{"id":6239,"date":"2017-09-20T09:49:59","date_gmt":"2017-09-20T09:49:59","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/google-shopping-tras-la-sancion-de-la-comision-europea\/"},"modified":"2026-03-16T15:46:52","modified_gmt":"2026-03-16T15:46:52","slug":"google-shopping-after-the-european-commissions-sanction","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-tras-la-sancion-de-la-comision-europea\/","title":{"rendered":"What's new in Google Shopping after the European Commission's sanction?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">&lt;!-[CDATA[<span>The EU had been after Mountain View's search engine for some time, to address complaints from various competitors, which <strong>alleged that Google was reserving the best spaces in order to monetize the immense traffic<\/strong> of the search engine. This month, we started to see the first changes in Google Shopping following the European Commission's sanction.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-tras-la-sancion-de-la-comision-europea\/#%C2%BFComo_funciona_Google_Shopping\" >How does Google Shopping work?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-tras-la-sancion-de-la-comision-europea\/#Google_Shopping_tras_la_sancion_de_la_Comision_Europea\" >Google Shopping, after the sanction of the European Commission<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_funciona_Google_Shopping\"><\/span>How does Google Shopping work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">For those who don't know how Google's advertising system works... The search engine performs an auction in hundredths of a second, when a user performs a search, to establish on the one hand, the position of the ads. <em>(the higher up and\/or to the left you have a higher chance of clicks)<\/em> and, on the other hand, the actual cost price per clic <em>(you only pay when someone clicks on the ad and traffic is redirected to the client's website).<\/em><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Shopping_tras_la_sancion_de_la_Comision_Europea\"><\/span>Google Shopping, after the sanction of the European Commission<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2017\/09\/zapatosrojosmujer.jpg\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2017\/09\/zapatosrojosmujer.jpg\" alt=\"Google Shopping Search\" class=\"wp-image-18501\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2017\/09\/unnamed.png\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2017\/09\/unnamed.png\" alt=\"Google Shopping after the European Commission&#039;s sanction\" class=\"wp-image-6238\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Last June, the <strong>European Commission imposed a fine of 2,400 million euros<\/strong> <em>(2,879 million of $)<\/em> for abuse of dominance in its Google Shopping service. These are the product ads it advertises along with the merchant's name and price.<\/span>  <span style=\"font-weight: 400\">Google has appealed the fine, <strong>has also taken a parallel approach to offer its rivals the possibility of inserting advertisements<\/strong> of its customers through an auction system. <\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">The American multinational made a similar proposal to try to solve the case 3 years ago. With the particularity of reserving the first two advertising spaces for itself, something that the European Commission rejected. Now, Google has proposed that in all advertising spaces, any competitor can appear. Yes! By setting a minimum price.<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">It seems that, since yesterday <em>(18\/9\/17)<\/em> Google is making changes aimed at sharing such advertising space, with the caption \u201c.\u201c<\/span><b><i>by Google<\/i><\/b><span style=\"font-weight: 400\">\u201dThe \"advertising support provider\" is identified in order to distinguish the supplier of the advertising support.<\/span>  <span style=\"font-weight: 400\">We will be watching for more than likely new developments in Google Shopping ads before the end of the month. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\"><em>Have you noticed?<\/em> How do you think the European Commission's requirements may affect you in the future? Cheer up! <strong>We look forward to hearing from you!<\/strong><\/span> <\/p>","protected":false},"excerpt":{"rendered":"<p>&lt;!