{"id":6258,"date":"2017-01-19T14:14:54","date_gmt":"2017-01-19T14:14:54","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/calcular-el-cpc-ideal-para-pujar\/"},"modified":"2017-01-19T14:14:54","modified_gmt":"2017-01-19T14:14:54","slug":"calculate-the-ideal-cpc-for-bidding","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/calcular-el-cpc-ideal-para-pujar\/","title":{"rendered":"How to calculate the ideal CPC to bid on a Google AdWords account?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">How many times have you tried to find the \u2018perfect\u2019 bid for a given campaign in Google AdWords? For starters, not everyone is equally brave, not to mention the few clues that Google Shopping gives about the level of quality. That's why we thought about the usefulness of<strong>\u00a0a small guide, on how to calculate the ideal CPC\u00a0<\/strong>to bid profitably. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not obsessing, of course, but it can make our management a little easier. When we turn to Google Academies, it's the quintessential shocking mathematical formula. Maybe you can be impressed too, right? We tried it!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/calcular-el-cpc-ideal-para-pujar\/#Formula_para_calcular_el_CPC_ideal_para_pujar_en_Google_AdWords\" >Formula to calculate the ideal CPC to bid on Google AdWords:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/calcular-el-cpc-ideal-para-pujar\/#%C2%BFEs_esta_operacion_la_solucion_a_todos_nuestros_problemas\" >Is this operation the solution to all our problems?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Formula_para_calcular_el_CPC_ideal_para_pujar_en_Google_AdWords\"><\/span>Formula to calculate the ideal CPC to bid on Google AdWords:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine that our business needs to achieve \u20ac100 for every \u20ac5 of investment. First, let's calculate the average order of our store:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Average order<\/strong> = Revenues \/ Transactions.<\/li><li>The <strong>5% of the result of this operation<\/strong>, will be our quantity <em>\u2018cap\u2019<\/em> maximum, to be able to invest in the Google Adwords account.<\/li><li>But it doesn't end there. We also need to know, <strong>how many visits do we need to achieve a sale<\/strong> in our online store. We will therefore divide: <strong>100 \/ % Total Conversions<\/strong>.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><a href=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2017\/01\/online-store-1272390_960_720.png\" rel=\"attachment wp-att-18115\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2017\/01\/online-store-1272390_960_720-300x285.png\" alt=\"The ideal CPC to bid on Click \" class=\"wp-image-18115\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"> Stop for a moment to think about it and you'll see all the sense. The final formula establishes the ideal CPC to bid as the result of this division:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong> Maximum amount to be invested in Google AdWords \/<\/strong><strong>Number of people we need to achieve a sale.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ex. We have an online store that this month has earned 365,341 \u20ac, achieving 938 transactions. If, as mentioned above, we want 100 \u20ac for every 5 \u20ac and our conversion rate is 1\u201925%, let's discover our CPC Max. Ideal!<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>We calculate the <strong>average order<\/strong>: 365.341 \/ 938 = 389,48 \u20ac<\/li><li>5% of 389\u201948 = 19\u201947 \u20ac is ours <em>\u2018cap\u2019<\/em> maximum to invest in Google AdWords.<\/li><li>We calculate the <strong>number of visits I need<\/strong> to perform a conversion: 100 \/ 1\u201925 = 80 users<\/li><li><strong>SOLUTION<\/strong>. The ideal CPC to bid if you want to achieve profitability is <strong>0\u201924 \u20ac<\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFEs_esta_operacion_la_solucion_a_todos_nuestros_problemas\"><\/span>Is this operation the solution to all our problems?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No, of course not. Undoubtedly, discounting from the average order the fixed costs of the company, the data would be much more realistic, but it is information that most of the time, Digital Marketing Agencies do not know. Even with this, it can be a <strong>indicative metrics when playing with bids<\/strong> in the different SEM accounts. Therefore, not only for bidding on Google AdWords.