{"id":6235,"date":"2017-10-06T09:34:21","date_gmt":"2017-10-06T09:34:21","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/google-shopping-avanzado-para-ecommerce\/"},"modified":"2017-10-06T09:34:21","modified_gmt":"2017-10-06T09:34:21","slug":"advanced-google-shopping-for-ecommerce","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-avanzado-para-ecommerce\/","title":{"rendered":"Our CEO Jorge Arias, in Gran Canaria from October 16th to October 18th."},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-avanzado-para-ecommerce\/#Google_Shopping_Avanzado_para_Ecommerce\" >Advanced Google Shopping for Ecommerce \u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-avanzado-para-ecommerce\/#Conceptos_basicos\" >Basic concepts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-avanzado-para-ecommerce\/#Entender_el_proceso\" >Understanding the process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-avanzado-para-ecommerce\/#Politicas_de_Google_Shopping\" >Google Shopping Policies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-avanzado-para-ecommerce\/#Google_Merchant\" >Google Merchant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-avanzado-para-ecommerce\/#Feed_de_datos\" >Data Feed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-avanzado-para-ecommerce\/#Campanas_de_Google_Shopping\" >Google Shopping Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-avanzado-para-ecommerce\/#Mejorar_resultados\" >Improve results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-avanzado-para-ecommerce\/#Estrategias_Avanzadas\" >Advanced Strategies<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Shopping_Avanzado_para_Ecommerce\"><\/span>Advanced Google Shopping for Ecommerce \u00a0 <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SME owners, freelancers and Google Adwords professionals our director Jorge Arias, one of the five official trainers of <strong>Google-Shopping<\/strong> in Spain and Latin America will be in the Canary Islands from October 16 to 18, not to be missed! <strong>What does it consist of?<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The CEO of Geotelecom will give training about Google Shooping, Google's price comparator. This course aimed at agencies and companies will serve both newcomers and people who already have experience in this field. <em>world, <\/em>to introduce and deepen digital marketing strategies that will help your business obtain the highest and most optimal ROI. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the end of the event, promoted by the <a href=\"https:\/\/www.spegc.org\/\">Cabildo de Gran Canaria<\/a>, In this course, you will be able to understand from basic concepts for newbies such as, what is Google shopping, differences between Shopping and Search Network, uploading your product feed to Google Merchant to more advanced techniques such as, for example; <em>scripting<\/em> for Google Shopping management, automation of periodic tasks, <em>reporting<\/em> and advanced analysis. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find the complete program:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conceptos_basicos\"><\/span>Basic concepts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>What is Google Shopping?<\/li><li>How are ads generated?<\/li><li>Different forms of advertisements<\/li><li>Shopping on mobile devices<\/li><li>Shopping Vs Search Network<\/li><li>Countries and languages for Shopping<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Entender_el_proceso\"><\/span>Understanding the process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Data Feed &gt; Merchant Center &gt; Google Shopping<\/li><li>Ways to create the data feed<\/li><li>CMS Modules<\/li><li>Basic Attributes and Google Merchant Center Account<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Politicas_de_Google_Shopping\"><\/span>Google Shopping Policies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Items not allowed<\/li><li>Restricted items<\/li><li>Restricted item announcements<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Merchant\"><\/span>Google Merchant<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Account creation and general configuration<\/li><li>Website verification and reclamation<\/li><li>Link with Adwords account<\/li><li>Product shipping options<\/li><li>User access<\/li><li>Multi Client Merchant Account<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Feed_de_datos\"><\/span>Data Feed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Upload methods<\/li><li>Feed configuration<\/li><li>Create automatic retrievals<\/li><li>Data diagnosis<\/li><li>Errors and warnings<\/li><li>Most common errors<\/li><li>Solution and improvement<\/li><li>API