{"id":6291,"date":"2016-01-13T10:55:50","date_gmt":"2016-01-13T10:55:50","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/objetivos-inteligentes-google-analytics\/"},"modified":"2016-01-13T10:55:50","modified_gmt":"2016-01-13T10:55:50","slug":"google-analytics-smart-goals","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/objetivos-inteligentes-google-analytics\/","title":{"rendered":"Smart Goals in Google Analytics"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Measuring the different conversions or actions of value that a user can perform on a given website is one of the best ways that account managers have to optimize their marketing campaigns.&nbsp;<a href=\"http:\/\/adwords.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Adwords<\/a>. Make a purchase, fill out a form, make a call.... <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, since 2016, Google Analytics has made available to advertisers so-called. <strong>Smart Targets<\/strong>, Another type of \u201cmicro-conversion\u201d, less common than the previous ones, will help us to further optimize our advertising actions.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/objetivos-inteligentes-google-analytics\/#%C2%BFQue_son_los_objetivos_inteligentes\" >What are smart targets?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/objetivos-inteligentes-google-analytics\/#%C2%BFComo_los_configuro\" >How do I configure them?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/objetivos-inteligentes-google-analytics\/#Algunas_aplicaciones_de_los_Objetivos_Inteligentes_en_campanas_de_Google_Adwords\" >Some applications of Smart Targets in Google Adwords campaigns<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_son_los_objetivos_inteligentes\"><\/span><strong>What are smart targets?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics determines as Smart Goals <strong>those visits that are most likely to convert<\/strong>. To do so, it takes into account multiple variables about the behavior of users on the website: session duration, bounce rate, pages per session, location, device, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_los_configuro\"><\/span><strong>How do I configure them?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Very simple! To activate these <strong>Smart Targets<\/strong> all we have to do is go to the <em>Administrator<\/em> inside our Google Analytics account and at the level of <em>View<\/em> go to section <em>Objectives<\/em>. We will create a new target and select the option of <strong>Intelligent Target<\/strong>, as can be seen in the following screenshot:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Once activated, we will be able to see them in the section <em>Reporting &gt; Conversions &gt; Targets &gt; Smart Targets<\/em>, where something similar to this will appear:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>It can be perfectly observed how the tool carefully selects the best visits and attributes them to the fulfillment of the <strong>Intelligent Target<\/strong>. However, not all of these visits end up converting (which is what we are really interested in), so why not advertise on these qualified visits that the tool is providing us with?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Algunas_aplicaciones_de_los_Objetivos_Inteligentes_en_campanas_de_Google_Adwords\"><\/span>Some applications of Smart Targets in Google Adwords campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The possibilities are endless, but, as always, the hard part is thinking! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We would like to share with you a possible use of these <strong>Smart Targets<\/strong>. We have segmented a very small percentage of users who meet these objectives, i.e., who do not bounce, whose average session duration is high, who browse several pages, etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why not create an audience with them? We will simply have to indicate the achievement of this objective.<br>Once created, we can go to Google Adwords and create a Dynamic Remarketing campaign, showing these users the products they have previously browsed the days after that viewing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are impacting users who are really interested in our products, we can't fail! However, many of the users who are included in this audience have already bought from us and, therefore, we are not interested in continuing to impact them, so we will simply have to exclude from the campaign the audience that picks up the buyers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do you think? Would you like to know more about these applications? <strong>Smart Targets<\/strong>? put yourself in <a href=\"https:\/\/www.geotelecom.es\/en\/contactanos\/\">contact<\/a> with us!