{"id":6295,"date":"2015-11-11T14:05:34","date_gmt":"2015-11-11T14:05:34","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/optimizacion-de-campanas-de-adwords-con-conversiones-multidispositivo-y-pujas-automaticas\/"},"modified":"2026-03-30T12:39:53","modified_gmt":"2026-03-30T12:39:53","slug":"adwords-campaign-optimization-with-multi-device-conversions-and-automated-bidding","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/optimizacion-de-campanas-de-adwords-con-conversiones-multidispositivo-y-pujas-automaticas\/","title":{"rendered":"Multi-device Conversions and Automatic Bidding to Optimize Adwords Campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/optimizacion-de-campanas-de-adwords-con-conversiones-multidispositivo-y-pujas-automaticas\/#Conversiones_Multidispositivo\" >Multidevice conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/optimizacion-de-campanas-de-adwords-con-conversiones-multidispositivo-y-pujas-automaticas\/#%C2%BFY_a_ti_que_te_parecen_todos_estos_cambios\" >What do you think of all these changes?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversiones_Multidispositivo\"><\/span>Multidevice conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It seems that Google's friends have heeded the requests, the circle begins to close, since a few days ago we can now optimize Adwords campaigns with a ROAS which includes all conversions in which there has been a click on an AdWords ad, that is, we have in the Adwords panel a value of <strong>ROAS with all conversions including multi-device conversions<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The column is now available and can be added <strong>Value of all conversions \/ Cost&nbsp;<\/strong>as long as we are using the Adwords conversion code.<strong>, <\/strong>so we can optimize based on the above value. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This will greatly improve the reporting of the true contribution of our AdWords campaigns (Search, Display and Shopping): we will be able to better optimize the campaigns and we will also have more weapons in our hands to justify our work and the scope of our work. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So far, optimize only with the <strong>Value conv.\/cost<\/strong> could lead us to make wrong decisions because we did not know the multi-device conversions (See the following example: Should we stop the campaign? Should we lower the bids?). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I personally tried to correct this deviation by giving a wide margin of confidence to mobile by adjusting the bidding for mobile: for example, if the Cost\/conversion on computers was 5 \u20ac\/conversion to mobile I let it be up to 3 times higher 15 \u20ac\/conversion, i.e. I was intuitively adjusting for possible multi-device conversions involving a mobile. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now we will be able to continue doing this but we can also optimize with an ROAS that includes all multi-device conversions. We can see the following example in a Shopping campaign from last November, managed by <a title=\"our agency\" href=\"https:\/\/www.geotelecom.es\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">our agency<\/a>: \u00a1\u00a1\u00a1\u00a1 We have 83 conversions (7590 \u20ac) that were not previously accounted for !!!!. \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ALL CONVERSIONS=CONVERSIONS + MULTI-DEVICE CONVERSIONS VALUE OF ALL CONVERSIONS: <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The value of all conversions\/cost is 4 times higher than the conv.\/cost value.<\/strong> I find the difference mind-boggling, all the things we were missing out on. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Being able to collect multi-device conversion information is a before and after in the optimization of AdWords campaigns in terms of ROAS. The circle will soon be closed, as far as we know, soon it will be possible to optimize campaigns through flexible bidding strategies that include multi-device conversions, so the possibilities and derivatives of this will multiply...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFY_a_ti_que_te_parecen_todos_estos_cambios\"><\/span>What do you think of all these changes?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NOTE: Estimated multi-device conversions occur when a customer interacts with an ad (e.g., clicks on a text ad or views a video ad) on one device and then converts on another device or browser.