{"id":9908,"date":"2026-05-27T16:32:42","date_gmt":"2026-05-27T14:32:42","guid":{"rendered":"https:\/\/www.geotelecom.es\/?p=9908"},"modified":"2026-07-29T09:14:49","modified_gmt":"2026-07-29T07:14:49","slug":"artificial-intelligence-law-spain-how-it-affects","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/ley-inteligencia-artificial-espana-como-afecta\/","title":{"rendered":"New AI law in Spain, how does it affect you if you have a business?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The Council of Ministers has given the green light to the <a href=\"https:\/\/digital.gob.es\/comunicacion\/notas-prensa\/mtdfp\/2026\/05\/el-gobierno-aprueba-el-proyecto-de-ley-que-garantizara-una-super\">draft Organic Law<\/a> for the proper use and governance of artificial intelligence. If you manage an ecommerce, an SME or a startup, this legal move puts you at a <strong>new liability scenario<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you feel that AI is not yet part of your day-to-day life, regulations govern everything from the software you use to segment customers to automated screening processes, so its impact is immediate for any digital business.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ley-inteligencia-artificial-espana-como-afecta\/#%C2%BFQue_es_la_ley_IA_y_que_cambia_respecto_al_Reglamento_Europeo\" >What is the IA law and what changes compared to the European Regulation?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ley-inteligencia-artificial-espana-como-afecta\/#La_AESIA_el_organismo_que_velara_por_el_cumplimiento\" >AESIA: the body that will enforce compliance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ley-inteligencia-artificial-espana-como-afecta\/#%C2%BFDe_cuanto_puede_ser_la_multa\" >How much can the fine be?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ley-inteligencia-artificial-espana-como-afecta\/#%C2%BFComo_afecta_esto_a_tu_ecommerce_o_negocio_digital\" >How does this affect your ecommerce or digital business?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ley-inteligencia-artificial-espana-como-afecta\/#1_Transparencia_y_supervision_humana\" >Transparency and human oversight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ley-inteligencia-artificial-espana-como-afecta\/#2_Practicas_prohibidas_que_debes_evitar\" >2. Prohibited practices to avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ley-inteligencia-artificial-espana-como-afecta\/#3_Obligaciones_segun_el_nivel_de_riesgo_de_tu_sistema\" >3. Obligations according to the risk level of your system.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ley-inteligencia-artificial-espana-como-afecta\/#Facilidades_para_pymes_y_startups_lo_que_la_ley_hace_por_ti\" >Facilities for SMEs and startups: what the law does for you<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ley-inteligencia-artificial-espana-como-afecta\/#Sandboxes_o_entornos_de_prueba\" >Sandboxes or test environments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ley-inteligencia-artificial-espana-como-afecta\/#Sanciones_proporcionales_al_tamano_de_la_empresa\" >Penalties proportional to the size of the company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ley-inteligencia-artificial-espana-como-afecta\/#Reducciones_por_pronto_pago_y_medidas_correctoras\" >Reductions for prompt payment and corrective measures\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ley-inteligencia-artificial-espana-como-afecta\/#%C2%BFCuando_entra_en_vigor\" >When does it become effective?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_la_ley_IA_y_que_cambia_respecto_al_Reglamento_Europeo\"><\/span>What is the IA law and what changes compared to the European Regulation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>AI Law in Spain<\/strong> is the tool that lands the European Regulation (RIA) in our country to cover the legal gaps that the European regulation did not specify. While Europe sets the general ethical rules, this Spanish law specifies the practical details: it designates the AESIA as the supervisory body and sets the specific system of fines to be applied in our territory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On a day-to-day basis, this standard adds <strong>labor transparency obligations and human review<\/strong>. If you use algorithms to manage your team or decide about customers, the law obliges you to report this and ensures that anyone affected can demand that a physical person, not just a machine, explain and review the decision made by the AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, the law focuses on practical safety, <strong>forcing the labeling of AI-generated content<\/strong>\u00a0and adapting our courts to prosecute crimes such as deepfakes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_AESIA_el_organismo_que_velara_por_el_cumplimiento\"><\/span>AESIA: the body that will enforce compliance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/aesia.digital.gob.es\/es\">Spanish Agency for the Supervision of Artificial Intelligence (AESIA)<\/a>, headquartered in A Coru\u00f1a, will be the<strong> central body in charge of supervising<\/strong> compliance with the standard.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It will count <strong>with inspection and sanctioning capacity<\/strong>, The new law gives it the power to request information, inspect AI systems, demand corrective measures and activate the sanctioning regime. The agency expects to have 50 specialized analysts in place by the end of the year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the sector, <strong>other agencies will also have competences<\/strong>The Spanish Data Protection Agency (AEPD) for issues related to biometrics and personal data, and the General Council of the Judiciary (CGPJ) in the judicial area.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFDe_cuanto_puede_ser_la_multa\"><\/span>How much can the fine be?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is probably the point of greatest concern to entrepreneurs. <strong>Sanctions are staggered<\/strong> according to the seriousness of the infraction:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>500,000 or 0.5% of turnover<\/strong>minor infractions<\/li>\n\n\n\n<li><strong>15 M or 3% of worldwide turnover<\/strong>serious infringements<\/li>\n\n\n\n<li><strong>35 M \u20ac or 7% of worldwide turnover<\/strong>very serious infractions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The standard introduces flexibility in the application<\/strong>The authorities may take into account seriousness, intentionality and recidivism. In addition, there are reductions for prompt payment and discounts if the company takes corrective measures before the end of the proceedings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most criticized aspects is that <strong>the public administration is exempted from financial penalties<\/strong>. If a public agency misuses a prohibited system, it will only receive a reprimand, while a private company, for the same infraction, could face sanctions in the millions of dollars.