{"id":6218,"date":"2018-01-16T17:29:44","date_gmt":"2018-01-16T17:29:44","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/micro-conversiones\/"},"modified":"2026-03-16T15:46:07","modified_gmt":"2026-03-16T15:46:07","slug":"micro-conversions","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/micro-conversiones\/","title":{"rendered":"Micro conversions: key to today's marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/micro-conversiones\/#%C2%BFQue_demonios_pasa\" >What the hell is going on?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/micro-conversiones\/#Micro_Conversiones_como_historia_Real\" >Micro Conversions as a Real Story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/micro-conversiones\/#La_situacion\" >The Situation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/micro-conversiones\/#Como_funciona_a_nivel_Microconversion\" >How it works at the Microconversion level<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/micro-conversiones\/#Como_genera_todo_esto_ventas\" >How all this generates sales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/micro-conversiones\/#Que_tiene_que_ver_esto_con_el_marketing\" >What this has to do with marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/micro-conversiones\/#Ejemplos_de_microconversiones\" >Examples of microconversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/micro-conversiones\/#Microconversiones_en_tu_sitio_web\" >Microconversions on your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/micro-conversiones\/#Estrategia\" >Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/micro-conversiones\/#Ejemplos_en_el_marketing_real\" >Examples in real marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/micro-conversiones\/#Entonces_%C2%BFahora_donde\" >So, where now?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_demonios_pasa\"><\/span>What the hell is going on?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>micro conversion<\/strong> (sometimes also known as <em><strong>micro engagement<\/strong><\/em>) is a small risk-free action that you are going to\u00bb.\u00bb<em>request<\/em>\u00bbvisitors to get something on your website in return. The reason we all need to use these kinds of psychology-based marketing tricks right away is because only a small fraction of customers will go to the big sales goal (the macro-conversion) right away. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In short, most visitors in any ecommerce are not going to buy from the very first moment. And in case you have a B2B business, this means that they will ask you for a proposal, call you, write to you or fill out a form.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is no creative marketing trick, copy or cunning that can be used to convince right away, because quite simply, the human brain doesn't work that way. The good news is that you still have time to rectify - this is where micro-conversions come into play.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Micro_Conversiones_como_historia_Real\"><\/span>Micro Conversions as a Real Story<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This way you will understand it better... \ud83d\ude09<br>Let's say a guy meets the love of his life, asks her for coffee and... she says yes! In its own way, this is a <strong>microconversion<\/strong>. You haven't reached your ultimate goal-assuming you have more serious intentions than a superficial chat in a coffee shop-but you're one step closer to achieving it. If, instead of suggesting a coffee , <em>he kneels down and declares with shining eyes that he would like to have three children, and that one of them should be named Manolito in honor of an old cellmate of his grandfather's<\/em>, If you do, it is more than likely that you will never see her again in your life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_situacion\"><\/span>The Situation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_funciona_a_nivel_Microconversion\"><\/span>How it works at the Microconversion level<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The<strong>psychological aspect<\/strong>to which the mechanism of the microconversion can be attributed is<strong> the resistance<\/strong>If a person's freedom of choice is restricted, the value of the unattainable element increases - perhaps it can only be obtained if certain conditions are met.