{"id":6168,"date":"2018-05-31T08:33:27","date_gmt":"2018-05-31T08:33:27","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/nuevas-audiencias-personalizadas-basadas-en-intencion\/"},"modified":"2026-03-16T15:44:11","modified_gmt":"2026-03-16T15:44:11","slug":"new-intent-based-custom-audiences","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/nuevas-audiencias-personalizadas-basadas-en-intencion\/","title":{"rendered":"New Intent-Based Personalized Audiences"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/nuevas-audiencias-personalizadas-basadas-en-intencion\/#ADWORDS_Y_SUS_AUDIENCIAS_PERSONALIZADAS_BASADAS_EN_INTENCION_%C2%BFY_ESO_QUE_ES\" >ADWORDS AND ITS INTENT-BASED CUSTOM AUDIENCES, AND WHAT IS THAT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/nuevas-audiencias-personalizadas-basadas-en-intencion\/#%C2%BFComo_configurar_estas_audiencias\" >How to configure these audiences?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/nuevas-audiencias-personalizadas-basadas-en-intencion\/#Podras_definir_estas_audiencias_de_tres_formas\" >You can define these audiences in three ways:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/nuevas-audiencias-personalizadas-basadas-en-intencion\/#Requisitos_para_un_funcionamiento_Optimo\" >Requirements for optimum performance<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ADWORDS_Y_SUS_AUDIENCIAS_PERSONALIZADAS_BASADAS_EN_INTENCION_%C2%BFY_ESO_QUE_ES\"><\/span>ADWORDS AND ITS INTENT-BASED CUSTOM AUDIENCES, AND WHAT IS THAT?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Are you thinking of implementing a Display campaign and want to explore <strong>new ways to impact your target audiences<\/strong>? You're in luck, because since a few weeks ago you can not only work on segmenting your audiences based on interests, or on the way they have interacted with your website (remarketing), but also according to their <\/span><b>purchase intention<\/b><span style=\"font-weight: 400\"> through personalized hearings.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">And what does this imply? That we can segment based on the browsing information of users who visit specific urls or perform certain searches relevant to our business.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Taking into account the browsing history of each user, Google establishes those profiles that meet a high purchase intention about our business. But to do so, we have to give the system certain guidelines...<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_configurar_estas_audiencias\"><\/span><span style=\"font-weight: 400\">How to configure these audiences?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">If we have already created our Display campaign, we go to the section <\/span><i><span style=\"font-weight: 400\">Hearings<\/span><\/i><span style=\"font-weight: 400\"> and select create <\/span><i><span style=\"font-weight: 400\">New Hearing<\/span><\/i><span style=\"font-weight: 400\">. We select the ad group to which it is going to belong and the <\/span><i><span style=\"font-weight: 400\">limitation of coverage<\/span><\/i><span style=\"font-weight: 400\"> (<\/span><b>Segmentation<\/b><span style=\"font-weight: 400\"> if we impact only this new audience, or <\/span><b>Observation<\/b><span style=\"font-weight: 400\"> if we impact the entire audience by setting a bidding priority on this new audience).<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1133\" height=\"606\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Captura1.png\" alt=\"\" class=\"wp-image-6163\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Captura1.png 1133w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Captura1-300x160.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Captura1-1024x548.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Captura1-768x411.png 768w\" sizes=\"(max-width: 1133px) 100vw, 1133px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"858\" height=\"598\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/mix-mix-int1.png\" alt=\"\" class=\"wp-image-6164\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/mix-mix-int1.png 858w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/mix-mix-int1-300x209.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/mix-mix-int1-768x535.png 768w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podras_definir_estas_audiencias_de_tres_formas\"><\/span><span style=\"font-weight: 400\">You can define these audiences in three ways:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Including those urls directly related to your business model.<\/b><span style=\"font-weight: 400\"> as your direct competition, or main blogs that deal with the topics or needs that your company supplies. In this way you will be able to impact those people directly interested in your competitors and your focus of interest to re-absorb them. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">You will also be able to work in a segmented way on the <\/span><b>keywords that attract buying intent about your company<\/b><span style=\"font-weight: 400\">. If I have a professional dive equipment store I could create a specific audience focused on attracting people interested in purchasing <\/span><span style=\"font-weight: 400\">neoprene suits<\/span><span style=\"font-weight: 400\"> with keywords such as \u201cdry diving wetsuit\u201d, \u201cwomen's canyoning wetsuit\u201d or \u201c5mm wetsuit\u201d. The system also offers related keyword suggestions that could work very well for this audience.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1021\" height=\"609\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/intencion-hotel1.png\" alt=\"\" class=\"wp-image-6165\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/intencion-hotel1.png 1021w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/intencion-hotel1-300x179.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/intencion-hotel1-768x458.png 768w\" sizes=\"(max-width: 1021px) 100vw, 1021px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\"><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Finally, another possibility is <\/span><b>unify both sources of information<\/b><span style=\"font-weight: 400\"> in the same audience, both urls and their related keywords.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6166 aligncenter\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/mix-intencion.png\" alt=\"\" width=\"959\" height=\"239\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/mix-intencion.png 959w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/mix-intencion-300x75.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/mix-intencion-768x191.png 768w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Requisitos_para_un_funcionamiento_Optimo\"><\/span><span style=\"font-weight: 400\">Requirements for optimum performance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">IMPORTANT: According to Google, in order for these audiences to have enough information and work optimally, they must contain at least <\/span><b>15 sources of information<\/b><span style=\"font-weight: 400\"> (15 urls, 15 keywords, or 15 of both).<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Once created, we can analyze the performance from the tab<\/span><i><span style=\"font-weight: 400\"> Hearings<\/span><\/i><span style=\"font-weight: 400\">, and establish your bidding hierarchy according to our priority criteria.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Since <a href=\"https:\/\/www.geotelecom.es\/en\/\">Geotelecom<\/a> we hope this new tool will help you to attract relevant and profitable traffic for your business!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>ADWORDS AND ITS INTENTION-BASED PERSONALIZED AUDIENCES, WHAT IS THAT? Are you thinking of implementing a Display campaign and want to explore new ways to impact your target audiences? You are in luck, because since a few weeks ago you can not only work on segmenting your audiences based on interests, or on the way they have interacted with your website (remarketing), but also according to their purchase intent through personalized audiences. And what does this mean? That we can segment based on the browsing information of users who visit specific urls or perform certain searches relevant to our business. Taking into account the browsing history of each user, Google establishes those profiles that meet a high purchase intention about our business. But for this we have to give the system certain guidelines... How to configure these audiences? If we have already created our Display campaign, we go to the Audiences section and select Create New Audience. We select the ad group to which it will belong and the limitation of the coverage (Segmentation if we impact only this new audience, or Observation if we impact all the public establishing a bidding priority on this new audience). You can define these audiences in three ways: Including those urls directly related to your business model such as your direct competition, or main blogs that deal with the topics or needs that your company supplies. In this way you will be able to impact those people directly interested in your competitors and your focus of interest to re-absorb them. You will also be able to work in a segmented way the keywords that attract the purchase intention about your company. If I have a professional diving equipment store I could create a specific audience focused on attracting people interested in buying wetsuits with keywords such as \u201cneoprene dry diving\u201d, \u201ccanyoning wetsuit woman\u201d or \u201cneoprene 5mm\u201d. The system also offers you related keyword suggestions that could work very well for this audience. Finally, another possibility is to unify both sources of information in the same audience, both urls and their related keywords. Requirements for optimal performance IMPORTANT: According to Google, for these audiences to have enough information and work optimally, they must contain at least 15 sources of information (15 urls, 15 keywords, or 15 of both). Once created, we can analyze the performance from the Audiences tab, and establish the hierarchy of bids according to our priority criteria. From Geotelecom we hope that this new tool will help you to attract relevant and profitable traffic for your business!