<\/p>","protected":false},"excerpt":{"rendered":"<p>Measuring the different conversions or actions of value that a user can perform on a given website is one of the best ways that we account managers have to be able to optimize Google Adwords campaigns. Making a purchase, filling out a form, making a call... However, since 2016, Google Analytics makes available to advertisers the so-called Smart Goals, another type of \u201cmicro-conversion\u201d less usual than the previous ones and that is going to help us further optimize our advertising actions. What are Smart Goals? Google Analytics determines as Smart Targets those visits that are most likely to convert. To do this, it takes into account multiple variables about the behavior that users have on the website: session duration, bounce rate, pages per session, location, device, etc. How do I configure them? Very simple! To activate these Smart Goals we only have to go to the Administrator section within our Google Analytics account and at the View level go to the Goals section. We will create a new goal and select the Smart Goal option, as you can see in the following screenshot: Once activated, we will be able to see them in the section Reports &gt; Conversions &gt; Goals &gt; Smart Goals, where we will see something similar to this: You can see perfectly how the tool carefully selects the best visits and attributes them to the Smart Goal fulfillment. However, not all these visits end up converting (which is what we are really interested in), why not act on those qualified visits that the tool is providing us with? Some applications of Smart Targets in Google Adwords campaigns The possibilities are endless, but, as always, the hard part is to think! We want to share with you a possible use of these Smart Targets. We have segmented a very small percentage of users who meet these objectives, i.e. who do not bounce, whose average session duration is high, who browse several pages, etc. Why not create an audience with them? Once created, we can go to Google Adwords and create a Dynamic Remarketing campaign, showing these users the products they have already browsed the days after that viewing. We are impacting users who are really interested in our products, we can not fail! However, many of the users who are included in this audience have already bought from us and, therefore, we are not interested in continuing to impact them, so we will simply have to exclude from the campaign the audience that collects the buyers. What do you think? Would you like to know more applications of these Smart Targets? Contact us!<\/p>","protected":false},"author":42,"featured_media":6290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[68,221,222],"class_list":["post-6291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica-web","tag-google-analytics-2","tag-objetivos-inteligentes","tag-optimizacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Objetivos Inteligentes en Google Analytics - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-smart-goals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Objetivos Inteligentes en Google Analytics - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"La medici\u00f3n de las diferentes conversiones o acciones de valor que un usuario puede realizar en un determinado sitio web es una de las mejores formas que los gestores de cuentas tenemos para poder optimizar las campa\u00f1as de&nbsp;Google Adwords. Realizar una compra, rellenar un formulario, realizar una llamada\u2026 Sin embargo, desde 2016, Google Analytics pone a disposici\u00f3n de los anunciantes los denominados Objetivos Inteligentes, otro tipo de \u201cmicro-conversi\u00f3n\u201d menos usual que las anteriores y que nos va a ayudar a optimizar a\u00fan m\u00e1s nuestras acciones publicitarias. \u00bfQu\u00e9 son los objetivos inteligentes? Google Analytics determina como Objetivos Inteligentes aquellas visitas que m\u00e1s probabilidades tienen de realizar una conversi\u00f3n. Para ello, tiene en cuenta m\u00faltiples variables sobre el comportamiento que los usuarios tienen en el sitio web: duraci\u00f3n de la sesi\u00f3n, porcentaje de rebote, p\u00e1ginas por sesi\u00f3n, ubicaci\u00f3n, dispositivo, etc. \u00bfC\u00f3mo los configuro? \u00a1Muy sencillo! Para activar estos Objetivos Inteligentes \u00fanicamente tenemos que ir a la secci\u00f3n Administrador dentro de nuestra cuenta de Google Analytics y a nivel de Vista ir al apartado Objetivos. Crearemos un nuevo objetivo y seleccionaremos la opci\u00f3n de Objetivo Inteligente, como se puede observar en la siguiente captura: Una vez activados, podremos verlos en la secci\u00f3n Informes &gt; Conversiones &gt; Objetivos &gt; Objetivos Inteligentes, d\u00f3nde nos aparecer\u00e1 algo similar a esto: Se puede observar perfectamente c\u00f3mo la herramienta selecciona cuidadosamente las mejores visitas y las atribuye el cumplimiento del Objetivo Inteligente. Sin embargo, no todas esas visitas acaban convirtiendo (que es lo que realmente nos interesa), \u00bfPor qu\u00e9 no actuar publicitariamente sobre esas visitas tan cualificadas que nos est\u00e1 proporcionando la herramienta? Algunas aplicaciones de los Objetivos Inteligentes en campa\u00f1as de Google Adwords Las posibilidades son infinitas, pero, como siempre, \u00a1Lo dif\u00edcil es pensar! Queremos compartir con vosotros un posible uso de estos Objetivos Inteligentes. Tenemos segmentado un peque\u00f1\u00edsimo porcentaje de usuarios que cumplen estos objetivos, es decir, que no rebotan, cuya duraci\u00f3n media de la sesi\u00f3n es elevada, que ojean varias p\u00e1ginas, etc. \u00bfPor qu\u00e9 no crear un p\u00fablico con ellos? Simplemente, tendremos que indicar la consecuci\u00f3n de este objetivo.Una vez creado, podemos irnos a Google Adwords y crear una campa\u00f1a de Remarketing Din\u00e1mico, mostrando a estos usuarios los productos que ya han ojeado previamente los d\u00edas posteriores a esa visualizaci\u00f3n. \u00a1Estamos impactando a usuarios realmente interesados en nuestros productos, no podemos fallar! Sin embargo, muchos de los usuarios que est\u00e1n incluidos en este p\u00fablico ya nos han comprado y, por tanto, no nos interesa seguir impact\u00e1ndolos, por lo que simplemente tendremos que excluir de la campa\u00f1a el p\u00fablico que recoja a los compradores. \u00bfQu\u00e9 te&nbsp;parece? \u00bfTe gustar\u00eda saber m\u00e1s aplicaciones de estos Objetivos Inteligentes? \u00a1Ponte en contacto con nosotros!