{"id":6126,"date":"2018-08-02T09:13:09","date_gmt":"2018-08-02T09:13:09","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/segmentacion-para-dispositivos-moviles-de-display\/"},"modified":"2026-03-16T15:41:54","modified_gmt":"2026-03-16T15:41:54","slug":"segmentation-for-mobile-display-devices","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/segmentacion-para-dispositivos-moviles-de-display\/","title":{"rendered":"Google changes Display's Mobile Device Targeting"},"content":{"rendered":"<p style=\"text-align: justify\">The changes do not stop at Google. In the middle of summer<em> (for the clueless)<\/em> and with almost no time to breathe, yesterday we received an email with modifications in the <strong>Segmentation for Mobile Display Devices<\/strong> and the <strong>exclusion of sites<\/strong>. These are:<\/p>\n<ol style=\"text-align: justify\">\n<li>The exclusion of\u00a0<u>adsenseformobileapps.com.<\/u><\/li>\n<li>In the same manner, the exclusion of <u>Non-interstitial GMob Mobile Application<\/u>.<\/li>\n<li>Simplify the <u>segmentation by device<\/u> <em>(Facebook style).\u00a0<\/em>Each one of them, PC, Mobile and Tablet, will have differentiated the <strong>different locations for segmentation<\/strong>. We will decide whether to show our ads on them or not, selecting or de-selecting. Of course, depending on this configuration, the traffic increase in Apps will be significant, or not.<\/li>\n<\/ol>\n<p style=\"text-align: justify\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-6123 size-full aligncenter\" title=\"Changes in Mobile Device Display Segmentation\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/AppsmovilDisplay.jpg\" alt=\"Segmentation for Mobile Display Devices\" width=\"723\" height=\"255\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/AppsmovilDisplay.jpg 723w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/AppsmovilDisplay-300x106.jpg 300w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/segmentacion-para-dispositivos-moviles-de-display\/#%C2%BFCuando_cambiara_la_segmentacion_para_Dispositivos_Moviles_de_Display\" >When will the segmentation for Display Mobile Devices change?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/segmentacion-para-dispositivos-moviles-de-display\/#Pasos_a_seguir_en_las_campanas_de_la_Red_de_Display\" >Steps to follow in Display Network campaigns:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"%C2%BFCuando_cambiara_la_segmentacion_para_Dispositivos_Moviles_de_Display\"><\/span>When will the segmentation for Display Mobile Devices change?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">This will be effective on <strong>September<\/strong> of the same year <strong>2018<\/strong>. That leaves just over a month to go! We will tell you how to proceed before day 1 so that everything is in order.<\/p>\n<h2 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Pasos_a_seguir_en_las_campanas_de_la_Red_de_Display\"><\/span>Steps to follow in Display Network campaigns:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol style=\"text-align: justify\">\n<li>Remove adsenseformobileapps.com exclusions.<\/li>\n<li>Let's go to the <strong>campaign settings &gt; additional settings &gt; devices &gt; set up device-specific targeting<\/strong>.<\/li>\n<li>You will see that everything is selected by default. We simply remove the \u2713 in the locations where we don't want it to appear.<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6124 size-full\" title=\"Configuration on Mobile Devices \" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/CONFIGURACIONMOVIL.png\" alt=\"Device Targeting for Display\" width=\"1309\" height=\"702\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/CONFIGURACIONMOVIL.png 1309w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/CONFIGURACIONMOVIL-300x161.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/CONFIGURACIONMOVIL-1024x549.