{"id":9664,"date":"2026-05-07T16:12:49","date_gmt":"2026-05-07T14:12:49","guid":{"rendered":"https:\/\/www.geotelecom.es\/?p=9664"},"modified":"2026-06-02T10:13:49","modified_gmt":"2026-06-02T08:13:49","slug":"amazon-prime-day-strategy","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/estrategia-prime-day-amazon\/","title":{"rendered":"Amazon Prime Day 2026: from June 23rd to 26th. Prepare your strategy ahead of time and without improvising."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Prime Day is Amazon's highest traffic event of the year. In 2026, Amazon has confirmed that the event will take place <strong>from June 23rd to 26th<\/strong>. This changes the scale of the planning compared to previous two-day editions. For marketers, it's a real opportunity to accelerate sales, improve organic positioning and win new customers. But it's also the time when preparation errors have the biggest impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article we will review the key points of a <strong>good Prime Day Amazon strategy<\/strong>What types of offers can you use, how to structure the weeks leading up to the event, and what it means if the event is now four days long.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/estrategia-prime-day-amazon\/#%C2%BFQue_cambia_en_el_Prime_Day_Amazon_2026\" >What changes on Amazon Prime Day 2026?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/estrategia-prime-day-amazon\/#El_Prime_Day_de_4_dias_como_cambia_el_comportamiento_de_compra\" >The 4-day Prime Day: how it changes shopping behavior.&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/estrategia-prime-day-amazon\/#Ofertas_aceptadas_por_Amazon_vs_cupones_la_diferencia_que_define_tu_estrategia\" >Deals accepted by Amazon vs. coupons: the difference that defines your strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/estrategia-prime-day-amazon\/#La_preparacion_real_empieza_semanas_antes\" >The real preparation starts weeks before<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/estrategia-prime-day-amazon\/#%C2%BFTienes_la_cuenta_preparada_para_aprovechar_el_Prime_Day\" >Do you have your account ready to take advantage of Prime Day?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_cambia_en_el_Prime_Day_Amazon_2026\"><\/span>What changes on Amazon Prime Day 2026?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The last two editions of Prime Day underperformed expectations. Moving the event to June responds to several of Amazon's objectives: <strong>push demand into the second quarter, create separation with October's Big Deal Days and pull away from competitors<\/strong> that have replicated a similar promotional calendar in the summer and fall.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For vendors, the date change has concrete consequences:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ADS budgets move from Q3 to Q2<\/strong>. If your planning was oriented to July, it now needs to be adjusted.<\/li>\n\n\n\n<li>The <strong>inventory planning is moved forward 4-6 weeks<\/strong> compared to previous editions.<\/li>\n\n\n\n<li>The<strong> promotional plans<\/strong> (also outside Amazon) need to be rebuilt with the new date as a reference.<\/li>\n\n\n\n<li>If you sell on your own website or other channels,<strong> review your multichannel pricing strategy beforehand<\/strong>. Amazon tracks prices on other channels, and having a lower price outside of Amazon may affect the eligibility of your offers or the stability of the Buy Box. Moving the event to June also brings forward the time when that alignment needs to be resolved.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_Prime_Day_de_4_dias_como_cambia_el_comportamiento_de_compra\"><\/span>The 4-day Prime Day: how it changes shopping behavior.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Going from 2 to 4 days does not double total sales; rather, the final volume is similar. What changes is the type of buyer. A longer format allows time for <strong>make a decision more calmly<\/strong>, to compare products and act less impulsively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The most powerful days tend to be the first and the last<\/strong>. The first one concentrates the highest accumulated purchase intention. The last one generates urgency to close. The middle days have less volume. Distributing the budget linearly among the four days is a mistake.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is an additional consequence that affects the product sheets: <strong>the buyer who buys on the 4th has probably seen the listing two or three times before <\/strong>to make up their mind. Title, images and bullets have to be convincing for someone who looks again, not only for the impulse of the first moment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ofertas_aceptadas_por_Amazon_vs_cupones_la_diferencia_que_define_tu_estrategia\"><\/span>Deals accepted by Amazon vs. coupons: the difference that defines your strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prime Days offers<\/strong> require Amazon's approval and generate a visible badge on the event page. In Spain, France and Italy, Amazon's official rates for Prime Day 2026 are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advance fee: 10 \u20ac per offer<\/strong><\/li>\n\n\n\n<li><strong>Variable rate: 0.5 % of sales, with a limit of 300 \u20ac.<\/strong><strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These fees are charged when the offer is published, regardless of whether there are sales. If you cancel once the offer is active, the fee is not refunded.