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to use it:<\/strong> allows you to see how ads influence conversions that have occurred on various devices and browsers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Useful information:<\/strong> multi-device conversions are also included in the \u00abEstimated total conversions\u00bb column.<\/p>","protected":false},"excerpt":{"rendered":"<p>Multidevice Conversions It seems that Google friends have heeded the requests, it begins to close the circle, since a few days ago we can now optimize Adwords campaigns with a ROAS which includes all conversions in which there has been a click on an AdWords ad, ie, we have in the Adwords panel a ROAS value with all conversions including multidevice conversions. It is now available and we can add the column Value of all conversions \/ Cost as long as we are using the Adwords conversion code, so we can optimize based on the above value. This will greatly improve the information of the true contribution of our AdWords campaigns (Search, Display and Shopping) : We will be able to better optimize the campaigns and we will also have more weapons in our hands to justify our work and the scope of our work. Until now, optimizing only with the conv.value\/cost could lead us to make wrong decisions because we didn't know the multi-device conversions (See the following example: Should we stop the campaign? Should we lower the bids?). I personally tried to correct this deviation by giving a wide margin of confidence to mobiles by adjusting bids for mobiles: for example, if the Cost\/conversion on computers was 5 \u20ac\/conversion to mobiles, I let it be up to 3 times higher than 15 \u20ac\/conversion, that is, I was making adjustments intuitively to possible multi-device conversions involving a cell phone. Now we will be able to continue doing this but we can also optimize with a ROAS that includes all multi-device conversions. We can see the following example in a Shopping campaign from last November, managed by our agency: \u00a1\u00a1\u00a1\u00a1 We have 83 conversions (7590 \u20ac) that were not previously counted !!!!   ALL CONVERSIONS=CONVERSIONS + MULTI-DEVICE CONVERSIONS VALUE OF ALL CONVERSIONS: The Value of all conversions\/cost is 4 times higher than the conv\/cost value. I find the difference mind-boggling, everything we were missing out on. Being able to collect multi-device conversion information is a before and after in the optimization of AdWords campaigns in terms of ROAS. The circle will close soon, as far as we know, soon it will be possible to optimize campaigns through flexible bidding strategies that include multi-device conversions, so the possibilities and derivatives of this multiply... And what do you think of all these changes? NOTE: Estimated multi-device conversions occur when a customer interacts with an ad (e.g. clicks on a text ad or views a video ad) on one device and then converts on another device or browser. How it's used: See how ads influence conversions that have occurred on multiple devices and browsers. Useful information: Multi-device conversions are also included in the \u00abEstimated total conversions\u00bb column.<\/p>","protected":false},"author":42,"featured_media":6294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[226,227,228],"class_list":["post-6295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-conversiones-multidispositivo","tag-multidispositivo","tag-pujas-automaticas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversiones Multidispositivo y Pujas Autom\u00e1ticas para Optimizar Campa\u00f1as en Adwords - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/adwords-campaign-optimization-with-multi-device-conversions-and-automated-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversiones Multidispositivo y Pujas Autom\u00e1ticas para Optimizar Campa\u00f1as en Adwords - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Conversiones Multidispositivo Parece que los amigos de Google han atendido las peticiones, se empieza a cerrar el c\u00edrculo, desde hace unos d\u00edas ya podemos optimizar las campa\u00f1as de Adwords con un ROAS en el que se incluyen todas las conversiones en las que ha habido un clic en un anuncio de AdWords, es decir, tenemos en el panel de Adwords un valor de ROAS con todas las conversiones incluidas las conversiones multidispositivo. Ya est\u00e1 disponible y se puede a\u00f1adir la columna Valor de todas las conversiones \/ Coste&nbsp;siempre que estemos utilizando el c\u00f3digo de conversi\u00f3n de Adwords, por lo que podemos optimizar en funci\u00f3n del valor anterior. Esto va a mejorar mucho la informaci\u00f3n del aporte verdadero de nuestras campa\u00f1as de AdWords (B\u00fasqueda, Display y Shopping) : Vamos a poder optimizar mejor las campa\u00f1as y tambi\u00e9n vamos a tener m\u00e1s armas en nuestras manos para justificar nuestro trabajo y el alcance del mismo. Hasta ahora optimizar s\u00f3lo con el Valor conv.