<em> If you want to put it to the test, simply tell a child that he can play with any of the toys, except the one his little brother is playing with ... \ud83d\ude09<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_genera_todo_esto_ventas\"><\/span>How all this generates sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For the above reason, all visitors should be encouraged to make that momentary choice and submit to the lure of micro conversion - but, <strong>how does that lead to a sale?<\/strong> The answer lies in the deep-seated desire we all have for consistency in our behavior:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once we have made a decision, it is likely that our subsequent actions will reflect it. If we did not act in this way, we would have to face the fact that we do not keep our promises and that we lack persistence and willpower.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is how micro-conversions lead to sales. Through many small reinforcements, sooner or later we will be left with no choice but to act on the decisions we have already made - and so we will be converted through the website, regardless of whether the transaction is B2C or B2B.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_tiene_que_ver_esto_con_el_marketing\"><\/span>What this has to do with marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your brain only has one way of working, there is no separate online and offline brain - <strong>your actions work in the real world as they do online<\/strong>. What happens, when you visit a website, is the same as when you offer coffee instead of a wedding ring - only on a smaller scale and faster. Despite exponential technological advancement, there are plenty of 18th century websites that not only don't convert - they actually succeed in continually annoying their visitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All this is easier to understand in a B2B marketing context, since the longer the activation cycle (obtaining full customer engagement), the higher the engagement threshold. However, the process is exactly the same for B2C, but even faster: in an average e-commerce, for example, only 3% of visitors make a first-time purchase, but if they come back, this number multiplies by nine. Why? Consistency!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In every business around the world, decision making is significantly influenced by psychological factors - including micro conversion, or lack thereof. If you build a website where the visitor needs to complete small tasks to progress - think something small like pressing a particular button, or clicking through a link - you have a greater chance of conversion once a certain amount of micro conversions have been achieved. .<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>If you think that with all this mess you will only get a 5% increase in conversions, you are completely wrong: there are some micro conversions that can increase up to 80% conversions for a specific website, you just have to focus all of them towards the same goal! <em>Almost na.... \ud83d\ude09<\/em><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ejemplos_de_microconversiones\"><\/span>Examples of microconversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to make use of these tips for your own website, the first thing you need to know is that not all micro-conversions are created equal. Every second of attention that each visitor receives can essentially be considered a micro-conversion - however, this is the weakest type of engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clicking on a button is already a point beyond, as it requires a concrete action. The visitor who clicks to play a video, focusing their attention on viewing certain content or providing their email address can be considered as the strongest or grade 3 micro conversions and are generally signs of higher interest. Here are some examples of weak ( grade 1 ) , medium ( grade 2 ) and strong ( grade 3 ) micro conversions:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-6216 size-large aligncenter\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2018\/01\/tipos-micro-conversiones-1024x614.jpg\" alt=\"what microconversions exist\" width=\"1024\" height=\"614\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Microconversiones_en_tu_sitio_web\"><\/span>Microconversions on your website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The question of <strong>which microconversion will be effective on your site<\/strong> cannot be known in advance, not even by the best online marketing professionals ( <em>not experts<\/em> ), nor by the best Growth Hackers. It all depends on the industry, the visitor's information and the final number of engagements, not to mention the visitor's previous experiences, tastes, habits, current trends and cultural factors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, online marketing optimization moves from one step to the next by finding what kind of micro-engagement pattern brings in the most sales, and then focusing your sales efforts on the visitors who have already taken that particular path.