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Coupons do not require approval<\/strong>, are more agile and generate a green badge in search results. Important: coupons and offers have independent rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The usual strategy is <strong>reserve accepted bids for ASINs with higher margin and expected volume<\/strong>, and use coupons for the rest of the catalog. Always calculating the total cost of the promotion before activating it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_preparacion_real_empieza_semanas_antes\"><\/span>The real preparation starts weeks before<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>Amazon Prime Day strategy<\/strong> well executed is not built in the days leading up to the event. These are the usual phases:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>6-5 weeks before: <\/strong>account auditing, selection of candidate ASINs, stock and profitability analysis by product, submission of product requests for Prime Days to Amazon.<br><\/li>\n\n\n\n<li><strong>3-2 weeks before: <\/strong>configuration of coupons, activation of Ads warm-up campaigns, gradual increase of Ads budget (+20-30%), verification of the status of sent offers.<br><\/li>\n\n\n\n<li><strong>1 week before:<\/strong> review of critical points, that promotions are visible, that the stock in FBA is sufficient, that the Buy Box is active, that the product cards are optimized to convert with the extra traffic.<br><\/li>\n\n\n\n<li><strong>During the event:<\/strong> active monitoring every few hours, remaining advertising budget, real-time ACOS, Buy Box status.<br><\/li>\n\n\n\n<li><strong>Post-event:<\/strong> active retargeting for 2 weeks, extraction of Search Terms Report, performance analysis by campaign and ASIN, report with learnings and recommendations for future occasions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFTienes_la_cuenta_preparada_para_aprovechar_el_Prime_Day\"><\/span>Do you have your account ready to take advantage of Prime Day?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Getting to Prime Day right<\/strong> does not depend on big budgets, but on having the details well tied up with enough time. Most of the problems that arise during the event can be solved in the weeks prior to the event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are preparing your strategy for this June, it is worthwhile to review with time <strong>that all key elements are aligned<\/strong>inventory, campaigns and pricing structure. Often, the smallest adjustments at this stage have the greatest impact on performance during the event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to the&nbsp;<a href=\"https:\/\/www.geotelecom.es\/en\/marketplace-agency\/\">marketplace management<\/a> we do, we can help you detect possible points of improvement and arrive at the event with the best prepared strategy, especially in phases prior to high traffic events such as Prime Day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Prime Day is Amazon's highest traffic event of the year. In 2026, Amazon has confirmed that the event will be held June 23-26. This changes the scale of planning compared to previous two-day editions. For sellers, it is a real opportunity to accelerate sales, improve organic positioning and attract new customers. But it is also the time when preparation errors have the greatest impact. In this article we review the key points of a good Amazon Prime Day strategy: what types of offers you can use, how to structure the weeks leading up to the event and what it means that the event now lasts four days. What changes on Amazon Prime Day 2026? The last two editions of Prime Day underperformed expectations. Moving the event to June serves several goals for Amazon: to move demand into the second quarter, create separation from October's Big Deal Days, and distance itself from competitors that have replicated a similar promotional calendar in the summer and fall. For sellers, the date change has concrete consequences: 4-day Prime Day: how it changes shopping behavior Moving from 2 to 4 days does not double total sales; rather, the final volume is similar. What changes is the type of shopper. A longer format allows time to make a decision more calmly, compare products and act less impulsively. The most powerful days are usually the first and the last. The first concentrates the highest cumulative purchase intent. The last day generates urgency to close. The middle days have less volume. Distributing the budget linearly among the four days is a mistake. There is an additional consequence that affects the product cards: the buyer who buys on day 4 has probably seen the listing two or three times before deciding. Title, images and bullets have to be compelling for someone who looks again, not just for the first moment's impulse. Amazon-accepted offers vs. coupons: the difference that defines your strategy Prime Days offers require Amazon approval and generate a visible badge on the event page. In Spain, France and Italy, Amazon's official rates for Prime Day 2026 are: These fees are charged when the offer is published, regardless of whether there are sales. If you cancel once the offer is active, the fee is not refunded. Coupons do not require approval, are more agile and generate a green badge in search results. Important: coupons and offers have separate rates. The usual strategy is to reserve accepted offers for the ASINs with the highest margin and expected volume, and use coupons for the rest of the catalog. Always calculate the total cost of the promotion before activating it. The real preparation starts weeks before A well-executed Amazon Prime Day strategy is not built in the days leading up to the event. These are the usual phases: Do you have your account ready to take advantage of Prime Day? Getting to Prime Day right doesn't depend on big budgets, but on having the details tied up well in plenty of time. Most of the problems that arise during the event can be solved in the weeks leading up to it. If you're preparing your strategy for this June, it's worth checking ahead of time that all the key elements are aligned: inventory, campaigns and pricing structure. Often, the smallest adjustments at this stage have the biggest impact on performance during the event. Thanks to the marketplace management we do, we can help you spot potential points of improvement and arrive at the event with the best prepared strategy, especially in the run-up to high-traffic events like Prime Day.