{"id":6281,"date":"2016-03-21T10:00:37","date_gmt":"2016-03-21T10:00:37","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/gtin-obligatorio-google-shopping\/"},"modified":"2016-03-21T10:00:37","modified_gmt":"2016-03-21T10:00:37","slug":"gtin-mandatory-google-shopping","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/gtin-obligatorio-google-shopping\/","title":{"rendered":"Mandatory GTIN code in Google Shopping!"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Postpone all the pending items on the \u201curgent\u201d list; because as of May 16, 2016 it will be absolutely MANDATORY for all advertisers who want to promote their products on Google Shopping to provide the system with the <strong>GTIN code<\/strong> of all its products. Up to now, this code was only mandatory for articles of the <a href=\"https:\/\/support.google.com\/merchants\/answer\/6239390?hl=es\" target=\"_blank\" rel=\"noopener noreferrer\">50 brands designated by Google<\/a> last summer. \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, and as the Internet and communication giant itself has announced to all its partners, this requirement <strong>is extended to all products<\/strong> (obviously only those in which this number exists; thus excluding manufactured goods or those products that are not from the retail branch), leaving a short margin of just over two months for advertisers to add this information to their data feeds. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, <a href=\"https:\/\/www.geotelecom.es\/en\/shipping-cost-requirements\/\" target=\"_blank\" rel=\"noopener noreferrer\">as we anticipated in our blog<\/a>, Since last February, the number of advertisers in Google Shopping has been reduced due to the large number of e-commerce companies that did not include their products in Google Shopping. <strong>shipping costs at Google Merchant Center<\/strong>, Despite Google's advance notice, it is expected that, once again, many businesses will be affected by this new requirement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From <a href=\"https:\/\/www.geotelecom.es\/en\/\">Geotelecom<\/a> We have already warned all our customers of the urgency of this major change, and although the date two months away seems distant, the truth is that time flies, and any anticipation will be more than welcome.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What good will this new requirement do for advertisers on Google Shopping?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to the incorporation of the <strong>mandatory GTIN code<\/strong> in all products to be published on Google Shopping, it is expected that the comparison between identical products will be much more accurate, grouping them based on this single numerical criterion and avoiding other more ambiguous criteria such as mpn (product part number) or brand. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are you ready to face these changes? \u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Postpone all the pending items on the \u201curgent\u201d list; because from May 16, 2016 it will be totally MANDATORY for all advertisers who want to promote their products on Google Shopping to provide the system with the GTIN code of all their products. Until now this code was only mandatory for items from the 50 brands designated by Google last summer.   However, and as the Internet and communication giant itself has announced to all its partners, this requirement is extended to all products (obviously only those in which this number exists; thus excluding manufactures or those products that are not from the retail branch) leaving a narrow margin of just over two months for advertisers to add this information to their data feeds. If, as we anticipated in our blog, since last February the number of advertisers in Google Shopping has been reduced due to the large number of e-commerce that did not include their shipping costs in Google Merchant Center, it is expected that, despite the advance notice from Google, many businesses will again be affected by this new requirement. From Geotelecom we have already warned all our customers of the urgency of this major change, and although the date two months away seems distant, the truth is that time flies, and any anticipation will be more than grateful. What good will this new requirement for advertisers in Google Shopping? Thanks to the incorporation of the mandatory GTIN code in all products that want to be published on Google Shopping, it is expected that the comparison between identical products will be much more accurate, grouping them based on this unique numerical criterion and avoiding other more ambiguous as the mpn (product part number) or brand. Are you ready to face these changes? \u00a0<\/p>","protected":false},"author":42,"featured_media":6280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[173,22,208],"class_list":["post-6281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopping","tag-google-adwords-2","tag-google-shopping-2","tag-gtin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a1C\u00f3digo GTIN Obligatorio en Google Shopping! - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/gtin-mandatory-google-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a1C\u00f3digo GTIN Obligatorio en Google Shopping! - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Aplazad todos los asuntos pendientes de la lista de \u201curgente\u201d; porque a partir del 16 de mayo de 2016 ser\u00e1 totalmente OBLIGATORIO para todos los anunciantes que quieran promocionar sus productos en Google Shopping proporcionar \u00a0al sistema el c\u00f3digo GTIN de todos sus productos. Hasta ahora este c\u00f3digo solo era obligatorio para los art\u00edculos de las 50 marcas designadas