{"id":6252,"date":"2017-05-30T08:54:24","date_gmt":"2017-05-30T08:54:24","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/calidad-de-la-sesion-google-analytics\/"},"modified":"2026-03-30T14:18:42","modified_gmt":"2026-03-30T14:18:42","slug":"google-analytics-session-quality","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/calidad-de-la-sesion-google-analytics\/","title":{"rendered":"Session quality, new functionality in Google Analytics BETA"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In order to have access to this section within Google Analytics, it is necessary to have <strong>at least 1,000 <\/strong>transactions per month. In addition, the system will require 30 days of data to create the model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p>As can be seen in the image, the quality of the session groups the different sessions based on a score, being <strong>100 the highest quality<\/strong> and, therefore, the one of greatest interest to the business.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-6250 aligncenter\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/calidad-de-sesion-ejemplo.jpg\" alt=\"session quality example\" width=\"615\" height=\"554\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/calidad-de-sesion-ejemplo.jpg 615w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/calidad-de-sesion-ejemplo-300x270.jpg 300w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to take advantage of \u2018Session Quality\u2019.\u2019<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most interesting opportunities provided by the session quality metrics is the fact that we can create <strong>segments. Y,<\/strong>\u00a0therefore, <strong>remarketing lists<\/strong> for use in our <a href=\"https:\/\/www.geotelecom.es\/en\/google-ads-agency\/\">Google Ads campaigns<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Logically, it is not a matter of generating segments <em>\u00abno control\u00bb<\/em> but to think about which audience can be more useful and profitable for the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An example could be this group of sessions with session quality between 51 and 100. As can be seen, they correspond to a very small percentage of the total sessions. However, their contribution to the total sales volume is more than 70%. Moreover, what do you think of the percentage of conversions? UNBELIEVABLE!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, <em>What do we do with this information? remarketing lists focused on this audience? or perhaps only to the users in this ranking, excluding those who have already bought from us? do we exclude users with a very low session quality?<\/em> The possibilities are multiple and these are just a few ideas to stir your imagination =)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Undoubtedly, this metric opens up a <strong>wide range of possibilities<\/strong> and, above all, something very important, more information!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once again, Google demonstrates its interest in innovating and progressing in all of its business models. <strong>automatic learning<\/strong>, whose maximum exponent is DoubleClick and the Data Driven attribution model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have already started to make use of this session quality data to improve our clients' results. We will soon tell you about our experience and tell us about yours?<\/p>","protected":false},"excerpt":{"rendered":"<p>In order to have access to this section within Google Analytics, it is necessary to have at least 1,000 transactions per month. In addition, the system will need 30 days of data to create the model. As can be seen in the image, the session quality groups the different sessions based on a score, with 100 being the highest quality and therefore the most interesting for the business. How to take advantage of \u2018Session Quality\u2019 One of the most interesting opportunities provided by the session quality metric is the fact that we can create segments. And, consequently, remarketing lists to use in our Google Ads campaigns. Logically, it is not about generating segments \u00abwithout any control\u00bb, but to think about which audience can be more useful and profitable for the business. An example could be this group of sessions with session quality between 51 and 100. As you can see, they correspond to a very small percentage of the total sessions. However, their contribution to the total sales volume is more than 70%. Moreover, what do you think of the percentage of conversions? UNBELIEVABLE! So, what do we do with this information: remarketing lists focused on this audience? Or perhaps only to the users in this ranking, excluding those who have already bought from us? Do we exclude users with a very low session quality? The possibilities are manifold and these are just a few ideas to stir your imagination. =) Undoubtedly, this metric opens up a wide range of possibilities and, above all, something very important, more information! Once again, Google shows us its interest in innovating and progressing in all machine learning models, whose maximum exponent is DoubleClick and the Data Driven attribution model. We have already started to make use of this session quality data to improve our clients' results. We will soon tell you about our experience and tell us about yours?