{"id":6275,"date":"2016-07-27T10:20:42","date_gmt":"2016-07-27T10:20:42","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/segmentar-google-shopping-por-listas-de-clientes\/"},"modified":"2016-07-27T10:20:42","modified_gmt":"2016-07-27T10:20:42","slug":"segment-google-shopping-by-customer-lists","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/segmentar-google-shopping-por-listas-de-clientes\/","title":{"rendered":"Segmenting in Google Shopping by mailing list"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Last Thursday (July 14), Google released a new update regarding Google Shopping: the <strong>option to segment by mailing list<\/strong>\u2026<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For regular Adwords users, this new possibility will be somewhat familiar, as let's not forget that last year the internet giant launched the segmentation lists with mailings for the <a href=\"https:\/\/support.google.com\/adwords\/answer\/2454064?hl=es\" target=\"_blank\" rel=\"noopener noreferrer\">remarketing campaigns<\/a>, The tool allowed us to <strong>reconnect with users<\/strong> who had already visited our website and who were included in a mailing list (not only with those who visited the site, who are included in the AdWords or Analytics RMK lists, but also with those who are, for example, subscribed to our newsletter).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">And this is precisely the main advantage of being able to segment by mailing list: targeting shopping campaigns to the right people. <strong>audience of greater value to the business<\/strong> (subscribers to the <em>newsletter<\/em>, (e.g., previous purchasers, customers of physical stores, etc.). It is clear that the possibilities offered by this update are immense, but <strong>how does it work?<\/strong><\/p>\r\n<h2><strong>Steps for segmenting Google Shopping campaigns by email\u00a0<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">First of all, it is necessary to upload <strong>a list of e-mail addresses <\/strong>that we have in our database that corresponds to the customers that we want to impact more strongly. This database will have been nurtured with the e-mails that we have obtained through promotions, subscriptions to our <em>newsletter<\/em>, customer files, customer records, buyers registered on our website, etc.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Then, the system will set <strong>matches between users who are logged in to Google<\/strong> and the list of e-mail addresses and, when those people perform a search related to any of our products or services, they will be shown our <a href=\"https:\/\/www.geotelecom.es\/en\/gestion-de-campanas-en-shopping\/\">Google Shopping Ads<\/a>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Since these are people who are very valuable to our business, we will be able to adjust bids in light of the fact that they are more likely to convert. It goes without saying that the <a href=\"https:\/\/privacy.google.com\/intl\/es_ALL\/#\" target=\"_blank\" rel=\"noopener noreferrer\">data security<\/a> of potential buyers is guaranteed during this process. In this simple way, we will be able to create a campaign aimed specifically at this group of people and set the bids that we believe are most convenient to obtain the desired results.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Thanks to these lists, in addition to the advantages we have already mentioned, it is very easy to <strong>increase visibility<\/strong> of our brand and our products among this group of people who are so valuable to us.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This new possibility of segmenting in Google Shopping will not be enabled until the end of the summer; however, there is the possibility to register and test the beta version. At Geotelecom we can't wait to put it into practice, can you?<\/p>\r\n\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Last Thursday (July 14) Google made public the new update related to Google Shopping: the option of segmenting by mailing lists... For regular Adwords users, this new possibility will be somewhat familiar, as let's not forget that last year the Internet giant launched the mailing list segmentation for remarketing campaigns, through which the tool allowed us to reconnect with users who had already visited our website and who were included in a mailing list (not only with those who visited the page, who are included in the AdWords or Analytics RMK lists, but also with those who are, for example, subscribed to our newsletter). And this is precisely the main advantage of being able to segment by mailing list: targeting shopping campaigns to the most valuable audience for the business (newsletter subscribers, previous buyers, physical store customers, etc.). Clearly, the possibilities this update offers are immense, but how does it work? Steps to segment Google Shopping campaigns by email First of all, it is necessary to upload a list of email addresses that we have in our database that corresponds to the