por Google el pasado verano. \u00a0 Sin embargo, y como el propio gigante de Internet y la comunicaci\u00f3n ha anunciado a todos sus partners, este requerimiento se ampl\u00eda a todos los productos (obviamente solamente aquellos en los que este n\u00famero exista; excluy\u00e9ndose as\u00ed las manufacturas o aquellos productos que no sean del ramal de minoristas) quedando un escueto margen de poco m\u00e1s de dos meses para que los anunciantes a\u00f1adan esa informaci\u00f3n a sus feeds de datos. Si, como os anticipamos en nuestro blog, desde el pasado mes de Febrero el n\u00famero de anunciantes en Google Shopping se ha visto mermado debido a la gran cantidad de e-commerce que no incluyeron sus gastos de env\u00edo en Google Merchant Center, se prev\u00e9 que, pese a la antelaci\u00f3n del aviso de Google, sean otra vez\u00a0muchos los comercios que se ver\u00e1n afectados por este nuevo requerimiento. Desde Geotelecom ya hemos avisado a todos nuestros clientes de lo apremiante de este gran cambio, y es que aunque la fecha a dos meses vista parezca lejana, lo cierto es que el tiempo vuela, y cualquier anticipaci\u00f3n ser\u00e1 m\u00e1s que de agradecer. \u00bfDe qu\u00e9 servir\u00e1 este nuevo requerimiento para los anunciantes en Google Shopping? Gracias a la incorporaci\u00f3n de la obligatoriedad del c\u00f3digo GTIN en todos los productos que quieran ser publicados en Google Shopping, se prev\u00e9 que la comparativa entre los productos id\u00e9nticos ser\u00e1 mucho m\u00e1s acertada, agrup\u00e1ndose los mismos en base a este criterio num\u00e9rico \u00fanico y obviando otros m\u00e1s ambiguos como el mpn (n\u00famero de pieza del producto) o la marca. \u00bfEst\u00e1s preparado para enfrentarte a estos cambios? \u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/gtin-mandatory-google-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-21T10:00:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/gtin-obligatorio.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"751\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mandatory GTIN code in Google Shopping! - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/gtin-mandatory-google-shopping\/","og_locale":"en_US","og_type":"article","og_title":"\u00a1C\u00f3digo GTIN Obligatorio en Google Shopping! - Geotelecom","og_description":"Aplazad todos los asuntos pendientes de la lista de \u201curgente\u201d; porque a partir del 16 de mayo de 2016 ser\u00e1 totalmente OBLIGATORIO para todos los anunciantes que quieran promocionar sus productos en Google Shopping proporcionar \u00a0al sistema el c\u00f3digo GTIN de todos sus productos. Hasta ahora este c\u00f3digo solo era obligatorio para los art\u00edculos de las 50 marcas designadas por Google el pasado verano. \u00a0 Sin embargo, y como el propio gigante de Internet y la comunicaci\u00f3n ha anunciado a todos sus partners, este requerimiento se ampl\u00eda a todos los productos (obviamente solamente aquellos en los que este n\u00famero exista; excluy\u00e9ndose as\u00ed las manufacturas o aquellos productos que no sean del ramal de minoristas) quedando un escueto margen de poco m\u00e1s de dos meses para que los anunciantes a\u00f1adan esa informaci\u00f3n a sus feeds de datos. Si, como os anticipamos en nuestro blog, desde el pasado mes de Febrero el n\u00famero de anunciantes en Google Shopping se ha visto mermado debido a la gran cantidad de e-commerce que no incluyeron sus gastos de env\u00edo en Google Merchant Center, se prev\u00e9 que, pese a la antelaci\u00f3n del aviso de Google, sean otra vez\u00a0muchos los comercios que se ver\u00e1n afectados por este nuevo requerimiento. Desde Geotelecom ya hemos avisado a todos nuestros clientes de lo apremiante de este gran cambio, y es que aunque la fecha a dos meses vista parezca lejana, lo cierto es que el tiempo vuela, y cualquier anticipaci\u00f3n ser\u00e1 m\u00e1s que de agradecer. \u00bfDe qu\u00e9 servir\u00e1 este nuevo requerimiento para los anunciantes en Google Shopping? Gracias a la incorporaci\u00f3n de la obligatoriedad del c\u00f3digo GTIN en todos los productos que quieran ser publicados en Google Shopping, se prev\u00e9 que la comparativa entre los productos id\u00e9nticos ser\u00e1 mucho m\u00e1s acertada, agrup\u00e1ndose los mismos en base a este criterio num\u00e9rico \u00fanico y obviando otros m\u00e1s ambiguos como el mpn (n\u00famero de pieza del producto) o la marca. \u00bfEst\u00e1s preparado para enfrentarte a estos cambios? \u00a0","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/gtin-mandatory-google-shopping\/","og_site_name":"Geotelecom","article_published_time":"2016-03-21T10:00:37+00:00","og_image":[{"width":751,"height":600,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/gtin-obligatorio.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/gtin-obligatorio-google-shopping\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/gtin-obligatorio-google-shopping\/"},"author":{"name":"","@id":""},"headline":"\u00a1C\u00f3digo GTIN Obligatorio en Google Shopping!","datePublished":"2016-03-21T10:00:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/gtin-obligatorio-google-shopping\/"},"wordCount":353,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/gtin-obligatorio-google-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/gtin-obligatorio.jpg","keywords":["Google Adwords","google shopping","GTIN"],"articleSection":["Shopping"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/gtin-obligatorio-google-shopping\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/gtin-obligatorio-google-shopping\/","url":"https:\/\/www.geotelecom.es\/blog\/gtin-obligatorio-google-shopping\/","name":"Mandatory GTIN code in Google Shopping! 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