{"id":6201,"date":"2018-03-15T17:10:33","date_gmt":"2018-03-15T17:10:33","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/campanas-adwords-business-maps\/"},"modified":"2026-03-16T15:45:35","modified_gmt":"2026-03-16T15:45:35","slug":"adwords-business-maps-bells","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/campanas-adwords-business-maps\/","title":{"rendered":"Optimize your AdWords campaigns with Google My Business and Maps"},"content":{"rendered":"

In recent years, the local searches<\/strong> have become increasingly important. The number of people who perform this type of search to find nearby establishments has grown exponentially thanks to the mobile devices<\/strong>. How many times have you reached for your smartphone in this situation? Almost 80% of users - according to Google - use search engines<\/strong> to find local information and find out opening hours, addresses, contact telephone numbers or the (increasingly important) opinions of other users. In other words, if your business does not appear in geolocalized searches, it is as if you did not exist.<\/p>\n

In addition to all this, there is something that we have already recommended on countless occasions: the importance of having an website optimized for mobile devices<\/strong><\/a>. To get an idea of the magnitude of what we are talking about, it is enough to take a look at another great tool: Google Trends<\/strong><\/a>. If we look at the trends in all the searches that contained the terms \u2018close to me\u2019<\/em><\/strong> In Spain, we have seen a clear increase over the last 5 years, especially during the last two years.<\/p>\n

\"Near
Searches with the term \u2018near me\u2019 in the last 5 years | Google Trends<\/figcaption><\/figure>\n

It is not surprising, therefore, that Google is giving an increasingly high priority to geolocated searches from mobile devices. The trends in this regard are clear: mobile first<\/a><\/strong> and local results. Since the end of 2016, the Google indexing<\/strong> crawls the websites as if the user's browsing was done from these devices. Thus, if you do not have an optimized website, it will be penalized by the search engine for having poor usability.<\/p>\n

In line with the importance of these factors, today we bring you a tool that is as simple as it is powerful: Google My Business<\/strong><\/a>. Despite the potential of this tool and its fantastic integration with other Google tools, there are always doubts about it. Some of our clients are unaware of the many GMB functionalities and others do not pay enough attention to it. However, the vast majority end up being surprised at how such a simple tool can deliver such great results.<\/p>\n

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