{"id":6207,"date":"2018-03-01T08:31:31","date_gmt":"2018-03-01T08:31:31","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/publicidad-en-youtube\/"},"modified":"2026-03-16T15:45:48","modified_gmt":"2026-03-16T15:45:48","slug":"youtube-advertising","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/publicidad-en-youtube\/","title":{"rendered":"Youtube Advertising"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Many of our clients and followers (if you don't follow us on Twitter and FB you have no forgiveness) ask us if it is possible to run YouTube advertising campaigns in AdWords, and if these strategies are viable for SMBs. The answer is: YES! Below we unravel the video channel that is gradually unseating TV, so you can understand it better and apply it to your Ecommerce.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/publicidad-en-youtube\/#%C2%BFPor_que_utilizar_YouTube_como_estrategia_de_Marketing\" >Why use YouTube as a marketing strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/publicidad-en-youtube\/#Formatos_de_video_en_YouTube\" >YouTube video formats.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/publicidad-en-youtube\/#Medicion_de_resultados_en_campanas_de_Youtube\" >Measuring results in Youtube campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/publicidad-en-youtube\/#Como_Hacer_Videos_de_Publicidad_en_Youtube\" >How to Make Youtube Advertising Videos<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_utilizar_YouTube_como_estrategia_de_Marketing\"><\/span>Why use YouTube as a marketing strategy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The real question that an entrepreneur linked to the online world should ask himself is... And why not? Here we list the advantages of investing in one of the most important <a href=\"https:\/\/gananci.com\/redes-sociales-mas-populares\/\">most popular social networks<\/a>, on YouTube Advertising:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>YouTube is, after all, like having your own little TV channel. It is a<strong> incredible opportunity to develop your Brand Notoriety<\/strong> And best of all, branding growth, as we will explain later, is measurable. You won't have the typical advertiser trying to pull the wool over your eyes.<\/li>\n\n\n\n<li><strong>Potential customers will be more attentive to your advertising.<\/strong>. The users of this channel (I suppose the same thing happens to you) have a more active predisposition when viewing content on YouTube. These are topics that they themselves choose and, therefore, it is easier for them to identify with your advertising in this medium. Keep in mind that YouTube promotes on average 1 ad for every hour of content, on TV there are 16 minutes of ads per hour of content (a much higher saturation).<\/li>\n\n\n\n<li>Can't sell your product to young people? YouTube is your channel. According to official Google sources, <strong>Internet already has higher penetration among the under 44s than TV itself<\/strong>. Young people no longer watch TV. <img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-6205 aligncenter\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/campanas_youtube.jpg\" alt=\"\" width=\"991\" height=\"514\"> <em>Image Source: Google<\/em><\/li>\n\n\n\n<li><strong>Brutal segmentation possibilities<\/strong>, the numbers speak for themselves. <strong>According to Google 1.3 M people log on to YouTube daily, 1 M of them \u201clogged in\u201d.\u201d<\/strong> what does it mean that they are logged in? Basically that <strong>we know all about you<\/strong>. We can target advertising campaigns according to Tastes, Affinities, Intentions and Events that occur in their life (life events)... To give you an idea, we can choose to impact a family that is moving at the moment with videos of a design furniture store, for example. Aim and shoot at your target. <img decoding=\"async\" class=\"size-full wp-image-6206 aligncenter\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/target_youtube.jpg\" alt=\"\" width=\"818\" height=\"454\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/target_youtube.jpg 818w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/target_youtube-300x167.jpg 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/target_youtube-768x426.jpg 768w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">In case we haven't convinced you .... YouTube is the video viewing platform that accumulates more hours online, each user accumulates about 9 hours per month of views on average. In addition, unlike other channels, the audibility of your content is guaranteed, unlike FB, which only activates audio if your users choose it voluntarily.