{"id":6229,"date":"2017-10-24T15:42:25","date_gmt":"2017-10-24T15:42:25","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/"},"modified":"2017-10-24T15:42:25","modified_gmt":"2017-10-24T15:42:25","slug":"betas-and-news-google-adwords-4th-quarter","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/","title":{"rendered":"Google Adwords Goals and New Features 4th Quarter"},"content":{"rendered":"<div class=\"wp-block-image\"><figure class=\"alignright\"><a href=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2017\/10\/news.jpg\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2017\/10\/news-300x226.jpg\" alt=\"\" class=\"wp-image-18599\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In Geotelecom we love to be up to date. For this reason today we bring you\u00a0<strong>betas and new features in Google AdWords<\/strong>\u00a0for this fourth quarter. We can tell you that from now on, <strong>anything new<\/strong> developed by Google for AdWords, you must <strong>be managed from the new interface<\/strong> (AdWords beta). Let's get to the news: <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/#1-_Cambios_en_las_campanas_de_Display_orientadas_a_Gmail\" >1- Changes in the Display campaigns oriented to Gmail:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/#2-_Campanas_de_Display_Orientadas_a_CPA_Coste_Por_Adquisicion\" >2- CPA (Cost Per Acquisition) oriented Display Campaigns:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/#3-_Extensiones_de_Promocion\" >3- Promotion Extensions:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/#4-_YouTube_True_View_for_Action\" >4- YouTube True View for Action:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/#5-_YouTube_Store_Locations\" >5- YouTube Store Locations:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/#6-_Modificaciones_en_los_presupuestos_diarios\" >6- Modifications in daily budgets:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/#7-_Live_Events\" >7- Live Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/#8-_Paginas_de_Destino\" >8- Destination Pages:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-_Cambios_en_las_campanas_de_Display_orientadas_a_Gmail\"><\/span>1- Changes in the Display campaigns oriented to Gmail:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As we well know, when we created Display campaigns and selected the keywords we wanted to use as targeting for Gmail, these were tracked in users' emails, allowing us to impact them with the ads we had created. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It may not be active until the end of this fourth quarter, but it will <strong>Google stops crawling keywords<\/strong> in the emails of Gmail users. In return we can use strategies such as <strong><em>remarketing<\/em><\/strong>,<strong><em> interests<\/em><\/strong> and any segmentation available in the Display network campaigns. \u00a0 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-_Campanas_de_Display_Orientadas_a_CPA_Coste_Por_Adquisicion\"><\/span>2- CPA (Cost Per Acquisition) oriented Display Campaigns:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">They have been launched very recently and the results in the US have been very positive. These Display campaigns allow us to set the cost that will have for us to make a conversion. Remember that this type of campaign can only be created from the new Adwords interface. We must take into account that, as of today, this type of <strong>campaign<\/strong> is <strong>the only one using Machine Learning<\/strong> Google, which is becoming more advanced every day. \u00a0 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-_Extensiones_de_Promocion\"><\/span>3- Promotion Extensions:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With these new extensions, as their name suggests, we will be able to <strong>add promotions such as discounts to the advertisement<\/strong> (monetary or percentage), <strong>coupons<\/strong>, etc. To make this extension even more powerful, they will allow us to choose certain occasions of the year such as Valentine's Day, Father's Day, Halloween, <strong>Cyber Monday<\/strong> o <strong>Black Friday, <\/strong>among others. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By adding any of the opportunities offered by Google, our promotion extension will be displayed as follows: \u00a0 <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2017\/10\/captura-d-mierda.jpg\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2017\/10\/captura-d-mierda-300x160.jpg\" alt=\"\" class=\"wp-image-18610\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-_YouTube_True_View_for_Action\"><\/span>4- YouTube True View for Action:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\n\n\n\u00abTrue View For Action\u00bb is going to be a new option that YouTube campaigns will provide us with, which will allow us to <strong>enter <\/strong>at the end of the video of our choice<strong> calls to action<\/strong> which, in turn, will allow us to direct the user to the URL we want. It will also be possible to downloadAPPs, along with other functionalities.