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/CONFIGURACIONMOVIL-768x412.png 768w\" sizes=\"(max-width: 1309px) 100vw, 1309px\" \/><br \/>\nFinally, you can review the Exclusions in the other orientations such as <em>\u2018Topics\u2019, \u2018Demographics\u2019, \u2018Locations\u2019, \u2018Audiences\u2019 or \u2018Keywords\u2019.\u2019<\/em> to make sure you have everything correct. Don't forget the <strong>\u2018Content exclusions\u2019<\/strong> in the campaign configuration itself. <em>(In this case, the non-interstitial GMob option will be disabled soon).<\/em><\/p>\n<p style=\"text-align: justify\">As other tips, we must take into account possible modifications in the bidding strategy if any of these campaigns is in ROAS or Target CPA. If, on the other hand, they are on manual, we must also <strong>think about whether to keep the upgraded CPC.\u00a0<\/strong>As previously mentioned, it is very likely that traffic will grow.<\/p>\n<p style=\"text-align: justify\">This is all for the moment, but we will never know if in less than a minute Google will announce another new feature. We suggest you to stay tuned to our Blog so you don't lose track of it!<\/p>\n<p style=\"text-align: justify\">Or, follow us on our <a href=\"https:\/\/business.facebook.com\/GeotelecomSEM\/?business_id=922116211188619\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/Geotelecom\">Twitter<\/a> o <a href=\"https:\/\/www.linkedin.com\/company\/geotelecom\/\">LinkedIn<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google keeps rolling out changes. Right in the middle of summer (for those who haven't noticed) and with hardly any time to catch our breath, just yesterday we received an email announcing changes to Mobile Display Targeting and placement exclusions. Here\u2019s what\u2019s changing: The exclusion for adsenseformobileapps.com is being removed. Similarly, the exclusion for non-interstitial GMob mobile apps is being eliminated. Device targeting is being simplified (similar to Facebook). Each device type\u2014PC, Mobile, and Tablet\u2014will have distinct placement options for targeting. We\u2019ll decide whether to show our ads on them or not by selecting or deselecting the options. Of course, depending on these settings, the increase in app traffic may or may not be significant. When will the targeting for Mobile Display change? This will take effect in September of this year, 2018. That means we have just under a month left! We\u2019ll explain how to proceed before September 1 so everything is in order. Steps to follow for Display Network campaigns: Remove the adsenseformobileapps.com exclusions. Go to Campaign Settings &gt; Additional Settings &gt; Devices &gt; Set up device-specific targeting. You\u2019ll see that everything is selected by default. Simply uncheck the boxes next to the locations where you don\u2019t want your ads to appear. Finally, you can review the exclusions in the other targeting options\u2014such as \u2018Topics,\u2019 \u2018Demographics,\u2019 \u2018Placements,\u2019 \u2018Audiences,\u2019 or \u2018Keywords\u2019\u2014to make sure everything is correct. Don\u2019t forget the \u2018Content Exclusions\u2019 in the campaign settings themselves. (In this section, the non-interstitial GMob option will be disabled soon.) As with other tips, we should consider possible adjustments to the bidding strategy if any of these campaigns are set to Target ROAS or Target CPA. If, on the other hand, they\u2019re set to manual bidding, we should also consider whether to maintain the optimized CPC.\u00a0As we\u2019ve mentioned before, it\u2019s very likely that traffic will increase. That\u2019s all for now, but we\u2019ll never know if Google will announce another update in less than a minute. We suggest keeping a close eye on our blog so you don\u2019t miss a thing! Or, follow us on Facebook, Twitter, or LinkedIn.