{"id":6237,"date":"2017-09-29T13:25:50","date_gmt":"2017-09-29T13:25:50","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/comparadores-precios-shopping\/"},"modified":"2017-09-29T13:25:50","modified_gmt":"2017-09-29T13:25:50","slug":"shopping-price-comparators","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/comparadores-precios-shopping\/","title":{"rendered":"Price Comparators can now advertise in Google Shopping"},"content":{"rendered":"<p class=\"wp-block-paragraph\">&lt;!-[CDATA[\n\n<p>Last Wednesday Google finally confirmed <a href=\"https:\/\/www.geotelecom.es\/en\/google-shopping-after-the-european-commissions-sanction\/\" target=\"_blank\" rel=\"noopener noreferrer\">our suspicions<\/a>,<strong> price comparators can now advertise on Google Shopping<\/strong> on behalf of the retailers they represent, displaying their ads in the comparison on the same terms as Google Shopping itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main obstacle they had previously encountered was that, since they could not close the sale on the comparator's website, they were not allowed to advertise on Google Shopping, which led to the relevant complaints and the sanction by the European Commission. Precisely because of this sanction, Google got down to work to try to make a series of changes in the operation of its comparator in order to avoid the harsh economic punishments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comparators wishing to advertise on Google Shopping must comply with a number of requirements. <strong><a href=\"https:\/\/support.google.com\/merchants\/answer\/7524491\" target=\"_blank\" rel=\"noopener noreferrer\">minimum requirements<\/a><\/strong>, some of the most important are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>That the website actually displays offers that are true to those advertised on Google Shopping and that allow price comparisons between all the retailers that advertise there for each product.<\/li><li>The comparator allows you to go to the website of the retailer that is advertised there to purchase the product.<\/li><li>The comparator's website does not require registration.<\/li><li>The comparator must be registered in at least one country of the European Economic Area (EEA).<\/li><li>Ads must comply with Google Shopping policies.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to get started in Shopping.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To create the account, we will follow the basic steps to create a new Google Merchant Center account, with the particularity that it will be necessary to fill in the form available in the <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeXICGsNAuxSF4VjUfVJq_Z3Jm83oZ-Klat3VgXrPPN2JxIrg\/viewform\" target=\"_blank\" rel=\"noopener noreferrer\">next Web<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From our point of view, this news is of great relevance for our \u00bblittle world\u00bb, since it will <strong>increase competition<\/strong> in most sectors, which will be very beneficial to buyers, and opens up a new window for <strong>wide range of possibilities<\/strong> for those companies and agencies that do a very specialized work in Google Shopping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comparators will also be able to advertise on a very profitable channel such as Google Shopping, making it more attractive to attract new retailers to their website and increase their market share.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>On our side, whether you are an ecommerce or a comparator, <a href=\"https:\/\/www.geotelecom.es\/en\/contactanos\/\" target=\"_blank\" rel=\"noopener noreferrer\">we will be pleased to help you<\/a> to adapt your strategies to this new environment!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>&lt;!\u2013[CDATA[ Last Wednesday, Google finally confirmed our suspicions: price comparison sites can now advertise on Google Shopping on behalf of the retailers they represent, displaying their ads in the comparison results under the same conditions as Google Shopping itself. The main obstacle they previously faced was that, since sales could not be finalized on the price comparison site\u2019s website, they were not allowed to advertise on Google Shopping\u2014a situation that led to complaints and a fine from the European Commission. It was precisely because of this penalty that Google set to work to implement a series of changes to how its price comparison service operates, in order to avoid severe financial penalties. Price comparison sites wishing to advertise on Google Shopping must meet certain minimum requirements, some of the most important of which are: The website must accurately display offers that match those advertised on Google Shopping and allow users to compare prices among all retailers advertising there for each product. The price comparison site must allow users to navigate to the website of the retailer advertising there to purchase the product. The price comparison site\u2019s website must not require users to register. The price comparison site must be registered in at least one country within the European Economic Area (EEA). Listings must comply with Google Shopping policies. Getting Started with Shopping. To create an account, follow the basic steps for setting up a new Google Merchant Center account, with the exception that you\u2019ll need to fill out the form available on the following website. From our perspective, this news is highly relevant to our \u00bbindustry,\u00bb as it will increase competition in most sectors\u2014which will be very beneficial for shoppers\u2014and opens up a wide range of possibilities for companies and agencies that specialize in Google Shopping. In addition, price comparison sites will be able to advertise on a highly profitable channel like Google Shopping, making it more attractive to bring new retailers to their websites and increasing their market share. For our part, whether you\u2019re an e-commerce business or a price comparison site, we\u2019d be delighted to help you adapt your strategies to this new environment!<\/p>","protected":false},"author":42,"featured_media":6236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,77],"tags":[],"class_list":["post-6237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los Comparadores de Precios ya pueden anunciarse en Google Shopping - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/shopping-price-comparators\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los Comparadores de Precios ya pueden anunciarse en Google Shopping - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"&lt;!