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estrategia\"><\/span>Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to use micro-conversions for your own business, you need to do three things. The first two are very easy, the third point takes a little more work:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In the first place<\/strong> we must give our visitors the opportunity to make micro-conversions - as many as possible. The simplest tool is to have a CTA (call to action) on your site that they are required to click on; for example: downloadable material, links at the bottom of the page, modules or plugins, calculators, online tools, quizzes, forms, challenge resolutions - the list really is endless, we just need to be a little creative. <em>Bring out the creativity in you \ud83d\ude09 \ud83d\ude09.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The second step\u00a0<\/strong>comes once your page has become a clear example of how to employ micro-conversion - this is the point where data analysis begins and you can start measuring individual actions. You can do this with tools such as <a href=\"https:\/\/orbtr.net\/\">Orbtr<\/a>, However, you can also measure these actions with more well-known tools such as Google Analytics or Mixpanel. I suggest you measure as much as you can, however, you can also choose the micro conversions that you consider most important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The third step\u00a0<\/strong>we'll take it once you've collected enough data for evaluation: now you need to figure out what's working and what's not. If you can find positive correlations between conversions and micro-engagement patterns, you're going to get to know exactly what you need to do to get sales - or if you're in a B2B business, leads. Once you've done that, you have a whole range of online marketing tricks at your disposal, depending on what you want to achieve with your micro-engagement....<br>\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ejemplos_en_el_marketing_real\"><\/span>Examples in real marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These are just a few examples of online marketing tricks that can be implemented to implement micro conversions:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Instead of using contact forms, make those contact forms <strong>forms are accessible to users<\/strong> only after clicking on a button - the chances of getting an e-mail address will grow. The most frequent is a<strong> pop-up form<\/strong> after clicking on the \u00abcontact\u00bb option, that is, instead of going to a separate page, it will open in the home\/main page itself.<\/li><li>In the articles you write -including this one- it doesn't hurt to occasionally find a \u2018.\u2018 <em>little question  ...<\/em> \u2018. <strong>A quick opportunity to vote<\/strong> with a single question that gives us useful feedback and also - since you have to press the button - serves as a micro-conversion.<\/li><li>The <strong>multi-step forms<\/strong> produce more conversions precisely because of the higher micro-conversion required. Get rid of boring old contact forms and help yourself with plugins and modules to accomplish this task. Trust, in the fourth-fifth step of an entertaining and beautiful multi-step form, visitors will even provide their blood type if you ask them to...<\/li><li>There is <strong>traditional marketing tools such as five-star ratings<\/strong>, which now looks \u00abold school\u00bb, but be sure it's not: it's a perfect opportunity for a small micro-conversion! And they can also help you with your SEM, improving your CTR \ud83d\ude09.<\/li><li>If someone is already on your website, it's not always a good idea to put videos through YouTube - it's better to present professional videos on your own website with tools such as <a href=\"https:\/\/wistia.com\/\">Wistia<\/a>. YouTube already makes a lot of cash, it doesn't need any more and many times the user will exit to YouTube to watch it full screen - now it's your turn, so save that visitor for yourself using a <strong>alternative as Wistia<\/strong> that allows you to be on your website as if it were your server but with an external service! Neither the visitor will leave your site, nor will it ruin the performance of your website.