<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-6126","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google cambia la Segmentaci\u00f3n para Dispositivos M\u00f3viles de Display - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/segmentation-for-mobile-display-devices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google cambia la Segmentaci\u00f3n para Dispositivos M\u00f3viles de Display - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Los cambios no cesan por parte de Google. En pleno verano (para los despistados) y sin casi dejar tiempo para el respiro, ayer mismo recibimos un Email con modificaciones en la Segmentaci\u00f3n para Dispositivos M\u00f3viles de Display y la exclusi\u00f3n de emplazamientos. Estos son: Desaparece la exclusi\u00f3n de\u00a0adsenseformobileapps.com. De la misma manera, se elimina la exclusi\u00f3n de Aplicaci\u00f3n M\u00f3vil GMob no intersticial. Simplifican la segmentaci\u00f3n por dispositivo (al estilo Facebook).\u00a0Cada uno de ellos, PC, M\u00f3vil y Tablet, tendr\u00e1n diferenciadas las diferentes ubicaciones para su segmentaci\u00f3n. Nosotros decidiremos si mostrar nuestros anuncios en ellas o no, seleccionando o de-seleccionando. Por supuesto, en funci\u00f3n de esta configuraci\u00f3n, el incremento de tr\u00e1fico en Apps ser\u00e1 significativo, o no. \u00bfCu\u00e1ndo cambiar\u00e1 la segmentaci\u00f3n para Dispositivos M\u00f3viles de Display? Esto se har\u00e1 efectivo en septiembre de este mismo a\u00f1o 2018. Con lo cu\u00e1l, \u00a1queda un mes escaso! Te contamos c\u00f3mo proceder antes del d\u00eda 1 para que todo est\u00e9 en orden. Pasos a seguir en las campa\u00f1as de la Red de Display: Eliminar las exclusiones adsenseformobileapps.com. Vamos a la configuraci\u00f3n de la campa\u00f1a &gt; configuraci\u00f3n adicional &gt; dispositivos &gt; configurar una segmentaci\u00f3n espec\u00edfica por dispositivo. Ver\u00e1s que est\u00e1 todo seleccionado por defecto. Simplemente quitamos el \u2713 en las ubicaciones donde no queremos aparecer. Por \u00faltimo, puedes repasar las Exclusiones en el resto de orientaciones como &#8216;Temas&#8217;, &#8216;Datos demogr\u00e1ficos&#8217;, &#8216;Emplazamientos&#8217;, &#8216;Audiencias&#8217; o &#8216;Keywords&#8217; para cerciorarte de tener todo correcto. No te olvides tampoco de las &#8216;Exclusiones de contenido&#8217; en la propia configuraci\u00f3n de la campa\u00f1a. (En esta, se deshabilitar\u00e1 pr\u00f3ximamente la opci\u00f3n GMob no intersticial) Como otros consejos, debemos tener en cuenta posibles modificaciones en la estrategia de puja si alguna de estas campa\u00f1as est\u00e1 en ROAS o CPA Objetivo. Si por contra, est\u00e1 en manual, tambi\u00e9n debemos pensar si mantener el CPC mejorado.\u00a0Tal y como hemos dicho previamente, es muy posible que el tr\u00e1fico crezca. Esto es todo por el momento, pero nunca sabremos si en menos de un minuto Google anunciar\u00e1 otra novedad. Nosotros os sugerimos estar muy pendientes de nuestro Blog \u00a1para que no perd\u00e1is la pista! O bien, seguidnos en nuestro Facebook, Twitter o LinkedIn.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/segmentation-for-mobile-display-devices\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-02T09:13:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:41:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/AppsmovilDisplay.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"723\" \/>\n\t<meta property=\"og:image:height\" content=\"255\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google changes Display Mobile Device Targeting - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/segmentation-for-mobile-display-devices\/","og_locale":"en_US","og_type":"article","og_title":"Google cambia la Segmentaci\u00f3n para Dispositivos M\u00f3viles de Display - Geotelecom","og_description":"Los cambios no cesan por parte de Google. En pleno verano (para los despistados) y sin casi dejar tiempo para el respiro, ayer mismo recibimos un Email con modificaciones en la Segmentaci\u00f3n para Dispositivos M\u00f3viles de Display y la exclusi\u00f3n de emplazamientos. Estos son: Desaparece la exclusi\u00f3n de\u00a0adsenseformobileapps.com. De la misma manera, se elimina la exclusi\u00f3n de Aplicaci\u00f3n M\u00f3vil GMob no intersticial. Simplifican la segmentaci\u00f3n por dispositivo (al estilo Facebook).