{"id":6285,"date":"2016-02-23T11:23:55","date_gmt":"2016-02-23T11:23:55","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/informes-de-ubicacion\/"},"modified":"2016-02-23T11:23:55","modified_gmt":"2016-02-23T11:23:55","slug":"location-reports","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/informes-de-ubicacion\/","title":{"rendered":"Google AdWords Location Reporting"},"content":{"rendered":"

Forget about the cumbersome path of having to go to the \u201cdimensions\u201d tab in Google AdWords or to the \"dimensions\" tab in Google AdWords. Google Analytics<\/a> to be able to discern which locations were the most relevant or profitable for your campaigns; and then go to Google AdWords campaigns to apply the appropriate changes based on this information. <\/p>\n\n\n\n

Thanks to the Location Reports<\/strong> it is now possible to know, campaign by campaign, where (country, community, province, municipality, city, airport or neighborhood) our ads have been shown and with what results, taking into account the entire historical period and without the need to have had those locations specifically added. <\/p>\n\n\n\n

In addition, through this channel we can make adjustments to the bid (either to increase or decrease it) in each of the locations, as well as add or exclude new locations to our campaign settings.<\/p>\n\n\n\n

\"Location<\/a>
Location Reports<\/figcaption><\/figure><\/div>\n\n\n\n

Access the Location Reports:<\/h2>\n\n\n\n

You simply have to go to the locations section within the campaign settings. There, you will be able to select \u201cView Location reports\u201d, and, by selecting \u201cwhat triggered the ad\u201d, you will be able to select the country you are interested in, and change the preview for each of the available locations.<\/p>\n\n\n\n

\"Location<\/a>
Location Reports<\/figcaption><\/figure><\/div>\n\n\n\n


This will display all the locations, within that category, for which our publications have been activated. And, best of all, we will see the information for each of them taking into account the entire history.
Once deployed, the Location Reports<\/strong>, The screen will show a result similar to this one, displayed by provinces.<\/p>\n\n\n\n

\"Location<\/a>
Location Reports<\/figcaption><\/figure><\/div>\n\n\n\n


Once all the information provided by the Location Reports has been analyzed, we can make decisions and apply them directly from the same panel. To do this, simply select the locations where we want to make these modifications and select \u201cedit\u201d, where we can modify bids and add or exclude locations that we feel should be treated differently.<\/p>\n\n\n\n

\"Location<\/a>
Location Reports<\/figcaption><\/figure><\/div>\n\n\n\n


Did you know that there is a similar option but with the scheduling of ads? In this case, all the information segmented by days of the week or by time and days of the week can be found in \u201cAd scheduling\".\u201cprogramming details<\/strong>\u201dHowever, this option does not allow us to add new time segments from the same panel, nor to make bidding modifications for them.<\/p>\n\n\n\n

We hope you find the information useful and that it will help you save time when analyzing and acting on your data by using the Location Reports<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"