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Entonces_%C2%BFahora_donde\"><\/span>So, where now?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It doesn't matter how genuinely awesome or painfully awful a website is - without the right set of micro conversions you won't get \u00abnanai\u00bb . Therefore, if you want a better conversion rate, it will be up to you to create as many micro conversions on your website as possible and continually measure the buttons your visitors click on, the videos they watch and the specific micro-conversion pattern that leads to the big conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good luck, and please micro-convert by sharing or commenting (especially if you couldn't resist participating in the question above).<\/p>","protected":false},"excerpt":{"rendered":"<p>What the heck is going on? A micro-conversion (sometimes also known as micro-engagement) is a small, risk-free action that you're going to \u00bbsolicit\u00bb visitors to receive something on your website in return. The reason we all need to use these kinds of psychology-based marketing tricks right away is because only a small fraction of customers are going to go for the big sales goal (the macro-conversion) right away. In short, the majority of visitors to any ecommerce site are not going to buy right away. And in case you have a B2B business, this means that they will ask you for a proposal, call you, write to you or fill out a form. There is no creative marketing trick, copy or cunning that can be used to convince right away, because simply put, the human brain doesn't work that way. The good news is that you still have time to rectify - this is where micro conversions come into play. Micro Conversions as a Real Story Here's how you'll understand it better... \ud83d\ude09Let's say a guy meets the love of his life, asks her for coffee and... she says yes! In its own way, this is a micro-conversion. He hasn't reached his ultimate goal-assuming he has more serious intentions than a superficial chat in a coffee shop-but he's one step closer to achieving it. If, instead of suggesting coffee, she gets down on her knees and declares with sparkling eyes that she would like to have three children, and that one of them should be named Manolito after an old cellmate of her grandfather's, he will more than likely never see her again in his life. The situation How it works at the Microconversion level The psychological aspect to which the mechanism of microconversion can be attributed is resistance: if a person's freedom of choice is restricted, the value of the unattainable element increases - perhaps it can only be obtained if certain conditions are met. If you want to put it to the test, simply tell a child that he can play with any of the toys except the one his little brother is playing with ... \ud83d\ude09 How does all this generate sales For the above reason, all visitors should be encouraged to make that momentary choice and submit to the lure of micro conversion - but how does that lead to a sale? The answer lies in the ingrained desire we all have for consistency in our behavior: Once we have made a decision, our subsequent actions are likely to reflect it. If we didn't act this way, we would have to face the fact that we don't keep our promises and that we lack persistence and willpower. This is how micro-conversions lead to sales. Through many small reinforcements, sooner or later we will be left with no choice but to act on the decisions we have already made - and so we will be converted through the website, regardless of whether the transaction is B2C or B2B. What does this have to do with marketing Your brain only has one way of working, there is no separate brain online and offline - your actions work in the real world as they do online. What happens, when you visit a website, is the same as when you offer coffee instead of a wedding ring - just on a smaller scale and faster. Despite exponential technological advancement, there are plenty of 18th century websites that not only don't convert - they actually succeed in continually annoying their visitors. All of this is easier to understand in a B2B marketing context, since the longer the activation cycle (getting full customer engagement), the higher the engagement threshold. However, the process is exactly the same for B2C, but even faster: in an average e-commerce, for example, only 3% of visitors make a first-time purchase, but if they come back, this number multiplies by nine. Why? Consistency! In every business