{"id":6270,"date":"2016-08-19T14:51:07","date_gmt":"2016-08-19T14:51:07","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/ajustes-por-dispositivos\/"},"modified":"2026-05-04T11:37:47","modified_gmt":"2026-05-04T09:37:47","slug":"device-settings","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/ajustes-por-dispositivos\/","title":{"rendered":"Device settings in Google AdWords"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Google has heard our prayers!!!! Since this morning we have been able to see how, gradually, we could make bid adjustments by devices (not only mobile as before, but also PC and tablets) in an increasing number of accounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This hypothesis had been in the air for quite some time, and the forecast was that these adjustments would start to be active for the month of December. However, this time Google has gone ahead of expectations and offers this opportunity starting today (it is not yet active for all accounts, but little by little the number is increasing).<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ajustes-por-dispositivos\/#%C2%BFQue_oportunidades_nuevas_abren_este_tipo_de_ajustes\" >What new opportunities do such adjustments open up?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ajustes-por-dispositivos\/#Actualizacion_24082016_Ajustes_por_dispositivos_en_Google_Shopping\" >Update 08\/24\/2016 (Settings by devices in Google Shopping).<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_oportunidades_nuevas_abren_este_tipo_de_ajustes\"><\/span>What new opportunities do such adjustments open up?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The fact of being able to make adjustments by devices in Google AdWords presents a great main advantage, and it is that from now on it will be possible to create specific campaigns by devices. Until now we could not, for example, create a campaign only for mobile devices, but this is an option that is already present.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, we will be able to control more exhaustively the budgets and bids per device in each of the campaigns, but only in Google AdWords Search Network campaigns, where this option is starting to be available.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seeing how fast Google is implementing these device settings for Search Network campaigns, we are starting to wonder when this option will be available for Google Shopping campaigns as well - we can't wait!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Actualizacion_24082016_Ajustes_por_dispositivos_en_Google_Shopping\"><\/span>Update 08\/24\/2016 (Settings by devices in Google Shopping).<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If last week we brought you this great news in search campaigns, today we can confirm that Google has listened to us.  The different settings per device have started to be enabled in Shopping campaigns from several accounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Time to optimize campaigns based on performance per device or create device-specific campaigns!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And you, do you already have the device settings enabled in your accounts? If so, we hope you can find a lot of utilities, if not... Patience! In a few days the device settings will be enabled for all accounts.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google has heard our prayers!!!! Since this morning we have been able to see how, gradually, we could make bid adjustments by devices (not only mobile as before, but also PC and tablets) in an increasing number of accounts. This hypothesis had been in the air for quite some time, and the forecast was that these adjustments would start to be active by December. However, this time Google has gone ahead of expectations and offers this opportunity from today (it is not yet active for all accounts, but the number is gradually increasing). What new opportunities do these types of settings open up? The fact of being able to make adjustments by device in Google AdWords presents a great main advantage, and that is that from now on it will be possible to create specific campaigns by device. Until now we could not, for example, create a campaign only for mobile devices, but this is an option that is already present. In addition, we will be able to control more exhaustively the budgets and bids by devices in each of the campaigns, but only in Google AdWords Search Network campaigns, which is where this option is starting to be available. Seeing the speed of Google to implement these settings by devices in the Search Network campaigns, we begin to wonder when this option will also be available for Google Shopping campaigns, we are already anxious! Update 08\/24\/2016 (Device settings in Google Shopping) If last week we brought you this great new feature in search campaigns, today we can confirm that Google has listened to us.  It's time to optimize campaigns based on the performance of each device or to create specific campaigns for each one of them! Do you already have per-device settings enabled in your accounts? If so, we hope you can find a lot of benefits, if not... Patience! In a few days the device settings will be enabled for all accounts.