{"id":6161,"date":"2018-06-04T16:33:18","date_gmt":"2018-06-04T16:33:18","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/congreso-web-2018\/"},"modified":"2026-03-16T15:44:00","modified_gmt":"2026-03-16T15:44:00","slug":"web-congress-2018","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/congreso-web-2018\/","title":{"rendered":"Geotelecom team lands at Web Congress 2018."},"content":{"rendered":"<p style=\"text-align: justify\">As every year, there are many marketing events and conferences that our team looks forward to. One of these unmissable appointments is the <a href=\"https:\/\/congresoweb.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Web Congress to be held in Zaragoza<\/strong><\/a>, whose 8th edition has taken place <strong>from June 1 to 3<\/strong>. Once again we were multiple Digital Marketing professionals exchanging experiences and latest developments in Social Media, SEO, eCommerce, SEM positioning, web design and a long etcetera of disciplines. And what to say about the <strong>networking<\/strong> with the attendees? These more relaxed moments are the differential note as far as a good atmosphere is concerned during this event.<\/p>\n<p style=\"text-align: justify\">This year several members of the team attended: <a href=\"https:\/\/www.geotelecom.es\/en\/equipo\/beatriz-maestro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Beatriz<\/a>, <a href=\"https:\/\/www.geotelecom.es\/en\/equipo\/diego-diez\/\" target=\"_blank\" rel=\"noopener noreferrer\">Diego D\u00edez<\/a> y <a href=\"https:\/\/www.geotelecom.es\/en\/equipo\/enrique-alonso\/\" target=\"_blank\" rel=\"noopener noreferrer\">Enrique<\/a>. With such representation we have been able to cover most of the topics, presentations and workshops of this Congress. After an early start on Friday, we took the train to Zaragoza. Once installed in the hotel and collected the accreditations, we were ready to give it all \ud83d\ude42 It is worth mentioning the sightseeing we were able to do in the Old Town of Zaragoza with its magnificent <strong>Basilica del Pilar<\/strong>, and its nocturnal ambiance by <strong><em>\u2018El Tubo\u2019 (The Tube)\u2019<\/em><\/strong>. That and enjoy the 28\u00ba, which for those of us who live in Burgos can be unheard of at certain times of the year....<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/congreso-web-2018\/#Las_ultimas_novedades_en_Social_Media_Analitica_y_Diseno_Web\" >The latest news in Social Media, Analytics and Web Design.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/congreso-web-2018\/#Continuamos_con_la_parte_tecnica_Blockchain_PWA_SEO_Chatbots\" >We continue with the technical part: Blockchain, PWA, SEO, Chatbots...<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/congreso-web-2018\/#Un_sabado_de_logs_patinetes_y_piedras%E2%80%A6\" >A Saturday of logs, scooters and stones...<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/congreso-web-2018\/#%C2%BFQue_traemos_del_CW18\" >What do we bring from CW18?<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Las_ultimas_novedades_en_Social_Media_Analitica_y_Diseno_Web\"><\/span>The latest news in Social Media, Analytics and Web Design.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">On Friday afternoon, we went into the <strong>campaign optimization for Facebook and Instagram<\/strong>. A team from AulaCM explained the different phases in the creation of campaigns, historical generation and analytical reports to achieve optimal results. They also shared with the attendees a series of tools for image design, video editing, content management and customized reporting. Simultaneously, a workshop on <strong>\u2018Web design to make customers fall in love\u2019.\u2019<\/strong>, whose advice inspired us to connect with the heart of our audience through their most primal emotions. The importance of taking care of the coherence between the objectives of a company and its human values to obtain a guaranteed success was highlighted.<strong>\u00a0<\/strong><\/p>\n<figure id=\"attachment_20418\" aria-describedby=\"caption-attachment-20418\" style=\"width: 500px\" class=\"wp-caption alignleft\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-6159\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/esanchez.jpg\" alt=\"Web Analytics by Eduardo Sanchez at CW18\" width=\"500\" height=\"243\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/esanchez.jpg 1280w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/esanchez-300x146.jpg 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/esanchez-1024x498.jpg 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/esanchez-768x373.