).\u00a0 En este caso Google no lo puede garantizar. \u00bfY si a esto le sumamos &#8216;Activar Google Signals&#8217;? Nos informa con precisi\u00f3n de los recuentos de usuarios entre los diferentes dispositivos:\u00a0activos de 1 d\u00eda, 7 d\u00edas, 30 d\u00edas,&#8230; Visi\u00f3n sobre los diferentes grupos de usuarios en funci\u00f3n de diferentes combinaciones entre dispositivos. Para enfocarnos a un conjunto m\u00e1s valioso, con mejor retorno.\u00a0 Activar Google Signals nos ofrece un viaje de principio a fin, por medio del comportamiento del usuario entre dispositivos: rutas, embudos,&#8230; Informe sobre la inversi\u00f3n publicitaria en m\u00e1s de un dispositivo: canales, campa\u00f1as,&#8230; Hacer remarketing de valor gracias a los datos del Informe Cross Device. Incompatibilidades Los datos recopilados por las se\u00f1ales de Google no se exportan a BigQuery. A\u00fan no es posible utilizarlo en los paneles de Analytics, en los Informes Personalizados o en las Tablas Personalizadas. Google Analytics tampoco permite acceder por el momento a esta informaci\u00f3n, en vistas de ID de usuario. En los informes de dispositivo cruzado, todav\u00eda no podemos aplicar segmentos. Tampoco muestran datos intradiarios. El dispositivo cruzado a\u00fan no est\u00e1 habilitado para las propiedades de la aplicaci\u00f3n. La informaci\u00f3n recopilada por las se\u00f1ales de Google no se puede aplicar en la API de Informes y de la misma manera, no permite emplearlo en Google Data Studio. \u00a0Activar Google Signals: En la Propiedad de Analytics &gt; Recogida de datos &gt; si lo tenemos disponible, veremos una notificaci\u00f3n para &#8216;Empezar&#8217; Entonces, seguimos todos los pasos&#8230; Podemos optar por configurarlo para todas las propiedades o solo para algunas de ellas. \u00a1Y estar\u00e1 listo! Si todav\u00eda no te da la opci\u00f3n de Activar Google Signals, \u00a1no desesperes! Un poco de paciencia. Esperamos poder comentarte dentro de unas semanas, todas las posibilidades de estos informes con datos ya incorporados. Sigue muy atento a nuestro Blog \u00a1y no te lo pierdas!","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/enable-google-signals-in-analytics\/","og_site_name":"Geotelecom","article_published_time":"2018-08-17T12:33:17+00:00","article_modified_time":"2026-03-30T12:15:42+00:00","og_image":[{"width":1206,"height":444,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/retenciondato.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/activar-google-signals-en-analytics\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/activar-google-signals-en-analytics\/"},"author":{"name":"","@id":""},"headline":"\u00bfPor qu\u00e9 activar &#8216;Google Signals&#8217; en Analytics desde ya?","datePublished":"2018-08-17T12:33:17+00:00","dateModified":"2026-03-30T12:15:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/activar-google-signals-en-analytics\/"},"wordCount":733,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/activar-google-signals-en-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/retenciondato.png","articleSection":["Anal\u00edtica Web"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/activar-google-signals-en-analytics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/activar-google-signals-en-analytics\/","url":"https:\/\/www.geotelecom.es\/blog\/activar-google-signals-en-analytics\/","name":"Why enable 'Google Signals' in Analytics now? - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/activar-google-signals-en-analytics\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/activar-google-signals-en-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/retenciondato.png","datePublished":"2018-08-17T12:33:17+00:00","dateModified":"2026-03-30T12:15:42+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/activar-google-signals-en-analytics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/activar-google-signals-en-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/activar-google-signals-en-analytics\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/retenciondato.png","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/retenciondato.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/activar-google-signals-en-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"\u00bfPor qu\u00e9 activar &#8216;Google Signals&#8217; en Analytics desde ya?"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=6114"}],"version-history":[{"count":2,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6114\/revisions"}],"predecessor-version":[{"id":8494,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6114\/revisions\/8494"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=6114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=6114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=6114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}