Forget the cumbersome way of having to go to the \u201cdimensions\u201d tab of Google AdWords or Google Analytics to be able to discern which locations were the most relevant or profitable for your campaigns; and then go to Google AdWords campaigns to apply the appropriate changes based on this information. Thanks to the Location Reports you can now know, campaign by campaign, where (country, community, province, municipality, city, airport or neighborhood) our ads have been shown and with what results, taking into account the entire historical period and without the need to have added those locations specifically. In addition, through this way you can make adjustments to the bidding (either to increase or decrease it) in each of the locations, as well as add or exclude new locations to our campaign settings. Access the Location Reports: Simply go to the locations section within a campaign's settings. There, you will be able to select \u201cView Location Reports\u201d, and, by selecting \u201cwhat has triggered the ad\u201d, you will be able to select the country you are interested in, and change the preview for each of the available locations. This will display all the locations, within that category, for which our publications have been activated. And, best of all, we will see the information for each one of them taking into account the whole history.once the Location Reports are displayed, the screen will show us a result similar to this one displayed by provinces. Once all the information provided by the Location Reports has been analyzed, we can make decisions and apply them directly from the same panel. To do this simply select the locations where we want to make these changes and select \u201cedit\u201d, there we can both modify bids and add or exclude locations that we think should be treated in a different way. Did you know that there is a similar option but with ad scheduling? In this case, all the information segmented in days of the week or in time and days of the week can be found in \u201cprogramming details\u201d; but this option does not allow us to add new time segments from the same panel, nor to modify bids for them. We hope you find this information useful and that it will help you save time when analyzing your data and acting on it using the Location Reports.<\/p>","protected":false},"author":42,"featured_media":6284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[212,213,173,214,215],"class_list":["post-6285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-analitica","tag-detalles-de-programacion","tag-google-adwords-2","tag-informe-de-ubicacion","tag-informes-de-ubicaciones"],"yoast_head":"\nInformes de Ubicaci\u00f3n en Google AdWords - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/location-reports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informes de Ubicaci\u00f3n en Google AdWords - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Olv\u00eddate del engorroso camino de tener que acudir a la pesta\u00f1a \u201cdimensiones\u201d de\u00a0Google AdWords o a Google Analytics para poder discernir qu\u00e9 ubicaciones eran las m\u00e1s relevantes o rentables para tus campa\u00f1as; para despu\u00e9s acudir a las campa\u00f1as de Google AdWords a aplicar los cambios oportunos en base a estas informaciones. Gracias a los Informes de Ubicaci\u00f3n ahora se puede saber, campa\u00f1a a campa\u00f1a, d\u00f3nde (pa\u00eds, comunidad, provincia, municipalidad, ciudad, aeropuerto o barrio) se han mostrado nuestros anuncios y con qu\u00e9 resultados, teniendo en cuenta todo el periodo hist\u00f3rico y sin necesidad de haber tenido a\u00f1adidas esas ubicaciones de manera espec\u00edfica. Adem\u00e1s, a trav\u00e9s de esta v\u00eda se pueden hacer ajustes en la puja (ya sea para aumentarla o disminuirla) en cada una de las ubicaciones, as\u00ed como a\u00f1adir o excluir nuevas ubicaciones a nuestra configuraci\u00f3n de campa\u00f1a. Accede a los Informes de Ubicaci\u00f3n: Smplemente tienes que entrar en la secci\u00f3n de ubicaciones dentro de la configuraci\u00f3n de una campa\u00f1a. Ah\u00ed, podr\u00e1s seleccionar \u201cVer informes de Ubicaci\u00f3n\u201d, y, seleccionando en ese punto \u201cqu\u00e9 ha activado el anuncio\u201d, ya podr\u00e1s seleccionar el pa\u00eds que te interesa, y cambiar la vista previa para cada una de las ubicaciones disponibles. De esta manera se desplegar\u00e1n todas las ubicaciones, dentro de esa categor\u00eda, para las que se hayan activado nuestras publicaciones. Y, lo mejor de todo, es que veremos la informaci\u00f3n para cada una de ellas teniendo en cuenta todo el hist\u00f3rico.Una vez desplegados los Informes de Ubicaci\u00f3n, la pantalla nos mostrar\u00e1 un resultado similar a \u00e9ste desplegado por provincias. Una vez analizada toda la informaci\u00f3n que nos facilitan los Informes de Ubicaci\u00f3n, podemos tomar decisiones y aplicarlas directamente desde el mismo panel. Para ello basta con seleccionar las ubicaciones donde queramos hacer esas modificaciones y seleccionar \u201ceditar\u201d, ah\u00ed podremos tanto modificar pujas como a\u00f1adir o excluir ubicaciones que nos parezca que deben ser tratadas de una manera diferenciada. \u200b\u00bfSab\u00e9is que existe una opci\u00f3n similar pero con la programaci\u00f3n de anuncios? En este caso, toda la informaci\u00f3n segmentada en d\u00edas de la semana o en hora y d\u00edas de la semana la podr\u00e9is encontrar en \u201cdetalles de programaci\u00f3n\u201d; pero esta opci\u00f3n no nos permite a\u00f1adir segmentos de tiempo nuevos desde el mismo panel, ni hacer modificaciones de puja para los mismos. Esperamos que os sea \u00fatil la informaci\u00f3n y que os ayude a ahorrar tiempo a la hora de analizar vuestros datos y actuar con respecto a ellos haciendo uso de los Informes de Ubicaci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/location-reports\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-23T11:23:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/informe-de-ubicaciones.