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-20418\" class=\"wp-caption-text\">Web Analytics by Eduardo Sanchez at CW18<\/figcaption><\/figure>\n<p style=\"text-align: justify\">Saturday began with the highlight of the day: the lecture on <strong>Web Analytics for <a href=\"https:\/\/estrategasweb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Eduardo Sanchez<\/a><\/strong>. One of the leaders in this field deployed his great management of Google Analytics to get the most out of leads and eCommerce. For 2 hours we were able to analyze in depth the <strong>user behavior<\/strong> on a website, configure different <strong>microconversions<\/strong>, <strong>sales funnels<\/strong>, analysis of <strong>segments<\/strong> and optimization of <strong>hearings<\/strong>. In short: with Eduardo Sanchez we have a lot of news to put into practice in the coming weeks.<\/p>\n<p style=\"text-align: justify\">Before noon networking,\u00a0<a href=\"https:\/\/www.soyisabelromero.com\/conoceme\/\" target=\"_blank\" rel=\"noopener noreferrer\">Isabel Romero<\/a> brought us several recommendations on <strong>creative copywriting<\/strong> y <a href=\"https:\/\/www.maimolina.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mai Molina<\/a> shelled out the multiple <strong>AdWords experiments<\/strong> that it has put in place. During the last few years, it has demonstrated that the <strong>Google recommendations<\/strong> not always offer the best results in campaigns. Once we have cleared our heads after coffee,\u00a0<a href=\"https:\/\/sandraguerrero360.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sandra Guerrero<\/a> the first time, he took us deep into the <strong>Emotional Branding <\/strong>y<strong>\u00a0<\/strong><a href=\"https:\/\/brunovd.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bruno V\u00e1zquez-Dodero<\/a>\u00a0(from AulaCM) did the same with the <strong>10 most effective publications in Social Networks<\/strong>.<\/p>\n<p style=\"text-align: justify\">On Saturday afternoon, several presentations were given on the following topics <strong>profitability<\/strong> in eCommerce, moving images with <strong>Cinemagraph<\/strong> and the already famous adaptation to the <strong>GDPR<\/strong>. As it could not be otherwise, Saturday deserved the best possible ending: <strong><em>beerworking<\/em> <\/strong>at the WTCZ for the attendees. The night went on a little longer than expected due to the good weather and the company in the streets of El Tubo and the center of Zaragoza \ud83d\ude42<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Continuamos_con_la_parte_tecnica_Blockchain_PWA_SEO_Chatbots\"><\/span>We continue with the technical part: Blockchain, PWA, SEO, Chatbots...<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">And the more technical profiles were also able to enjoy this great congress - <em>variety is a big part of its success.<\/em> - and catching knowledge by the bucketload. It all started quietly on Friday afternoon with an introduction of the <strong>CMO of Digital Growth<\/strong>,\u00a0<a href=\"https:\/\/digitalgrowth.io\/\">Jorge Gonzalez<\/a>\u00a0, who left us a few tips and phrases to face #LaQueSeAvecina during the coming months and years, we will have from now on closer phrases like \u00bbbetween doing and not doing, we must always do and leave the fears, the doubts\u00bb and \u00abwe are not in a time of change but in a change of era\u00bb.<\/p>\n<p style=\"text-align: justify\">After this brief and intense introduction, we will now move on to some of the technologies that have been making the most noise in recent months, <em>Sonsoles Valero<\/em> made it very clear what the ChatBots and their functionalities consist of, and he has also summarized it all on Twitter: <a href=\"https:\/\/twitter.com\/sonvalero\/status\/1003359365515137024\">Link to thread<\/a>,\u00a0<em>What an industrious girl!