{"id":9642,"date":"2026-05-05T09:05:39","date_gmt":"2026-05-05T07:05:39","guid":{"rendered":"https:\/\/www.geotelecom.es\/?p=9642"},"modified":"2026-05-05T09:08:58","modified_gmt":"2026-05-05T07:08:58","slug":"pinterest-ads-ecommerce","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/pinterest-ads-ecommerce\/","title":{"rendered":"Pinterest Ads in ecommerce: from inspiration to purchase"},"content":{"rendered":"<p class=\"wp-block-paragraph\">When creating <a href=\"https:\/\/www.geotelecom.es\/en\/digital-advertising\/\">ecommerce advertising strategies<\/a>, <strong>the main objective of brands is to capture users who have purchase intentionality<\/strong>. On the one hand, by investing directly in search engines where consumers find the product they need and, on the other hand, by impacting them with brand messages while they are consuming entertainment content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, what happens to all of these <strong>users who are in a previous phase<\/strong> <strong>in which they are exploring<\/strong>, Looking for ideas or imagining possibilities? They are often ignored, either due to lack of budget or lack of strategy by focusing only on direct profitability.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond specific branding campaigns or consideration in channels such as <a href=\"https:\/\/www.geotelecom.es\/en\/google-ads-agency\/\">Google Ads<\/a>, Whether it is Meta or TikTok, there is a key channel that plays a totally different role in this phase: <strong>Pinterest Ads<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Pinterest advertising<\/strong> appears as part of the discovery process, providing value from the very first moment. Because when a brand is able to be present in that phase of inspiration, <strong>begins to influence the purchase decision much earlier in the process.<\/strong> of an active search or a direct comparison.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/pinterest-ads-ecommerce\/#%C2%BFQue_diferencia_a_Pinterest_Ads_de_Meta_Ads\" >What differentiates Pinterest Ads from Meta Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/pinterest-ads-ecommerce\/#Como_se_comporta_un_usuario_en_Pinterest_antes_de_comprar\" >How a user behaves on Pinterest before buying<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/pinterest-ads-ecommerce\/#El_papel_del_%E2%80%9Cguardar%E2%80%9D_en_Pinterest_Ads_y_el_algoritmo_de_recomendacion\" >The role of \u201csave\u201d in Pinterest Ads and the recommendation algorithm.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/pinterest-ads-ecommerce\/#Ejemplo_practico_de_Pinterest_Ads_ecommerce_del_guardado_al_carrito\" >Practical example of Pinterest Ads ecommerce: from save to cart<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/pinterest-ads-ecommerce\/#Descubrimiento_inicial_fase_de_inspiracion\" >Initial discovery: inspiration phase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/pinterest-ads-ecommerce\/#Evolucion_del_usuario_y_remarketing_en_Pinterest_Ads\" >User evolution and remarketing on Pinterest Ads.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/pinterest-ads-ecommerce\/#Llegar_antes_para_convertir_mejor_con_Pinterest_Ads_en_ecommerce\" >Reach earlier to convert better with Pinterest Ads in ecommerce<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_diferencia_a_Pinterest_Ads_de_Meta_Ads\"><\/span>What differentiates Pinterest Ads from Meta Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike Instagram, Facebook or TikTok, where the user browses passively to see content from their friends or favorite influencers and interact with them, <strong>Pinterest works more like a visual search engine<\/strong> to find inspiration and ideas. It is usually approached with a focus on experiences. <em>offline<\/em>It is perceived as a disconnected social network, and it is also perceived as a social networking site. It is perceived as a social network of disconnection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This change in mindset has direct implications for how advertising works. Within the feed, ads are not seen as such: they do not interrupt the content, but are a natural part of the experience, merging with organic content. <strong>A promoted Pin that is well thought out can work as a further inspirational idea.<\/strong>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_se_comporta_un_usuario_en_Pinterest_antes_de_comprar\"><\/span>How a user behaves on Pinterest before buying<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To understand <strong>how Pinterest Ads works<\/strong>, In order to understand how the user behaves within the platform, we first need to understand how the user behaves within the platform.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At first, it is unusual for the public to start by searching for \u201cdining room chair\u201d or \u201cwomen's high-waisted jeans\u201d. They usually search for \u201crustic dining room ideas\u201d or \u201cspring outfit\u201d. <strong>You are exploring, not deciding<\/strong> and this makes it much more susceptible to influence.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Within that bubble of images, when a piece of content catches the eye<strong>, the main CTA is \u201csave\u201d.\u201d<\/strong>. These boards function as inspirational spaces where the user gathers ideas that they later review as they move forward in their decision process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the same way, it is also possible to click on that publication and be taken to a website where the information is expanded. These interactions are fundamental to <strong>train the Pinterest algorithm<\/strong>, which will continue to display similar content.