{"id":6289,"date":"2016-01-23T11:59:41","date_gmt":"2016-01-23T11:59:41","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/requisitos-de-gastos-de-envio\/"},"modified":"2026-08-27T12:44:48","modified_gmt":"2026-08-27T10:44:48","slug":"shipping-cost-requirements","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/requisitos-de-gastos-de-envio\/","title":{"rendered":"Google Shopping Spending Requirements"},"content":{"rendered":"<\/p><p>Attention Advertisers! The deadline set by Google for the correct configuration of the <strong>shipping costs<\/strong> at <strong>Google Shopping<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you recall, a little more than half a year ago Google published a series of <a href=\"https:\/\/support.google.com\/merchants\/answer\/6231410?hl=es\">requirements and specifications<\/a>&nbsp;necessary in the data feed of our e-commerce to be able to advertise on Google Shopping. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main topic of discussion was the obligation to include in our data feed the GTIN of a set of products from a list of products that are not included in our data feed. <a href=\"https:\/\/support.google.com\/merchants\/answer\/6239390\">designated marks<\/a>, However, the following appeared at the end of the publication:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>We have decided to expand the <strong>shipping cost requirements<\/strong> a <strong>SPAIN<\/strong>, The update will allow users to see the total price of products. This update is an advantage for both the seller and the users, as they will be able to see the full cost data, which can translate into increased conversions for your company.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Specifying accurate shipping costs can become quite a complicated task, so we have decided to allow more time for this implementation (which will start to be applied on <strong>February 1, 2016<\/strong>).<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Since it is not an immediately applicable measure, many advertisers did not give it importance and, therefore, may find that in a few days their products will no longer appear on <strong>Google Shopping<\/strong>if they do not configure the shipping costs correctly. Google even states that:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>After the deadline (<strong>February 1, 2016<\/strong>), data from non-compliant products may be rejected and removed from <strong>Google Shopping<\/strong>.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">If this happens, it could have very serious effects on our ecommerce, causing, among other things, our revenues to plummet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have already started to work on it, and you, have you already updated the <strong>shipping costs<\/strong> in your ecommerce data feed?<\/p>","protected":false},"excerpt":{"rendered":"<p>Attention Advertisers! The deadline set by Google for correctly configuring shipping costs on Google Shopping is approaching. As you may recall, a little over half a year ago, Google published a series of requirements and specifications that must be included in our e-commerce data feed in order to advertise on Google Shopping. The main focus was on the requirement to include the GTIN for a set of products from a list of designated brands in our data feed; however, at the end of that announcement, the following appeared: We have decided to extend the shipping cost requirements to SPAIN, Japan, Italy, the Netherlands, the Czech Republic, and Switzerland, so that users can see the total price of products. This update benefits both sellers and users, as they\u2019ll be able to view complete cost information, which can lead to an increase in your company\u2019s conversions.\u00a0 Specifying accurate shipping costs can be quite a complicated task, so we\u2019ve decided to allow more time for this implementation (which will take effect on February 1, 2016). Since this is not an immediate requirement, many advertisers have not taken it seriously and may therefore find that, in a few days, their products will stop appearing on Google Shopping if they do not configure shipping costs correctly. In fact, Google states that: After the deadline (February 1, 2016), product listings that do not meet the requirements may be rejected and removed from Google Shopping. If this were to happen, it could have very serious consequences for our e-commerce business, causing, among other things, a sharp drop in our revenue. We\u2019ve already gotten started on this\u2014what about you? Have you updated the shipping costs in your e-commerce data feed yet?<\/p>","protected":false},"author":42,"featured_media":6288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[219,220,22],"class_list":["post-6289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopping","tag-feed-de-datos","tag-gastos-de-envio","tag-google-shopping-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Requisitos de Gastos de Env\u00edo en Google Shopping - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/shipping-cost-requirements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Requisitos de Gastos de Env\u00edo en Google Shopping - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"\u00a1Atenci\u00f3n Anunciantes! Se acerca la fecha l\u00edmite que Google estableci\u00f3 para la correcta configuraci\u00f3n de los gastos de env\u00edo en Google Shopping. Si record\u00e1is, hace algo m\u00e1s de medio a\u00f1o Google public\u00f3 una serie de requisitos y especificaciones&nbsp;necesarias en el feed de datos de nuestro comercio electr\u00f3nico para poder anunciarnos en Google Shopping. Se hablaba principalmente de la obligaci\u00f3n de incluir en nuestro feed de datos el GTIN de&nbsp;un conjunto de productos de una lista de marcas designadas, sin embargo,&nbsp;al final de dicha publicaci\u00f3n aparec\u00eda&nbsp;lo siguiente: Hemos decidido ampliar los requisitos de gastos de env\u00edo a ESPA\u00d1A, Jap\u00f3n, Italia, Pa\u00edses Bajos, Rep\u00fablica Checa y Suiza, de modo que los usuarios puedan ver el precio total de los productos. Esta actualizaci\u00f3n supone una ventaja tanto para el vendedor como para los usuarios, ya que podr\u00e1n consultar los datos completos sobre el coste, lo cual puede traducirse en un aumento de las conversiones de su empresa.