\u00a0Cada uno de ellos, PC, M\u00f3vil y Tablet, tendr\u00e1n diferenciadas las diferentes ubicaciones para su segmentaci\u00f3n. Nosotros decidiremos si mostrar nuestros anuncios en ellas o no, seleccionando o de-seleccionando. Por supuesto, en funci\u00f3n de esta configuraci\u00f3n, el incremento de tr\u00e1fico en Apps ser\u00e1 significativo, o no. \u00bfCu\u00e1ndo cambiar\u00e1 la segmentaci\u00f3n para Dispositivos M\u00f3viles de Display? Esto se har\u00e1 efectivo en septiembre de este mismo a\u00f1o 2018. Con lo cu\u00e1l, \u00a1queda un mes escaso! Te contamos c\u00f3mo proceder antes del d\u00eda 1 para que todo est\u00e9 en orden. Pasos a seguir en las campa\u00f1as de la Red de Display: Eliminar las exclusiones adsenseformobileapps.com. Vamos a la configuraci\u00f3n de la campa\u00f1a &gt; configuraci\u00f3n adicional &gt; dispositivos &gt; configurar una segmentaci\u00f3n espec\u00edfica por dispositivo. Ver\u00e1s que est\u00e1 todo seleccionado por defecto. Simplemente quitamos el \u2713 en las ubicaciones donde no queremos aparecer. Por \u00faltimo, puedes repasar las Exclusiones en el resto de orientaciones como &#8216;Temas&#8217;, &#8216;Datos demogr\u00e1ficos&#8217;, &#8216;Emplazamientos&#8217;, &#8216;Audiencias&#8217; o &#8216;Keywords&#8217; para cerciorarte de tener todo correcto. No te olvides tampoco de las &#8216;Exclusiones de contenido&#8217; en la propia configuraci\u00f3n de la campa\u00f1a. (En esta, se deshabilitar\u00e1 pr\u00f3ximamente la opci\u00f3n GMob no intersticial) Como otros consejos, debemos tener en cuenta posibles modificaciones en la estrategia de puja si alguna de estas campa\u00f1as est\u00e1 en ROAS o CPA Objetivo. Si por contra, est\u00e1 en manual, tambi\u00e9n debemos pensar si mantener el CPC mejorado.\u00a0Tal y como hemos dicho previamente, es muy posible que el tr\u00e1fico crezca. Esto es todo por el momento, pero nunca sabremos si en menos de un minuto Google anunciar\u00e1 otra novedad. Nosotros os sugerimos estar muy pendientes de nuestro Blog \u00a1para que no perd\u00e1is la pista! O bien, seguidnos en nuestro Facebook, Twitter o LinkedIn.","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/segmentation-for-mobile-display-devices\/","og_site_name":"Geotelecom","article_published_time":"2018-08-02T09:13:09+00:00","article_modified_time":"2026-03-16T15:41:54+00:00","og_image":[{"width":723,"height":255,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/AppsmovilDisplay.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/segmentacion-para-dispositivos-moviles-de-display\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/segmentacion-para-dispositivos-moviles-de-display\/"},"author":{"name":"","@id":""},"headline":"Google cambia la Segmentaci\u00f3n para Dispositivos M\u00f3viles de Display","datePublished":"2018-08-02T09:13:09+00:00","dateModified":"2026-03-16T15:41:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/segmentacion-para-dispositivos-moviles-de-display\/"},"wordCount":403,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/segmentacion-para-dispositivos-moviles-de-display\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/AppsmovilDisplay.jpg","articleSection":["Google Ads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/segmentacion-para-dispositivos-moviles-de-display\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/segmentacion-para-dispositivos-moviles-de-display\/","url":"https:\/\/www.geotelecom.es\/blog\/segmentacion-para-dispositivos-moviles-de-display\/","name":"Google changes Display Mobile Device Targeting - 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