<\/p>","protected":false},"author":42,"featured_media":6253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,18],"tags":[],"class_list":["post-6252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica-web","category-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Calidad de la sesi\u00f3n, nueva funcionalidad en BETA de Google Analytics - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-session-quality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calidad de la sesi\u00f3n, nueva funcionalidad en BETA de Google Analytics - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Para poder tener acceso a esta secci\u00f3n dentro de Google Analytics, es requisito necesario contar con al menos 1.000 transacciones al mes. Adem\u00e1s, el sistema precisar\u00e1 de 30 d\u00edas de datos para crear el modelo. Como se puede observar en la imagen, la calidad de la sesi\u00f3n agrupa las diferentes sesiones en base a una puntuaci\u00f3n, siendo 100 la de m\u00e1xima calidad y por tanto, la de mayor inter\u00e9s para el negocio. C\u00f3mo sacar provecho a la &#8216;Calidad de la Sesi\u00f3n&#8217; Una de las oportunidades m\u00e1s interesantes que nos brinda la m\u00e9trica de calidad de la sesi\u00f3n, es el hecho de poder crear segmentos. Y,\u00a0por consiguiente, listas de remarketing para utilizar en nuestras campa\u00f1as de Google Ads. L\u00f3gicamente, no se trata de generar segmentos \u00absin control\u00bb alguno, sino de pensar que audiencia puede ser m\u00e1s \u00fatil y rentable para el negocio. Un ejemplo podr\u00eda ser este grupo de sesiones con calidad de la sesi\u00f3n de entre 51 y 100. Como se puede observar, corresponden a un porcentaje muy peque\u00f1o de las sesiones totales. Sin embargo, su aportaci\u00f3n al volumen total de las ventas es de m\u00e1s del 70%. Adem\u00e1s, \u00bfqu\u00e9 os parece el porcentaje de conversiones? \u00a1INCRE\u00cdBLE! Ahora bien, \u00bfqu\u00e9 hacemos con esta informaci\u00f3n? \u00bfListas de remarketing enfocadas a este p\u00fablico? \u00bfO quiz\u00e1 solo a los usuarios de ese ranking excluyendo los que ya nos han comprado? \u00bfExcluimos a los usuarios con una calidad de sesi\u00f3n muy baja? Las posibilidades son m\u00faltiples y estas son solo algunas ideas para agitar vuestra imaginaci\u00f3n. =) Sin duda, esta m\u00e9trica nos abre un gran abanico de posibilidades y, sobre todo, algo muy importante, \u00a1m\u00e1s informaci\u00f3n! Una vez m\u00e1s, Google nos demuestra su inter\u00e9s por innovar y progresar en todos los modelos de aprendizaje autom\u00e1tico, cuyo m\u00e1ximo exponente es DoubleClick y el modelo de atribuci\u00f3n Data Driven. Nosotros ya hemos empezado a hacer uso de estos datos de calidad de la sesi\u00f3n para mejorar resultados de nuestros clientes. En breve os contaremos nuestra experiencia! \u00bfNos cuentas la tuya?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-session-quality\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-30T08:54:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T14:18:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2017\/05\/ImgDest-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1489\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Session quality, new functionality in Google Analytics BETA - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-session-quality\/","og_locale":"en_US","og_type":"article","og_title":"Calidad de la sesi\u00f3n, nueva funcionalidad en BETA de Google Analytics - Geotelecom","og_description":"Para poder tener acceso a esta secci\u00f3n dentro de Google Analytics, es requisito necesario contar con al menos 1.000 transacciones al mes. Adem\u00e1s, el sistema precisar\u00e1 de 30 d\u00edas de datos para crear el modelo. Como se puede observar en la imagen, la calidad de la sesi\u00f3n agrupa las diferentes sesiones en base a una puntuaci\u00f3n, siendo 100 la de m\u00e1xima calidad y por tanto, la de mayor inter\u00e9s para el negocio. C\u00f3mo sacar provecho a la &#8216;Calidad de la Sesi\u00f3n&#8217; Una de las oportunidades m\u00e1s interesantes que nos brinda la m\u00e9trica de calidad de la sesi\u00f3n, es el hecho de poder crear segmentos. Y,\u00a0por consiguiente, listas de remarketing para utilizar en nuestras campa\u00f1as de Google Ads. L\u00f3gicamente, no se trata de generar segmentos \u00absin control\u00bb alguno, sino de pensar que audiencia puede ser m\u00e1s \u00fatil y rentable para el negocio. Un ejemplo podr\u00eda ser este grupo de sesiones con calidad de la sesi\u00f3n de entre 51 y 100. Como se puede observar, corresponden a un porcentaje muy peque\u00f1o de las sesiones totales. Sin embargo, su aportaci\u00f3n al volumen total de las ventas es de m\u00e1s del 70%. Adem\u00e1s, \u00bfqu\u00e9 os parece el porcentaje de conversiones? \u00a1INCRE\u00cdBLE! Ahora bien, \u00bfqu\u00e9 hacemos con esta informaci\u00f3n? \u00bfListas de remarketing enfocadas a este p\u00fablico? \u00bfO quiz\u00e1 solo a los usuarios de ese ranking excluyendo los que ya nos han comprado? \u00bfExcluimos a los usuarios con una calidad de sesi\u00f3n muy baja? Las posibilidades son m\u00faltiples y estas son solo algunas ideas para agitar vuestra imaginaci\u00f3n. =) Sin duda, esta m\u00e9trica nos abre un gran abanico de posibilidades y, sobre todo, algo muy importante, \u00a1m\u00e1s informaci\u00f3n! Una vez m\u00e1s, Google nos demuestra su inter\u00e9s por innovar y progresar en todos los modelos de aprendizaje autom\u00e1tico, cuyo m\u00e1ximo exponente es DoubleClick y el modelo de atribuci\u00f3n Data Driven. Nosotros ya hemos empezado a hacer uso de estos datos de calidad de la sesi\u00f3n para mejorar resultados de nuestros clientes. En breve os contaremos nuestra experiencia! \u00bfNos cuentas la tuya?","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-session-quality\/","og_site_name":"Geotelecom","article_published_time":"2017-05-30T08:54:24+00:00","article_modified_time":"2026-03-30T14:18:42+00:00","og_image":[{"width":2560,"height":1489,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2017\/05\/ImgDest-scaled.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/calidad-de-la-sesion-google-analytics\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/calidad-de-la-sesion-google-analytics\/"},"author":{"name":"","@id":""},"headline":"Calidad de la sesi\u00f3n, nueva funcionalidad en BETA de Google Analytics","datePublished":"2017-05-30T08:54:24+00:00","dateModified":"2026-03-30T14:18:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/calidad-de-la-sesion-google-analytics\/"},"wordCount":376,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/calidad-de-la-sesion-google-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2017\/05\/ImgDest-scaled.png","articleSection":["Anal\u00edtica Web","E-commerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/calidad-de-la-sesion-google-analytics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/calidad-de-la-sesion-google-analytics\/","url":"https:\/\/www.geotelecom.es\/blog\/calidad-de-la-sesion-google-analytics\/","name":"Session quality, new functionality in Google Analytics BETA - 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