\u00a0<\/em><\/p>\n<figure id=\"attachment_20422\" aria-describedby=\"caption-attachment-20422\" style=\"width: 400px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-6160\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cw18_1.jpg\" alt=\"Web 18 Congress - Presentations\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cw18_1.jpg 1280w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cw18_1-300x300.jpg 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cw18_1-1024x1024.jpg 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cw18_1-150x150.jpg 150w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cw18_1-768x768.jpg 768w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-20422\" class=\"wp-caption-text\">Saturday presentations during the Congress<\/figcaption><\/figure>\n<p style=\"text-align: justify\">The third in discord was <a href=\"https:\/\/www.elmiracielos.com\/\">Angel Gavin<\/a>, who opened our minds with the <strong>Blockchain<\/strong> and all its potential in different environments where it allows immediate traceability, such as in music where it can allow to charge automatically every time they listen to your songs, visualize the destination of the money contributed in any NGO or help to be more transparent in governments. Undoubtedly a great potential and a large number of uses. Next, he came to the forefront <a href=\"https:\/\/ivangarcia.es\/\">Ivan Garcia<\/a> to talk about cryptocurrencies, several interesting platforms with these as protagonists and to make a simile with someone very similar to Pablo Iglesias and another guy very similar to Mariano Rajoy... <a href=\"https:\/\/www.siteground.es\">Jos\u00e9 Ram\u00f3n Padr\u00f3n of SiteGround<\/a> with AI as the protagonist was the following, he gave us several notes on Artificial Intelligence as the Turing Test and its future forecast with phrases like \u00abBy itself, AI is not superior to humans, that is, the singularity is not so close. AI will change professions, as has happened in each of the industrial revolutions, but in the short term it will not make us obsolete...\u00bb.<\/p>\n<p style=\"text-align: justify\">Coffee was followed by the main course,<em> how to fall asleep!<\/em>\u00a0, <strong>Natzir Turrado and Christian Oliveira<\/strong> They provided us with a lot of information about the PWA, they managed in 50 minutes to give all the necessary information to those who did not know the existence of the PWA as well as to those who already had some experience in this field. <em>a cracking bunch of cracks!<\/em><\/p>\n<p style=\"text-align: justify\"><em>From crack to crack and I'll shoot because it's my turn<\/em>, the following was<strong> I\u00f1aki Huerta<\/strong>, I\u00f1aki, a volcano of knowledge with whom we knew we were not going to be indifferent. I\u00f1aki talked to us about the importance of semantic interpretation, how he works this aspect and why we should forget the traditional keyword studies and focus more on the user's intention,<em> and he wasn't wrong about anything...<\/em><\/p>\n<p style=\"text-align: justify\">And again in pairs this time <strong>MJ and Natalia Samperiz<\/strong> who gave us a few ideas to take advantage of SEO and SEM channels together, where we understood the importance of providing Adwords data to the person in charge of SEO of the same client, this data can be vital to achieve the objectives.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Un_sabado_de_logs_patinetes_y_piedras%E2%80%A6\"><\/span>A Saturday of logs, scooters and stones...<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">And Saturday arrived full of energy, Luis Villanueva left us great notes on crawling and indexing in the auditorium and logs to posterir\u00ed, we laughed like never before with Sico de Andr\u00e9s and his scooter explaining the difficult task of linkbuilding in SEO, something he already introduced with Jorge Gonz\u00e1lez in a previous workshop, and we loved how Ricardo Tayar (a guy who never leaves you indifferent) spoke openly about the mistakes in the great journey in his agency Flat101. <em>No one is spared from this!<\/em><\/p>\n<h4><span class=\"ez-toc-section\" id=\"%C2%BFQue_traemos_del_CW18\"><\/span>What do we bring from CW18?