around the world, decision making is significantly influenced by psychological factors - including micro-conversion, or lack thereof. If you build a website where the visitor needs to complete small tasks to progress - think something small like pressing a particular button, or clicking through a link - you have a greater chance of conversion once a certain amount of micro conversions have been achieved. If you think that with all this fuss you will only get a 5% increase in conversions, you are completely wrong: there are some micro conversions that can increase up to 80% conversions for a specific website. you just have to get everyone focused on the same goal! Almost na.... \ud83d\ude09 Examples of micro conversions If you want to make use of these tips for your own website, the first thing you need to know is that not all micro conversions are created equal. Every second of attention that each visitor receives can essentially be considered a micro-conversion - however, this is the weakest type of engagement. Clicking a button is already a point beyond, as it requires a concrete action. The visitor clicking to play a video, focusing their attention on viewing certain content or providing their email address can be considered the strongest or grade 3 micro conversions and are generally signs of higher interest. Here are some examples of weak ( grade 1 ) , medium ( grade 2 ) and strong ( grade 3 ) micro conversions: Micro conversions on your website The question of which micro conversion will be effective on your website cannot be known in advance, not even by the best online marketers ( not experts ), nor by the best online marketers ( not experts ).<\/p>","protected":false},"author":42,"featured_media":6217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-6218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-herramientas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Micro conversiones : claves en el marketing actual - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/micro-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Micro conversiones : claves en el marketing actual - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 demonios pasa? Una micro conversi\u00f3n (a veces tambi\u00e9n conocida como micro engagement) es una peque\u00f1a acci\u00f3n sin riesgo alguno que vas a\u00bbsolicitar\u00bb a los visitantes para recibir algo en tu web a cambio. La raz\u00f3n por la que todos necesitamos utilizar este tipo de trucos de marketing basados en la psicolog\u00eda de forma inmediata es porque s\u00f3lo una peque\u00f1a fracci\u00f3n de los clientes van a ir al gran objetivo de venta (la macro-conversi\u00f3n) de inmediato. En resumen, la mayor\u00eda de visitantes en todo ecommerce no van a comprar desde un primer momento. Y en el caso de que tengas un negocio B2B, esto significa que ellos te pedir\u00e1n una propuesta, te llamar\u00e1n, te escribir\u00e1n o rellenar\u00e1n un formulario. No hay truco de marketing creativo, copy o astucia que se pueda utilizar para convencer de inmediato, porque simplemente, el cerebro humano no funciona de esa manera. La buena noticia es que todav\u00eda tienes tiempo para rectificar &#8211; aqu\u00ed es donde las microconversiones entran en juego. Micro Conversiones como historia Real As\u00ed lo vas a entender mejor&#8230; \ud83d\ude09Digamos que un tipo conoce al amor de su vida, le pide un caf\u00e9 y&#8230; \u00a1ella dice que s\u00ed! A su manera, esto es una microconversi\u00f3n. No ha alcanzado su objetivo final -suponiendo que tenga intenciones m\u00e1s serias que una charla superficial en una cafeter\u00eda-, pero est\u00e1 un paso m\u00e1s cerca de conseguirlo. Si, en vez de sugerir un caf\u00e9, se arrodilla y declara con ojos brillantes que le gustar\u00eda tener tres hijos, y que uno de ellos deber\u00eda llamarse Manolito en honor a un antiguo compa\u00f1ero de celda de su abuelo, es m\u00e1s que probable que no vuelva a verla en su vida. La situaci\u00f3n C\u00f3mo funciona a nivel Microconversi\u00f3n Elaspecto psicol\u00f3gicoal que se puede atribuir el mecanismo de la microconversi\u00f3n es la resistencia: si se restringe la libertad de elecci\u00f3n de una persona, aumenta el valor del elemento inalcanzable -quiz\u00e1s s\u00f3lo pueda obtenerse si se cumplen ciertas condiciones. Si quieres ponerlo a prueba, simplemente dile a un ni\u00f1o que puede jugar con cualquiera de los juguetes, excepto con el que su hermanito peque\u00f1o est\u00e1 jugando &#8230; \ud83d\ude09 C\u00f3mo genera todo esto ventas Por la raz\u00f3n anterior, todos los visitantes deben ser animados a