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Formatos_de_video_en_YouTube\"><\/span>YouTube video formats.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To help you choose the one that best suits your business, here is a list of the formats you can choose from:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>True View<\/strong>The most common and accessible to small\/medium sized businesses. They are characterized by CPV (cost per display) payment between 0.03 -0.06 cents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Types:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In-Stream:<\/strong> You only pay when the viewer watches 30 seconds of the video, or the entire ad if it lasts less than 30 seconds. Be careful! The user can skip the video after 5 seconds if he\/she is not \u201chooked\u201d, what some call engagement ;). <strong>True View Remarketing:<\/strong> This strategy is based on re-engaging users who have been on your website with YouTube ads. Imagine the power this can have if we re-impact with a discount, for example.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bumper ads:<\/strong> These are small 6-second ads that cannot be avoided. The user sees them whether he wants to or not. <strong>True View Shopping<\/strong>This option offers the possibility to display the product cards of your catalog within your own YouTube ads. In this way, users can see in a more detailed way the image and the particularities of your products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Payment by Exhibition:<\/strong> There are other types of advertising formats on YouTube in which you have to pay for the estimated exposure or simply to occupy certain space in a specific place. These are: Video Ads (similar to In-Stream videos but with pay per impression) Display Ads (animated and static) and Mastheads (see image below).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"721\" height=\"395\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/formatos_video_youtube-1.jpg\" alt=\"\" class=\"wp-image-6203\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/formatos_video_youtube-1.jpg 721w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/formatos_video_youtube-1-300x164.jpg 300w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Medicion_de_resultados_en_campanas_de_Youtube\"><\/span>Measuring results in Youtube campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We come to the point that creates the most controversy and is the most complicated to explain to clients. To be able to explain the measurement of results in Youtube advertising <strong>two things must be understood:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Video campaigns, as is the case with display campaigns, are characterized by being powerful SALES ASSISTANTS and have a secondary role in finalizing transactions, as opposed to what happens with <a href=\"https:\/\/www.geotelecom.es\/en\/consultoria-google-shopping\/\">Google Shopping<\/a> and search network that are indeed finalizers. As mentioned above, it is also a tool that will help us to develop our brand awareness considerably.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Adwords has not yet optimized the measurement of video campaign results in its interface.<\/strong>. We will only know which sales they have participated in if they are clicked, not if the user views the ad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, some of the KPIs we use for Shopping or search networks will not be useful to calculate the results of this type of advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Two ways to measure:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Being a <strong>assistant channel<\/strong>, Google Analytics, whose attribution model is the last click, will not award the sales in which our video campaigns have participated either because users have clicked on our ad or simply viewed it. This means that we will notice a <strong>increased results (revenue, traffic) in the Organic and Direct channel<\/strong>. It is important in this aspect to note the day on which we start the campaigns and analyze the evolution of our metrics from that moment. What metrics are important to analyze in Analytics: Users, New Users, Sessions, % Bounce, Average Session Duration.<\/li>\n\n\n\n<li><strong>Brand Lift<\/strong>TrueView: is a product provided by Google for exclusive use through Google Partners. It is a study or survey that allows advanced measurement of the results of TrueView campaigns.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How does the Brand Lift work?