for Shopping<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campanas_de_Google_Shopping\"><\/span>Google Shopping Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Configuration<\/li><li>Campaign Priority<\/li><li>Inventory filters<\/li><li>Campaign Structure<\/li><li>Create a good campaign structure<\/li><li>Ad groups Vs Product groups<\/li><li>Products added or withdrawn<\/li><li>Everything else\u201c tab\u201d<\/li><li>Bidding strategy<\/li><li>Product card ads<\/li><li>Competitive comparisons<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mejorar_resultados\"><\/span>Improve results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Google Merchant Optimization<\/li><li>Merchant data quality<\/li><li>Title and description optimization<\/li><li>The importance of GTIN and MPN<\/li><li>Recommended attributes<\/li><li>Custom attributes<\/li><li>Search term report<\/li><li>Creation of filters to automate processes<\/li><li>Performance report<\/li><li>Competitive value analysis<\/li><li>Bid adjustments by time scheduling<\/li><li>Bidding settings for mobile devices<\/li><li>Most common errors<\/li><li>Error detection and troubleshooting<\/li><li>Dynamic Remarketing<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estrategias_Avanzadas\"><\/span>Advanced Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>How to create a high performance Shopping strategy<\/li><li>Advanced Campaign Creation<\/li><li>Analysis of advanced strategies<\/li><li>Structuring the investment according to advanced strategies<\/li><li>Examples of Advanced Shopping Campaigns<\/li><li>Profitability KPIs<\/li><li>Scripting for Google Shopping management<\/li><li>Automation of periodic tasks<\/li><li>Reporting and advanced analysis<\/li><li>Google Analytics Shopping Campaign Reports<\/li><li>Google Shopping for other countries<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0 <strong>At what time and place? Be on time...<\/strong> <strong>Time:\u00a0<\/strong>October 16 to 18, 2017. 16:00 to 20:00. (3 sessions of 4 hours each, 12 teaching hours). <strong>Location:\u00a0<\/strong>ICT Innovation Tourism Demonstration Center - Training Room. Canary Islands Fairgrounds (INFECAR). Avda. de la Feria n\u00ba1. Las Palmas de Gran Canaria. Consult the map. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> &lt;strong&gt; &lt;\/strong&gt;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We are waiting for you<\/strong> If your business needs to expand digitally around the world, Google Shopping is your tool. In a globalized world, your business is only as big as your ingenuity and skill allows you to be. We are waiting for you!  ]]><\/p>","protected":false},"excerpt":{"rendered":"<p>Google Shopping Advanced for Ecommerce SME owners, freelancers and Google Adwords professionals, our director Jorge Arias, one of the five official trainers of Google-Shopping in Spain and Latin America will be in the Canary Islands from 16 to 18 October. You can not miss it! What does it consist of? The CEO of Geotelecom will give training about Google Shooping, Google&#039;s price comparator. This course aimed at agencies and companies will serve both newcomers and people who already have experience in this world, to introduce and deepen digital marketing strategies that help your business to obtain the highest and most optimal ROI. At the end of this event, promoted by the Cabildo de Gran Canaria, you will be able to understand from basic concepts for newbies such as, what is Google Shopping, differences between Shopping and Search Network, uploading your product feed to Google Merchant to more advanced techniques such as; scripting for Google Shopping management, automation of periodic tasks, reporting and advanced analysis. Find the complete program: Basics What is Google Shopping? How are ads generated? Different forms of ads Shopping on mobile devices Shopping Vs Search Network Countries and languages for Shopping Understanding the process Data feed &amp;gt; Merchant Center &amp;gt; Google Shopping Ways to create the data feed CMS modules Basic attributes and Google Merchant Center Account Google Shopping policies Items not allowed Items with restrictions Restricted items Ads for restricted items Google Merchant Creating an account and general settings Website verification and claiming Linking to Adwords Account Adwords Product submission options User access Merchant Account Multi Client Data feed Upload methods Feed settings Create automatic retrievals Data diagnostics Errors and warnings Most common errors Common Shopping API fixes and enhancements Shopping Google Shopping Campaigns Settings Campaign Priority Campaigns Inventory filters Campaign structure Create a good Campaign structure