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">Most importantly, in addition to the many novelties, we bring back the feeling of having shared a magnificent weekend surrounded by great professionals. The <strong>good atmosphere<\/strong> among the attendees of the Web Congress favors precisely that <strong>climate of collaboration and dissemination of the latest trends<\/strong> in the sector. In short, we return to the <strong>batteries well charged and a backpack full of ideas and strategies.<\/strong> that we are already looking forward to putting into practice. We can only add to our <a href=\"https:\/\/www.geotelecom.es\/en\/experiencia-congreso-web-de-zaragoza\/\" target=\"_blank\" rel=\"noopener noreferrer\">team members who have attended previous editions of the event<\/a>. it's wonderful! With this summary, how can you not want to come back to Zaragoza every year \ud83d\ude42 .<\/p>","protected":false},"excerpt":{"rendered":"<p>As every year, there are many Marketing events and congresses that our team looks forward to. One of these unmissable events is the Web Congress held in Zaragoza, whose 8th edition took place from 1 to 3 June. Once again we were multiple Digital Marketing professionals exchanging experiences and latest developments in Social Media, SEO, eCommerce, SEM positioning, web design and a long etcetera of disciplines. And what about the networking with the attendees? Those more relaxed moments are the differential note in terms of good atmosphere during this event. This year several members of the team attended: Beatriz, Diego D\u00edez and Enrique. With such representation we have been able to cover most of the topics, presentations and workshops of this Congress. After an early start on Friday, we took the train to Zaragoza. Once installed in the hotel and collected the accreditations, we were ready to give it all \ud83d\ude42 Special mention deserves the sightseeing we could do in the Old Town of Zaragoza with its magnificent Basilica del Pilar, in addition to its nightlife in \u2018El Tubo\u2019. That and enjoy the 28\u00ba, which for those of us who live in Burgos can be unheard of at certain times of the year... The latest news in Social Media, Analytics and Web Design. On Friday afternoon we delved into the optimization of campaigns for Facebook and Instagram. A team from AulaCM explained the different phases in the creation of campaigns, historical generation and analytical reports to achieve optimal results. They also shared with the attendees a series of tools for image design, video editing, content management and custom reporting. Simultaneously, the workshop \u2018Web design to make customers fall in love\u2019 took place, whose tips inspired us to connect with the heart of our audience through their most primary emotions. The importance of taking care of the coherence between the objectives of a company and its human values to obtain a guaranteed success was highlighted.  Saturday began with the highlight of the day: the presentation on Web Analytics by Eduardo Sanchez. One of the leaders in this field deployed his great handling of Google Analytics to get the most out of leads and eCommerce. For 2 hours we were able to analyze in depth the behavior of users on a website, configure different microconversions, sales funnels, segment analysis and audience optimization. In short: with Eduardo Sanchez we have a lot of new things to put into practice in the coming weeks. Before the midday networking, Isabel Romero brought us several recommendations on creative copywriting and Mai Molina explained the many AdWords experiments she has carried out. During the last ones, she has shown that Google's recommendations do not always offer the best results in campaigns. After coffee, Sandra Guerrero took us deep into Emotional Branding and Bruno V\u00e1zquez-Dodero (from AulaCM) did the same with the 10 most effective publications in Social Networks. On Saturday afternoon, there were several presentations on profitability in eCommerce, moving images with Cinemagraph and the now famous adaptation to the GDPR. As it could not be otherwise, Saturday deserved the best possible ending: beerworking at the WTCZ for the attendees. The night went a little longer than expected given the good weather and the company in the streets of El Tubo and the center of Zaragoza \ud83d\ude42 We continued with the technical part: Blockchain, PWA, SEO, Chatbots... And the more technical profiles were also able to enjoy this great congress - and variety is