{"id":6148,"date":"2018-06-27T13:30:00","date_gmt":"2018-06-27T13:30:00","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/adwords-google-ads\/"},"modified":"2026-03-16T15:43:06","modified_gmt":"2026-03-16T15:43:06","slug":"adwords-google-ads","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/adwords-google-ads\/","title":{"rendered":"Goodbye, Google AdWords! Google Ads, the hit of the summer."},"content":{"rendered":"<p style=\"text-align: justify\">The Google universe lives in continuous renewal, it is public and notorious. The novelties are a <em>continuum<\/em> in the digital environment and Google is usually the protagonist of many of them. If the new Google AdWords interface was already a change for those of us who manage campaigns, the one coming in the next few weeks is even bigger: Google Ads and Google Marketing Platform.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/adwords-google-ads\/#Google_Ads_mucho_mas_que_AdWords\" >Google Ads, much more than AdWords.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/adwords-google-ads\/#Google_Marketing_Platform_un_paso_mas_alla\" >Google Marketing Platform, one step further.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/adwords-google-ads\/#Turno_de_Google_%C2%BFcuanto_se_pone_en_marcha\" >Google's turn, how much does it get up and running?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ads_mucho_mas_que_AdWords\"><\/span>Google Ads, much more than AdWords.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">What we have known until now as Google AdWords will now be called <strong>Google Ads<\/strong>. Why this change now? It is worth noting that Google's advertising platform is now almost 2 decades old (yes, it has come of age). Since its origin, many things have changed: Remarketing, <a href=\"https:\/\/www.geotelecom.es\/en\/consultoria-google-shopping\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Shopping<\/strong><\/a>, Display, <strong>YouTube<\/strong> and a long etcetera of possibilities. Thus, the new name Google Ads refers to the set of tools contained in this platform. Do you want to place ads on Google? Then Google Ads, it's that simple! \ud83d\ude00<\/p>\n<p style=\"text-align: justify\">Beyond the name change, Google is launching a series of integrations and new functionalities. The new AdWords interface already reflects some of these changes. Recently, we saw <strong>new conversion actions:<\/strong> phone calls, store visits or requesting directions on Maps. So what changes? Beyond the <em>branding<\/em>, images in logos and changes in URLs; <strong>management and performance of campaigns will be the same as before<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Marketing_Platform_un_paso_mas_alla\"><\/span>Google Marketing Platform, one step further.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">The reshaping of Google's advertising ecosystem is not limited to AdWords. Some of the features of <strong>DoubleClick<\/strong> y <strong>Analitycs 360<\/strong> will be included in <strong>Google Marketing Platform<\/strong>. In addition, Google has introduced <strong>360\u00b0 Display &amp; Video<\/strong> to create and track these campaigns from the same platform. In short, it integrates analytical functions with marketing functions. With this integration, the company wants to help plan, measure and optimize the customer experience on a single platform.<\/p>\n<figure id=\"attachment_20526\" aria-describedby=\"caption-attachment-20526\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-6147\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Google-Marketing-Platform.png\" alt=\"Google Marketing Platform\" width=\"600\" height=\"422\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Google-Marketing-Platform.png 1000w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Google-Marketing-Platform-300x211.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Google-Marketing-Platform-768x540.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-20526\" class=\"wp-caption-text\">Google Marketing Platform<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Turno_de_Google_%C2%BFcuanto_se_pone_en_marcha\"><\/span>Google's turn, how much does it get up and running?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\"><a href=\"https:\/\/espana.googleblog.com\/2018\/06\/nuevas-marcas-y-soluciones-mas.html\" target=\"_blank\" rel=\"nofollow noopener\">Google has already warned:<\/a> the <strong>July 10<\/strong> (if there is no umpteenth change), the <strong>new interface of <del>AdWords<\/del>\u00a0Ads<\/strong>. Google's new advertising platform is scheduled to be gradually rolled out during the month of July. However, it will be the <strong>July 24<\/strong> when the name change officially takes place. In other words, the return from vacation is going to be very entertaining for those who work with these platforms. Who said post-vacation syndrome? Once again, it's time to get up to speed in order to offer the best customer service. Are you ready? Our team, as always, fully updated.<\/p>\n<p><a href=\"https:\/\/www.geotelecom.es\/en\/contactanos\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Do not hesitate to contact us!