\n\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2017\/10\/Youtube.jpg\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2017\/10\/Youtube-300x200.jpg\" alt=\"\" class=\"wp-image-18596\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-_YouTube_Store_Locations\"><\/span>5- YouTube Store Locations:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We return to YouTube, and this channel is gaining even more weight if possible. With the Store Locations option we will be able to enter a <strong>YouTube location extension<\/strong>\u00a0of our nearest physical store. In this way, we will be able to direct users who have shown interest in a similar product or service to our business. The essential requirements are: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Video related to our product or service to show the location of our nearest store.<\/li><li>At least 30 establishment listings in Google My Businesses.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-_Modificaciones_en_los_presupuestos_diarios\"><\/span>6- Modifications in daily budgets:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For those of us who are familiar with AdWords, it's not news to us, but as it already did with Enhanced CPC, Google has established that the <strong>daily budget<\/strong> of a campaign can be up to <strong>duplicate in one day<\/strong>. According to what we are told, this will not affect the monthly total that we have established, since it will be readjusted throughout the month. \u00a0 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7-_Live_Events\"><\/span>7- Live Events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\n\n\nLive Events for Display and Youtube campaigns will allow us to target our campaigns to users who are close to important dates such as:\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Weddings<\/li><li>Graduations<\/li><li>Removals<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">They will also soon include new segmentations to target our campaigns, such as the birth of the First Child. It is recommended that Live Events be used in conjunction with other types of targeting to achieve better results. \u00a0 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8-_Paginas_de_Destino\"><\/span>8- Destination Pages:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Within the new AdWords interface, we can find a new section called <em>landing page<\/em> or landing pages. This new tool will <strong>to allow A\/B testing<\/strong> of any page of the website. This way we can compare, if we show different landing pages for the same product (for example) to see which one works better and which one we should redesign. \u00a0 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As we all know, the world of digital marketing changes daily, and these are the main new features we have compiled. Have you already tried any of these new features? Do you know of any other new AdWords features? Leave us your comments here. Geotelecom, always up to date.<\/p>","protected":false},"excerpt":{"rendered":"<p>In Geotelecom we love to be up to date. For this reason today we bring you betas and news in Google AdWords for this fourth quarter. We can advance that from now on, any new feature that Google develops for AdWords, must be managed from the new interface (AdWords beta). Let's go with the new features: 1- Changes in the Display campaigns oriented to Gmail: As we well know, when we created Display campaigns and selected the keywords we wanted to use as targeting for Gmail, these were tracked in users\u00ab emails, allowing us to impact them with the ads we had created. It may not be active until the end of the fourth quarter, but Google stops tracking keywords in Gmail users\u00bb emails. In exchange we can use strategies such as remarketing, interests and any segmentation available in the Display network campaigns.   2- CPA (Cost Per Acquisition) oriented Display Campaigns: They have been launched very recently and the results in the USA have been very positive. These Display campaigns allow us to set the cost that will have for us to make a conversion. Remember that this type of campaigns can only be created from the new Adwords interface. We must bear in mind that, as of today, this type of campaign is the only one that is using Google Machine Learning, which is becoming more advanced every day.   3- Promotion Extensions: With these new extensions, as their name suggests, we will be able to add promotions to the ad, such as discounts (monetary or percentage), coupons, etc. To make this extension even more powerful, they will allow us to choose certain occasions of the year such as Valentine's Day, Father's Day, Halloween, Cyber Monday or Black Friday, among others. By adding any of the occasions offered by Google, our promotion extension will be displayed as follows: 4- YouTube True View for Action: \"True View For Action\" will be a new option provided by YouTube campaigns, which will allow us to introduce calls to action at the end of the video we choose, which in turn will allow us to direct the user to the URL we want. It will also be possible to download APPs, along with other functionalities. 