Ad groups vs Product groups Products added or removed Everything else tab Bidding strategy Product groups Product groups Product groups Products added or removed Everything else tab Bid strategy Bidding strategy Product listing ads Competitor comparisons Improving results Optimizing Google Merchant Merchant data quality Optimizing titles and descriptions The importance of GTIN and MPN Recommended attributes Custom attributes Search terms report Creating filters to automate processes Performance report Analyzing competitor values Bid adjustments using time scheduling Bid adjustments for mobile devices Common errors Error detection and troubleshooting Dynamic Remarketing Fixing errors Dynamic Remarketing Advanced Strategies Advanced Strategies How to create a high performance Shopping strategy Creating Advanced Campaigns Advanced Strategies Analysis Structuring the investment according to advanced strategies Examples of Advanced Shopping Campaigns Profitability KPIs Scripting for Google Shopping management Automation of periodic tasks Reporting and advanced analysis Shopping Campaign Reports in Google Analytics Google Shopping for other countries At what time and in what place? Be on time... Time: 16 to 18 October 2017. 16:00 to 20:00. (3 sessions of 4 hours each, 12 teaching hours). Place: Centro Demostrador TIC Innovaci&oacute;n Turismo - Training Room. Canary Islands Fairgrounds (INFECAR). Avda. de la Feria n&ordm;1. Las Palmas de Gran Canaria. Consult the map. &lt;strong&gt; &lt;\/strong&gt; We are waiting for you If your business needs to expand digitally around the world, Google Shopping is your tool. In a globalized world, your business is as big as your ingenuity and skill allows you to be. We are waiting for you!  ]]&amp;gt;<\/p>","protected":false},"author":42,"featured_media":6234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-6235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cursos-y-formacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuestro CEO Jorge Arias, en Gran Canaria del 16 al 18 de Octubre - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/advanced-google-shopping-for-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuestro CEO Jorge Arias, en Gran Canaria del 16 al 18 de Octubre - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Google Shopping Avanzado para Ecommerce \u00a0 Due\u00f1os de PYMES, aut\u00f3nomos y profesionales de Google Adwords\u00a0 nuestro director Jorge Arias, uno de los cinco formadores oficiales de Google-Shopping en Espa\u00f1a e Iberoam\u00e9rica estar\u00e1 en Canarias desde el 16 al 18 de octubre.\u00a0\u00a1No os lo pod\u00e9is perder! \u00bfEn que consiste? El CEO de Geotelecom impartir\u00e1\u00a0formaci\u00f3n acerca Google Shooping,\u00a0\u00a0el comparador de precios de Google. Este curso dirigido a agencias y empresas servir\u00e1 tanto a nobeles como a personas que ya poseen experiencia en este mundillo, para introducir y profundizar en estrategias de MK digital que ayuden a vuestros negocios a obtener el mayor y m\u00e1s \u00f3ptimo\u00a0ROI. Al final de este evento, promovido por el Cabildo de Gran Canaria, ser\u00e1s capaz de entender desde conceptos b\u00e1sicos para los m\u00e1s novatillos como, \u00bfqu\u00e9 es Google shopping?, diferencias entre Shopping y Red de B\u00fasqueda,\u00a0subir tu feed de productos a Google Merchant\u00a0a t\u00e9cnicas m\u00e1s avanzadas como por ejemplo; scripting para la gesti\u00f3n de Google Shopping, automatizaci\u00f3n de tareas peri\u00f3dicas, reporting y an\u00e1lisis avanzado. Encuentra el programa completo: Conceptos b\u00e1sicos \u00bfQu\u00e9 es Google Shopping? \u00bfC\u00f3mo se generan los anuncios? Diferentes formas de anuncios Shopping en dispositivos m\u00f3viles Shopping Vs Red de B\u00fasqueda Pa\u00edses e idiomas para Shopping Entender el proceso Feed datos &gt; Merchant Center &gt; Google Shopping Formas de creaci\u00f3n del feed de datos M\u00f3dulos de CMS Atributos b\u00e1sicos y Cuenta de Google Merchant Center Pol\u00edticas de Google Shopping Art\u00edculos no permitidos Art\u00edculos con restricciones Anuncios de art\u00edculos restringidos Google Merchant Creaci\u00f3n de una cuenta y configuraci\u00f3n general Verificaci\u00f3n y reclamaci\u00f3n del sitio web Vincular con cuenta de Adwords Opciones de env\u00edo de productos Acceso de usuarios Cuenta Merchant Multi Cliente Feed de datos M\u00e9todos de subida Configuraci\u00f3n del feed Crear recuperaciones autom\u00e1ticas Diagn\u00f3stico de los datos Errores y advertencias Errores m\u00e1s comunes Soluci\u00f3n y mejora API para Shopping Campa\u00f1as de Google Shopping Configuraci\u00f3n Prioridad de las Campa\u00f1as Filtros de inventario Estructura de Campa\u00f1as