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We can apply it to the ideal CPC in <a href=\"https:\/\/www.geotelecom.es\/en\/analisis-de-comparadores-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">price comparators<\/a>, in <a href=\"https:\/\/www.geotelecom.es\/en\/pixel-de-facebook\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Ads<\/a>, Bing Ads,... <em>Did you already know about this formula? Do you find this data interesting on a global level? <\/em> <em>\u00a0Shared knowledge makes us better. If you like it, share it! If you disagree, tell us about it! \ud83d\ude42 \ud83d\ude42<\/em> <\/p>","protected":false},"excerpt":{"rendered":"<p>How many times have you tried to find the \u2018perfect\u2019 bid for a given campaign in Google AdWords? For starters, not everyone is equally brave, not to mention the few clues that Google Shopping gives about the level of quality. That's why we thought it would be useful to have a little guide on how to calculate the ideal CPC to bid profitably. Without obsessing, of course, but it can make our management a little easier. When we turn to Google Academies, it's the quintessential shocking mathematical formula. Maybe it can impress you too, right? We tried it! Formula to calculate the ideal CPC to bid on Google AdWords: Imagine that our business needs to achieve 100 \u20ac for every 5 \u20ac of investment. First, let's calculate the average order of our store: Average order = Revenue \/ Transactions. The 5% of the result of this operation, will be our maximum \u2018cap\u2019 amount, to be able to invest in the Google Adwords account. But not everything ends here. We also need to know how many visits we need to achieve a sale in our online store. We will therefore divide: 100 \/ % Total Conversions. Stop for a moment to think about it and you will see all the sense. The final formula establishes the ideal CPC to bid, as the result of this division: Maximum amount to invest in Google AdWords \/ No. of people we need to achieve a sale. Ex. We have an online store that this month has earned 365,341 \u20ac, achieving 938 transactions. If, as we said, we want 100 \u20ac for every 5 \u20ac and our conversion rate is 1\u201925%, let's discover our CPC Max. Ideal! We calculate the average order: 365,341 \/ 938 = 389.48 \u20ac 5% of 389\u201948 = 19\u201947 \u20ac is our maximum \u2018cap\u2019 to invest in Google AdWords. We calculate the number of visits I need to make a conversion: 100 \/ 1\u201925 = 80 users SOLUTION. The Ideal CPC to bid if we want to get profitability is 0\u201924 \u20ac Is this operation the solution to all our problems? No, of course not. Undoubtedly, discounting from the average order the fixed costs of the company, the data would be much more realistic, but this is information that most of the time, Digital Marketing Agencies do not know. Even with this, it can be an indicative metric when playing with bids in the different SEM accounts. Therefore, not only for bidding in Google AdWords. We can apply it to the ideal CPC in Price Comparators, Facebook Ads, Bing Ads,... Did you already know this formula? Do you find this data interesting at a global level?  Shared knowledge makes us improve. If you like it, share it! If you disagree, tell us about it! \ud83d\ude42 \ud83d\ude42<\/p>","protected":false},"author":42,"featured_media":6257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-6258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo calcular el CPC ideal para pujar en una cuenta de Google AdWords? - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/calculate-the-ideal-cpc-for-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo calcular el CPC ideal para pujar en una cuenta de Google AdWords? - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"\u00bfCu\u00e1ntas veces has intentando dar con la puja \u2018perfecta\u2019 para una determinada campa\u00f1a en Google AdWords? Para empezar, no todo el mundo es igual de valiente, por no hablar de las pocas pistas que da Google Shopping acerca del nivel de calidad. Por eso pensamos en la utilidad de\u00a0una peque\u00f1a gu\u00eda, sobre c\u00f3mo calcular el CPC ideal\u00a0para pujar de manera rentable. Sin obsesionarse, por supuesto, pero puede hacer nuestra gesti\u00f3n un poco m\u00e1s