5- YouTube Store Locations: We return to YouTube, and this channel is becoming even more important. With the Store Locations option we will be able to enter a location extension in YouTube of our nearest physical store. In this way, we can direct users who have shown interest in a similar product or service to our business. The essential requirements are: Video related to our product or service to show the location of our nearest store. At least 30 store listings in Google My Businesses. 6- Modifications in the daily budgets: For those of us who usually manage AdWords, we are not new to it, but as it already did with the Enhanced CPC, Google has established that the daily budget of a campaign can be doubled in one day. According to what they tell us, this will not affect the monthly total that we have established, since it will be readjusted throughout the month.   7- Live Events Live Events for Display and Youtube campaigns will allow us to target our campaigns to users who are close to important dates such as: Weddings Graduations Moving Soon they will also include new segmentations to target our campaigns, such as the birth of the First Child. It is recommended that Live Events be used in conjunction with other types of targeting to achieve better results.   8- Landing Pages: Within the new AdWords interface we can find a new section called landing pages. This new tool will allow us to do A\/B testing of any page of the web. This way we will be able to compare, if we show different landing pages for the same product (for example) to see which one works better and which one we should redesign.   As we all know, the world of digital marketing changes daily, and these are the main new features we have compiled. Have you already tried any of these new features? Do you know of any other new features in AdWords? Leave us your comments here. Geotelecom, always up to date.<\/p>","protected":false},"author":42,"featured_media":6228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,21],"tags":[182,141,155,183],"class_list":["post-6229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cursos-y-formacion","category-google-ads","tag-iredes","tag-novedades-google-adwords","tag-sem","tag-ue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Betas y Novedades Google Adwords 4\u00ba Trimestre - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/betas-and-news-google-adwords-4th-quarter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Betas y Novedades Google Adwords 4\u00ba Trimestre - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"En Geotelecom nos encanta estar a la \u00faltima. Por este motivo hoy os traemos\u00a0betas y novedades en Google AdWords\u00a0para este cuarto trimestre. Os podemos avanzar que de ahora en adelante, cualquier novedad que desarrolle Google para AdWords, deber\u00e1 gestionarse desde la nueva interfaz (beta de AdWords). Vamos con las novedades: 1- Cambios en las campa\u00f1as de Display orientadas a Gmail: Como bien sabemos, cuando cre\u00e1bamos campa\u00f1as de Display y seleccion\u00e1bamos las palabras clave que quer\u00edamos utilizar como segmentaci\u00f3n para Gmail, \u00e9stas eran rastreadas en los correos de los usuarios, permiti\u00e9ndonos as\u00ed impactarles con los anuncios que hubi\u00e9ramos creado. Puede no estar activo hasta finales de este cuarto trimestre, pero Google deja de rastrear keywords en los correos de los usuarios de Gmail. A cambio podemos utilizar estrategias como remarketing, intereses y cualquier segmentaci\u00f3n de las que dispongan las campa\u00f1as de la red de Display. \u00a0 2- Campa\u00f1as de Display Orientadas a CPA (Coste Por Adquisici\u00f3n): Han salido hace muy poco y los resultados en EE.UU. han sido muy positivos. Estas campa\u00f1as de Display nos permiten fijar el coste que tendr\u00e1 para nosotros realizar una conversi\u00f3n. Recordad que este tipo de campa\u00f1as solo las podemos crear desde la nueva interfaz de Adwords. Debemos tener en cuenta que, a d\u00eda de hoy, este tipo de campa\u00f1a es la \u00fanica que est\u00e1 utilizando el Machine Learning de Google,\u00a0que cada d\u00eda es m\u00e1s avanzado. \u00a0 3- Extensiones de Promoci\u00f3n: Con estas nuevas extensiones, como su propio nombre indica, vamos a poder a\u00f1adir al anuncio promociones como descuentos (monetarios o porcentaje), cupones, etc. Para hacer a\u00fan m\u00e1s potente esta extensi\u00f3n, nos van a permitir elegir ciertas\u00a0ocasiones del a\u00f1o como San Valent\u00edn, D\u00eda del Padre, Halloween, Cyber Monday o Black Friday, entre otras. Al a\u00f1adir alguna de las\u00a0ocasiones que nos ofrece Google, nuestra extensi\u00f3n de promoci\u00f3n se mostrar\u00e1 del siguiente modo: \u00a0 4- YouTube True View for Action: \u00abTrue View For Action\u00bb va a ser una nueva opci\u00f3n que nos van a brindar las campa\u00f1as de Youtube, que nos va a permitir introducir al final del v\u00eddeo que elijamos llamadas a la acci\u00f3n que, a su vez,nosposibilitar\u00e1n dirigir al usuario a la URL que queramos. Tambi\u00e9nse podr\u00e1nrealizar descargas deAPPs, juntocon otras funcionalidades. 