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"751\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google AdWords Location Reporting - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/location-reports\/","og_locale":"en_US","og_type":"article","og_title":"Informes de Ubicaci\u00f3n en Google AdWords - Geotelecom","og_description":"Olv\u00eddate del engorroso camino de tener que acudir a la pesta\u00f1a \u201cdimensiones\u201d de\u00a0Google AdWords o a Google Analytics para poder discernir qu\u00e9 ubicaciones eran las m\u00e1s relevantes o rentables para tus campa\u00f1as; para despu\u00e9s acudir a las campa\u00f1as de Google AdWords a aplicar los cambios oportunos en base a estas informaciones. Gracias a los Informes de Ubicaci\u00f3n ahora se puede saber, campa\u00f1a a campa\u00f1a, d\u00f3nde (pa\u00eds, comunidad, provincia, municipalidad, ciudad, aeropuerto o barrio) se han mostrado nuestros anuncios y con qu\u00e9 resultados, teniendo en cuenta todo el periodo hist\u00f3rico y sin necesidad de haber tenido a\u00f1adidas esas ubicaciones de manera espec\u00edfica. Adem\u00e1s, a trav\u00e9s de esta v\u00eda se pueden hacer ajustes en la puja (ya sea para aumentarla o disminuirla) en cada una de las ubicaciones, as\u00ed como a\u00f1adir o excluir nuevas ubicaciones a nuestra configuraci\u00f3n de campa\u00f1a. Accede a los Informes de Ubicaci\u00f3n: Smplemente tienes que entrar en la secci\u00f3n de ubicaciones dentro de la configuraci\u00f3n de una campa\u00f1a. Ah\u00ed, podr\u00e1s seleccionar \u201cVer informes de Ubicaci\u00f3n\u201d, y, seleccionando en ese punto \u201cqu\u00e9 ha activado el anuncio\u201d, ya podr\u00e1s seleccionar el pa\u00eds que te interesa, y cambiar la vista previa para cada una de las ubicaciones disponibles. De esta manera se desplegar\u00e1n todas las ubicaciones, dentro de esa categor\u00eda, para las que se hayan activado nuestras publicaciones. Y, lo mejor de todo, es que veremos la informaci\u00f3n para cada una de ellas teniendo en cuenta todo el hist\u00f3rico.Una vez desplegados los Informes de Ubicaci\u00f3n, la pantalla nos mostrar\u00e1 un resultado similar a \u00e9ste desplegado por provincias. Una vez analizada toda la informaci\u00f3n que nos facilitan los Informes de Ubicaci\u00f3n, podemos tomar decisiones y aplicarlas directamente desde el mismo panel. Para ello basta con seleccionar las ubicaciones donde queramos hacer esas modificaciones y seleccionar \u201ceditar\u201d, ah\u00ed podremos tanto modificar pujas como a\u00f1adir o excluir ubicaciones que nos parezca que deben ser tratadas de una manera diferenciada. \u200b\u00bfSab\u00e9is que existe una opci\u00f3n similar pero con la programaci\u00f3n de anuncios? En este caso, toda la informaci\u00f3n segmentada en d\u00edas de la semana o en hora y d\u00edas de la semana la podr\u00e9is encontrar en \u201cdetalles de programaci\u00f3n\u201d; pero esta opci\u00f3n no nos permite a\u00f1adir segmentos de tiempo nuevos desde el mismo panel, ni hacer modificaciones de puja para los mismos. Esperamos que os sea \u00fatil la informaci\u00f3n y que os ayude a ahorrar tiempo a la hora de analizar vuestros datos y actuar con respecto a ellos haciendo uso de los Informes de Ubicaci\u00f3n.","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/location-reports\/","og_site_name":"Geotelecom","article_published_time":"2016-02-23T11:23:55+00:00","og_image":[{"width":751,"height":600,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/informe-de-ubicaciones.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/informes-de-ubicacion\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/informes-de-ubicacion\/"},"author":{"name":"","@id":""},"headline":"Informes de Ubicaci\u00f3n en Google AdWords","datePublished":"2016-02-23T11:23:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/informes-de-ubicacion\/"},"wordCount":484,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/informes-de-ubicacion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/informe-de-ubicaciones.jpg","keywords":["anal\u00edtica","Detalles de Programacion","Google Adwords","Informe de Ubicacion","Informes de Ubicaciones"],"articleSection":["Google Ads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/informes-de-ubicacion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/informes-de-ubicacion\/","url":"https:\/\/www.geotelecom.es\/blog\/informes-de-ubicacion\/","name":"Google AdWords Location Reporting - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/informes-de-ubicacion\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/informes-de-ubicacion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/informe-de-ubicaciones.jpg","datePublished":"2016-02-23T11:23:55+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/informes-de-ubicacion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/informes-de-ubicacion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/informes-de-ubicacion\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/informe-de-ubicaciones.jpg","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/informe-de-ubicaciones.jpg","width":751,"height":600,"caption":"informe de ubicaciones"},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/informes-de-ubicacion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Informes de Ubicaci\u00f3n en Google AdWords"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=6285"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/6285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media\/6284"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=6285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=6285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=6285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}