hacer esa elecci\u00f3n moment\u00e1nea y someterse a la atracci\u00f3n de la micro conversi\u00f3n &#8211; pero, \u00bfc\u00f3mo conduce eso a una venta? La respuesta est\u00e1 en el deseo arraigado que todos tenemos de lograr consistencia en nuestro comportamiento: Una vez que hayamos tomado una decisi\u00f3n, es probable que nuestras acciones posteriores se reflejen en ella. Si no actu\u00e1ramos as\u00ed, tendr\u00edamos que enfrentarnos al hecho de que no cumplimos nuestras promesas y que nos falta persistencia y fuerza de voluntad. As\u00ed es como las microconversiones conducen a las ventas. A trav\u00e9s de muchos peque\u00f1os refuerzos, tarde o temprano nos quedaremos sin otra opci\u00f3n que actuar de acuerdo con las decisiones que ya hemos tomado &#8211; y as\u00ed seremos convertidos a trav\u00e9s del sitio web, sin importar si la transacci\u00f3n es B2C o B2B. Qu\u00e9 tiene que ver esto con el marketing Tu cerebro s\u00f3lo tiene una forma de trabajar, no hay un cerebro separado online\u00a0 y offline &#8211; tus acciones funcionan en el mundo real como lo hacen online. Lo que sucede, cuando visitas un sitio web, es lo mismo que cuando se ofrece caf\u00e9 en lugar de un anillo de bodas &#8211; s\u00f3lo en una escala m\u00e1s peque\u00f1a y m\u00e1s r\u00e1pido. A pesar del avance tecnol\u00f3gico exponencial, hay un mont\u00f3n de sitios web del siglo XVIII que no s\u00f3lo no convierten &#8211; en realidad tienen \u00e9xito en molestar a sus visitantes continuamente. Todo esto es m\u00e1s f\u00e1cil de entender en un contexto de marketing B2B, ya que cuanto m\u00e1s largo es el ciclo de activaci\u00f3n (obteniendo la plena participaci\u00f3n del cliente), m\u00e1s alto es el umbral de compromiso. Sin embargo, el proceso es exactamente el mismo para B2C, pero a\u00fan m\u00e1s r\u00e1pido: en un e-commerce medio, por ejemplo, s\u00f3lo el 3% de los visitantes hacen una compra por primera vez, pero si vuelven, este n\u00famero se multiplica por nueve. \u00bfPor qu\u00e9? \u00a1Consistencia! En todos los negocios en todo el mundo, la toma de decisiones est\u00e1 influenciada significativamente por factores psicol\u00f3gicos &#8211; incluyendo una micro conversi\u00f3n, o la falta de ellas. Si construye un sitio web donde el visitante necesita completar peque\u00f1as tareas para progresar &#8211; piense en algo peque\u00f1o como presionar un bot\u00f3n en particular, o hacer clic a trav\u00e9s de un enlace &#8211; tiene una mayor posibilidad de conversi\u00f3n una vez que se ha alcanzado una cierta cantidad de micro conversiones . Si piensas que con todo este embrollo s\u00f3lo conseguir\u00e1s un aumento del 5% en las conversiones, est\u00e1s completamente equivocado: hay algunas micro conversiones que pueden llegar aaumentar hasta un 80% las conversiones para un sitio web especifico. \u00a1s\u00f3lo hay que conseguir enfocar a todos hacia un mismo objetivo! Cas\u00ed na&#8230;. \ud83d\ude09 Ejemplos de microconversiones Si quieres hacer uso de estos consejos para tu propio sitio web, lo primero que necesitas saber es que no todas las micro -conversiones son creadas de la misma forma . Cada segundo de atenci\u00f3n que recibe cada visitante puede ser considerado esencialmente como una micro conversi\u00f3n &#8211; sin embargo, este es el tipo de compromiso m\u00e1s d\u00e9bil. Hacer clic en un bot\u00f3n ya es un punto m\u00e1s all\u00e1, ya que requiere una acci\u00f3n concreta. El visitante que hace clic para reproducir un v\u00eddeo, centrando su atenci\u00f3n en ver cierto contenido o proporcionar su direcci\u00f3n de correo electr\u00f3nico puede ser considerado como las micro conversiones m\u00e1s fuertes o de grado 3 y, en general, son signos de inter\u00e9s mayor. He aqu\u00ed algunos ejemplos de microconversiones d\u00e9biles ( grado 1 ) , medias ( grado 2 ) y fuertes ( grado 3 ): Microconversiones en tu sitio web La cuesti\u00f3n de qu\u00e9 microconversi\u00f3n ser\u00e1 eficaz en tu sitio web no puede ser conocida de forma previa, ni siquiera por los mejores profesionales en marketing online ( que no expertos ), ni por los\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/micro-conversions\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-16T17:29:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:46:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/micro-conversiones.