{"id":6151,"date":"2018-06-25T12:40:28","date_gmt":"2018-06-25T12:40:28","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/https-seguimiento-paralelo\/"},"modified":"2018-06-25T12:40:28","modified_gmt":"2018-06-25T12:40:28","slug":"https-parallel-tracking","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/https-seguimiento-paralelo\/","title":{"rendered":"HTTPS AND PARALLEL TRACKING"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">As of the next <strong>October 30,<\/strong> Google will require to have installed the <strong>HTTPS security protocol<\/strong> in all sections of any website that wants to perform a correct measurement of clicks in their AdWords campaigns.<\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/https-seguimiento-paralelo\/#%C2%BFQue_es_el_protocolo_HTTPS\" >What is the HTTPS protocol?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/https-seguimiento-paralelo\/#%C2%BFPor_que_es_importante_tenerlo_implementado_en_nuestra_web\" >Why is it important to have it implemented on our website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/https-seguimiento-paralelo\/#Mencionamos_el_seguimiento_paralelo_pero_%C2%BFQue_es\" >We mentioned parallel tracking, but what is it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/https-seguimiento-paralelo\/#Conclusiones\" >Conclusions:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_protocolo_HTTPS\"><\/span><span style=\"font-weight: 400\">What is the HTTPS protocol?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">HTTPS is a security protocol for <strong>data encryption<\/strong> transmitted between a browser and a web server. In this way we will protect the data of our web users.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_es_importante_tenerlo_implementado_en_nuestra_web\"><\/span><span style=\"font-weight: 400\">Why is it important to have it implemented on our website?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Google has dictated that in order to be able to use the <strong>parallel tracking<\/strong>, which improves the <strong>AdWords speed<\/strong>, all click-through measurement URLs must use HTTPS. As of October 30, 2018, side-by-side tracking will become the. <strong>unique method<\/strong> to measure clicks. Therefore, all tracking URLs should use HTTPS.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">That is why if we want to continue to perform a good management and optimization of our AdWords campaigns, we must install the code found in the new AdWords experience and have the entire website with this security protocol.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mencionamos_el_seguimiento_paralelo_pero_%C2%BFQue_es\"><\/span>We mentioned parallel tracking, but what is it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">It is a way to <strong>load your landing page quickly<\/strong>, which can <strong>reduce<\/strong> the number of <strong>missed visits<\/strong>. This way we can generate increased conversions and get better ad performance. We will direct customers directly to the final URL while the click-through measurement takes place in the background.&nbsp;<\/span><span style=\"font-weight: 400\">Side-by-side tracking is currently an optional feature for advertisers using click-through measurement to track traffic from search and shopping campaigns.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span>Conclusions:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google is always looking to improve and progress in all its tools. This latest update will allow us to be more precise in managing our campaigns and will speed up the loading process on our page. From Geotelecom we recommend to anticipate this deadline and <strong>start now<\/strong> with the appropriate changes for each of our customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Did you know about this new Google requirement and have you started to inform your customers?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leave us your comments \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>Starting October 30, Google will require that the HTTPS security protocol be installed on all sections of any website that wants to accurately track clicks in its AdWords campaigns. What is the HTTPS protocol? HTTPS is a security protocol that encrypts data transmitted between a browser and a web server. This helps protect the data of our website\u2019s users. Why is it important to have it implemented on our website? Google has mandated that, in order to use the parallel tracking feature\u2014which improves AdWords performance\u2014all click-tracking URLs must use HTTPS. Starting October 30, 2018, parallel tracking will become the only method for measuring clicks. Consequently, all tracking URLs must use HTTPS. That\u2019s why, if we want to continue effectively managing and optimizing our AdWords campaigns, we must install the code found in the new AdWords experience and ensure our entire website uses this security protocol. We mentioned parallel tracking, but what is it? It\u2019s a way to load your landing page quickly, which can reduce the number of lost visits. This allows us to increase conversions and achieve better ad performance. We\u2019ll direct customers directly to the final URL while click tracking occurs in the background. Parallel tracking is currently an optional feature for advertisers who use click tracking to monitor traffic from Search and Shopping campaigns. Conclusions: Google is always looking to improve and advance all of its tools. This latest update will allow us to manage our campaigns more precisely and will speed up the page loading process. At Geotelecom, we recommend getting a head start on this deadline and beginning to implement the necessary changes for each of our clients right away. Were you aware of this new requirement from Google? Have you started informing your clients? Leave us your comments \ud83d\ude42<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,27,77],"tags":[173,114,141],"class_list":["post-6151","post","type-post","status-publish","format-standard","hentry","category-google-ads","category-marketing-online","category-shopping","tag-google-adwords-2","tag-marketing-digital-2","tag-novedades-google-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HTTPS