<\/p>","protected":false},"author":42,"featured_media":6167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[147,174,86,49,66,102,175],"class_list":["post-6168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-adwords","tag-audiencias","tag-display","tag-ecommerce","tag-geotelecom","tag-remarketing-2","tag-segmentacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuevas Audiencias Personalizadas Basadas en Intenci\u00f3n - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/new-intent-based-custom-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevas Audiencias Personalizadas Basadas en Intenci\u00f3n - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"ADWORDS Y SUS AUDIENCIAS PERSONALIZADAS BASADAS EN INTENCI\u00d3N, \u00bfY ESO QU\u00c9 ES? \u00bfEst\u00e1s pensando en implementar una campa\u00f1a de Display y quieres explorar nuevas formas de impactar a tus audiencias objetivo? Est\u00e1s de suerte, porque desde hace unas semanas no s\u00f3lo puedes trabajar la segmentaci\u00f3n de tus audiencias basadas en intereses, o en la manera en la que han interactuado con tu web (remarketing), sino tambi\u00e9n seg\u00fan su intenci\u00f3n de compra a trav\u00e9s de audiencias personalizadas. \u00bfY esto qu\u00e9 implica? Que podemos segmentar a partir de la informaci\u00f3n de navegaci\u00f3n de los usuarios que visitan urls concretas o que realizan determinadas b\u00fasquedas relevantes para nuestro negocio. Teniendo en cuenta el hist\u00f3rico de navegaci\u00f3n de cada usuario, Google establece aquellos perfiles que cumplen con una intenci\u00f3n de compra elevada sobre nuestro negocio. Pero para ello hemos de darle al sistema ciertas pautas&#8230; \u00bfC\u00f3mo configurar estas audiencias? Si ya tenemos creada nuestra campa\u00f1a de Display, nos dirigimos al apartado Audiencias y seleccionamos crear Nueva Audiencia. Seleccionamos el grupo de anuncios al que va a pertenecer y la limitaci\u00f3n de la cobertura (Segmentaci\u00f3n si impactamos \u00fanicamente a esta nueva audiencia, u Observaci\u00f3n si impactamos a todo el p\u00fablico estableciendo una prioridad de puja sobre esta nueva audiencia). Podr\u00e1s definir estas audiencias de tres formas: Incluyendo aquellas urls directamente relacionados con tu modelo de negocio como tu competencia directa, o principales blogs que traten los temas o necesidades que suple tu empresa. De esta manera podr\u00e1s impactar a aquellas personas interesadas directamente en tus competidores y tus focos de inter\u00e9s para re-absorberlas. Tambi\u00e9n podr\u00e1s trabajar de manera segmentada las palabras clave que atraigan la intenci\u00f3n de compra sobre tu empresa. Si tengo una tienda de material de buceo profesional podr\u00eda crear una audiencia espec\u00edfica centrada en atraer a personas interesadas en comprar trajes de neopreno con palabras clave como \u201cneopreno buceo seco\u201d, \u201ctraje barranquismo mujer\u201d o \u201cneopreno 5mm\u201d. El sistema adem\u00e1s te ofrece sugerencias de palabras clave relacionadas que podr\u00edan funcionar muy bien para esta audiencia. Finalmente otra posibilidad es unificar ambas fuentes de informaci\u00f3n en una misma audiencia, tanto urls como sus palabras clave relacionadas. Requisitos para un funcionamiento \u00d3ptimo IMPORTANTE: Seg\u00fan Google para que estas audiencias tengan informaci\u00f3n suficiente y trabajen de manera \u00f3ptima ha de contener como m\u00ednimo 15 fuentes de informaci\u00f3n (15 urls, 15 palabras clave, o 15 de ambas). Una vez creadas podremos analizar el rendimiento desde la pesta\u00f1a Audiencias, y establecer su jerarqu\u00eda de pujas seg\u00fan nuestro criterio de prioridad. \u00a1Desde Geotelecom esperamos que esta nueva herramienta te sirva de ayuda para atraer un tr\u00e1fico relevante y rentable para tu negocio!