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Micro conversions: key in today's marketing - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/micro-conversions\/","og_locale":"en_US","og_type":"article","og_title":"Micro conversiones : claves en el marketing actual - Geotelecom","og_description":"\u00bfQu\u00e9 demonios pasa? Una micro conversi\u00f3n (a veces tambi\u00e9n conocida como micro engagement) es una peque\u00f1a acci\u00f3n sin riesgo alguno que vas a\u00bbsolicitar\u00bb a los visitantes para recibir algo en tu web a cambio. La raz\u00f3n por la que todos necesitamos utilizar este tipo de trucos de marketing basados en la psicolog\u00eda de forma inmediata es porque s\u00f3lo una peque\u00f1a fracci\u00f3n de los clientes van a ir al gran objetivo de venta (la macro-conversi\u00f3n) de inmediato. En resumen, la mayor\u00eda de visitantes en todo ecommerce no van a comprar desde un primer momento. Y en el caso de que tengas un negocio B2B, esto significa que ellos te pedir\u00e1n una propuesta, te llamar\u00e1n, te escribir\u00e1n o rellenar\u00e1n un formulario. No hay truco de marketing creativo, copy o astucia que se pueda utilizar para convencer de inmediato, porque simplemente, el cerebro humano no funciona de esa manera. La buena noticia es que todav\u00eda tienes tiempo para rectificar &#8211; aqu\u00ed es donde las microconversiones entran en juego. Micro Conversiones como historia Real As\u00ed lo vas a entender mejor&#8230; \ud83d\ude09Digamos que un tipo conoce al amor de su vida, le pide un caf\u00e9 y&#8230; \u00a1ella dice que s\u00ed! A su manera, esto es una microconversi\u00f3n. No ha alcanzado su objetivo final -suponiendo que tenga intenciones m\u00e1s serias que una charla superficial en una cafeter\u00eda-, pero est\u00e1 un paso m\u00e1s cerca de conseguirlo. Si, en vez de sugerir un caf\u00e9, se arrodilla y declara con ojos brillantes que le gustar\u00eda tener tres hijos, y que uno de ellos deber\u00eda llamarse Manolito en honor a un antiguo compa\u00f1ero de celda de su abuelo, es m\u00e1s que probable que no vuelva a verla en su vida. La situaci\u00f3n C\u00f3mo funciona a nivel Microconversi\u00f3n Elaspecto psicol\u00f3gicoal que se puede atribuir el mecanismo de la microconversi\u00f3n es la resistencia: si se restringe la libertad de elecci\u00f3n de una persona, aumenta el valor del elemento inalcanzable -quiz\u00e1s s\u00f3lo pueda obtenerse si se cumplen ciertas condiciones. Si quieres ponerlo a prueba, simplemente dile a un ni\u00f1o que puede jugar con cualquiera de los juguetes, excepto con el que su hermanito peque\u00f1o est\u00e1 jugando &#8230; \ud83d\ude09 C\u00f3mo genera todo esto ventas Por la raz\u00f3n anterior, todos los visitantes deben ser animados a hacer esa elecci\u00f3n moment\u00e1nea y someterse a la atracci\u00f3n de la micro conversi\u00f3n &#8211; pero, \u00bfc\u00f3mo conduce eso a una venta? La respuesta est\u00e1 en el deseo arraigado que todos tenemos de lograr consistencia en nuestro comportamiento: Una vez que hayamos tomado una decisi\u00f3n, es probable que nuestras acciones posteriores se reflejen en ella. Si no actu\u00e1ramos as\u00ed, tendr\u00edamos que enfrentarnos al hecho de que no cumplimos nuestras promesas y que nos falta persistencia y fuerza de voluntad. As\u00ed es como las microconversiones conducen a las ventas. A trav\u00e9s de muchos peque\u00f1os refuerzos, tarde o temprano nos quedaremos sin otra opci\u00f3n que actuar de acuerdo con las decisiones que ya hemos tomado &#8211; y as\u00ed seremos convertidos a trav\u00e9s del sitio web, sin importar si la transacci\u00f3n es B2C o B2B. Qu\u00e9 tiene que ver esto con el marketing Tu cerebro s\u00f3lo tiene una forma de trabajar, no hay un cerebro separado online\u00a0 y offline &#8211; tus acciones funcionan en el mundo real como lo hacen online. Lo que sucede, cuando visitas un sitio web, es lo mismo que cuando se ofrece caf\u00e9 en lugar de un anillo de bodas &#8211; s\u00f3lo en una escala m\u00e1s peque\u00f1a y m\u00e1s r\u00e1pido. A pesar del avance tecnol\u00f3gico exponencial, hay un mont\u00f3n de sitios web del siglo XVIII que no s\u00f3lo no convierten &#8211; en realidad tienen \u00e9xito en molestar a sus visitantes continuamente. Todo esto es m\u00e1s f\u00e1cil de entender en un contexto de marketing B2B, ya que cuanto m\u00e1s largo es el ciclo de activaci\u00f3n (obteniendo la plena participaci\u00f3n del cliente), m\u00e1s alto es el umbral de compromiso. Sin embargo, el proceso es exactamente el mismo para B2C, pero a\u00fan m\u00e1s r\u00e1pido: en un e-commerce medio, por ejemplo, s\u00f3lo el 3% de los visitantes hacen una compra por primera vez, pero si vuelven, este n\u00famero se multiplica por nueve. \u00bfPor qu\u00e9? \u00a1Consistencia! En todos los negocios en todo el mundo, la toma de decisiones est\u00e1 