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google's technology creates two random groups of users, the first ones will be exposed to your ads and the second ones will see other ads, those of your competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, by means of a<strong> complex system of surveys and analysis of organic searches<\/strong> of the selected subjects, databases will be created to calculate the results of each group. Finally, a comparison will be made between both groups and the results will be extracted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Who can access this tool?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As previously mentioned, the first requirement is to be <a href=\"https:\/\/www.geotelecom.es\/en\/\">Google Partner Agency<\/a>. In addition, depending on the type and amount of information you want to obtain, a minimum investment in video campaigns of between \u20ac3,500 and \u20ac10,500 per week is mandatory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What information will I get?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vital information to know the effectiveness of your advertising strategy.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"629\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/brand_lift_youtube.jpg\" alt=\"\" class=\"wp-image-6204\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/brand_lift_youtube.jpg 1424w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/brand_lift_youtube-300x133.jpg 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/brand_lift_youtube-1024x452.jpg 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/brand_lift_youtube-768x339.jpg 768w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Image Source: Google<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more info click here:&nbsp;<a href=\"https:\/\/www.thinkwithgoogle.com\/products\/brand-lift\/\">Brand Lift<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_Hacer_Videos_de_Publicidad_en_Youtube\"><\/span>How to Make Youtube Advertising Videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let's remember that YouTube ads are characterized by offering the possibility of avoiding their exposure after 5 seconds or by having a very limited duration (bumper ads).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, we recommend that your advertisements contain the following<strong> characteristics in its first 5 seconds:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Attraction<\/strong>Catch the user right from the start with an attention-grabbing sound, a thrilling opening scene, a pretty or familiar face, a humorous punch?<\/li>\n\n\n\n<li><strong>Your brand must appear<\/strong>, If it is in a creative and natural way, so much the better.<\/li>\n\n\n\n<li><strong>Connect with your audience: humor and suspense<\/strong> are ingredients that can't be missing in a good YouTube ad, they will help you connect emotionally with your potential customers.<\/li>\n\n\n\n<li><strong>Use calls to action and the overlay options that Youtube<\/strong> such as Google Shooping video campaigns.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-video\"><video controls poster=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2018\/02\/Captura-1.jpg\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2018\/02\/Pampers-Pants-KE-Butterfly-30.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These are the details that you have to take into account and that should push you to invest in YouTube. YouTube works for us, what about you? Don't hesitate to share your experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">]]><\/p>","protected":false},"excerpt":{"rendered":"<p>Many of our clients and followers (if you don\u2019t follow us on Twitter and Facebook, you\u2019re in big trouble) ask us if it\u2019s possible to run YouTube ad campaigns on AdWords, and whether these strategies are viable for small and medium-sized businesses. The answer is: YES! Below, we\u2019ll break down the video platform that\u2019s gradually replacing television, so you can better understand it and apply it to your e-commerce business. Why use YouTube as a marketing strategy? The real question any entrepreneur in the online world should be asking is\u2026 Why not? Here are the benefits of investing in one of the most popular social media platforms through YouTube Advertising: In case we haven\u2019t convinced you yet\u2026 YouTube is the video platform with the highest number of viewing hours online; each user averages about 9 hours of viewing time per month. Additionally, unlike other platforms, your content\u2019s audio is guaranteed to play\u2014unlike Facebook, which only