&nbsp; Especificar gastos de env\u00edo precisos puede convertirse en una tarea bastante complicada, as\u00ed que hemos decidido dar m\u00e1s tiempo para esta implementaci\u00f3n (que se empezar\u00e1 a aplicar el 1 de febrero de 2016). Por no tratarse de una medida de aplicaci\u00f3n inmediata, son muchos los anunciantes que no la dieron importancia y, por tanto, pueden encontrarse con que en unos d\u00edas sus productos dejen de aparecer en Google Shoppingsi no configuran correctamente los gastos de env\u00edo. Incluso, Google afirma que: Tras finalizar el plazo (1 de Feberero de 2016), los datos de productos que no cumplan los requisitos podr\u00edan rechazarse y eliminarse de Google Shopping. Si esto llega a ocurrir, podr\u00eda tener efectos muy graves sobre nuestro ecommerce, provocando, entre otras cosas, la ca\u00edda en picado de nuestros ingresos. Nosotros ya nos hemos puesto a ello, \u00bfy t\u00fa?, \u00bfhas actualizado ya los gastos de env\u00edo en el feed de datos de tu ecommerce?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/shipping-cost-requirements\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-23T11:59:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-27T10:44:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/CAMBIOS-GASTOS-DE-ENVIO-EN-SHOPPING.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"751\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Shopping Postage Requirements - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/shipping-cost-requirements\/","og_locale":"en_US","og_type":"article","og_title":"Requisitos de Gastos de Env\u00edo en Google Shopping - Geotelecom","og_description":"\u00a1Atenci\u00f3n Anunciantes! Se acerca la fecha l\u00edmite que Google estableci\u00f3 para la correcta configuraci\u00f3n de los gastos de env\u00edo en Google Shopping. Si record\u00e1is, hace algo m\u00e1s de medio a\u00f1o Google public\u00f3 una serie de requisitos y especificaciones&nbsp;necesarias en el feed de datos de nuestro comercio electr\u00f3nico para poder anunciarnos en Google Shopping. Se hablaba principalmente de la obligaci\u00f3n de incluir en nuestro feed de datos el GTIN de&nbsp;un conjunto de productos de una lista de marcas designadas, sin embargo,&nbsp;al final de dicha publicaci\u00f3n aparec\u00eda&nbsp;lo siguiente: Hemos decidido ampliar los requisitos de gastos de env\u00edo a ESPA\u00d1A, Jap\u00f3n, Italia, Pa\u00edses Bajos, Rep\u00fablica Checa y Suiza, de modo que los usuarios puedan ver el precio total de los productos. Esta actualizaci\u00f3n supone una ventaja tanto para el vendedor como para los usuarios, ya que podr\u00e1n consultar los datos completos sobre el coste, lo cual puede traducirse en un aumento de las conversiones de su empresa.&nbsp; Especificar gastos de env\u00edo precisos puede convertirse en una tarea bastante complicada, as\u00ed que hemos decidido dar m\u00e1s tiempo para esta implementaci\u00f3n (que se empezar\u00e1 a aplicar el 1 de febrero de 2016). Por no tratarse de una medida de aplicaci\u00f3n inmediata, son muchos los anunciantes que no la dieron importancia y, por tanto, pueden encontrarse con que en unos d\u00edas sus productos dejen de aparecer en Google Shoppingsi no configuran correctamente los gastos de env\u00edo. Incluso, Google afirma que: Tras finalizar el plazo (1 de Feberero de 2016), los datos de productos que no cumplan los requisitos podr\u00edan rechazarse y eliminarse de Google Shopping. Si esto llega a ocurrir, podr\u00eda tener efectos muy graves sobre nuestro ecommerce, provocando, entre otras cosas, la ca\u00edda en picado de nuestros ingresos. Nosotros ya nos hemos puesto a ello, \u00bfy t\u00fa?, \u00bfhas actualizado ya los gastos de env\u00edo en el feed de datos de tu ecommerce?","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/shipping-cost-requirements\/","og_site_name":"Geotelecom","article_published_time":"2016-01-23T11:59:41+00:00","article_modified_time":"2026-08-27T10:44:48+00:00","og_image":[{"width":1000,"height":751,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/CAMBIOS-GASTOS-DE-ENVIO-EN-SHOPPING.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/requisitos-de-gastos-de-envio\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/requisitos-de-gastos-de-envio\/"},"author":{"name":"","@id":""},"headline":"Requisitos de Gastos de Env\u00edo en Google Shopping","datePublished":"2016-01-23T11:59:41+00:00","dateModified":"2026-08-27T10:44:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/requisitos-de-gastos-de-envio\/"},"wordCount":349,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/requisitos-de-gastos-de-envio\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/CAMBIOS-GASTOS-DE-ENVIO-EN-SHOPPING.jpg","keywords":["Feed de Datos","Gastos de Env\u00edo","google shopping"],"articleSection":["Shopping"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/requisitos-de-gastos-de-envio\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/requisitos-de-gastos-de-envio\/","url":"https:\/\/www.geotelecom.es\/blog\/requisitos-de-gastos-de-envio\/","name":"Google Shopping Postage Requirements - 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