{"id":6268,"date":"2016-09-07T13:14:27","date_gmt":"2016-09-07T13:14:27","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/grupos-de-campana-en-google-adwords\/"},"modified":"2016-09-07T13:14:27","modified_gmt":"2016-09-07T13:14:27","slug":"google-adwords-campaign-groups","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/grupos-de-campana-en-google-adwords\/","title":{"rendered":"Google Adwords Campaign Groups"},"content":{"rendered":"<p class=\"wp-block-paragraph\">We start the last four months of 2016 and Google surprises us with a new tool integrated into the interface of<a href=\"https:\/\/www.geotelecom.es\/en\/soluciones\/google-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0<strong><a href=\"https:\/\/www.geotelecom.es\/en\/soluciones\/google-adwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Adwords<\/a><\/strong>\u00a0<\/a> to facilitate the analysis of the performance of our campaigns as a whole, the <strong>Campaign Groups<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Campaign Groups<\/strong> will allow us to group together different campaigns of <strong><a href=\"https:\/\/www.geotelecom.es\/en\/soluciones\/google-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Adwords<\/a><\/strong> (video, display, search or shopping) into one and then assign objectives to be achieved together in a given period of time. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During this time, we will be able to observe the general development of this <strong>Campaigns Group<\/strong> The results of this analysis can provide us with relevant information on the measures to be taken individually for each one of them. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It can be very useful if, for example, you run specific campaigns for specific dates when you have a budget and general objectives for the different networks. Seeing that Black Friday is approaching, and the different companies usually make an effort to provide an extra budget for these dates, it can be an ideal occasion to test the new <strong>Campaign Groups<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2016\/09\/Grupos-de-Campa\u00f1a.png\" rel=\"attachment wp-att-17919\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2016\/09\/Grupos-de-Campa\u00f1a.png\" alt=\"Campaign Groups\" class=\"wp-image-17919\" \/><\/a><figcaption>Campaign Groups - Configuration.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to setting performance objectives for our <strong>Campaign Group <\/strong>we will have to choose between \u201cclicks\u201d or \u201cconversions\u201d.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Clicks:<\/strong> by setting a certain period of time, we will have to provide the system with a <em>Average CPC<\/em> objective, a <em>number of clicks<\/em> estimated objective and that <em>budget<\/em> we have available to achieve these goals.<\/li><li><strong>Conversions:<\/strong> by setting a certain period of time, we will have to provide the system with a <em>Average CPA<\/em> objective, a <em>number of conversions<\/em> estimated target and what <em>budget<\/em> we have available to achieve these goals.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2016\/09\/Grupos-de-Campa\u00f1a-Objetivos.png\" rel=\"attachment wp-att-17920\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2016\/09\/Grupos-de-Campa\u00f1a-Objetivos.png\" alt=\"Campaign Groups - Objectives\" class=\"wp-image-17920\" \/><\/a><figcaption>Campaign Groups - Objectives<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Once we have configured our <strong>Campaign Group<\/strong> we will be able to follow the general development of the campaigns with respect to the objectives set and even add more complementary performance objectives.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2016\/09\/Grupos-de-Campa\u00f1a-Objetivos-Complementarios.png\" rel=\"attachment wp-att-17921\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2016\/09\/Grupos-de-Campa\u00f1a-Objetivos-Complementarios-1024x183.png\" alt=\"Campaign Groups - Complementary Objectives\" class=\"wp-image-17921\" \/><\/a><figcaption>Campaign Groups - Complementary Objectives<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">What do you think of the new <strong>Campaign Groups<\/strong>? in <a href=\"https:\/\/www.geotelecom.es\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Geotelecom<\/a> we can't wait to start using them!