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, these searches will become more specific and the user will already be comparing options, styles and even products. That is why <strong>Pinterest allows you to accompany the consumer from the moment inspiration strikes until they are ready to buy.\u00a0<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_papel_del_%E2%80%9Cguardar%E2%80%9D_en_Pinterest_Ads_y_el_algoritmo_de_recomendacion\"><\/span>The role of \u201csave\u201d in Pinterest Ads and the recommendation algorithm.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, those searches will become more specific and the user will already be comparing options, styles and even products. That's why Pinterest allows you to follow the consumer from the moment inspiration strikes until they're ready to buy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ejemplo_practico_de_Pinterest_Ads_ecommerce_del_guardado_al_carrito\"><\/span>Practical example of Pinterest Ads ecommerce: from save to cart<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let's imagine a decoration ecommerce. A user starts searching for \u201coutdoor patio decoration\u201d. She browses the feed and views several images: she saves the ones that catch her attention and <strong>begins to define his style without even realizing it<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suddenly <strong>a Promoted Pin appears<\/strong>A wooden table with braided rope chairs and padded cushions, in sand tones, ideal for your patio. Subtly, the brand appears, but without realizing that it is an advertisement, he saves it like all the other posts. The algorithm has already detected two behaviors: an interest related to the keywords you have searched for and another based on the pins and styles you have saved.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Descubrimiento_inicial_fase_de_inspiracion\"><\/span>Initial discovery: inspiration phase<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After a few days, she goes back to Pinterest and her searches are more specific: \u201csoft outdoor chair\u201d. At this point, <strong>start comparing options<\/strong>. Thanks to Pinterest's algorithm and the ads campaigns that the brand is publishing, different ads appear:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A static image<\/strong> of an outdoor space entitled: \u201coutdoor chairs, trend this summer\u201d, which redirects to an article on the brand's blog.<\/li>\n\n\n\n<li>A <strong>product carousel<\/strong> outdoor.\u00a0<\/li>\n\n\n\n<li>A<strong> video <\/strong>showing close-ups of the brand's chairs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Evolucion_del_usuario_y_remarketing_en_Pinterest_Ads\"><\/span>User evolution and remarketing on Pinterest Ads. <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The user already recognizes the brand<\/strong>You have seen it on other occasions and this reduces friction. He clicks and visits the website. He may not buy yet, but his interest in the brand is growing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From this moment on, <strong>remarketing comes into play<\/strong>. Start seeing more direct ads with price and even some incentive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y <strong>this is where the conversion takes place<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, it was neither an impulse purchase nor a direct search with intentionality. <strong>It has been a progressive process in which the brand has been present from the beginning.&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Llegar_antes_para_convertir_mejor_con_Pinterest_Ads_en_ecommerce\"><\/span>Reach earlier to convert better with Pinterest Ads in ecommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Betting on an advertising strategy on Pinterest does not mean replacing other channels. It is about complementing them with a different vision:<strong> begin to influence demand <\/strong>and not just chase it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pinterest Ads represents an untapped avenue for growth<\/strong>, with less competition and lower costs.<strong> <\/strong>The user journey is longer, yes, but also more robust.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Geotelecom, we work precisely that approach: analyzing if Pinterest Ads makes sense for your business, understand<strong> where it can bring value and design a strategy adapted to your ecommerce<\/strong>, from inspiration to conversion.<br>If you are considering opening <a href=\"https:\/\/www.geotelecom.es\/en\/digital-strategy\/\">new sales channels<\/a> or you want to go a step further in your current strategy, we accompany you to know Pinterest Ads with a strategic approach can make a difference.<\/p>","protected":false},"excerpt":{"rendered":"<p>When creating advertising strategies in an ecommerce, the main objective of brands is to capture users who have purchase intent. On the one hand, by investing directly in search engines where the consumer finds the product they need and, on the other hand, by impacting them with brand messages while they are consuming entertainment content. However, what happens to all those users who are in a previous phase in which they are exploring, looking for ideas or imagining possibilities? They are often ignored, either due to lack of budget or lack of strategy by focusing only on direct profitability.  Beyond specific brand campaigns or consideration in channels such as Google Ads, Meta or TikTok, there is a key channel that plays a totally different role in this phase: Pinterest Ads.  