customers that we want to impact more strongly. This database will have been nurtured with the emails we have obtained through promotions, subscriptions to our newsletter, customer files, registered buyers on our website, etc. Then, the system will establish matches between the users who have logged in to Google and the list of email addresses and, when these people perform a search related to one of our products or services, they will be shown our Google Shopping ads. Since these are people who are very valuable to our business, we will be able to adjust bids in light of the fact that they are more likely to convert. Needless to say, the security of potential buyers' data is guaranteed during this process. In this simple way, we will be able to create a campaign specifically targeted to this group of people and set the bids that we believe are most convenient to obtain the desired results. Thanks to these lists, in addition to the advantages we have already mentioned, it is very easy to increase the visibility of our brand and our products among this group of people who are so valuable to us. This new possibility of segmenting in Google Shopping will not be enabled until the end of summer; however, there is the possibility to register and test the beta version. At Geotelecom we can't wait to put it into practice, can you? &nbsp;<\/p>","protected":false},"author":42,"featured_media":6236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[201,22,202,203,119],"class_list":["post-6275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopping","tag-comprar-online","tag-google-shopping-2","tag-listas-de-clientes","tag-segmentar-en-google-shopping","tag-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Segmentar en Google Shopping por lista de correos - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/segment-google-shopping-by-customer-lists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentar en Google Shopping por lista de correos - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"El pasado jueves (14 de julio) Google hac\u00eda p\u00fablica la nueva actualizaci\u00f3n relativa a Google Shopping: la opci\u00f3n de segmentar por listas de correos\u2026 Para los usuarios asiduos de Adwords, esta nueva posibilidad les resultar\u00e1 algo familiar, ya que no olvidemos que el pasado a\u00f1o el gigante de internet lanz\u00f3 las listas de segmentaci\u00f3n con correos para las campa\u00f1as de remarketing, mediante las cuales la herramienta nos permit\u00eda conectar nuevamente con los usuarios que ya hab\u00edan visitado nuestro sitio web y que estaban incluidos en una lista de correos (no solamente con los que visitaran la p\u00e1gina, que quedan incluidos en las listas de RMK de AdWords o Analytics, sino tambi\u00e9n con lo que est\u00e9n, por ejemplo, suscritos a nuestra newsletter). Y esta es precisamente la principal ventaja de poder segmentar por lista de correos: dirigir las campa\u00f1as de shopping a la audiencia de mayor valor para el negocio (suscriptores de la newsletter, compradores anteriores, clientes de las tiendas f\u00edsicas, etc.). Es evidente que las posibilidades que esta actualizaci\u00f3n ofrece son inmensas, pero \u00bfc\u00f3mo funciona? Pasos para segmentar las campa\u00f1as de Google Shopping por correos\u00a0 En primer lugar, es necesario subir una lista de direcciones de correo electr\u00f3nico que tengamos en nuestra base de datos que se corresponda con los clientes a los que se quiere impactar con mayor fuerza. Dicha base de datos la habremos ido nutriendo con los correos que hayamos conseguido mediante promociones, suscripciones a nuestra newsletter, fichas de clientes, compradores registrados en nuestro sitio web, etc. Entonces, el sistema establecer\u00e1 coincidencias entre los usuarios que hayan iniciado sesi\u00f3n en Google y la lista de direcciones de correo electr\u00f3nico y, cuando esas personas realicen una b\u00fasqueda relacionada con alguno de nuestros productos o servicios, se les mostrar\u00e1n nuestros anuncios de Google Shopping. Puesto que se trata de personas muy valiosas para nuestro negocio, podremos ajustar las pujas en vista de que es m\u00e1s probable que conviertan. Sobra mencionar que la seguridad de los datos de los potenciales compradores est\u00e1 garantizada durante este proceso. De este modo tan sencillo, ya podremos crear una campa\u00f1a dirigida espec\u00edficamente a este grupo de personas y establecer las pujas que creamos m\u00e1s convenientes para obtener los resultados deseados. Gracias a estas listas, adem\u00e1s de las ventajas que ya hemos comentado, resulta muy f\u00e1cil aumentar la visibilidad de nuestra marca y nuestros productos entre este grupo de personas tan valiosas para nosotros. Esta nueva posibilidad de segmentar en Google Shopping no se habilitar\u00e1 hasta finales de verano; no obstante, existe la posibilidad de registrarse y probar la versi\u00f3n beta. En Geotelecom no vemos el momento de ponerlo en pr\u00e1ctica, \u00bfy vosotros? &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/segment-google-shopping-by-customer-lists\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-27T10:20:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/google-shopping.