<\/p>","protected":false},"author":42,"featured_media":6269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[192,193,194,195,196,197,198,199],"class_list":["post-6270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-ajustes-de-puja-por-dispositivo","tag-desktop","tag-dispositivos","tag-mobile","tag-moviles","tag-pc","tag-pujas","tag-tablets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ajustes por dispositivos en Google AdWords - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/device-settings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ajustes por dispositivos en Google AdWords - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"\u00a1\u00a1Google ha escuchado nuestras plegarias!! Desde la ma\u00f1ana de hoy hemos podido ver c\u00f3mo, paulatinamente, pod\u00edamos hacer ajustes de puja por dispositivos (no solo m\u00f3viles como hasta ahora, sino tambi\u00e9n PC y tablets) en cada vez un mayor n\u00famero de cuentas. Esta hip\u00f3tesis llevaba en el aire bastante tiempo, y la previsi\u00f3n era que estos ajustes empezaran a estar activos para el mes de diciembre. Sin embargo, esta vez Google se ha adelantado a las expectativas y ofrece esta oportunidad desde hoy mismo (a\u00fan no est\u00e1 activo para todas las cuentas, pero poco a poco el n\u00famero va subiendo). \u00bfQu\u00e9 oportunidades nuevas abren este tipo de ajustes? El hecho de poder hacer ajustes por dispositivos en Google AdWords presenta una gran ventaja principal, y es que a partir de ahora se podr\u00e1n crear campa\u00f1as espec\u00edficas por dispositivos. Hasta ahora no pod\u00edamos, por ejemplo, crear una campa\u00f1a solamente para dispositivos m\u00f3viles, pero esta es una opci\u00f3n que ya est\u00e1 presente. Adem\u00e1s podremos controlar de manera m\u00e1s exhaustiva los presupuestos y las pujas por dispositivos en cada una de las campa\u00f1as. \u00a1Ojo! Solamente en las campa\u00f1as de Red de B\u00fasqueda de Google AdWords, que es donde empieza a estar disponible esta opci\u00f3n. Viendo la rapidez de Google al implantar estos ajustes por dispositivos en las campa\u00f1as de Red de B\u00fasqueda, empezamos a preguntarnos cu\u00e1ndo estar\u00e1 esta opci\u00f3n disponible tambi\u00e9n para las campa\u00f1as de Google Shopping \u00a1ya estamos ansiosos! Actualizaci\u00f3n 24\/08\/2016 (Ajustes por dispositivos en Google Shopping) Si la semana pasada os tra\u00edamos esta gran novedad en las campa\u00f1as de b\u00fasqueda, a d\u00eda de hoy podemos confirmaros que Google nos ha escuchado.&nbsp; Han empezado a habilitarse los distintos ajustes por dispositivo en campa\u00f1as de Shopping de varias cuentas. \u00a1Hora de optimizar campa\u00f1as en funci\u00f3n del rendimiento por&nbsp;cada dispositivo o de crear campa\u00f1as espec\u00edficas por cada uno de ellos! Y vosotros, \u00bfya ten\u00e9is los ajustes por dispositivos habilitados en vuestras cuentas? Si es as\u00ed, esperamos que pod\u00e1is encontrar much\u00edsimas utilidades, si no&#8230; \u00a1Paciencia! En pocos d\u00edas los ajustes por dispositivos estar\u00e1n habilitados para todas las cuentas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/device-settings\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-19T14:51:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-04T09:37:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ajustes-de-puja-dispositivo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Device settings in Google AdWords - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/device-settings\/","og_locale":"en_US","og_type":"article","og_title":"Ajustes por dispositivos en Google AdWords - Geotelecom","og_description":"\u00a1\u00a1Google ha escuchado nuestras plegarias!! Desde la ma\u00f1ana de hoy hemos podido ver c\u00f3mo, paulatinamente, pod\u00edamos hacer ajustes de puja por dispositivos (no solo m\u00f3viles como hasta ahora, sino tambi\u00e9n PC y tablets) en cada vez un mayor n\u00famero de cuentas. Esta hip\u00f3tesis llevaba en el aire bastante tiempo, y la previsi\u00f3n era que estos ajustes empezaran a estar activos para el mes de diciembre. Sin embargo, esta vez Google se ha adelantado a las expectativas y ofrece esta oportunidad desde hoy mismo (a\u00fan no est\u00e1 activo para todas las cuentas, pero poco a poco el n\u00famero va subiendo). \u00bfQu\u00e9 oportunidades nuevas abren este tipo de ajustes? El hecho de poder hacer ajustes por dispositivos en Google AdWords presenta una gran ventaja principal, y es que a partir de ahora se podr\u00e1n crear campa\u00f1as espec\u00edficas por dispositivos. 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Actualizaci\u00f3n 24\/08\/2016 (Ajustes por dispositivos en Google Shopping) Si la semana pasada os tra\u00edamos esta gran novedad en las campa\u00f1as de b\u00fasqueda, a d\u00eda de hoy podemos confirmaros que Google nos ha escuchado.&nbsp; Han empezado a habilitarse los distintos ajustes por dispositivo en campa\u00f1as de Shopping de varias cuentas. \u00a1Hora de optimizar campa\u00f1as en funci\u00f3n del rendimiento por&nbsp;cada dispositivo o de crear campa\u00f1as espec\u00edficas por cada uno de ellos! Y vosotros, \u00bfya ten\u00e9is los ajustes por dispositivos habilitados en vuestras cuentas? Si es as\u00ed, esperamos que pod\u00e1is encontrar much\u00edsimas utilidades, si no&#8230; \u00a1Paciencia! En pocos d\u00edas los ajustes por dispositivos estar\u00e1n habilitados para todas las cuentas.","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/device-settings\/","og_site_name":"Geotelecom","article_published_time":"2016-08-19T14:51:07+00:00","article_modified_time":"2026-05-04T09:37:47+00:00","og_image":[{"width":1000,"height":683,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ajustes-de-puja-dispositivo.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/ajustes-por-dispositivos\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/ajustes-por-dispositivos\/"},"author":{"name":"","@id":""},"headline":"Ajustes por dispositivos en Google AdWords","datePublished":"2016-08-19T14:51:07+00:00","dateModified":"2026-05-04T09:37:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/ajustes-por-dispositivos\/"},"wordCount":394,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/ajustes-por-dispositivos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ajustes-de-puja-dispositivo.jpg","keywords":["ajustes de puja por dispositivo","desktop","dispositivos","mobile","moviles","pc","pujas","tablets"],"articleSection":["Google Ads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/ajustes-por-dispositivos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/ajustes-por-dispositivos\/","url":"https:\/\/www.geotelecom.es\/blog\/ajustes-por-dispositivos\/","name":"Device settings in Google AdWords - 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