<\/strong><\/a>\u00a0\ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>The Google universe lives in continuous renewal, it is public and notorious. New developments are a continuum in the digital environment and Google is used to being the protagonist of many of them. If the new Google AdWords interface was already a change for those of us who manage campaigns, the one coming in the next few weeks is even bigger: Google Ads and Google Marketing Platform. Google Ads, much more than AdWords. What we have known until now as Google AdWords will be renamed Google Ads. Why this change? It is worth noting that Google's advertising platform has been around for almost 2 decades (yes, it has come of age). Since its origin, many things have changed: Remarketing, Shopping, Display, YouTube and a long list of possibilities. Thus, the new name Google Ads refers to the set of tools contained in this platform. Do you want to place ads on Google? Then Google Ads, it's as simple as that! \ud83d\ude00 Beyond the name change, Google is launching a series of integrations and new functionalities. The new AdWords interface already reflects some of those changes. Recently, we were seeing new conversion actions: phone calls, store visits or requesting directions on Maps. What changes then? Beyond branding, logo images and URL changes, campaign management and performance will be the same as before. Google Marketing Platform, one step further. The reshaping of Google's advertising ecosystem is not limited to AdWords. Some of the functions of DoubleClick and Analitycs 360 will be incorporated into the Google Marketing Platform. In addition, Google has introduced Display &amp; Video 360 to create and track these campaigns from the same platform. In short, it integrates analytical functions with marketing functions. With this integration, the company wants to help plan, measure and optimize the customer experience on a single platform. Google's turn, when does it go live? Google has already given notice: on July 10 (barring the umpteenth change), the new AdWords Ads interface will go live. Google's new advertising platform is scheduled to be gradually rolled out during the month of July. However, the name change will officially take place on July 24. In other words, the return from vacation is going to be very entertaining for those who work with these platforms. Who said post-vacation syndrome? Once again, it's time to get up to speed in order to offer the best customer service. Are you ready? Our team, as always, is always up to date, so don't hesitate to contact us! \ud83d\ude09<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[172,147,31],"class_list":["post-6148","post","type-post","status-publish","format-standard","hentry","category-google-ads","tag-ads","tag-adwords","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a1Adi\u00f3s, Google AdWords! Google Ads, el \u00e9xito del verano. - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/adwords-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a1Adi\u00f3s, Google AdWords! Google Ads, el \u00e9xito del verano. - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"El universo Google vive en continua renovaci\u00f3n, es p\u00fablico y notorio. Las novedades son un continuum en el entorno digital y Google acostumbra a ser protagonista de muchas de ellas. Si la nueva interfaz de Google AdWords supuso ya un cambio para quienes gestionamos campa\u00f1as, el que se avecina durante las pr\u00f3ximas semanas es todav\u00eda mayor: Google Ads y Google Marketing Platform. Google Ads, mucho m\u00e1s que AdWords. Lo que hasta ahora hemos conocido como Google AdWords pasar\u00e1 a llamarse Google Ads. \u00bfPor qu\u00e9 ahora este cambio? Cabe destacar que la plataforma publicitaria de Google roza ya las 2 d\u00e9cadas (s\u00ed, ya es mayor de edad). Desde su origen son muchas las cosas que han cambiado: Remarketing, Shopping, Display, YouTube y un largo etc\u00e9tera de posibilidades. De este modo, la nueva denominaci\u00f3n de Google Ads hace referencia al conjunto de herramientas que contiene esta plataforma. \u00bfQuieres poner anuncios en Google? \u00a1Pues Google Ads, as\u00ed de simple! \ud83d\ude00 M\u00e1s all\u00e1 del cambio de nombre, Google lanza una serie de integraciones y nuevas funcionalidades. La nueva interfaz de AdWords ya refleja algunos de esos cambios. Recientemente, ve\u00edamos nuevas acciones de conversi\u00f3n: llamadas telef\u00f3nicas, visitas a la tienda o solicitud de indicaciones en Maps. \u00bfQu\u00e9 cambia entonces? M\u00e1s all\u00e1 del branding, im\u00e1genes en logotipos y cambios en las URLs; la gesti\u00f3n y el rendimiento de campa\u00f1as ser\u00e1 igual que hasta ahora. Google Marketing Platform, un paso m\u00e1s all\u00e1. La remodelaci\u00f3n del ecosistema publicitario de Google no se queda solamente en AdWords. Algunas de las funciones de DoubleClick y Analitycs 360 pasar\u00e1n a englobarse dentro de Google Marketing Platform. Adem\u00e1s, Google ha introducido Display &amp; Video 360 para crear y hacer seguimiento de esas campa\u00f1as desde la misma plataforma. En definitiva, integra funciones anal\u00edticas con las propias del marketing. La compa\u00f1\u00eda quiere con esta integraci\u00f3n ayudar a planificar, medir y optimizar la experiencia del cliente en una \u00fanica plataforma. Turno de Google, \u00bfcu\u00e1nto se pone en marcha? Google ya avis\u00f3: el 10 de julio (si no se produce un en\u00e9simo cambio), entrar\u00e1 en funcionamiento la nueva interfaz de AdWords\u00a0Ads. Est\u00e1 previsto que durante el mes de julio se despliegue gradualmente la nueva plataforma publicitaria de Google. Ahora bien, ser\u00e1 el 24 de julio cuando se produzca oficialmente el cambio de nombre. Dicho de otro modo, la vuelta de vacaciones va a ser de lo m\u00e1s entretenida para quien trabaje con estas plataformas. \u00bfQui\u00e9n dijo s\u00edndrome post vacacional? Una vez m\u00e1s, toca ponerse al d\u00eda para ofrecer el mejor servicio al cliente. Are you ready?