activates the audio if users choose to do so voluntarily. Video formats on YouTube. To help you choose the one that best suits your business, here are the formats available: TrueView: This is the most common and affordable option for small and medium-sized businesses. It\u2019s characterized by a CPV (cost per view) payment ranging from 0.03 to 0.06 cents. Types: In-Stream: You only pay when the viewer watches 30 seconds of the video, or the entire ad if it\u2019s shorter than 30 seconds. Be careful! The user can skip the video after 5 seconds if it hasn\u2019t managed to \u201chook\u201d them\u2014what some call engagement ;). TrueView Remarketing: This strategy involves retargeting users who have visited your website with YouTube ads. Imagine how effective this can be if you retarget them with a discount, for example. Bumper ads: These are short, 6-second ads that cannot be skipped. Users see them whether they want to or not. TrueView Shopping: This option lets you display product listings from your catalog within your own YouTube ads. This way, users can get a more detailed look at the images and features of your products. Pay-Per-Impression: There are other types of advertising formats on YouTube where you pay for estimated impressions or simply for occupying a specific space in a particular location. These include: Video Ads (similar to In-Stream videos but with pay-per-impression billing), Display Ads (animated and static), and Mastheads (see image below). Measuring Results in YouTube Campaigns We\u2019ve reached the most controversial point\u2014and the one that\u2019s hardest to explain to clients. To explain how results are measured in YouTube advertising, you need to understand two things: Video campaigns, just like display campaigns, are powerful SALES ASSISTANTS and play a secondary role in closing transactions, unlike Google Shopping and the Search Network, which do close sales. As we mentioned earlier, it\u2019s also a tool that will help us significantly boost our brand awareness. Google Ads has not yet optimized the measurement of video campaign results within its interface. We\u2019ll only know which sales the ads contributed to if they receive a click\u2014not if the user simply views the ad. Therefore, some of the KPIs we rely on for Shopping or the Search Network won\u2019t be useful for calculating the results of this type of advertising. Two Ways to Measure: How Does Brand Lift Work? Google\u2019s technology creates two random groups of users: the first group is exposed to your ads, while the second group sees other ads\u2014specifically, those from your competitors. Next, through a complex system of surveys and analysis of the selected subjects\u2019 organic searches, databases are created to calculate the results for each group. Finally, a comparison is made between the two groups, and the results are derived. Who can access this tool? As we mentioned earlier, the first requirement is to be a Google Partner Agency. Additionally, depending on the type and amount of information you wish to obtain, a minimum weekly investment in video campaigns ranging from \u20ac3,500 to \u20ac10,500 is required. What information will I receive? Vital information for assessing the effectiveness of your advertising strategy. Image Source: Google For more info, click here: Brand Lift How to Create Advertising Videos on YouTube Remember that YouTube ads are characterized by the option to skip them after 5 seconds or by having a very short duration (bumper ads). That\u2019s why we recommend that your ads include the following elements in their first 5 seconds: These are the details you need to keep in mind\u2014and they should motivate you to invest in YouTube. YouTube works for us\u2014how about you? Feel free to share your experiences. ]]><\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-6207","post","type-post","status-publish","format-standard","hentry","category-youtube-google-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidad en Youtube - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/youtube-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad en Youtube - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Muchos de nuestros clientes y seguidores (si no nos sigues en Twitter y FB no tienes perd\u00f3n) nos preguntan si es posible realizar Campa\u00f1as publicitarias de YouTube en AdWords, y si estas estrategias son viables para las PYMES. La respuesta es: \u00a1S\u00cd! A continuaci\u00f3n desentra\u00f1amos el canal de v\u00eddeo que est\u00e1 desbancando poco a poco a la televisi\u00f3n, para que puedas entenderlo mejor y aplicarlo a tu Ecommerce. \u00bfPor qu\u00e9 utilizar