Advertising on Pinterest appears as part of the discovery process, providing value from the very first moment. Because when a brand is able to be present in that inspiration phase, it starts to influence the purchase decision long before there is an active search or a direct comparison. What differentiates Pinterest Ads from Meta Ads? Unlike Instagram, Facebook or TikTok, where the user is passively browsing to see content from their friends or favorite influencers and interacting with them, Pinterest functions more as a visual search engine for inspiration and ideas. It is often accessed with a focus on offline experiences: looking for nail trends, outfits, hairstyle and accessory ideas for a wedding, home decor, etc. It is perceived as a social network of disconnection. This shift in mindset has direct implications for how advertising works. Within the feed, ads are not seen as such: they do not interrupt the content, but are a natural part of the experience, merging with organic content. A promoted Pin that is well thought out can function as just another inspirational idea.  How a user behaves on Pinterest before buying To understand how Pinterest Ads works, we first need to understand how the user behaves within the platform.  At first, it's unusual for audiences to start by searching for \u201cdining room chair\u201d or \u201cwomen's high rise jeans\u201d. They usually search for \u201crustic dining room ideas\u201d or \u201cspring outfit\u201d. They are exploring, not deciding, and this makes them much more impressionable.  Within that image bubble, when a piece of content catches the eye, the main CTA is \u201csave\u201d. These boards function as inspiration spaces where the user groups ideas that they later review as they move through their decision process. Similarly, one can also click on that post and be taken to a website where the information is expanded. These interactions are critical to train Pinterest's algorithm, which will continue to display similar content.  Over time, those searches will become more specific and the user will already be comparing options, styles and even products. That's why Pinterest allows you to follow the consumer from the moment inspiration strikes until they are ready to buy.  The role of \u201csave\u201d in Pinterest Ads and the recommendation algorithm Over time, those searches will become more specific and the user will already be comparing options, styles and even products. That's why Pinterest allows you to follow the consumer from the moment inspiration strikes until they're ready to buy. Practical example of Pinterest Ads ecommerce: from save to cart Let's imagine a decoration ecommerce. A user starts by searching for \u201coutdoor patio decor\u201d. She browses the feed and sees several images: she saves the ones that catch her eye and starts to define her style without even realizing it. Suddenly a Pin appears: a wooden table with braided rope chairs and padded cushions, in sand tones, ideal for her patio. Subtly, the brand appears, but without realizing it's an ad, she saves it like all the other posts. The algorithm has already detected two behaviors: an interest related to the keywords you have searched for and another based on the pins and styles you have saved. Initial discovery: inspiration phase After a few days, you return to Pinterest and your searches are already more specific: \u201cfluffy outdoor chair\u201d. At this point, you start comparing options. Thanks to Pinterest's algorithm and the ad campaigns that the brand is running, different ads appear: User evolution and remarketing on Pinterest Ads The user already recognizes the brand: she has seen it on other occasions and this reduces friction. She clicks and visits the website. She probably doesn't buy yet, but her interest in the brand is growing. At this point, remarketing comes into play. He starts to see more direct ads with the price and even some incentive. And this is where the conversion happens.  As you can see, it has not been an impulse purchase or a direct search with intentionality. It has been a progressive process in which the brand has been present from the beginning.  Arrive earlier to convert better with Pinterest Ads in ecommerce Betting on an advertising strategy on Pinterest does not mean replacing other channels. It's about complementing them with a different vision: start influencing demand and not just chasing it.  Pinterest Ads represents a growth channel that is still little exploited, with less competition and lower costs. The user journey is longer, yes, but also more solid.  In Geotelecom, we work precisely that approach: analyze whether Pinterest Ads makes sense for your business, understand where it can add value and design a strategy tailored to your ecommerce, from inspiration to conversion.if you are considering opening new sales channels or want to go a step further in your current strategy, we accompany you to know Pinterest Ads with a strategic approach can make a difference.<\/p>","protected":false},"author":1,"featured_media":9643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,16],"tags":[],"class_list":["post-9642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pinterest Ads en ecommerce: de la inspiraci\u00f3n a la compra - Geotelecom<\/title>\n<meta name=\"description\" content=\"Gu\u00eda de Pinterest Ads en ecommerce: c\u00f3mo funciona el comportamiento del usuario, el proceso de inspiraci\u00f3n y la conversi\u00f3n en ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/pinterest-ads-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest Ads en ecommerce: de la inspiraci\u00f3n a la compra - 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