<\/p>","protected":false},"excerpt":{"rendered":"<p>We started the last quarter of 2016 and Google surprises us with a new tool integrated into the Google Adwords interface in order to facilitate the analysis of the performance of our campaigns together, the Campaign Groups. The Campaign Groups will allow us to group different Google Adwords campaigns (video, display, search or shopping) into a single one to subsequently assign objectives to be achieved together in a given period of time. During this time we will be able to observe the general development of this group of campaigns with respect to the objectives set, which can provide us with relevant information on the measures to be taken individually in each of them. It can be very useful if, for example, specific campaigns are carried out for specific dates when there is a budget and general objectives for the different networks. Seeing that Black Friday is approaching, and the different companies usually make an effort to provide an extra budget for these dates, it can be an ideal occasion to test the new Campaign Groups. When setting the performance objectives of our Campaign Group we will have to choose between \u201cclicks\u201d or \u201cconversions\u201d. Clicks: by setting a specific time period we will have to provide the system with an average target CPC, an estimated target number of clicks and what budget we have available to achieve these goals. Conversions: by setting a specific time period we will have to provide the system with a target average CPA, a target estimated number of conversions and what budget we have available to achieve these goals. Once our Campaign Group is configured we will be able to follow the general development of the campaigns with respect to the set goals and even add more complementary performance goals. What do you think about the new Campaign Groups? At Geotelecom we are eager to start using them!<\/p>","protected":false},"author":42,"featured_media":6267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[190,141,191],"class_list":["post-6268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-grupos-de-campana","tag-novedades-google-adwords","tag-rendimiento-de-campana"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupos de Campa\u00f1a en Google Adwords - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-adwords-campaign-groups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupos de Campa\u00f1a en Google Adwords - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Empezamos el \u00faltimo cuatrimestre de 2016 y Google nos sorprende con una nueva herramienta integrada en la interfaz de\u00a0Google Adwords\u00a0 de cara a facilitarnos el an\u00e1lisis del rendimiento de nuestras campa\u00f1as de forma conjunta, los Grupos de Campa\u00f1a. Los Grupos de Campa\u00f1a nos van a permitir agrupar distintas campa\u00f1as de Google Adwords (v\u00eddeo, display, b\u00fasqueda o shopping) en una sola para posteriormente asignar objetivos a alcanzar de forma conjunta en un periodo de tiempo determinado. Durante ese tiempo vamos a poder ir observando cual es el desarrollo general de ese Grupo de Campa\u00f1as con respecto a los objetivos fijados, lo que puede aportarnos informaci\u00f3n relevante sobre las medidas a tomar de forma individualizada en cada una de ellas. Puede resultar muy \u00fatil si, por ejemplo, se realizan campa\u00f1as espec\u00edficas para fechas se\u00f1aladas en las que se dispone de un presupuesto y unos objetivos generales para las distintas redes. Viendo que se acerca el Black Friday, y las distintas empresas suelen hacer un esfuerzo en proporcionar un presupuesto extra para estas fechas, puede ser una ocasi\u00f3n ideal para probar los nuevos Grupos de Campa\u00f1a. A la hora de establecer los objetivos de rendimiento de nuestro Grupo de Campa\u00f1a vamos a tener que elegir entre \u201cclics\u201d o \u201cconversiones\u201d. Clics: fijando un periodo de tiempo determinado vamos a tener que proporcionar al sistema un CPC medio objetivo, un n\u00famero de clics estimado objetivo y que presupuesto tenemos disponible para conseguir estas metas. Conversiones: fijando un periodo de tiempo determinado vamos a tener que proporcionar al sistema un CPA medio objetivo, un n\u00famero de conversiones estimadas objetivo y qu\u00e9 presupuesto tenemos disponible para conseguir estas metas. Una vez configurado nuestro Grupo de Campa\u00f1a vamos a poder seguir el desarrollo general de las campa\u00f1as con respecto a los objetivos fijados e incluso a\u00f1adir m\u00e1s objetivos de rendimiento complementarios. \u00bfQu\u00e9 os parecen los nuevos Grupos de Campa\u00f1a? \u00a1En Geotelecom estamos ansiosos por empezar a utilizarlos!