YouTube como estrategia de Marketing? La verdadera pregunta que deber\u00eda hacerse un emprendedor vinculado al mundo online deber\u00eda ser\u2026 \u00bfY por qu\u00e9 no? Aqu\u00ed te enumeramos las ventajas que puede suponer invertir en una de las redes sociales m\u00e1s populares, en YouTube Advertising: Por si no te hemos convencido\u2026. YouTube es la plataforma de visualizaci\u00f3n de v\u00eddeo que m\u00e1s horas acumula a nivel online, cada usuario acumula unas 9 horas mensuales de visualizaciones de media. Adem\u00e1s, a diferencia de otros canales, la audibilidad de tu contenido est\u00e1 garantizado, a diferencia de FB que solo activa el audio si tus usuarios lo eligen voluntariamente. Formatos de v\u00eddeo en YouTube. Para que elijas el que m\u00e1s conviene a tu negocio te enumeramos los formatos que puedes elegir: True View: Es el m\u00e1s com\u00fan y accesible para negocios de tama\u00f1o medio\/peque\u00f1os. Se caracterizan por el pago CPV (coste por visualizaci\u00f3n)&nbsp;comprendido entre los 0,03 -0,06 c\u00e9ntimos. Tipos: In-Stream: Solo se paga cuando el espectador visualiza 30 segundos del v\u00eddeo, o el anuncio completo si est\u00e9 dura menos de 30 segundos. \u00a1Cuidado! El usuario se puede saltar el v\u00eddeo a los 5 segundos si no le ha conseguido \u201cenganchar\u201d, lo que algunos llaman engagement ;). True View Remarketing: Esta estrategia se basa en volver a impactar a usuarios que han estado en tu Web con anuncios de Youtube. Imag\u00ednate la fuerza que esto puede tener si re-impactamos con un descuento, por ejemplo. Bumper ads: se tratan de peque\u00f1os anuncios de 6 segundos de duraci\u00f3n que no pueden ser evitados. El usuario los ve quiera o no quiera. True View Shopping: Esta opci\u00f3n ofrece la posibilidad de mostrar las fichas de productos de tu cat\u00e1logo dentro de tus propios anuncios de Youtube. De esta forma los usuarios pueden ver de manera m\u00e1s detallada la imagen y las particularidades de tus productos. Pago por Exposici\u00f3n: Existen otro tipo de formatos de publicidad en Youtube en los que se ha de pagar por la exposici\u00f3n estimada o simplemente por ocupar determinado espacio en un lugar concreto. Estos son: V\u00eddeo Ads (similares a los v\u00eddeos In-Stream pero con pago por impresi\u00f3n) Display Ads (animados y est\u00e1ticos) y Mastheads (ver imagen de abajo) Medici\u00f3n de resultados en campa\u00f1as de Youtube Llegamos al punto que m\u00e1s controversia crea y que es m\u00e1s complicado de explicar a los clientes. Para poder explicar la medici\u00f3n de resultados en publicidad de Youtube hay que entender dos cosas: Las campa\u00f1as de v\u00eddeo, al igual que ocurre con campa\u00f1as de display, se caracterizan por ser potentes ASISTENTES de VENTA y tienen un rol secundario a la hora de finalizar las transacciones, a diferencia de lo que ocurre con Google Shopping y red de b\u00fasqueda que s\u00ed son finalizadoras. Como hemos mencionado anteriormente tambi\u00e9n es una herramienta que nos ayudar\u00e1 a desarrollar nuestra notoriedad de marca de manera considerable. Google Adwords todav\u00eda no ha optimizado la medici\u00f3n de resultados de campa\u00f1as de v\u00eddeo en su interfaz. Solamente sabremos en que ventas han participado si \u00e9stas reciben clic, no si el usuario visualiza el anuncio. Por tanto alguna de las KPIs con las que nos guiamos en Shopping o red de b\u00fasqueda no nos van a servir para calcular los resultados de este tipo de publicidad. Dos maneras de medir: \u00bfC\u00f3mo funciona el Brand Lift? La tecnolog\u00eda de Google crea dos grupos de usuarios aleatorios, los primeros ser\u00e1n expuestos a sus anuncios y los segundos visualizar\u00e1n otros anuncios, los de su competencia. A continuaci\u00f3n a trav\u00e9s de un complejo sistema de encuestas y an\u00e1lisis de las b\u00fasquedas org\u00e1nicas de los sujetos seleccionados, se crear\u00e1n bases de datos que permitir\u00e1n calcular los resultados de cada grupo. Finalmente se realizar\u00e1 una comparaci\u00f3n entre ambos grupos y se extraer\u00e1n los resultados. \u00bfQui\u00e9n puede acceder a esta herramienta? Como hemos se\u00f1alado anteriormente el primer requisito es ser Agencia Google Partner. Adem\u00e1s, dependiendo del tipo y la cantidad de informaci\u00f3n que quieras obtener es obligatoria una inversi\u00f3n m\u00ednima en campa\u00f1as de v\u00eddeo que se comprende entre los 3.500 \u20ac y los 10.500 \u20ac semanales. \u00bfQu\u00e9 informaci\u00f3n voy a obtener? Informaci\u00f3n vital para conocer la eficacia de tu estrategia publicitaria. Fuente Imagen: Google Para m\u00e1s info haz click aqu\u00ed:&nbsp;Brand