&#8211;[CDATA[ El pasado mi\u00e9rcoles Google confirm\u00f3 por fin nuestras sospechas, los comparadores de preciosya pueden anunciarse en Google Shopping en nombre de los minoristas a los que representan, mostrando sus anuncios en la comparativa en las mismas condiciones que el propio Google Shopping. La principal traba con la que se encontraban anteriormente es que al no poderse cerrar la venta en la Web del comparador no se les permit\u00eda publicitar en Google Shopping, lo cual hizo que llegaran las pertinentes denuncias y la sanci\u00f3n de la Comisi\u00f3n Europea. Precisamente por esta sanci\u00f3n, Google se puso manos a la obra para tratar de realizar una serie de cambios en el funcionamiento de su comparador con el fin de evitar los duros castigos econ\u00f3micos. Los comparadores que deseen anunciarse en Google Shopping deber\u00e1n cumplir unos requerimientos m\u00ednimos, algunos de los m\u00e1s importantes son: Que el sitio web efectivamente muestre ofertas fieles a las publicitadas en Google Shopping y que permitan comparar precios entre todos los minoristas que all\u00ed se anuncien paracada uno de los producto. El comparador permite llegar a la Web del minorista que all\u00ed se anuncia para adquirir el producto. El sitio web del comparador no obliga a registrarse. El comparador debe estar inscrito en al menos un pa\u00eds del Espacio Econ\u00f3mico Europeo (EEE). Los anuncios deben cumplir con las pol\u00edticas de Google Shopping. C\u00f3mo Comenzar en Shopping. Para la creaci\u00f3n de la cuenta seguiremos los pasos b\u00e1sicos a la hora de montar una nueva cuenta de Google Merchant Center, con la particularidad de que ser\u00e1 necesaria la cumplimentaci\u00f3n del formulario disponible en la siguiente Web. Desde nuestro punto de vista, esta noticia tiene una gran relevancia para nuestro\u00bbmundillo\u00bb, puesto que va aumentar la competencia en la mayor\u00eda de sectores lo cualser\u00e1 muy beneficioso para los compradores, y abre un gran abanico de posibilidades para aquellas empresas y agencias que hacen una labor muy especializada en Google Shopping. Adem\u00e1s los comparadores van a poder publicitarse en un canal muy rentable comoes Google Shopping, haciendo m\u00e1s atractiva la captaci\u00f3n de nuevos minoristas a su sitio Web y aumentando su cuota de mercado. \u00a1Por nuestra parte, tanto si eres un ecommerce como si eres un comparador, estaremos encantados de poder ayudarte a adaptar tus estrategias ante este nuevo entorno!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/shopping-price-comparators\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-29T13:25:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/google-shopping.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1808\" \/>\n\t<meta property=\"og:image:height\" content=\"969\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Price Comparators can now advertise on Google Shopping - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/shopping-price-comparators\/","og_locale":"en_US","og_type":"article","og_title":"Los Comparadores de Precios ya pueden anunciarse en Google Shopping - Geotelecom","og_description":"&lt;!&#8211;[CDATA[ El pasado mi\u00e9rcoles Google confirm\u00f3 por fin nuestras sospechas, los comparadores de preciosya pueden anunciarse en Google Shopping en nombre de los minoristas a los que representan, mostrando sus anuncios en la comparativa en las mismas condiciones que el propio Google Shopping. La principal traba con la que se encontraban anteriormente es que al no poderse cerrar la venta en la Web del comparador no se les permit\u00eda publicitar en Google Shopping, lo cual hizo que llegaran las pertinentes denuncias y la sanci\u00f3n de la Comisi\u00f3n Europea. Precisamente por esta sanci\u00f3n, Google se puso manos a la obra para tratar de realizar una serie de cambios en el funcionamiento de su comparador con el fin de evitar los duros castigos econ\u00f3micos. Los comparadores que deseen anunciarse en Google Shopping deber\u00e1n cumplir unos requerimientos m\u00ednimos, algunos de los m\u00e1s importantes son: Que el sitio web efectivamente muestre ofertas fieles a las publicitadas en Google Shopping y que permitan comparar precios entre todos los minoristas que all\u00ed se anuncien paracada uno de los producto. El comparador permite llegar a la Web del minorista que all\u00ed se anuncia para adquirir el producto. El sitio web del comparador no obliga a registrarse. El comparador debe estar inscrito en al menos un pa\u00eds del Espacio Econ\u00f3mico Europeo (EEE). Los anuncios deben cumplir con las pol\u00edticas de Google Shopping. C\u00f3mo Comenzar en Shopping. Para la creaci\u00f3n de la cuenta seguiremos los pasos b\u00e1sicos a la hora de montar una nueva cuenta de Google Merchant Center, con la particularidad de que ser\u00e1 necesaria la cumplimentaci\u00f3n del formulario disponible en la siguiente Web. Desde nuestro punto de vista, esta noticia tiene una gran relevancia para nuestro\u00bbmundillo\u00bb, puesto que va aumentar la competencia en la mayor\u00eda de sectores lo cualser\u00e1 muy beneficioso para los compradores, y abre un gran abanico de posibilidades para aquellas empresas y agencias que hacen una labor muy especializada en Google Shopping. Adem\u00e1s los comparadores van a poder publicitarse en un canal muy rentable comoes Google Shopping, haciendo m\u00e1s atractiva la captaci\u00f3n de nuevos minoristas a su sitio Web y aumentando su cuota de mercado. \u00a1Por nuestra parte, tanto si eres un ecommerce como si eres un comparador, estaremos encantados de poder ayudarte a adaptar tus estrategias ante este nuevo entorno!","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/shopping-price-comparators\/","og_site_name":"Geotelecom","article_published_time":"2017-09-29T13:25:50+00:00","og_image":[{"width":1808,"height":969,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/google-shopping.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/comparadores-precios-shopping\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/comparadores-precios-shopping\/"},"author":{"name":"","@id":""},"headline":"Los Comparadores de Precios ya pueden anunciarse en Google Shopping","datePublished":"2017-09-29T13:25:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/comparadores-precios-shopping\/"},"wordCount":410,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/comparadores-precios-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/google-shopping.jpg","articleSection":["E-commerce","Shopping"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/comparadores-precios-shopping\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/comparadores-precios-shopping\/","url":"https:\/\/www.geotelecom.es\/blog\/comparadores-precios-shopping\/","name":"Price Comparators can now advertise on Google Shopping - 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