a big part of its success - being able to catch knowledge in abundance. Everything began quietly on Friday afternoon with an introduction by the CMO of Digital Growth, Jorge Gonzalez, who left us a few tips and phrases to deal with #LaQueSeAvecina during the coming months and years, we will have from now on closer phrases like \u00bbbetween doing and not doing, we must always do and leave the fears, doubts\u00bb and \u00abwe are not in a time of change but in a change of era\u00bb. After this brief and intense introduction we went on to receive some of the technologies that are sounding the most in recent months, Sonsoles Valero made us very clear what ChatBots and their features consist of, she has also left everything well summarized on Twitter: Link to the thread, what a girl more applied!  The third in discord was Angel Gavin, who opened our minds with the Blockchain and all its potential in different environments where it allows immediate traceability, such as in music where it can allow to charge automatically every time they listen to your songs, view the destination of the money contributed in any NGO or help to be more transparent in governments. Undoubtedly a great potential and a large number of uses. Then Iv\u00e1n Garc\u00eda came up to the stage to talk about cryptocurrencies, several interesting platforms with these as protagonists and make us a simile with someone very similar to Pablo Iglesias and another subject very similar to Mariano Rajoy... Jos\u00e9 Ram\u00f3n Padr\u00f3n from SiteGround with AI as protagonist was the next, he gave us several notes on Artificial Intelligence as the Turing Test and its future forecast with phrases like \u00abBy itself, AI is not superior to humans, so the singularity is not so close. AI will change professions, as has happened in each of the industrial revolutions, but in the short term it will not make us obsolete\u00bb... After coffee came the main courses, how to fall asleep! Natzir Turrado and Christian Oliveira gave us a lot of information about PWA, they managed in 50 min. to give everything we needed both to those who did not know the existence of PWA and to those who already had some experience in this field, some cracks of cracks! From crack to crack and I'll shoot because it's my turn, the following one<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,72],"tags":[],"class_list":["post-6161","post","type-post","status-publish","format-standard","hentry","category-cursos-y-formacion","category-eventos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El equipo Geotelecom aterriza en el Congreso Web 2018 - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/web-congress-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El equipo Geotelecom aterriza en el Congreso Web 2018 - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Como cada a\u00f1o, son m\u00faltiples las citas y congresos de Marketing que nuestro equipo espera con ganas. Una de esas citas ineludibles es el Congreso Web que se celebra en Zaragoza, cuya 8\u00aa edici\u00f3n ha tenido lugar del 1 al 3 de junio. Una vez m\u00e1s fuimos m\u00faltiples profesionales del Marketing Digital intercambiando experiencias y \u00faltimas novedades en Social Media, SEO, eCommerce, posicionamiento SEM, dise\u00f1o web y un largo etc\u00e9tera de disciplinas. \u00bfY qu\u00e9 decir del networking con los asistentes? Esos momentos m\u00e1s distendidos son la nota diferencial en lo que a buen ambiente se refiere durante este evento. Este a\u00f1o hemos asistido varios miembros del equipo: Beatriz, Diego D\u00edez y Enrique. Con semejante representaci\u00f3n hemos podido abarcar gran parte de las tem\u00e1ticas, ponencias y talleres de este Congreso. Despu\u00e9s de un buen madrug\u00f3n el viernes, cogimos el tren camino a Zaragoza. Una vez instalados en el hotel y recogidas las acreditaciones, ya est\u00e1bamos dispuestos a darlo todo \ud83d\ude42 Menci\u00f3n aparte merece el turismo que pudimos hacer por el Casco Antiguo de Zaragoza con su magn\u00edfica Bas\u00edlica del Pilar, am\u00e9n de su ambiente nocturno por &#8216;El Tubo&#8217;. Eso y disfrutar de los 28\u00ba, que para quienes vivimos en Burgos puede ser inaudito en determinadas \u00e9pocas del a\u00f1o&#8230; Las \u00faltimas novedades en Social Media, Anal\u00edtica y Dise\u00f1o Web. La