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-smart-goals\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-13T10:55:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/objetivos-inteligentes-en-google-analytics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"751\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Smart Targets in Google Analytics - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-smart-goals\/","og_locale":"en_US","og_type":"article","og_title":"Objetivos Inteligentes en Google Analytics - Geotelecom","og_description":"La medici\u00f3n de las diferentes conversiones o acciones de valor que un usuario puede realizar en un determinado sitio web es una de las mejores formas que los gestores de cuentas tenemos para poder optimizar las campa\u00f1as de&nbsp;Google Adwords. Realizar una compra, rellenar un formulario, realizar una llamada\u2026 Sin embargo, desde 2016, Google Analytics pone a disposici\u00f3n de los anunciantes los denominados Objetivos Inteligentes, otro tipo de \u201cmicro-conversi\u00f3n\u201d menos usual que las anteriores y que nos va a ayudar a optimizar a\u00fan m\u00e1s nuestras acciones publicitarias. \u00bfQu\u00e9 son los objetivos inteligentes? Google Analytics determina como Objetivos Inteligentes aquellas visitas que m\u00e1s probabilidades tienen de realizar una conversi\u00f3n. Para ello, tiene en cuenta m\u00faltiples variables sobre el comportamiento que los usuarios tienen en el sitio web: duraci\u00f3n de la sesi\u00f3n, porcentaje de rebote, p\u00e1ginas por sesi\u00f3n, ubicaci\u00f3n, dispositivo, etc. \u00bfC\u00f3mo los configuro? \u00a1Muy sencillo! Para activar estos Objetivos Inteligentes \u00fanicamente tenemos que ir a la secci\u00f3n Administrador dentro de nuestra cuenta de Google Analytics y a nivel de Vista ir al apartado Objetivos. Crearemos un nuevo objetivo y seleccionaremos la opci\u00f3n de Objetivo Inteligente, como se puede observar en la siguiente captura: Una vez activados, podremos verlos en la secci\u00f3n Informes &gt; Conversiones &gt; Objetivos &gt; Objetivos Inteligentes, d\u00f3nde nos aparecer\u00e1 algo similar a esto: Se puede observar perfectamente c\u00f3mo la herramienta selecciona cuidadosamente las mejores visitas y las atribuye el cumplimiento del Objetivo Inteligente. Sin embargo, no todas esas visitas acaban convirtiendo (que es lo que realmente nos interesa), \u00bfPor qu\u00e9 no actuar publicitariamente sobre esas visitas tan cualificadas que nos est\u00e1 proporcionando la herramienta? Algunas aplicaciones de los Objetivos Inteligentes en campa\u00f1as de Google Adwords Las posibilidades son infinitas, pero, como siempre, \u00a1Lo dif\u00edcil es pensar! Queremos compartir con vosotros un posible uso de estos Objetivos Inteligentes. Tenemos segmentado un peque\u00f1\u00edsimo porcentaje de usuarios que cumplen estos objetivos, es decir, que no rebotan, cuya duraci\u00f3n media de la sesi\u00f3n es elevada, que ojean varias p\u00e1ginas, etc. \u00bfPor qu\u00e9 no crear un p\u00fablico con ellos? Simplemente, tendremos que indicar la consecuci\u00f3n de este objetivo.Una vez creado, podemos irnos a Google Adwords y crear una campa\u00f1a de Remarketing Din\u00e1mico, mostrando a estos usuarios los productos que ya han ojeado previamente los d\u00edas posteriores a esa visualizaci\u00f3n. \u00a1Estamos impactando a usuarios realmente interesados en nuestros productos, no podemos fallar! Sin embargo, muchos de los usuarios que est\u00e1n incluidos en este p\u00fablico ya nos han comprado y, por tanto, no nos interesa seguir impact\u00e1ndolos, por lo que simplemente tendremos que excluir de la campa\u00f1a el p\u00fablico que recoja a los compradores. \u00bfQu\u00e9 te&nbsp;parece? \u00bfTe gustar\u00eda saber m\u00e1s aplicaciones de estos Objetivos Inteligentes? \u00a1Ponte en contacto con nosotros!","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-smart-goals\/","og_site_name":"Geotelecom","article_published_time":"2016-01-13T10:55:50+00:00","og_image":[{"width":1000,"height":751,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/objetivos-inteligentes-en-google-analytics.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/objetivos-inteligentes-google-analytics\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/objetivos-inteligentes-google-analytics\/"},"author":{"name":"","@id":""},"headline":"Objetivos Inteligentes en Google Analytics","datePublished":"2016-01-13T10:55:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/objetivos-inteligentes-google-analytics\/"},"wordCount":492,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/objetivos-inteligentes-google-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/objetivos-inteligentes-en-google-analytics.jpg","keywords":["google analytics","Objetivos Inteligentes","Optimizaci\u00f3n"],"articleSection":["Anal\u00edtica Web"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/objetivos-inteligentes-google-analytics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/objetivos-inteligentes-google-analytics\/","url":"https:\/\/www.geotelecom.es\/blog\/objetivos-inteligentes-google-analytics\/","name":"Smart Targets in Google Analytics - 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