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/google-adwords-campaign-groups\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-07T13:14:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/grupos-de-campanas-en-google-adwords.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"751\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Campaign Groups in Google Adwords - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/google-adwords-campaign-groups\/","og_locale":"en_US","og_type":"article","og_title":"Grupos de Campa\u00f1a en Google Adwords - Geotelecom","og_description":"Empezamos el \u00faltimo cuatrimestre de 2016 y Google nos sorprende con una nueva herramienta integrada en la interfaz de\u00a0Google Adwords\u00a0 de cara a facilitarnos el an\u00e1lisis del rendimiento de nuestras campa\u00f1as de forma conjunta, los Grupos de Campa\u00f1a. Los Grupos de Campa\u00f1a nos van a permitir agrupar distintas campa\u00f1as de Google Adwords (v\u00eddeo, display, b\u00fasqueda o shopping) en una sola para posteriormente asignar objetivos a alcanzar de forma conjunta en un periodo de tiempo determinado. Durante ese tiempo vamos a poder ir observando cual es el desarrollo general de ese Grupo de Campa\u00f1as con respecto a los objetivos fijados, lo que puede aportarnos informaci\u00f3n relevante sobre las medidas a tomar de forma individualizada en cada una de ellas. Puede resultar muy \u00fatil si, por ejemplo, se realizan campa\u00f1as espec\u00edficas para fechas se\u00f1aladas en las que se dispone de un presupuesto y unos objetivos generales para las distintas redes. Viendo que se acerca el Black Friday, y las distintas empresas suelen hacer un esfuerzo en proporcionar un presupuesto extra para estas fechas, puede ser una ocasi\u00f3n ideal para probar los nuevos Grupos de Campa\u00f1a. A la hora de establecer los objetivos de rendimiento de nuestro Grupo de Campa\u00f1a vamos a tener que elegir entre \u201cclics\u201d o \u201cconversiones\u201d. Clics: fijando un periodo de tiempo determinado vamos a tener que proporcionar al sistema un CPC medio objetivo, un n\u00famero de clics estimado objetivo y que presupuesto tenemos disponible para conseguir estas metas. Conversiones: fijando un periodo de tiempo determinado vamos a tener que proporcionar al sistema un CPA medio objetivo, un n\u00famero de conversiones estimadas objetivo y qu\u00e9 presupuesto tenemos disponible para conseguir estas metas. Una vez configurado nuestro Grupo de Campa\u00f1a vamos a poder seguir el desarrollo general de las campa\u00f1as con respecto a los objetivos fijados e incluso a\u00f1adir m\u00e1s objetivos de rendimiento complementarios. \u00bfQu\u00e9 os parecen los nuevos Grupos de Campa\u00f1a? \u00a1En Geotelecom estamos ansiosos por empezar a utilizarlos!","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/google-adwords-campaign-groups\/","og_site_name":"Geotelecom","article_published_time":"2016-09-07T13:14:27+00:00","og_image":[{"width":1000,"height":751,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/grupos-de-campanas-en-google-adwords.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/grupos-de-campana-en-google-adwords\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/grupos-de-campana-en-google-adwords\/"},"author":{"name":"","@id":""},"headline":"Grupos de Campa\u00f1a en Google Adwords","datePublished":"2016-09-07T13:14:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/grupos-de-campana-en-google-adwords\/"},"wordCount":368,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/grupos-de-campana-en-google-adwords\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/grupos-de-campanas-en-google-adwords.jpg","keywords":["Grupos de Campa\u00f1a","Novedades Google Adwords","Rendimiento de Campa\u00f1a"],"articleSection":["Google Ads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/grupos-de-campana-en-google-adwords\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/grupos-de-campana-en-google-adwords\/","url":"https:\/\/www.geotelecom.es\/blog\/grupos-de-campana-en-google-adwords\/","name":"Campaign Groups in Google Adwords - 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