Crear una buena estructura de Campa\u00f1as Grupos de anuncios Vs Grupos de productos Productos a\u00f1adidos o retirados Pesta\u00f1a \u201cTodo lo dem\u00e1s\u201d Estrategia de pujas Anuncios de ficha de productos Comparativas con la competencia Mejorar resultados Optimizaci\u00f3n Google Merchant Calidad de los datos de Merchant Optimizaci\u00f3n de t\u00edtulos y descripciones La importancia del GTIN y MPN Atributos recomendados Atributos personalizados Informe de t\u00e9rminos de b\u00fasqueda Creaci\u00f3n de filtros para automatizar procesos Informe de rendimiento An\u00e1lisis de valores de la competencia Ajustes de puja mediante programaci\u00f3n horaria Ajustes de puja para dispositivos m\u00f3viles Errores m\u00e1s comunes Detecci\u00f3n de errores y Solucionar errores Remarketing din\u00e1mico Estrategias Avanzadas Como crear una estrategia de alto rendimiento en Shopping Creaci\u00f3n de Campa\u00f1as Avanzadas An\u00e1lisis de las estrategias avanzadas Estructurando la inversi\u00f3n seg\u00fan las estrategias avanzadas Ejemplos de Campa\u00f1as Avanzadas en Shopping KPIs de rentabilidad Scripting para la gesti\u00f3n de Google Shopping Automatizaci\u00f3n de tareas peri\u00f3dicas Reporting y an\u00e1lisis avanzado Informes de Campa\u00f1as de Shopping en Google Analytics Google Shopping para otros pa\u00edses \u00a0 \u00bfA qu\u00e9 hora y en que lugar? Ser puntuales&#8230; Hora:\u00a016 al 18 de octubre de 2017. 16:00 a 20:00. (3 sesiones de 4 horas cada una, 12 horas lectivas). Lugar:\u00a0Centro Demostrador TIC Innovaci\u00f3n Turismo \u2013 Sala Formaci\u00f3n. Recinto Ferial de Canarias (INFECAR).\u00a0Avda. de la Feria n\u00ba1. Las Palmas de Gran Canaria. Consulta el mapa. &lt;strong&gt; &lt;\/strong&gt; Te esperamos Si tu negocio necesita expandirse digitalmente por el mundo, Google Shopping es tu herramienta. En un mundo globalizado, tu negocio es tan grande como tu ingenio y habilidad te lo permita. \u00a1Os esperamos! \u00a0]]>\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/advanced-google-shopping-for-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-06T09:34:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/foto_articulo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Our CEO Jorge Arias, in Gran Canaria from October 16th to 18th - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/advanced-google-shopping-for-ecommerce\/","og_locale":"en_US","og_type":"article","og_title":"Nuestro CEO Jorge Arias, en Gran Canaria del 16 al 18 de Octubre - Geotelecom","og_description":"Google Shopping Avanzado para Ecommerce \u00a0 Due\u00f1os de PYMES, aut\u00f3nomos y profesionales de Google Adwords\u00a0 nuestro director Jorge Arias, uno de los cinco formadores oficiales de Google-Shopping en Espa\u00f1a e Iberoam\u00e9rica estar\u00e1 en Canarias desde el 16 al 18 de octubre.\u00a0\u00a1No os lo pod\u00e9is perder! \u00bfEn que consiste? El CEO de Geotelecom impartir\u00e1\u00a0formaci\u00f3n acerca Google Shooping,\u00a0\u00a0el comparador de precios de Google. Este curso dirigido a agencias y empresas servir\u00e1 tanto a nobeles como a personas que ya poseen experiencia en este mundillo, para introducir y profundizar en estrategias de MK digital que ayuden a vuestros negocios a obtener el mayor y m\u00e1s \u00f3ptimo\u00a0ROI. Al final de este evento, promovido por el Cabildo de Gran Canaria, ser\u00e1s capaz de entender desde conceptos b\u00e1sicos para los m\u00e1s novatillos como, \u00bfqu\u00e9 es Google shopping?, diferencias entre Shopping y Red de B\u00fasqueda,\u00a0subir tu feed de productos a Google Merchant\u00a0a t\u00e9cnicas m\u00e1s avanzadas como por ejemplo; scripting para la gesti\u00f3n de Google Shopping, automatizaci\u00f3n de tareas peri\u00f3dicas, reporting y an\u00e1lisis avanzado. Encuentra el programa completo: Conceptos b\u00e1sicos \u00bfQu\u00e9 es Google Shopping? \u00bfC\u00f3mo se generan los anuncios? Diferentes formas de anuncios Shopping en dispositivos m\u00f3viles Shopping Vs Red de B\u00fasqueda Pa\u00edses e idiomas para Shopping Entender el proceso Feed datos &gt; Merchant Center &gt; Google Shopping Formas de creaci\u00f3n del feed de datos M\u00f3dulos de CMS Atributos b\u00e1sicos y Cuenta de Google Merchant Center Pol\u00edticas de Google Shopping Art\u00edculos no permitidos Art\u00edculos con restricciones Anuncios de art\u00edculos restringidos Google Merchant Creaci\u00f3n de una cuenta y configuraci\u00f3n general Verificaci\u00f3n y reclamaci\u00f3n del sitio web Vincular con cuenta de Adwords Opciones de env\u00edo de productos Acceso de usuarios Cuenta Merchant Multi Cliente Feed de datos M\u00e9todos de subida Configuraci\u00f3n del feed Crear recuperaciones autom\u00e1ticas