Y SEGUIMIENTO PARALELO - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/https-parallel-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HTTPS Y SEGUIMIENTO PARALELO - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"A partir del pr\u00f3ximo 30 de octubre, Google exigir\u00e1 tener instalado el protocolo de seguridad HTTPS en todas las secciones de cualquier sitio web que quiera realizar una correcta medici\u00f3n de clics en sus campa\u00f1as AdWords. \u00bfQu\u00e9 es el protocolo HTTPS? HTTPS es un protocolo de seguridad para cifrar los datos que se transmiten entre un navegador y un servidor web. De esta manera protegeremos los datos de los usuarios de nuestra web. \u00bfPor qu\u00e9 es importante tenerlo implementado en nuestra web? Google ha dictado que para poder usar la funci\u00f3n de seguimiento en paralelo, que mejora la velocidad de AdWords, todas las URL de medici\u00f3n de clics deben usar HTTPS. A partir del 30 de octubre del 2018, el seguimiento en paralelo pasar\u00e1 a ser el \u00fanico m\u00e9todo para medir los clics. Por consiguiente, todas las URL de seguimiento deber\u00e1n usar HTTPS. Es por esto que si queremos seguir realizando una buena gesti\u00f3n y optimizaci\u00f3n de nuestras campa\u00f1as de AdWords, deberemos instalar el c\u00f3digo que encontramos en la nueva experiencia de AdWords y tener toda la web con este protocolo de seguridad. Mencionamos el seguimiento paralelo pero \u00bfQu\u00e9 es? Es una manera de cargar tu p\u00e1gina de destino r\u00e1pidamente, lo que puede reducir el n\u00famero de visitas perdidas. As\u00ed podemos generar&nbsp;un aumento de las conversiones y conseguiremos un mejor rendimiento de los anuncios. Dirigiremos a los clientes directamente a la URL final mientras la medici\u00f3n de clics se realiza en segundo plano.&nbsp;El seguimiento en paralelo, actualmente, es una funci\u00f3n opcional para los anunciantes que usan la medici\u00f3n de clics para hacer el seguimiento del tr\u00e1fico de las campa\u00f1as de b\u00fasqueda y de las de Shopping. Conclusiones: Google siempre est\u00e1 mirando por mejorar y progresar en todas sus herramientas. Esta \u00faltima actualizaci\u00f3n nos permitir\u00e1 ser m\u00e1s precisos gestionando nuestras campa\u00f1as y agilizar\u00e1 el proceso de carga en nuestra p\u00e1gina. Desde Geotelecom recomendamos adelantarnos a esta fecha l\u00edmite y comenzar ya con los cambios oportunos en cada uno de nuestros clientes. \u00bfConoc\u00edais esta nueva exigencia de Google? \u00bfHab\u00e9is comenzado a informar a vuestros clientes? 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HTTPS es un protocolo de seguridad para cifrar los datos que se transmiten entre un navegador y un servidor web. De esta manera protegeremos los datos de los usuarios de nuestra web. \u00bfPor qu\u00e9 es importante tenerlo implementado en nuestra web? Google ha dictado que para poder usar la funci\u00f3n de seguimiento en paralelo, que mejora la velocidad de AdWords, todas las URL de medici\u00f3n de clics deben usar HTTPS. A partir del 30 de octubre del 2018, el seguimiento en paralelo pasar\u00e1 a ser el \u00fanico m\u00e9todo para medir los clics. Por consiguiente, todas las URL de seguimiento deber\u00e1n usar HTTPS. Es por esto que si queremos seguir realizando una buena gesti\u00f3n y optimizaci\u00f3n de nuestras campa\u00f1as de AdWords, deberemos instalar el c\u00f3digo que encontramos en la nueva experiencia de AdWords y tener toda la web con este protocolo de seguridad. Mencionamos el seguimiento paralelo pero \u00bfQu\u00e9 es? Es una manera de cargar tu p\u00e1gina de destino r\u00e1pidamente, lo que puede reducir el n\u00famero de visitas perdidas. As\u00ed podemos generar&nbsp;un aumento de las conversiones y conseguiremos un mejor rendimiento de los anuncios. Dirigiremos a los clientes directamente a la URL final mientras la medici\u00f3n de clics se realiza en segundo plano.&nbsp;El seguimiento en paralelo, actualmente, es una funci\u00f3n opcional para los anunciantes que usan la medici\u00f3n de clics para hacer el seguimiento del tr\u00e1fico de las campa\u00f1as de b\u00fasqueda y de las de Shopping. Conclusiones: Google siempre est\u00e1 mirando por mejorar y progresar en todas sus herramientas. Esta \u00faltima actualizaci\u00f3n nos permitir\u00e1 ser m\u00e1s precisos gestionando nuestras campa\u00f1as y agilizar\u00e1 el proceso de carga en nuestra p\u00e1gina. 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D\u00e9janos tus comentarios \ud83d\ude42","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/https-parallel-tracking\/","og_site_name":"Geotelecom","article_published_time":"2018-06-25T12:40:28+00:00","twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/https-seguimiento-paralelo\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/https-seguimiento-paralelo\/"},"author":{"name":"","@id":""},"headline":"HTTPS Y SEGUIMIENTO PARALELO","datePublished":"2018-06-25T12:40:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/https-seguimiento-paralelo\/"},"wordCount":379,"commentCount":0,"keywords":["Google Adwords","marketing digital","Novedades Google Adwords"],"articleSection":["Google Ads","Marketing Online","Shopping"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/https-seguimiento-paralelo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/https-seguimiento-paralelo\/","url":"https:\/\/www.geotelecom.es\/blog\/https-seguimiento-paralelo\/","name":"HTTPS AND PARALLEL TRACKING - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"datePublished":"2018-06-25T12:40:28+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/https-seguimiento-paralelo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/https-seguimiento-paralelo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/https-seguimiento-paralelo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"HTTPS Y SEGUIMIENTO PARALELO"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=6151"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6151\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=6151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=6151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=6151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}