<\/p>","protected":false},"author":1,"featured_media":9665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-9664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prime Day Amazon 2026: del 23 al 26 de junio | Prepara tu tienda - Geotelecom<\/title>\n<meta name=\"description\" content=\"Los Prime Days ser\u00e1n del 23 al 26 de junio de 2026. Prepara tu tienda, optimizando las campa\u00f1as, tu inventario y ajustando los descuentos para potenciar las ventas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/amazon-prime-day-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prime Day Amazon 2026: del 23 al 26 de junio | Prepara tu tienda - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Los Prime Days ser\u00e1n del 23 al 26 de junio de 2026. Prepara tu tienda, optimizando las campa\u00f1as, tu inventario y ajustando los descuentos para potenciar las ventas\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/amazon-prime-day-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-07T14:12:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-02T08:13:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/05\/ofertas-escaparate.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sonia Puente Rodr\u00edguez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonia Puente Rodr\u00edguez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon Prime Day 2026: from June 23rd to 26th : Prepare your store - Geotelecom","description":"Prime Days will be from June 23rd to 26th, 2026. Prepare your store, optimizing campaigns, your inventory and adjusting discounts to boost sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/amazon-prime-day-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Prime Day Amazon 2026: del 23 al 26 de junio | Prepara tu tienda - Geotelecom","og_description":"Los Prime Days ser\u00e1n del 23 al 26 de junio de 2026. Prepara tu tienda, optimizando las campa\u00f1as, tu inventario y ajustando los descuentos para potenciar las ventas","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/amazon-prime-day-strategy\/","og_site_name":"Geotelecom","article_published_time":"2026-05-07T14:12:49+00:00","article_modified_time":"2026-06-02T08:13:49+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/05\/ofertas-escaparate.jpg","type":"image\/jpeg"}],"author":"Sonia Puente Rodr\u00edguez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sonia Puente Rodr\u00edguez","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/estrategia-prime-day-amazon\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/estrategia-prime-day-amazon\/"},"author":{"name":"Sonia Puente Rodr\u00edguez","@id":"https:\/\/www.geotelecom.es\/#\/schema\/person\/94a4b33c5a782a898569c462a0395255"},"headline":"Prime Day Amazon 2026: del 23 al 26 de junio. Prepara tu estrategia con tiempo y sin improvisar","datePublished":"2026-05-07T14:12:49+00:00","dateModified":"2026-06-02T08:13:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/estrategia-prime-day-amazon\/"},"wordCount":963,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/estrategia-prime-day-amazon\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/05\/ofertas-escaparate.jpg","articleSection":["Amazon"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/estrategia-prime-day-amazon\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/estrategia-prime-day-amazon\/","url":"https:\/\/www.geotelecom.es\/blog\/estrategia-prime-day-amazon\/","name":"Amazon Prime Day 2026: from June 23rd to 26th : Prepare your store - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/estrategia-prime-day-amazon\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/estrategia-prime-day-amazon\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/05\/ofertas-escaparate.jpg","datePublished":"2026-05-07T14:12:49+00:00","dateModified":"2026-06-02T08:13:49+00:00","author":{"@id":"https:\/\/www.geotelecom.es\/#\/schema\/person\/94a4b33c5a782a898569c462a0395255"},"description":"Prime Days will be from June 23rd to 26th, 2026. Prepare your store, optimizing campaigns, your inventory and adjusting discounts to boost sales.","breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/estrategia-prime-day-amazon\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/estrategia-prime-day-amazon\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/estrategia-prime-day-amazon\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/05\/ofertas-escaparate.jpg","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/05\/ofertas-escaparate.jpg","width":400,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/estrategia-prime-day-amazon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Prime Day Amazon 2026: del 23 al 26 de junio. Prepara tu estrategia con tiempo y sin improvisar"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.geotelecom.es\/#\/schema\/person\/94a4b33c5a782a898569c462a0395255","name":"Sonia Puente Rodr\u00edguez","pronouns":"ella\/la","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/sonia-puente-seo-150x150.jpg","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/sonia-puente-seo-150x150.jpg","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/sonia-puente-seo-150x150.jpg","caption":"Sonia Puente Rodr\u00edguez"},"description":"An SEO agency focused on organic search, content strategy, and website optimization to improve the visibility and growth of digital projects.","sameAs":["https:\/\/es.linkedin.com\/in\/sonia-puente-rodriguez"],"url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/soni\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/9664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=9664"}],"version-history":[{"count":3,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/9664\/revisions"}],"predecessor-version":[{"id":9935,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/9664\/revisions\/9935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media\/9665"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=9664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=9664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=9664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}