tarde del viernes nos adentramos en la optimizaci\u00f3n de campa\u00f1as para Facebook e Instagram. Un equipo de AulaCM desgran\u00f3 las distintas fases en la creaci\u00f3n de campa\u00f1as, generaci\u00f3n de hist\u00f3rico y anal\u00edtica de informes para lograr resultados \u00f3ptimos. Compartieron tambi\u00e9n con los asistentes una serie de herramientas para dise\u00f1o de im\u00e1genes, edici\u00f3n de v\u00eddeo, gesti\u00f3n de contenidos y elaboraci\u00f3n de informes personalizados. De forma simult\u00e1nea tuvo lugar el taller de &#8216;Dise\u00f1o web para enamorar a los clientes&#8217;, cuyos consejos nos inspiraron para conectar con el coraz\u00f3n de nuestra audiencia a trav\u00e9s de sus emociones m\u00e1s primarias. Se destac\u00f3 la importancia de cuidar la coherencia entre los objetivos de una empresa y sus valores humanos para obtener un \u00e9xito asegurado.\u00a0 El s\u00e1bado comenz\u00f3 con el plato fuerte de la jornada: la ponencia sobre Anal\u00edtica Web de Eduardo S\u00e1nchez. Uno de los referentes en este campo despleg\u00f3 su gran manejo de Google Analytics para sacar el m\u00e1ximo rendimiento en leads y eCommerce. Durante 2 horas pudimos analizar en profundidad el comportamiento de los usuarios en una web, configurar distintas microconversiones, embudos de ventas, an\u00e1lisis de segmentos y optimizaci\u00f3n de audiencias. En resumidas cuentas: con Eduardo S\u00e1nchez tenemos muchas novedades que poner en pr\u00e1ctica durante las pr\u00f3ximas semanas. Antes del networking del mediod\u00eda,\u00a0Isabel Romero nos trajo varias recomendaciones sobre copywriting creativo y Mai Molina desgran\u00f3 los m\u00faltiples experimentos en AdWords que ha puesto en marcha. Durante las \u00faltimas ha demostrado que las recomendaciones de Google no siempre ofrecen el mejor resultado en las campa\u00f1as.\u00a0Una vez despejados tras el caf\u00e9,\u00a0Sandra Guerrero nos adentr\u00f3 de lleno en el Branding Emocional y\u00a0Bruno V\u00e1zquez-Dodero\u00a0(de AulaCM) hizo lo propio con las 10 publicaciones con mayor efectividad en Redes Sociales. Durante la tarde del s\u00e1bado se sucedieron diversas ponencias sobre rentabilidad en eCommerce, im\u00e1genes en movimiento con Cinemagraph y la ya famosa adaptaci\u00f3n a la GDPR. Como no pod\u00eda ser de otro modo, el s\u00e1bado merec\u00eda el mejor punto final posible: beerworking en el WTCZ para los\/as asistentes. La noche se alarg\u00f3 un poco m\u00e1s de la cuenta dado el buen tiempo y la compa\u00f1\u00eda por las calles de El Tubo y el centro de Zaragoza \ud83d\ude42 Continuamos con la parte t\u00e9cnica : Blockchain, PWA, SEO, Chatbots.. Y los perfiles m\u00e1s t\u00e9cnicos tambi\u00e9n pudimos disfrutar de este gran congreso &#8211; y es que la variedad es gran parte de su \u00e9xito &#8211; pudiendo atrapar conocimiento a raudales. Todo comenz\u00f3 tranquilamente el viernes por la tarde con una introducci\u00f3n del CMO de Digital Growth,\u00a0Jorge Gonz\u00e1lez\u00a0, que nos dej\u00f3 unos cuantos consejos y frases para hacer frente a #LaQueSeAvecina durante los pr\u00f3ximos meses y a\u00f1os, tendremos a partir de ahora m\u00e1s cerca frases como \u00bb entre hacer y no hacer, siempre hay que hacer y dejar los miedos, las dudas\u00bb y, \u00abno estamos en una \u00e9poca de cambio sino, en un cambio de \u00e9poca\u00bb. Tras esta breve e intensa introducci\u00f3n pasamos a recibir a algunas de las tecnolog\u00edas que m\u00e1s est\u00e1n sonando durante los \u00faltimos meses, Sonsoles Valero nos dej\u00f3 bien clarinete en que consisten los ChatBots y sus funcionalidades, adem\u00e1s ha dejado todo bien resumidito en Twitter : Enlace al hilo,\u00a0\u00a1que chica m\u00e1s aplicada!