f\u00e1cil. Cuando acudimos a las Google Academies, es la f\u00f3rmula matem\u00e1tica impactante por excelencia. Quiz\u00e1s a ti tambi\u00e9n te pueda impresionar \u00bfno? \u00a1Nosotros lo intentamos! F\u00f3rmula para calcular el CPC ideal para pujar en Google AdWords: Imagina que nuestro negocio necesita lograr 100 \u20ac por cada 5 \u20ac de inversi\u00f3n. En un primer lugar, vamos a calcular el pedido medio de nuestra tienda: Pedido medio = Ingresos \/ Transacciones. El 5% del resultado de esta operaci\u00f3n, ser\u00e1 nuestra cantidad \u2018tope\u2019 m\u00e1xima, para poder invertir en la cuenta de Google Adwords. Pero no todo termina aqu\u00ed. Tambi\u00e9n necesitamos conocer, cu\u00e1ntas visitas necesitamos para lograr una venta en nuestra tienda online. Dividiremos por tanto: 100 \/ % Conversiones Totales. Detente un momento a pensarlo y ver\u00e1s todo el sentido. La f\u00f3rmula final establece el CPC ideal para pujar, como el resultado de esta divisi\u00f3n: Importe m\u00e1ximo a invertir en Google AdWords \/N\u00ba de personas que nos hacen falta para lograr una venta. Ej. Tenemos una tienda online que este mes ha ingresado 365.341 \u20ac, logrando 938 transacciones. Si como hemos comentado, queremos 100 \u20ac por cada 5 \u20ac y nuestro porcentaje de conversiones es de 1\u201925%, \u00a1vamos a descubrir nuestro CPC Max. Ideal! Calculamos el pedido medio: 365.341 \/ 938 = 389,48 \u20ac 5% de 389\u201948 = 19\u201947 \u20ac es nuestro \u2018tope\u2019 m\u00e1ximo a invertir en Google AdWords. Calculamos el n\u00famero de visitas que necesito para realizar una conversi\u00f3n: 100 \/ 1\u201925 = 80 usuarios SOLUCI\u00d3N. El CPC Ideal para pujar si queremos conseguir rentabilidad es 0\u201924 \u20ac \u00bfEs esta operaci\u00f3n la soluci\u00f3n a todos nuestros problemas? No, por supuesto. Sin duda,\u00a0descontando del pedido medio los costes fijos de la empresa, el dato ser\u00eda mucho m\u00e1s realista, pero es una informaci\u00f3n que en la mayor\u00eda de ocasiones, las Agencias de Marketing Digital desconocemos. A\u00fan con esto, puede ser una m\u00e9trica orientativa a la hora de jugar con las pujas en las diferentes cuentas SEM. No s\u00f3lo por tanto, para pujar en Google AdWords. Podemos aplicarlo al CPC ideal en comparadores de Precios, en Facebook Ads, Bing Ads,\u2026 \u00bfConoc\u00edas ya esta f\u00f3rmula? \u00bfTe parece interesante este dato a nivel global? \u00a0El conocimiento compartido nos hace mejorar. Si te gusta \u00a1comparte! Si discrepas \u00a1com\u00e9ntanos! \ud83d\ude42\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/calculate-the-ideal-cpc-for-bidding\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-19T14:14:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ecommerce-cpc-ideal-adwords.png\" \/>\n\t<meta property=\"og:image:width\" content=\"926\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to calculate the ideal CPC to bid on a Google AdWords account? - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/calculate-the-ideal-cpc-for-bidding\/","og_locale":"en_US","og_type":"article","og_title":"\u00bfC\u00f3mo calcular el CPC ideal para pujar en una cuenta de Google AdWords? - Geotelecom","og_description":"\u00bfCu\u00e1ntas veces has intentando dar con la puja \u2018perfecta\u2019 para una determinada campa\u00f1a en Google AdWords? Para empezar, no todo el mundo es igual de valiente, por no hablar de las pocas pistas que da Google Shopping acerca del nivel de calidad. Por eso pensamos en la utilidad de\u00a0una peque\u00f1a gu\u00eda, sobre c\u00f3mo calcular el CPC ideal\u00a0para pujar de manera rentable. Sin obsesionarse, por supuesto, pero puede hacer nuestra gesti\u00f3n un poco m\u00e1s f\u00e1cil. Cuando acudimos a las Google Academies, es la f\u00f3rmula matem\u00e1tica impactante por excelencia. Quiz\u00e1s a ti tambi\u00e9n te pueda impresionar \u00bfno? \u00a1Nosotros lo intentamos! F\u00f3rmula para calcular el CPC ideal para pujar en Google AdWords: Imagina que nuestro negocio necesita lograr 100 \u20ac por cada 5 \u20ac de inversi\u00f3n. En un primer lugar, vamos a calcular el pedido medio de nuestra tienda: Pedido medio = Ingresos \/ Transacciones. El 5% del resultado de esta operaci\u00f3n, ser\u00e1 nuestra cantidad \u2018tope\u2019 m\u00e1xima, para poder invertir en la cuenta de Google Adwords. Pero no todo termina aqu\u00ed. Tambi\u00e9n necesitamos conocer, cu\u00e1ntas