influenciada significativamente por factores psicol\u00f3gicos &#8211; incluyendo una micro conversi\u00f3n, o la falta de ellas. Si construye un sitio web donde el visitante necesita completar peque\u00f1as tareas para progresar &#8211; piense en algo peque\u00f1o como presionar un bot\u00f3n en particular, o hacer clic a trav\u00e9s de un enlace &#8211; tiene una mayor posibilidad de conversi\u00f3n una vez que se ha alcanzado una cierta cantidad de micro conversiones . Si piensas que con todo este embrollo s\u00f3lo conseguir\u00e1s un aumento del 5% en las conversiones, est\u00e1s completamente equivocado: hay algunas micro conversiones que pueden llegar aaumentar hasta un 80% las conversiones para un sitio web especifico. \u00a1s\u00f3lo hay que conseguir enfocar a todos hacia un mismo objetivo! Cas\u00ed na&#8230;. \ud83d\ude09 Ejemplos de microconversiones Si quieres hacer uso de estos consejos para tu propio sitio web, lo primero que necesitas saber es que no todas las micro -conversiones son creadas de la misma forma . Cada segundo de atenci\u00f3n que recibe cada visitante puede ser considerado esencialmente como una micro conversi\u00f3n &#8211; sin embargo, este es el tipo de compromiso m\u00e1s d\u00e9bil. Hacer clic en un bot\u00f3n ya es un punto m\u00e1s all\u00e1, ya que requiere una acci\u00f3n concreta. El visitante que hace clic para reproducir un v\u00eddeo, centrando su atenci\u00f3n en ver cierto contenido o proporcionar su direcci\u00f3n de correo electr\u00f3nico puede ser considerado como las micro conversiones m\u00e1s fuertes o de grado 3 y, en general, son signos de inter\u00e9s mayor. He aqu\u00ed algunos ejemplos de microconversiones d\u00e9biles ( grado 1 ) , medias ( grado 2 ) y fuertes ( grado 3 ): Microconversiones en tu sitio web La cuesti\u00f3n de qu\u00e9 microconversi\u00f3n ser\u00e1 eficaz en tu sitio web no puede ser conocida de forma previa, ni siquiera por los mejores profesionales en marketing online ( que no expertos ), ni por los","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/micro-conversions\/","og_site_name":"Geotelecom","article_published_time":"2018-01-16T17:29:44+00:00","article_modified_time":"2026-03-16T15:46:07+00:00","og_image":[{"width":600,"height":315,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/micro-conversiones.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/micro-conversiones\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/micro-conversiones\/"},"author":{"name":"","@id":""},"headline":"Micro conversiones : claves en el marketing actual","datePublished":"2018-01-16T17:29:44+00:00","dateModified":"2026-03-16T15:46:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/micro-conversiones\/"},"wordCount":1972,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/micro-conversiones\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/micro-conversiones.png","articleSection":["Herramientas"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/micro-conversiones\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/micro-conversiones\/","url":"https:\/\/www.geotelecom.es\/blog\/micro-conversiones\/","name":"Micro conversions: key in today's marketing - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/micro-conversiones\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/micro-conversiones\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/micro-conversiones.png","datePublished":"2018-01-16T17:29:44+00:00","dateModified":"2026-03-16T15:46:07+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/micro-conversiones\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/micro-conversiones\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/micro-conversiones\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/micro-conversiones.png","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/micro-conversiones.png","width":600,"height":315,"caption":"micro conversi\u00f3n"},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/micro-conversiones\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Micro conversiones : claves en el marketing actual"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=6218"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6218\/revisions"}],"predecessor-version":[{"id":6219,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6218\/revisions\/6219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media\/6217"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=6218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=6218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=6218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}