\u00a0 El tercero en discordia fue \u00c1ngel Gav\u00edn, que nos abri\u00f3 la mente con el Blockchain y todo su potencial en diferentes entornos donde permite una trazabilidad inmediata, como por ejemplo en m\u00fasica donde puede permitir cobrar autom\u00e1ticamente cada vez que escuchen tus canciones, visualizar el destino del dinero aportado en cualquier ONG o ayudar en a ser m\u00e1s transparentes en gobiernos. Sin duda una gran potencial y una gran cantidad de usos. A continuaci\u00f3n subi\u00f3 a la palestra Iv\u00e1n Garc\u00eda para hablarnos de criptomonedas, varias plataformas interesantes con estas como protagonistas y hacernos un s\u00edmil con alguien muy parecido a Pablo Iglesias y otro sujeto muy parecido a Mariano Rajoy&#8230; Jos\u00e9 Ram\u00f3n Padr\u00f3n de SiteGround con la IA como protagonista fue el siguiente, nos facilit\u00f3 varios apuntes sobre Inteligencia Artificial como el Test de Turing y su previsi\u00f3n de futuro con frases como\u00a0\u00a0\u00abPor s\u00ed misma, la IA no es superior a los humanos, o sea la singularidad no est\u00e1 tan cerca. La IA va a cambiar las profesiones, c\u00f3mo ha sucedido en cada una de las revoluciones industriales, pero a corto plazo no nos va a dejar obsoletos\u00bb&#8230; Despu\u00e9s del caf\u00e9 vinieron platos fuertes, \u00a1c\u00f3mo para dormirse!\u00a0, Natzir Turrado y Christian Oliveira nos facilitaron much\u00edsima informaci\u00f3n sobre las PWA, se las arreglaron en 50 min. para dar todo lo necesario tanto a los que no conoc\u00edan la existencia de las PWA como los que ya llevaban algo de trayectoria en este \u00e1mbito. \u00a1unos cracks de cracks! De crack a crack y tiro porque me toca, el siguiente\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/web-congress-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-04T16:33:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:44:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/esanchez.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"622\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Geotelecom team lands at Web Congress 2018 - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/web-congress-2018\/","og_locale":"en_US","og_type":"article","og_title":"El equipo Geotelecom aterriza en el Congreso Web 2018 - Geotelecom","og_description":"Como cada a\u00f1o, son m\u00faltiples las citas y congresos de Marketing que nuestro equipo espera con ganas. Una de esas citas ineludibles es el Congreso Web que se celebra en Zaragoza, cuya 8\u00aa edici\u00f3n ha tenido lugar del 1 al 3 de junio. Una vez m\u00e1s fuimos m\u00faltiples profesionales del Marketing Digital intercambiando experiencias y \u00faltimas novedades en Social Media, SEO, eCommerce, posicionamiento SEM, dise\u00f1o web y un largo etc\u00e9tera de disciplinas. \u00bfY qu\u00e9 decir del networking con los asistentes? Esos momentos m\u00e1s distendidos son la nota diferencial en lo que a buen ambiente se refiere durante este evento. Este a\u00f1o hemos asistido varios miembros del equipo: Beatriz, Diego D\u00edez y Enrique. Con semejante representaci\u00f3n hemos podido abarcar gran parte de las tem\u00e1ticas, ponencias y talleres de este Congreso. Despu\u00e9s de un buen madrug\u00f3n el viernes, cogimos el tren camino a Zaragoza. Una vez instalados en el hotel y recogidas las acreditaciones, ya est\u00e1bamos dispuestos a darlo todo \ud83d\ude42 Menci\u00f3n aparte merece el turismo que pudimos hacer por el Casco Antiguo de Zaragoza con su magn\u00edfica Bas\u00edlica del Pilar, am\u00e9n de su ambiente nocturno por &#8216;El Tubo&#8217;. Eso y disfrutar de los 28\u00ba, que para quienes vivimos en Burgos puede ser inaudito en determinadas \u00e9pocas del a\u00f1o&#8230; Las \u00faltimas novedades en Social Media, Anal\u00edtica y Dise\u00f1o Web. La tarde del viernes nos adentramos en la optimizaci\u00f3n de campa\u00f1as para Facebook e Instagram. Un equipo de AulaCM desgran\u00f3 las distintas fases en la creaci\u00f3n de campa\u00f1as, generaci\u00f3n de hist\u00f3rico y anal\u00edtica de informes para lograr resultados \u00f3ptimos. Compartieron tambi\u00e9n con los asistentes una serie de herramientas para dise\u00f1o de im\u00e1genes, edici\u00f3n de v\u00eddeo, gesti\u00f3n de contenidos y elaboraci\u00f3n de informes personalizados. De forma simult\u00e1nea tuvo lugar el taller de &#8216;Dise\u00f1o web para enamorar a los clientes&#8217;, cuyos consejos nos inspiraron para conectar con el coraz\u00f3n de nuestra audiencia a trav\u00e9s de sus emociones m\u00e1s primarias. Se destac\u00f3 la importancia de cuidar la coherencia entre los objetivos de una empresa y sus valores humanos para obtener un \u00e9xito asegurado.