Lift C\u00f3mo Hacer V\u00eddeos de Publicidad en Youtube Recordemos que los anuncios de Youtube se caracterizan por ofrecer la posibilidad de evitar su exposici\u00f3n a los 5 segundos o por tener una duraci\u00f3n muy limitada (bumper ads). Por ello te aconsejamos que tus anuncios contengan las siguientes caracter\u00edsticas en sus 5 primeros segundos: Estos son los detalles que has de tener en cuenta y que te han de empujar a invertir en YouTube. A nosotros Youtube nos funciona, \u00bfy a vosotros? No dud\u00e9is en compartir vuestras experiencias. ]]>\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/youtube-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-01T08:31:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:45:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/campanas_youtube.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1414\" \/>\n\t<meta property=\"og:image:height\" content=\"759\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Youtube Advertising - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/youtube-advertising\/","og_locale":"en_US","og_type":"article","og_title":"Publicidad en Youtube - Geotelecom","og_description":"Muchos de nuestros clientes y seguidores (si no nos sigues en Twitter y FB no tienes perd\u00f3n) nos preguntan si es posible realizar Campa\u00f1as publicitarias de YouTube en AdWords, y si estas estrategias son viables para las PYMES. La respuesta es: \u00a1S\u00cd! A continuaci\u00f3n desentra\u00f1amos el canal de v\u00eddeo que est\u00e1 desbancando poco a poco a la televisi\u00f3n, para que puedas entenderlo mejor y aplicarlo a tu Ecommerce. \u00bfPor qu\u00e9 utilizar YouTube como estrategia de Marketing? La verdadera pregunta que deber\u00eda hacerse un emprendedor vinculado al mundo online deber\u00eda ser\u2026 \u00bfY por qu\u00e9 no? Aqu\u00ed te enumeramos las ventajas que puede suponer invertir en una de las redes sociales m\u00e1s populares, en YouTube Advertising: Por si no te hemos convencido\u2026. YouTube es la plataforma de visualizaci\u00f3n de v\u00eddeo que m\u00e1s horas acumula a nivel online, cada usuario acumula unas 9 horas mensuales de visualizaciones de media. Adem\u00e1s, a diferencia de otros canales, la audibilidad de tu contenido est\u00e1 garantizado, a diferencia de FB que solo activa el audio si tus usuarios lo eligen voluntariamente. Formatos de v\u00eddeo en YouTube. Para que elijas el que m\u00e1s conviene a tu negocio te enumeramos los formatos que puedes elegir: True View: Es el m\u00e1s com\u00fan y accesible para negocios de tama\u00f1o medio\/peque\u00f1os. Se caracterizan por el pago CPV (coste por visualizaci\u00f3n)&nbsp;comprendido entre los 0,03 -0,06 c\u00e9ntimos. Tipos: In-Stream: Solo se paga cuando el espectador visualiza 30 segundos del v\u00eddeo, o el anuncio completo si est\u00e9 dura menos de 30 segundos. \u00a1Cuidado! El usuario se puede saltar el v\u00eddeo a los 5 segundos si no le ha conseguido \u201cenganchar\u201d, lo que algunos llaman engagement ;). True View Remarketing: Esta estrategia se basa en volver a impactar a usuarios que han estado en tu Web con anuncios de Youtube. Imag\u00ednate la fuerza que esto puede tener si re-impactamos con un descuento, por ejemplo. Bumper ads: se tratan de peque\u00f1os anuncios de 6 segundos de duraci\u00f3n que no pueden ser evitados. El usuario los ve quiera o no quiera. True View Shopping: Esta opci\u00f3n ofrece la posibilidad de mostrar las fichas de productos de tu cat\u00e1logo dentro de tus propios anuncios de Youtube. De esta forma los usuarios pueden ver de manera m\u00e1s detallada la imagen y las particularidades de tus productos. Pago por Exposici\u00f3n: Existen otro tipo de formatos de publicidad en Youtube en los que se ha de pagar por la exposici\u00f3n estimada o simplemente por ocupar determinado espacio en un lugar concreto. Estos son: V\u00eddeo Ads (similares a los v\u00eddeos In-Stream pero con pago por impresi\u00f3n) Display Ads (animados y est\u00e1ticos) y Mastheads (ver imagen de abajo) Medici\u00f3n de resultados en campa\u00f1as de Youtube Llegamos al punto que m\u00e1s controversia crea y que es m\u00e1s complicado de explicar a los clientes. Para poder explicar la medici\u00f3n de resultados en publicidad de Youtube hay que entender dos cosas: Las campa\u00f1as de v\u00eddeo, al igual que ocurre con campa\u00f1as de display, se caracterizan por ser potentes ASISTENTES de VENTA y tienen un rol secundario a la hora de finalizar las transacciones, a diferencia de lo que ocurre con Google Shopping y red de b\u00fasqueda que s\u00ed son finalizadoras. Como hemos mencionado anteriormente tambi\u00e9n es