\u00a0Nuestro equipo, como siempre, totalmente actualizados. \u00a1No dudes en contactar con nosotros\/as!\u00a0\ud83d\ude09\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/adwords-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-27T13:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:43:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Google-Marketing-Platform.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"703\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Goodbye, Google AdWords! Google Ads, the success of the summer. - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/adwords-google-ads\/","og_locale":"en_US","og_type":"article","og_title":"\u00a1Adi\u00f3s, Google AdWords! Google Ads, el \u00e9xito del verano. - Geotelecom","og_description":"El universo Google vive en continua renovaci\u00f3n, es p\u00fablico y notorio. Las novedades son un continuum en el entorno digital y Google acostumbra a ser protagonista de muchas de ellas. Si la nueva interfaz de Google AdWords supuso ya un cambio para quienes gestionamos campa\u00f1as, el que se avecina durante las pr\u00f3ximas semanas es todav\u00eda mayor: Google Ads y Google Marketing Platform. Google Ads, mucho m\u00e1s que AdWords. Lo que hasta ahora hemos conocido como Google AdWords pasar\u00e1 a llamarse Google Ads. \u00bfPor qu\u00e9 ahora este cambio? Cabe destacar que la plataforma publicitaria de Google roza ya las 2 d\u00e9cadas (s\u00ed, ya es mayor de edad). Desde su origen son muchas las cosas que han cambiado: Remarketing, Shopping, Display, YouTube y un largo etc\u00e9tera de posibilidades. De este modo, la nueva denominaci\u00f3n de Google Ads hace referencia al conjunto de herramientas que contiene esta plataforma. \u00bfQuieres poner anuncios en Google? \u00a1Pues Google Ads, as\u00ed de simple! \ud83d\ude00 M\u00e1s all\u00e1 del cambio de nombre, Google lanza una serie de integraciones y nuevas funcionalidades. La nueva interfaz de AdWords ya refleja algunos de esos cambios. Recientemente, ve\u00edamos nuevas acciones de conversi\u00f3n: llamadas telef\u00f3nicas, visitas a la tienda o solicitud de indicaciones en Maps. \u00bfQu\u00e9 cambia entonces? M\u00e1s all\u00e1 del branding, im\u00e1genes en logotipos y cambios en las URLs; la gesti\u00f3n y el rendimiento de campa\u00f1as ser\u00e1 igual que hasta ahora. Google Marketing Platform, un paso m\u00e1s all\u00e1. La remodelaci\u00f3n del ecosistema publicitario de Google no se queda solamente en AdWords. Algunas de las funciones de DoubleClick y Analitycs 360 pasar\u00e1n a englobarse dentro de Google Marketing Platform. Adem\u00e1s, Google ha introducido Display &amp; Video 360 para crear y hacer seguimiento de esas campa\u00f1as desde la misma plataforma. En definitiva, integra funciones anal\u00edticas con las propias del marketing. La compa\u00f1\u00eda quiere con esta integraci\u00f3n ayudar a planificar, medir y optimizar la experiencia del cliente en una \u00fanica plataforma. Turno de Google, \u00bfcu\u00e1nto se pone en marcha? Google ya avis\u00f3: el 10 de julio (si no se produce un en\u00e9simo cambio), entrar\u00e1 en funcionamiento la nueva interfaz de AdWords\u00a0Ads. Est\u00e1 previsto que durante el mes de julio se despliegue gradualmente la nueva plataforma publicitaria de Google. Ahora bien, ser\u00e1 el 24 de julio cuando se produzca oficialmente el cambio de nombre. Dicho de otro modo, la vuelta de vacaciones va a ser de lo m\u00e1s entretenida para quien trabaje con estas plataformas. \u00bfQui\u00e9n dijo s\u00edndrome post vacacional? Una vez m\u00e1s, toca ponerse al d\u00eda para ofrecer el mejor servicio al cliente. Are you ready?\u00a0Nuestro equipo, como siempre, totalmente actualizados. \u00a1No dudes en contactar con nosotros\/as!\u00a0\ud83d\ude09","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/adwords-google-ads\/","og_site_name":"Geotelecom","article_published_time":"2018-06-27T13:30:00+00:00","article_modified_time":"2026-03-16T15:43:06+00:00","og_image":[{"width":1000,"height":703,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Google-Marketing-Platform.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/adwords-google-ads\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/adwords-google-ads\/"},"author":{"name":"","@id":""},"headline":"\u00a1Adi\u00f3s, Google AdWords! 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Google Ads, el \u00e9xito del verano."}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=6148"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6148\/revisions"}],"predecessor-version":[{"id":6149,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6148\/revisions\/6149"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=6148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=6148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=6148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}