\u00a0 El s\u00e1bado comenz\u00f3 con el plato fuerte de la jornada: la ponencia sobre Anal\u00edtica Web de Eduardo S\u00e1nchez. Uno de los referentes en este campo despleg\u00f3 su gran manejo de Google Analytics para sacar el m\u00e1ximo rendimiento en leads y eCommerce. Durante 2 horas pudimos analizar en profundidad el comportamiento de los usuarios en una web, configurar distintas microconversiones, embudos de ventas, an\u00e1lisis de segmentos y optimizaci\u00f3n de audiencias. En resumidas cuentas: con Eduardo S\u00e1nchez tenemos muchas novedades que poner en pr\u00e1ctica durante las pr\u00f3ximas semanas. Antes del networking del mediod\u00eda,\u00a0Isabel Romero nos trajo varias recomendaciones sobre copywriting creativo y Mai Molina desgran\u00f3 los m\u00faltiples experimentos en AdWords que ha puesto en marcha. Durante las \u00faltimas ha demostrado que las recomendaciones de Google no siempre ofrecen el mejor resultado en las campa\u00f1as.\u00a0Una vez despejados tras el caf\u00e9,\u00a0Sandra Guerrero nos adentr\u00f3 de lleno en el Branding Emocional y\u00a0Bruno V\u00e1zquez-Dodero\u00a0(de AulaCM) hizo lo propio con las 10 publicaciones con mayor efectividad en Redes Sociales. Durante la tarde del s\u00e1bado se sucedieron diversas ponencias sobre rentabilidad en eCommerce, im\u00e1genes en movimiento con Cinemagraph y la ya famosa adaptaci\u00f3n a la GDPR. Como no pod\u00eda ser de otro modo, el s\u00e1bado merec\u00eda el mejor punto final posible: beerworking en el WTCZ para los\/as asistentes. La noche se alarg\u00f3 un poco m\u00e1s de la cuenta dado el buen tiempo y la compa\u00f1\u00eda por las calles de El Tubo y el centro de Zaragoza \ud83d\ude42 Continuamos con la parte t\u00e9cnica : Blockchain, PWA, SEO, Chatbots.. Y los perfiles m\u00e1s t\u00e9cnicos tambi\u00e9n pudimos disfrutar de este gran congreso &#8211; y es que la variedad es gran parte de su \u00e9xito &#8211; pudiendo atrapar conocimiento a raudales. Todo comenz\u00f3 tranquilamente el viernes por la tarde con una introducci\u00f3n del CMO de Digital Growth,\u00a0Jorge Gonz\u00e1lez\u00a0, que nos dej\u00f3 unos cuantos consejos y frases para hacer frente a #LaQueSeAvecina durante los pr\u00f3ximos meses y a\u00f1os, tendremos a partir de ahora m\u00e1s cerca frases como \u00bb entre hacer y no hacer, siempre hay que hacer y dejar los miedos, las dudas\u00bb y, \u00abno estamos en una \u00e9poca de cambio sino, en un cambio de \u00e9poca\u00bb. Tras esta breve e intensa introducci\u00f3n pasamos a recibir a algunas de las tecnolog\u00edas que m\u00e1s est\u00e1n sonando durante los \u00faltimos meses, Sonsoles Valero nos dej\u00f3 bien clarinete en que consisten los ChatBots y sus funcionalidades, adem\u00e1s ha dejado todo bien resumidito en Twitter : Enlace al hilo,\u00a0\u00a1que chica m\u00e1s aplicada!\u00a0 El tercero en discordia fue \u00c1ngel Gav\u00edn, que nos abri\u00f3 la mente con el Blockchain y todo su potencial en diferentes entornos donde permite una trazabilidad inmediata, como por ejemplo en m\u00fasica donde puede permitir cobrar autom\u00e1ticamente cada vez que escuchen tus canciones, visualizar el destino del dinero aportado en cualquier ONG o ayudar en a ser m\u00e1s transparentes en gobiernos. Sin duda una gran potencial y una gran cantidad de usos. A continuaci\u00f3n subi\u00f3 a la palestra Iv\u00e1n Garc\u00eda para hablarnos de criptomonedas, varias plataformas interesantes con estas como protagonistas y hacernos un s\u00edmil con alguien muy parecido a Pablo Iglesias y otro sujeto muy parecido a Mariano Rajoy&#8230; Jos\u00e9 Ram\u00f3n Padr\u00f3n de SiteGround con la IA como protagonista fue el siguiente, nos facilit\u00f3 varios apuntes sobre Inteligencia Artificial como el Test de Turing y su previsi\u00f3n de futuro con frases como\u00a0\u00a0\u00abPor s\u00ed misma, la IA no es superior a los humanos, o sea la singularidad no est\u00e1 tan cerca. La IA va a cambiar las profesiones, c\u00f3mo ha sucedido en cada una de las revoluciones industriales, pero a corto plazo no nos va a dejar obsoletos\u00bb&#8230; Despu\u00e9s del caf\u00e9 vinieron platos fuertes, \u00a1c\u00f3mo para dormirse!\u00a0, Natzir Turrado y Christian Oliveira nos facilitaron much\u00edsima informaci\u00f3n sobre las PWA, se las arreglaron en 50 min. para dar todo lo necesario tanto a los que no conoc\u00edan la existencia de las PWA como los que ya llevaban algo de trayectoria en este \u00e1mbito. \u00a1unos cracks de cracks! 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