una herramienta que nos ayudar\u00e1 a desarrollar nuestra notoriedad de marca de manera considerable. Google Adwords todav\u00eda no ha optimizado la medici\u00f3n de resultados de campa\u00f1as de v\u00eddeo en su interfaz. Solamente sabremos en que ventas han participado si \u00e9stas reciben clic, no si el usuario visualiza el anuncio. Por tanto alguna de las KPIs con las que nos guiamos en Shopping o red de b\u00fasqueda no nos van a servir para calcular los resultados de este tipo de publicidad. Dos maneras de medir: \u00bfC\u00f3mo funciona el Brand Lift? La tecnolog\u00eda de Google crea dos grupos de usuarios aleatorios, los primeros ser\u00e1n expuestos a sus anuncios y los segundos visualizar\u00e1n otros anuncios, los de su competencia. A continuaci\u00f3n a trav\u00e9s de un complejo sistema de encuestas y an\u00e1lisis de las b\u00fasquedas org\u00e1nicas de los sujetos seleccionados, se crear\u00e1n bases de datos que permitir\u00e1n calcular los resultados de cada grupo. Finalmente se realizar\u00e1 una comparaci\u00f3n entre ambos grupos y se extraer\u00e1n los resultados. \u00bfQui\u00e9n puede acceder a esta herramienta? Como hemos se\u00f1alado anteriormente el primer requisito es ser Agencia Google Partner. Adem\u00e1s, dependiendo del tipo y la cantidad de informaci\u00f3n que quieras obtener es obligatoria una inversi\u00f3n m\u00ednima en campa\u00f1as de v\u00eddeo que se comprende entre los 3.500 \u20ac y los 10.500 \u20ac semanales. \u00bfQu\u00e9 informaci\u00f3n voy a obtener? Informaci\u00f3n vital para conocer la eficacia de tu estrategia publicitaria. Fuente Imagen: Google Para m\u00e1s info haz click aqu\u00ed:&nbsp;Brand Lift C\u00f3mo Hacer V\u00eddeos de Publicidad en Youtube Recordemos que los anuncios de Youtube se caracterizan por ofrecer la posibilidad de evitar su exposici\u00f3n a los 5 segundos o por tener una duraci\u00f3n muy limitada (bumper ads). Por ello te aconsejamos que tus anuncios contengan las siguientes caracter\u00edsticas en sus 5 primeros segundos: Estos son los detalles que has de tener en cuenta y que te han de empujar a invertir en YouTube. A nosotros Youtube nos funciona, \u00bfy a vosotros? No dud\u00e9is en compartir vuestras experiencias. ]]>","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/youtube-advertising\/","og_site_name":"Geotelecom","article_published_time":"2018-03-01T08:31:31+00:00","article_modified_time":"2026-03-16T15:45:48+00:00","og_image":[{"width":1414,"height":759,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/campanas_youtube.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/publicidad-en-youtube\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/publicidad-en-youtube\/"},"author":{"name":"","@id":""},"headline":"Publicidad en Youtube","datePublished":"2018-03-01T08:31:31+00:00","dateModified":"2026-03-16T15:45:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/publicidad-en-youtube\/"},"wordCount":1490,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/publicidad-en-youtube\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/campanas_youtube.jpg","articleSection":["YouTube"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/publicidad-en-youtube\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/publicidad-en-youtube\/","url":"https:\/\/www.geotelecom.es\/blog\/publicidad-en-youtube\/","name":"Youtube Advertising - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/publicidad-en-youtube\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/publicidad-en-youtube\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/campanas_youtube.jpg","datePublished":"2018-03-01T08:31:31+00:00","dateModified":"2026-03-16T15:45:48+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/publicidad-en-youtube\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/publicidad-en-youtube\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/publicidad-en-youtube\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/campanas_youtube.jpg","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/campanas_youtube.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/publicidad-en-youtube\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Publicidad en Youtube"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=6207"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6207\/revisions"}],"predecessor-version":[{"id":6208,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6207\/revisions\/6208"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=6207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=6207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=6207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}