5- YouTube Store Locations: Volvemos sobre YouTube, y es que este canal est\u00e1 cogiendo a\u00fan m\u00e1s peso si cabe. Con la opci\u00f3n de Store Locations podremos introducir una extensi\u00f3n de ubicaci\u00f3n en YouTube\u00a0de nuestra tienda f\u00edsica m\u00e1s cercana. De este modo,\u00a0podremos dirigir a nuestro negocio usuarios que han mostrado inter\u00e9s en un producto o servicio similar. Los requisitos\u00a0indispensables son: V\u00eddeo relacionado a nuestro producto o servicio para mostrar la ubicaci\u00f3n de nuestra tienda m\u00e1s cercana. 30 fichas de establecimiento en Google My Bussines como m\u00ednimo. 6- Modificaciones en los presupuestos diarios: Para los que manejamos habitualmente AdWords no nos pilla de nuevos, pero como ya hac\u00eda con el CPC Mejorado, Google ha establecido que el presupuesto diario de un campa\u00f1a se pueda hasta duplicar en un d\u00eda. Seg\u00fan nos comentan, esto no afectar\u00e1 al total mensual que hayamos establecido,\u00a0ya que se ir\u00e1 reajustando\u00a0a lo largo del mes. \u00a0 7- Live Events Live Events para las campa\u00f1as de Display y Youtube nos va a permitir orientar nuestras campa\u00f1as a usuarios que est\u00e1n pr\u00f3ximos a fechas se\u00f1aladas como pueden ser: Bodas Graduaciones Mudanzas Pr\u00f3ximamente tambi\u00e9n incluir\u00e1n\u00a0 nuevas segmentaciones para orientar nuestras campa\u00f1as, como el nacimiento del Primer Hijo. Se recomienda que utilizar los Live Events junto a otros tipos de segmentaci\u00f3n para conseguir unos mejores resultados. \u00a0 8- P\u00e1ginas de Destino: Dentro de la nueva interfaz de AdWords podemos encontrar una nueva secci\u00f3n llamada landing page o p\u00e1ginas de destino. Esta nueva herramienta nos va a permitir hacer Test A\/B de cualquier p\u00e1gina de la web. As\u00ed podremos comparar, si mostramos diferentes p\u00e1ginas de destino para el mismo producto (por ejemplo) ver cu\u00e1l de ellas funciona mejor y cu\u00e1l debemos\u00a0redise\u00f1ar. \u00a0 Como todos sabemos, el mundo del marketing digital cambia a diario, y estas son las principales novedades que hemos recopilado. \u00bfHab\u00e9is probado ya alguna de estas novedades? \u00bfConoc\u00e9is alguna otra novedad en AdWords? Dejadnos vuestros comentarios aqu\u00ed. Geotelecom, siempre al d\u00eda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/betas-and-news-google-adwords-4th-quarter\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-24T15:42:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ImDestEder-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"842\" \/>\n\t<meta property=\"og:image:height\" content=\"595\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Betas y Novedades Google Adwords 4\u00ba Quarter - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/betas-and-news-google-adwords-4th-quarter\/","og_locale":"en_US","og_type":"article","og_title":"Betas y Novedades Google Adwords 4\u00ba Trimestre - Geotelecom","og_description":"En Geotelecom nos encanta estar a la \u00faltima. Por este motivo hoy os traemos\u00a0betas y novedades en Google AdWords\u00a0para este cuarto trimestre. Os podemos avanzar que de ahora en adelante, cualquier novedad que desarrolle Google para AdWords, deber\u00e1 gestionarse desde la nueva interfaz (beta de AdWords). Vamos con las novedades: 1- Cambios en las campa\u00f1as de Display orientadas a Gmail: Como bien sabemos, cuando cre\u00e1bamos campa\u00f1as de Display y seleccion\u00e1bamos las palabras clave que quer\u00edamos utilizar como segmentaci\u00f3n para Gmail, \u00e9stas eran rastreadas en los correos de los usuarios, permiti\u00e9ndonos as\u00ed impactarles con los anuncios que hubi\u00e9ramos creado. Puede no estar activo hasta finales de este cuarto trimestre, pero Google deja de rastrear keywords en los correos de los usuarios de Gmail. A cambio podemos utilizar estrategias como remarketing, intereses y cualquier segmentaci\u00f3n de las que dispongan las campa\u00f1as de la red de Display. \u00a0 2- Campa\u00f1as de Display Orientadas a CPA (Coste Por Adquisici\u00f3n): Han salido hace muy poco y los resultados en EE.UU. han sido muy positivos. Estas campa\u00f1as de Display nos permiten fijar el coste que tendr\u00e1 para nosotros realizar una conversi\u00f3n. Recordad que este tipo de campa\u00f1as solo las podemos crear desde la nueva interfaz de Adwords. Debemos tener en cuenta que, a d\u00eda de hoy, este tipo de campa\u00f1a es la \u00fanica que est\u00e1 utilizando el Machine Learning de Google,\u00a0que cada d\u00eda es m\u00e1s avanzado. \u00a0 3- Extensiones de Promoci\u00f3n: Con estas nuevas extensiones, como su propio