\u2013[CDATA[The EU had been investigating the Mountain View-based search engine for some time, in response to complaints from various competitors who alleged that Google was reserving the best ad spaces in order to monetize the search engine\u2019s immense traffic. This month, we began to see the first changes to Google Shopping following the European Commission\u2019s ruling. How does Google Shopping work? For those who don\u2019t know how Google\u2019s advertising system works\u2026 The search engine conducts an auction in hundredths of a second when a user performs a search to determine, on the one hand, the position of the ads (the higher and\/or further to the left they are, the greater the chance of clicks) and, on the other hand, the actual cost-per-click price (you only pay when someone clicks on the ad and traffic is redirected to the client\u2019s website). Google Shopping, Following the European Commission\u2019s Fine Last June, the European Commission imposed a fine of 2.4 billion euros (2.879 million $) for abuse of a dominant position in its Google Shopping service. These are the product ads that appear alongside the merchant\u2019s name and price. Although Google has appealed the fine, it has simultaneously proposed a plan to offer its competitors the opportunity to place their clients\u201c ads through an auction system. The American multinational made a similar proposal three years ago in an attempt to resolve the case. That proposal, however, reserved the top two ad spots for itself\u2014a condition the European Commission rejected. Now, Google has proposed that any competitor be allowed to appear in all ad spaces. But there\u2019s a catch! It would set a minimum price. It appears that, as of yesterday (9\/18\/17), Google is making changes aimed at sharing these ad spaces, with the caption \u201dby Google,\u201d in order to distinguish the provider of the advertising platform. We\u2019ll be keeping an eye out for the\u2014highly likely\u2014changes to Google Shopping ads that will take place before the end of the month. Had you noticed this? How do you think the European Commission\u2019s requirements might affect things in the future? Go ahead! We\u2019re looking forward to your comments!<\/p>","protected":false},"author":42,"featured_media":6238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"class_list":["post-6239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novedades en Google Shopping tras la sanci\u00f3n de la Comisi\u00f3n Europea - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-after-the-european-commissions-sanction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novedades en Google Shopping tras la sanci\u00f3n de la Comisi\u00f3n Europea - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"&lt;!&#8211;[CDATA[La UE llevaba tiempo detr\u00e1s del buscador de Mountain View, para atender las denuncias de diversos competidores, que alegaban que Google se reservaba los mejores espacios con el fin de monetizar el inmenso tr\u00e1fico del buscador. Este mes, comenzamos a ver los primeros cambios en Google Shopping tras la sanci\u00f3n de la Comisi\u00f3n Europea. \u00bfC\u00f3mo funciona Google Shopping? Para quien no sepa c\u00f3mo funciona el sistema publicitario de Google&#8230; El buscador realiza una subasta en cent\u00e9simas de segundo, cuando un usuario realiza una b\u00fasqueda, para establecer por un lado, la posici\u00f3n de los anuncios (cuanto m\u00e1s arriba y\/o a la izquierda tiene una mayor posibilidad de clics) y, por otra, el precio real de coste porclic (solo se paga cuando alguien pincha en el anuncio y se redirige el tr\u00e1fico hacia el sitio web del cliente). Google Shopping, tras la sanci\u00f3n de la Comisi\u00f3n Europea El pasado mes de junio la Comisi\u00f3n Europea impuso una multa de 2.400 millones de euros (2.879 millones de $) por abuso de posici\u00f3n de dominio en su servicio de Google Shopping. Estos son los anuncios de productos que publicita junto al nombre del comerciante y su precio. Aunque Google ha apelado dicha multa, de forma paralela ha realizado un planteamiento para ofrecer a sus rivales la posibilidad de insertar anuncios de sus clientes mediante un sistema de subasta. La multinacional americana realiz\u00f3 una propuesta similar para intentar resolver el caso hace 3\u00a0a\u00f1os.\u00a0Con la particularidad de reservar los dos primeros lugares publicitarios para s\u00ed mismo, algo que la Comisi\u00f3n Europea rechaz\u00f3. Ahora, Google ha propuesto que en todos los espacios publicitarios, pueda aparecer cualquier competidor. \u00a1Eso s\u00ed! Estableciendo un precio m\u00ednimo. Parece que, desde ayer (18\/9\/17) Google est\u00e1 realizando cambios encaminados a compartir dichos espacios publicitarios, con\u00a0la leyenda \u201cby Google\u201d, con el fin de distinguir el proveedor del soporte publicitario. Estaremos atentos a las, m\u00e1s que probables, novedades en anuncios de Google Shopping que se producir\u00e1n antes de fin de mes. \u00bfOs hab\u00edais dado cuenta? \u00bfC\u00f3mo cre\u00e9is que pueden afectar las exigencias de la Comisi\u00f3n Europea en el futuro? \u00a1Animaos! \u00a1Estamos esperando vuestros comentarios!