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1808\" \/>\n\t<meta property=\"og:image:height\" content=\"969\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Segmenting in Google Shopping by mailing list - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/segment-google-shopping-by-customer-lists\/","og_locale":"en_US","og_type":"article","og_title":"Segmentar en Google Shopping por lista de correos - Geotelecom","og_description":"El pasado jueves (14 de julio) Google hac\u00eda p\u00fablica la nueva actualizaci\u00f3n relativa a Google Shopping: la opci\u00f3n de segmentar por listas de correos\u2026 Para los usuarios asiduos de Adwords, esta nueva posibilidad les resultar\u00e1 algo familiar, ya que no olvidemos que el pasado a\u00f1o el gigante de internet lanz\u00f3 las listas de segmentaci\u00f3n con correos para las campa\u00f1as de remarketing, mediante las cuales la herramienta nos permit\u00eda conectar nuevamente con los usuarios que ya hab\u00edan visitado nuestro sitio web y que estaban incluidos en una lista de correos (no solamente con los que visitaran la p\u00e1gina, que quedan incluidos en las listas de RMK de AdWords o Analytics, sino tambi\u00e9n con lo que est\u00e9n, por ejemplo, suscritos a nuestra newsletter). Y esta es precisamente la principal ventaja de poder segmentar por lista de correos: dirigir las campa\u00f1as de shopping a la audiencia de mayor valor para el negocio (suscriptores de la newsletter, compradores anteriores, clientes de las tiendas f\u00edsicas, etc.). Es evidente que las posibilidades que esta actualizaci\u00f3n ofrece son inmensas, pero \u00bfc\u00f3mo funciona? Pasos para segmentar las campa\u00f1as de Google Shopping por correos\u00a0 En primer lugar, es necesario subir una lista de direcciones de correo electr\u00f3nico que tengamos en nuestra base de datos que se corresponda con los clientes a los que se quiere impactar con mayor fuerza. Dicha base de datos la habremos ido nutriendo con los correos que hayamos conseguido mediante promociones, suscripciones a nuestra newsletter, fichas de clientes, compradores registrados en nuestro sitio web, etc. Entonces, el sistema establecer\u00e1 coincidencias entre los usuarios que hayan iniciado sesi\u00f3n en Google y la lista de direcciones de correo electr\u00f3nico y, cuando esas personas realicen una b\u00fasqueda relacionada con alguno de nuestros productos o servicios, se les mostrar\u00e1n nuestros anuncios de Google Shopping. Puesto que se trata de personas muy valiosas para nuestro negocio, podremos ajustar las pujas en vista de que es m\u00e1s probable que conviertan. Sobra mencionar que la seguridad de los datos de los potenciales compradores est\u00e1 garantizada durante este proceso. De este modo tan sencillo, ya podremos crear una campa\u00f1a dirigida espec\u00edficamente a este grupo de personas y establecer las pujas que creamos m\u00e1s convenientes para obtener los resultados deseados. Gracias a estas listas, adem\u00e1s de las ventajas que ya hemos comentado, resulta muy f\u00e1cil aumentar la visibilidad de nuestra marca y nuestros productos entre este grupo de personas tan valiosas para nosotros. Esta nueva posibilidad de segmentar en Google Shopping no se habilitar\u00e1 hasta finales de verano; no obstante, existe la posibilidad de registrarse y probar la versi\u00f3n beta. En Geotelecom no vemos el momento de ponerlo en pr\u00e1ctica, \u00bfy vosotros? &nbsp;","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/segment-google-shopping-by-customer-lists\/","og_site_name":"Geotelecom","article_published_time":"2016-07-27T10:20:42+00:00","og_image":[{"width":1808,"height":969,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/google-shopping.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/segmentar-google-shopping-por-listas-de-clientes\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/segmentar-google-shopping-por-listas-de-clientes\/"},"author":{"name":"","@id":""},"headline":"Segmentar en Google Shopping por lista de correos","datePublished":"2016-07-27T10:20:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/segmentar-google-shopping-por-listas-de-clientes\/"},"wordCount":476,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/segmentar-google-shopping-por-listas-de-clientes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/google-shopping.jpg","keywords":["comprar online","google shopping","listas de clientes","segmentar en google shopping","Shopping"],"articleSection":["Shopping"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/segmentar-google-shopping-por-listas-de-clientes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/segmentar-google-shopping-por-listas-de-clientes\/","url":"https:\/\/www.geotelecom.es\/blog\/segmentar-google-shopping-por-listas-de-clientes\/","name":"Segmenting in Google Shopping by mailing list - 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