Diagn\u00f3stico de los datos Errores y advertencias Errores m\u00e1s comunes Soluci\u00f3n y mejora API para Shopping Campa\u00f1as de Google Shopping Configuraci\u00f3n Prioridad de las Campa\u00f1as Filtros de inventario Estructura de Campa\u00f1as Crear una buena estructura de Campa\u00f1as Grupos de anuncios Vs Grupos de productos Productos a\u00f1adidos o retirados Pesta\u00f1a \u201cTodo lo dem\u00e1s\u201d Estrategia de pujas Anuncios de ficha de productos Comparativas con la competencia Mejorar resultados Optimizaci\u00f3n Google Merchant Calidad de los datos de Merchant Optimizaci\u00f3n de t\u00edtulos y descripciones La importancia del GTIN y MPN Atributos recomendados Atributos personalizados Informe de t\u00e9rminos de b\u00fasqueda Creaci\u00f3n de filtros para automatizar procesos Informe de rendimiento An\u00e1lisis de valores de la competencia Ajustes de puja mediante programaci\u00f3n horaria Ajustes de puja para dispositivos m\u00f3viles Errores m\u00e1s comunes Detecci\u00f3n de errores y Solucionar errores Remarketing din\u00e1mico Estrategias Avanzadas Como crear una estrategia de alto rendimiento en Shopping Creaci\u00f3n de Campa\u00f1as Avanzadas An\u00e1lisis de las estrategias avanzadas Estructurando la inversi\u00f3n seg\u00fan las estrategias avanzadas Ejemplos de Campa\u00f1as Avanzadas en Shopping KPIs de rentabilidad Scripting para la gesti\u00f3n de Google Shopping Automatizaci\u00f3n de tareas peri\u00f3dicas Reporting y an\u00e1lisis avanzado Informes de Campa\u00f1as de Shopping en Google Analytics Google Shopping para otros pa\u00edses \u00a0 \u00bfA qu\u00e9 hora y en que lugar? Ser puntuales&#8230; Hora:\u00a016 al 18 de octubre de 2017. 16:00 a 20:00. (3 sesiones de 4 horas cada una, 12 horas lectivas). Lugar:\u00a0Centro Demostrador TIC Innovaci\u00f3n Turismo \u2013 Sala Formaci\u00f3n. Recinto Ferial de Canarias (INFECAR).\u00a0Avda. de la Feria n\u00ba1. Las Palmas de Gran Canaria. Consulta el mapa. &lt;strong&gt; &lt;\/strong&gt; Te esperamos Si tu negocio necesita expandirse digitalmente por el mundo, Google Shopping es tu herramienta. En un mundo globalizado, tu negocio es tan grande como tu ingenio y habilidad te lo permita. \u00a1Os esperamos! \u00a0]]>","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/advanced-google-shopping-for-ecommerce\/","og_site_name":"Geotelecom","article_published_time":"2017-10-06T09:34:21+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/foto_articulo-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/google-shopping-avanzado-para-ecommerce\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/google-shopping-avanzado-para-ecommerce\/"},"author":{"name":"","@id":""},"headline":"Nuestro CEO Jorge Arias, en Gran Canaria del 16 al 18 de Octubre","datePublished":"2017-10-06T09:34:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/google-shopping-avanzado-para-ecommerce\/"},"wordCount":661,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/google-shopping-avanzado-para-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/foto_articulo-1.jpg","articleSection":["Cursos y Formaci\u00f3n"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/google-shopping-avanzado-para-ecommerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/google-shopping-avanzado-para-ecommerce\/","url":"https:\/\/www.geotelecom.es\/blog\/google-shopping-avanzado-para-ecommerce\/","name":"Our CEO Jorge Arias, in Gran Canaria from October 16th to 18th - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/google-shopping-avanzado-para-ecommerce\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/google-shopping-avanzado-para-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/foto_articulo-1.jpg","datePublished":"2017-10-06T09:34:21+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/google-shopping-avanzado-para-ecommerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/google-shopping-avanzado-para-ecommerce\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/google-shopping-avanzado-para-ecommerce\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/foto_articulo-1.jpg","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/foto_articulo-1.jpg","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/google-shopping-avanzado-para-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Nuestro CEO Jorge Arias, en Gran Canaria del 16 al 18 de Octubre"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=6235"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media\/6234"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=6235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=6235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=6235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}