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-after-the-european-commissions-sanction\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-20T09:49:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:46:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Geotelecom_banner_shopping.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1249\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What's new in Google Shopping after the European Commission sanction - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-after-the-european-commissions-sanction\/","og_locale":"en_US","og_type":"article","og_title":"Novedades en Google Shopping tras la sanci\u00f3n de la Comisi\u00f3n Europea - Geotelecom","og_description":"&lt;!&#8211;[CDATA[La UE llevaba tiempo detr\u00e1s del buscador de Mountain View, para atender las denuncias de diversos competidores, que alegaban que Google se reservaba los mejores espacios con el fin de monetizar el inmenso tr\u00e1fico del buscador. Este mes, comenzamos a ver los primeros cambios en Google Shopping tras la sanci\u00f3n de la Comisi\u00f3n Europea. \u00bfC\u00f3mo funciona Google Shopping? Para quien no sepa c\u00f3mo funciona el sistema publicitario de Google&#8230; El buscador realiza una subasta en cent\u00e9simas de segundo, cuando un usuario realiza una b\u00fasqueda, para establecer por un lado, la posici\u00f3n de los anuncios (cuanto m\u00e1s arriba y\/o a la izquierda tiene una mayor posibilidad de clics) y, por otra, el precio real de coste porclic (solo se paga cuando alguien pincha en el anuncio y se redirige el tr\u00e1fico hacia el sitio web del cliente). Google Shopping, tras la sanci\u00f3n de la Comisi\u00f3n Europea El pasado mes de junio la Comisi\u00f3n Europea impuso una multa de 2.400 millones de euros (2.879 millones de $) por abuso de posici\u00f3n de dominio en su servicio de Google Shopping. Estos son los anuncios de productos que publicita junto al nombre del comerciante y su precio. Aunque Google ha apelado dicha multa, de forma paralela ha realizado un planteamiento para ofrecer a sus rivales la posibilidad de insertar anuncios de sus clientes mediante un sistema de subasta. La multinacional americana realiz\u00f3 una propuesta similar para intentar resolver el caso hace 3\u00a0a\u00f1os.\u00a0Con la particularidad de reservar los dos primeros lugares publicitarios para s\u00ed mismo, algo que la Comisi\u00f3n Europea rechaz\u00f3. Ahora, Google ha propuesto que en todos los espacios publicitarios, pueda aparecer cualquier competidor. \u00a1Eso s\u00ed! Estableciendo un precio m\u00ednimo. Parece que, desde ayer (18\/9\/17) Google est\u00e1 realizando cambios encaminados a compartir dichos espacios publicitarios, con\u00a0la leyenda \u201cby Google\u201d, con el fin de distinguir el proveedor del soporte publicitario. Estaremos atentos a las, m\u00e1s que probables, novedades en anuncios de Google Shopping que se producir\u00e1n antes de fin de mes. \u00bfOs hab\u00edais dado cuenta? \u00bfC\u00f3mo cre\u00e9is que pueden afectar las exigencias de la Comisi\u00f3n Europea en el futuro? \u00a1Animaos! \u00a1Estamos esperando vuestros comentarios!","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-after-the-european-commissions-sanction\/","og_site_name":"Geotelecom","article_published_time":"2017-09-20T09:49:59+00:00","article_modified_time":"2026-03-16T15:46:52+00:00","og_image":[{"width":1920,"height":1249,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Geotelecom_banner_shopping.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/google-shopping-tras-la-sancion-de-la-comision-europea\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/google-shopping-tras-la-sancion-de-la-comision-europea\/"},"author":{"name":"","@id":""},"headline":"Novedades en Google Shopping tras la sanci\u00f3n de la Comisi\u00f3n Europea","datePublished":"2017-09-20T09:49:59+00:00","dateModified":"2026-03-16T15:46:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/google-shopping-tras-la-sancion-de-la-comision-europea\/"},"wordCount":388,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/google-shopping-tras-la-sancion-de-la-comision-europea\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Geotelecom_banner_shopping.jpg","articleSection":["Shopping"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/google-shopping-tras-la-sancion-de-la-comision-europea\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/google-shopping-tras-la-sancion-de-la-comision-europea\/","url":"https:\/\/www.geotelecom.es\/blog\/google-shopping-tras-la-sancion-de-la-comision-europea\/","name":"What's new in Google Shopping after the European Commission sanction - 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