\/coste nos pod\u00eda llevar a tomar decisiones err\u00f3neas al no conocer las conversiones multidispositivo (Ver el ejemplo siguiente: \u00bfParamos la campa\u00f1a? \u00bfBajamos las pujas?). Yo personalmente trataba de corregir esta desviaci\u00f3n otorgando un amplio margen de confianza a los m\u00f3viles mediante el ajuste de puja para m\u00f3viles: por ejemplo, si el Coste\/conversi\u00f3n en ordenadores era de 5 \u20ac\/conversi\u00f3n a los m\u00f3viles dejaba que fuera de hasta 3 veces superior 15 \u20ac\/conversi\u00f3n, es decir estaba haciendo ajustes de forma intuitiva a posibles conversiones multidispositivo en las que estuviera implicado un m\u00f3vil. Ahora vamos a poder seguir haciendo esto pero adem\u00e1s podemos optimizar con un ROAS que incluya todas las conversiones multidispositivo. Podemos ver el siguiente ejemplo en una campa\u00f1a de Shopping del pasado mes de noviembre, gestionada por nuestra agencia: \u00a1\u00a1\u00a1\u00a1 Tenemos 83 conversiones (7590 \u20ac) que antes no se contabilizaban !!!! \u00a0 TODAS LA CONVERSIONES=CONVERSIONES + CONVERSIONES MULTIDISPOSITIVO VALOR DE TODAS LAS CONVERSIONES: El Valor de todas las converiones\/coste es 4 veces superior al valor conv.\/coste. Me parece alucinante la diferencia, todo lo que nos est\u00e1bamos perdiendo. El poder recoger la informaci\u00f3n de las conversiones multidispositivo supone un antes y un despu\u00e9s en la optimizaci\u00f3n de las campa\u00f1as de AdWords en t\u00e9rminos de ROAS. El c\u00edrculo se cerrar\u00e1 en breve, por lo que sabemos, dentro de poco se podr\u00e1n optimizar las campa\u00f1as mediante estrategias de pujas flexibles en las que se incluyan las conversiones multidispositivos, con lo que las posibilidades y derivadas de esto se multiplican&#8230; \u00bfY a ti qu\u00e9 te parecen todos estos cambios? NOTA: Las conversiones multidispositivo estimadas se producen cuando un cliente interact\u00faa con un anuncio (por ejemplo, si hace clic en un anuncio de texto o visualiza un anuncio de v\u00eddeo) en un dispositivo y, despu\u00e9s, realiza la conversi\u00f3n en otro dispositivo o navegador. C\u00f3mo se utiliza: permite ver c\u00f3mo los anuncios influyen en las conversiones que se han producido en varios dispositivos y navegadores. Informaci\u00f3n \u00fatil: las conversiones multidispositivo tambi\u00e9n est\u00e1n incluidas en la columna \u00abTotal de conversiones estimado\u00bb.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/adwords-campaign-optimization-with-multi-device-conversions-and-automated-bidding\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-11T14:05:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T12:39:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/conversiones-multidispositivo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"751\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Multidevice Conversions and Automatic Bidding to Optimize Adwords Campaigns - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/adwords-campaign-optimization-with-multi-device-conversions-and-automated-bidding\/","og_locale":"en_US","og_type":"article","og_title":"Conversiones Multidispositivo y Pujas Autom\u00e1ticas para Optimizar Campa\u00f1as en Adwords - Geotelecom","og_description":"Conversiones Multidispositivo Parece que los amigos de Google han atendido las peticiones, se empieza a cerrar el c\u00edrculo, desde hace unos d\u00edas ya podemos optimizar las campa\u00f1as de Adwords con un ROAS en el que se incluyen todas las conversiones en las que ha habido un clic en un anuncio de AdWords, es decir, tenemos en el panel de Adwords un valor de ROAS con todas las conversiones incluidas las conversiones multidispositivo. Ya est\u00e1 disponible y se puede a\u00f1adir la columna Valor de todas las conversiones \/ Coste&nbsp;siempre que estemos utilizando el c\u00f3digo de conversi\u00f3n de Adwords, por lo que podemos optimizar en funci\u00f3n del valor anterior. Esto va a mejorar mucho la informaci\u00f3n del aporte verdadero de nuestras campa\u00f1as de AdWords (B\u00fasqueda, Display y Shopping) : Vamos a poder optimizar mejor las campa\u00f1as y tambi\u00e9n vamos a tener m\u00e1s armas en nuestras manos para justificar nuestro trabajo y el alcance del mismo. Hasta ahora optimizar s\u00f3lo con el Valor conv.