nombre indica, vamos a poder a\u00f1adir al anuncio promociones como descuentos (monetarios o porcentaje), cupones, etc. Para hacer a\u00fan m\u00e1s potente esta extensi\u00f3n, nos van a permitir elegir ciertas\u00a0ocasiones del a\u00f1o como San Valent\u00edn, D\u00eda del Padre, Halloween, Cyber Monday o Black Friday, entre otras. Al a\u00f1adir alguna de las\u00a0ocasiones que nos ofrece Google, nuestra extensi\u00f3n de promoci\u00f3n se mostrar\u00e1 del siguiente modo: \u00a0 4- YouTube True View for Action: \u00abTrue View For Action\u00bb va a ser una nueva opci\u00f3n que nos van a brindar las campa\u00f1as de Youtube, que nos va a permitir introducir al final del v\u00eddeo que elijamos llamadas a la acci\u00f3n que, a su vez,nosposibilitar\u00e1n dirigir al usuario a la URL que queramos. Tambi\u00e9nse podr\u00e1nrealizar descargas deAPPs, juntocon otras funcionalidades. 5- YouTube Store Locations: Volvemos sobre YouTube, y es que este canal est\u00e1 cogiendo a\u00fan m\u00e1s peso si cabe. Con la opci\u00f3n de Store Locations podremos introducir una extensi\u00f3n de ubicaci\u00f3n en YouTube\u00a0de nuestra tienda f\u00edsica m\u00e1s cercana. De este modo,\u00a0podremos dirigir a nuestro negocio usuarios que han mostrado inter\u00e9s en un producto o servicio similar. Los requisitos\u00a0indispensables son: V\u00eddeo relacionado a nuestro producto o servicio para mostrar la ubicaci\u00f3n de nuestra tienda m\u00e1s cercana. 30 fichas de establecimiento en Google My Bussines como m\u00ednimo. 6- Modificaciones en los presupuestos diarios: Para los que manejamos habitualmente AdWords no nos pilla de nuevos, pero como ya hac\u00eda con el CPC Mejorado, Google ha establecido que el presupuesto diario de un campa\u00f1a se pueda hasta duplicar en un d\u00eda. Seg\u00fan nos comentan, esto no afectar\u00e1 al total mensual que hayamos establecido,\u00a0ya que se ir\u00e1 reajustando\u00a0a lo largo del mes. \u00a0 7- Live Events Live Events para las campa\u00f1as de Display y Youtube nos va a permitir orientar nuestras campa\u00f1as a usuarios que est\u00e1n pr\u00f3ximos a fechas se\u00f1aladas como pueden ser: Bodas Graduaciones Mudanzas Pr\u00f3ximamente tambi\u00e9n incluir\u00e1n\u00a0 nuevas segmentaciones para orientar nuestras campa\u00f1as, como el nacimiento del Primer Hijo. Se recomienda que utilizar los Live Events junto a otros tipos de segmentaci\u00f3n para conseguir unos mejores resultados. \u00a0 8- P\u00e1ginas de Destino: Dentro de la nueva interfaz de AdWords podemos encontrar una nueva secci\u00f3n llamada landing page o p\u00e1ginas de destino. Esta nueva herramienta nos va a permitir hacer Test A\/B de cualquier p\u00e1gina de la web. As\u00ed podremos comparar, si mostramos diferentes p\u00e1ginas de destino para el mismo producto (por ejemplo) ver cu\u00e1l de ellas funciona mejor y cu\u00e1l debemos\u00a0redise\u00f1ar. \u00a0 Como todos sabemos, el mundo del marketing digital cambia a diario, y estas son las principales novedades que hemos recopilado. \u00bfHab\u00e9is probado ya alguna de estas novedades? \u00bfConoc\u00e9is alguna otra novedad en AdWords? Dejadnos vuestros comentarios aqu\u00ed. Geotelecom, siempre al d\u00eda.","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/betas-and-news-google-adwords-4th-quarter\/","og_site_name":"Geotelecom","article_published_time":"2017-10-24T15:42:25+00:00","og_image":[{"width":842,"height":595,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ImDestEder-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/"},"author":{"name":"","@id":""},"headline":"Betas y Novedades Google Adwords 4\u00ba Trimestre","datePublished":"2017-10-24T15:42:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/"},"wordCount":773,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ImDestEder-1.png","keywords":["iredes","Novedades Google Adwords","SEM","UE"],"articleSection":["Cursos y Formaci\u00f3n","Google Ads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/","url":"https:\/\/www.geotelecom.es\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/","name":"Betas y Novedades Google Adwords 4\u00ba Quarter - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ImDestEder-1.png","datePublished":"2017-10-24T15:42:25+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ImDestEder-1.png","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ImDestEder-1.png","width":842,"height":595},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/betas-y-novedades-google-adwords-4o-trimestre\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Betas y Novedades Google Adwords 4\u00ba Trimestre"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=6229"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6229\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media\/6228"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=6229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=6229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=6229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}