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/new-intent-based-custom-audiences\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-31T08:33:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:44:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/oh__img9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1216\" \/>\n\t<meta property=\"og:image:height\" content=\"1520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Personalized Audiences Based on Intent - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/new-intent-based-custom-audiences\/","og_locale":"en_US","og_type":"article","og_title":"Nuevas Audiencias Personalizadas Basadas en Intenci\u00f3n - Geotelecom","og_description":"ADWORDS Y SUS AUDIENCIAS PERSONALIZADAS BASADAS EN INTENCI\u00d3N, \u00bfY ESO QU\u00c9 ES? \u00bfEst\u00e1s pensando en implementar una campa\u00f1a de Display y quieres explorar nuevas formas de impactar a tus audiencias objetivo? Est\u00e1s de suerte, porque desde hace unas semanas no s\u00f3lo puedes trabajar la segmentaci\u00f3n de tus audiencias basadas en intereses, o en la manera en la que han interactuado con tu web (remarketing), sino tambi\u00e9n seg\u00fan su intenci\u00f3n de compra a trav\u00e9s de audiencias personalizadas. \u00bfY esto qu\u00e9 implica? Que podemos segmentar a partir de la informaci\u00f3n de navegaci\u00f3n de los usuarios que visitan urls concretas o que realizan determinadas b\u00fasquedas relevantes para nuestro negocio. Teniendo en cuenta el hist\u00f3rico de navegaci\u00f3n de cada usuario, Google establece aquellos perfiles que cumplen con una intenci\u00f3n de compra elevada sobre nuestro negocio. Pero para ello hemos de darle al sistema ciertas pautas&#8230; \u00bfC\u00f3mo configurar estas audiencias? Si ya tenemos creada nuestra campa\u00f1a de Display, nos dirigimos al apartado Audiencias y seleccionamos crear Nueva Audiencia. Seleccionamos el grupo de anuncios al que va a pertenecer y la limitaci\u00f3n de la cobertura (Segmentaci\u00f3n si impactamos \u00fanicamente a esta nueva audiencia, u Observaci\u00f3n si impactamos a todo el p\u00fablico estableciendo una prioridad de puja sobre esta nueva audiencia). Podr\u00e1s definir estas audiencias de tres formas: Incluyendo aquellas urls directamente relacionados con tu modelo de negocio como tu competencia directa, o principales blogs que traten los temas o necesidades que suple tu empresa. De esta manera podr\u00e1s impactar a aquellas personas interesadas directamente en tus competidores y tus focos de inter\u00e9s para re-absorberlas. Tambi\u00e9n podr\u00e1s trabajar de manera segmentada las palabras clave que atraigan la intenci\u00f3n de compra sobre tu empresa. Si tengo una tienda de material de buceo profesional podr\u00eda crear una audiencia espec\u00edfica centrada en atraer a personas interesadas en comprar trajes de neopreno con palabras clave como \u201cneopreno buceo seco\u201d, \u201ctraje barranquismo mujer\u201d o \u201cneopreno 5mm\u201d. El sistema adem\u00e1s te ofrece sugerencias de palabras clave relacionadas que podr\u00edan funcionar muy bien para esta audiencia. Finalmente otra posibilidad es unificar ambas fuentes de informaci\u00f3n en una misma audiencia, tanto urls como sus palabras clave relacionadas. Requisitos para un funcionamiento \u00d3ptimo IMPORTANTE: Seg\u00fan Google para que estas audiencias tengan informaci\u00f3n suficiente y trabajen de manera \u00f3ptima ha de contener como m\u00ednimo 15 fuentes de informaci\u00f3n (15 urls, 15 palabras clave, o 15 de ambas). Una vez creadas podremos analizar el rendimiento desde la pesta\u00f1a Audiencias, y establecer su jerarqu\u00eda de pujas seg\u00fan nuestro criterio de prioridad. \u00a1Desde Geotelecom esperamos que esta nueva herramienta te sirva de ayuda para atraer un tr\u00e1fico relevante y rentable para tu negocio!","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/new-intent-based-custom-audiences\/","og_site_name":"Geotelecom","article_published_time":"2018-05-31T08:33:27+00:00","article_modified_time":"2026-03-16T15:44:11+00:00","og_image":[{"width":1216,"height":1520,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/oh__img9.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/nuevas-audiencias-personalizadas-basadas-en-intencion\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/nuevas-audiencias-personalizadas-basadas-en-intencion\/"},"author":{"name":"","@id":""},"headline":"Nuevas Audiencias Personalizadas Basadas en Intenci\u00f3n","datePublished":"2018-05-31T08:33:27+00:00","dateModified":"2026-03-16T15:44:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/nuevas-audiencias-personalizadas-basadas-en-intencion\/"},"wordCount":477,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/nuevas-audiencias-personalizadas-basadas-en-intencion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/oh__img9.jpg","keywords":["AdWords","audiencias","display","ecommerce","Geotelecom","remarketing","segmentacion"],"articleSection":["Google Ads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/nuevas-audiencias-personalizadas-basadas-en-intencion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/nuevas-audiencias-personalizadas-basadas-en-intencion\/","url":"https:\/\/www.geotelecom.es\/blog\/nuevas-audiencias-personalizadas-basadas-en-intencion\/","name":"New Personalized Audiences Based on Intent - 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