\/coste nos pod\u00eda llevar a tomar decisiones err\u00f3neas al no conocer las conversiones multidispositivo (Ver el ejemplo siguiente: \u00bfParamos la campa\u00f1a? \u00bfBajamos las pujas?). Yo personalmente trataba de corregir esta desviaci\u00f3n otorgando un amplio margen de confianza a los m\u00f3viles mediante el ajuste de puja para m\u00f3viles: por ejemplo, si el Coste\/conversi\u00f3n en ordenadores era de 5 \u20ac\/conversi\u00f3n a los m\u00f3viles dejaba que fuera de hasta 3 veces superior 15 \u20ac\/conversi\u00f3n, es decir estaba haciendo ajustes de forma intuitiva a posibles conversiones multidispositivo en las que estuviera implicado un m\u00f3vil. Ahora vamos a poder seguir haciendo esto pero adem\u00e1s podemos optimizar con un ROAS que incluya todas las conversiones multidispositivo. Podemos ver el siguiente ejemplo en una campa\u00f1a de Shopping del pasado mes de noviembre, gestionada por nuestra agencia: \u00a1\u00a1\u00a1\u00a1 Tenemos 83 conversiones (7590 \u20ac) que antes no se contabilizaban !!!! \u00a0 TODAS LA CONVERSIONES=CONVERSIONES + CONVERSIONES MULTIDISPOSITIVO VALOR DE TODAS LAS CONVERSIONES: El Valor de todas las converiones\/coste es 4 veces superior al valor conv.\/coste. Me parece alucinante la diferencia, todo lo que nos est\u00e1bamos perdiendo. El poder recoger la informaci\u00f3n de las conversiones multidispositivo supone un antes y un despu\u00e9s en la optimizaci\u00f3n de las campa\u00f1as de AdWords en t\u00e9rminos de ROAS. El c\u00edrculo se cerrar\u00e1 en breve, por lo que sabemos, dentro de poco se podr\u00e1n optimizar las campa\u00f1as mediante estrategias de pujas flexibles en las que se incluyan las conversiones multidispositivos, con lo que las posibilidades y derivadas de esto se multiplican&#8230; \u00bfY a ti qu\u00e9 te parecen todos estos cambios? NOTA: Las conversiones multidispositivo estimadas se producen cuando un cliente interact\u00faa con un anuncio (por ejemplo, si hace clic en un anuncio de texto o visualiza un anuncio de v\u00eddeo) en un dispositivo y, despu\u00e9s, realiza la conversi\u00f3n en otro dispositivo o navegador. C\u00f3mo se utiliza: permite ver c\u00f3mo los anuncios influyen en las conversiones que se han producido en varios dispositivos y navegadores. Informaci\u00f3n \u00fatil: las conversiones multidispositivo tambi\u00e9n est\u00e1n incluidas en la columna \u00abTotal de conversiones estimado\u00bb.","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/adwords-campaign-optimization-with-multi-device-conversions-and-automated-bidding\/","og_site_name":"Geotelecom","article_published_time":"2015-11-11T14:05:34+00:00","article_modified_time":"2026-03-30T12:39:53+00:00","og_image":[{"width":1000,"height":751,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/conversiones-multidispositivo.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/optimizacion-de-campanas-de-adwords-con-conversiones-multidispositivo-y-pujas-automaticas\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/optimizacion-de-campanas-de-adwords-con-conversiones-multidispositivo-y-pujas-automaticas\/"},"author":{"name":"","@id":""},"headline":"Conversiones Multidispositivo y Pujas Autom\u00e1ticas para Optimizar Campa\u00f1as en Adwords","datePublished":"2015-11-11T14:05:34+00:00","dateModified":"2026-03-30T12:39:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/optimizacion-de-campanas-de-adwords-con-conversiones-multidispositivo-y-pujas-automaticas\/"},"wordCount":545,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/optimizacion-de-campanas-de-adwords-con-conversiones-multidispositivo-y-pujas-automaticas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/conversiones-multidispositivo.jpg","keywords":["conversiones multidispositivo","multidispositivo","pujas automaticas"],"articleSection":["Google Ads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/optimizacion-de-campanas-de-adwords-con-conversiones-multidispositivo-y-pujas-automaticas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/optimizacion-de-campanas-de-adwords-con-conversiones-multidispositivo-y-pujas-automaticas\/","url":"https:\/\/www.geotelecom.es\/blog\/optimizacion-de-campanas-de-adwords-con-conversiones-multidispositivo-y-pujas-automaticas\/","name":"Multidevice Conversions and Automatic Bidding to Optimize Adwords Campaigns - 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