visitas necesitamos para lograr una venta en nuestra tienda online. Dividiremos por tanto: 100 \/ % Conversiones Totales. Detente un momento a pensarlo y ver\u00e1s todo el sentido. La f\u00f3rmula final establece el CPC ideal para pujar, como el resultado de esta divisi\u00f3n: Importe m\u00e1ximo a invertir en Google AdWords \/N\u00ba de personas que nos hacen falta para lograr una venta. Ej. Tenemos una tienda online que este mes ha ingresado 365.341 \u20ac, logrando 938 transacciones. Si como hemos comentado, queremos 100 \u20ac por cada 5 \u20ac y nuestro porcentaje de conversiones es de 1\u201925%, \u00a1vamos a descubrir nuestro CPC Max. Ideal! Calculamos el pedido medio: 365.341 \/ 938 = 389,48 \u20ac 5% de 389\u201948 = 19\u201947 \u20ac es nuestro \u2018tope\u2019 m\u00e1ximo a invertir en Google AdWords. Calculamos el n\u00famero de visitas que necesito para realizar una conversi\u00f3n: 100 \/ 1\u201925 = 80 usuarios SOLUCI\u00d3N. El CPC Ideal para pujar si queremos conseguir rentabilidad es 0\u201924 \u20ac \u00bfEs esta operaci\u00f3n la soluci\u00f3n a todos nuestros problemas? No, por supuesto. Sin duda,\u00a0descontando del pedido medio los costes fijos de la empresa, el dato ser\u00eda mucho m\u00e1s realista, pero es una informaci\u00f3n que en la mayor\u00eda de ocasiones, las Agencias de Marketing Digital desconocemos. A\u00fan con esto, puede ser una m\u00e9trica orientativa a la hora de jugar con las pujas en las diferentes cuentas SEM. No s\u00f3lo por tanto, para pujar en Google AdWords. Podemos aplicarlo al CPC ideal en comparadores de Precios, en Facebook Ads, Bing Ads,\u2026 \u00bfConoc\u00edas ya esta f\u00f3rmula? \u00bfTe parece interesante este dato a nivel global? \u00a0El conocimiento compartido nos hace mejorar. Si te gusta \u00a1comparte! Si discrepas \u00a1com\u00e9ntanos! \ud83d\ude42","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/calculate-the-ideal-cpc-for-bidding\/","og_site_name":"Geotelecom","article_published_time":"2017-01-19T14:14:54+00:00","og_image":[{"width":926,"height":720,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ecommerce-cpc-ideal-adwords.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/calcular-el-cpc-ideal-para-pujar\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/calcular-el-cpc-ideal-para-pujar\/"},"author":{"name":"","@id":""},"headline":"\u00bfC\u00f3mo calcular el CPC ideal para pujar en una cuenta de Google AdWords?","datePublished":"2017-01-19T14:14:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/calcular-el-cpc-ideal-para-pujar\/"},"wordCount":462,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/calcular-el-cpc-ideal-para-pujar\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ecommerce-cpc-ideal-adwords.png","articleSection":["Google Ads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/calcular-el-cpc-ideal-para-pujar\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/calcular-el-cpc-ideal-para-pujar\/","url":"https:\/\/www.geotelecom.es\/blog\/calcular-el-cpc-ideal-para-pujar\/","name":"How to calculate the ideal CPC to bid on a Google AdWords account? - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/calcular-el-cpc-ideal-para-pujar\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/calcular-el-cpc-ideal-para-pujar\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ecommerce-cpc-ideal-adwords.png","datePublished":"2017-01-19T14:14:54+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/calcular-el-cpc-ideal-para-pujar\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/calcular-el-cpc-ideal-para-pujar\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/calcular-el-cpc-ideal-para-pujar\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ecommerce-cpc-ideal-adwords.png","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ecommerce-cpc-ideal-adwords.png","width":926,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/calcular-el-cpc-ideal-para-pujar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"\u00bfC\u00f3mo calcular el CPC ideal para pujar en una cuenta de Google AdWords?"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=6258"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media\/6257"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=6258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=6258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=6258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}