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_afecta_esto_a_tu_ecommerce_o_negocio_digital\"><\/span>How does this affect your ecommerce or digital business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Having an online business means that you are probably already using, or plan to use, artificial intelligence tools: chatbots, recommendation engines, behavioral analysis, price personalization or content generation. The regulations will <strong>mainly affects the way you implement these technologies. <\/strong>to interact with your customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Transparencia_y_supervision_humana\"><\/span>Transparency and human oversight<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you use AI systems in your online store, you are required by law to have algorithmic transparency. This means that, in certain cases, <strong>you must inform your customers that they are interacting with an AI, and ensure that there is human oversight <\/strong>behind you to review critical processes. It's not enough to deploy a chatbot and forget about it: someone on your team must be responsible for monitoring its responses and decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Practicas_prohibidas_que_debes_evitar\"><\/span>2. Prohibited practices to avoid<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure your business's AI tools do not engage in any of these sanctioned practices:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Subliminal manipulation<\/strong>You cannot use systems that use imperceptible sounds or images to influence your customers' purchasing decisions without their consent. The law gives as an example a chatbot that detects people with a gambling addiction and encourages them to enter online platforms using these techniques.<\/li>\n\n\n\n<li><strong>Exploitation of vulnerabilities<\/strong>AI cannot be used to alter the behavior of people who are vulnerable because of their age, disability or socioeconomic status in a way that causes them harm. This includes aggressive urgency strategies or dynamic pricing that takes advantage of specific profiles.<\/li>\n\n\n\n<li><strong>Deepfakes of a sexual nature<\/strong>The use of systems that generate false images or videos of sexual content without consent is strictly prohibited.<\/li>\n\n\n\n<li><strong>Social scoring systems:<\/strong> AI cannot be used to rank or rate people based on their social behavior in a generalized way.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Obligaciones_segun_el_nivel_de_riesgo_de_tu_sistema\"><\/span>3. Obligations according to the risk level of your system.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not all AI systems are subject to the same obligations. The standard classifies systems according to their level of risk:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High risk (biometrics, systems that affect fundamental rights, etc.).<\/strong>): very strict documentation, auditing and human supervision obligations.<\/li>\n\n\n\n<li><strong>Limited risk (chatbots, recommender systems)<\/strong>The user must know that he\/she is interacting with AI.<\/li>\n\n\n\n<li><strong>Minimal risk (spam filters, basic content recommendations):<\/strong> without additional specific obligations.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facilidades_para_pymes_y_startups_lo_que_la_ley_hace_por_ti\"><\/span>Facilities for SMEs and startups: what the law does for you<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The law is aware that <strong>the requirements cannot be the same <\/strong>for a multinational than for a family-run online store or a newborn startup. That is why it introduces specific support measures:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sandboxes_o_entornos_de_prueba\"><\/span>Sandboxes or test environments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You will be able to access \u00abcontrolled test sites\u00bb operated by AESIA for <strong>test your AI systems under supervision before launching them in the marketplace<\/strong>, ensuring that they comply with the law from day one. Ideal for startups that want to innovate without taking unnecessary legal risks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sanciones_proporcionales_al_tamano_de_la_empresa\"><\/span>Penalties proportional to the size of the company<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The sanctioning regime specifically takes into account the size of your company in order to <strong>that the fines are not disproportionate<\/strong> with respect to your turnover. An SME with 10 employees will not receive the same penalty as a large corporation for the same non-compliance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reducciones_por_pronto_pago_y_medidas_correctoras\"><\/span>Reductions for prompt payment and corrective measures\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you make a mistake and act diligently to correct it before the file is completed, the rule provides for reductions in the penalty. <strong>Correction is prioritized over penalization<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFCuando_entra_en_vigor\"><\/span>When does it become effective?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The bill <strong>must now pass through Parliament and be published in the BOE to be legally valid in Spain.<\/strong>. However, he recalls that the European AI Regulation has already been in force since August 2024 and its first obligations have started to be applied progressively.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>High-risk system bans are now enforceable<\/strong>, The obligations for the rest of the categories will be activated until 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Minister \u00d3scar L\u00f3pez has defended that this regulation<strong> seeks to control the misuse of AI<\/strong> \u00abwithout detracting from competitiveness, on the contrary\u00bb, with the aim of making the law \u00abthe definitive step\u00bb so that the productive fabric can use technology safely and with clear legal support.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Council of Ministers has given the green light to the draft Organic Law for the proper use and governance of artificial intelligence. If you manage an ecommerce, an SME or a startup, this legal movement places you in a new scenario of responsibility.  Even if you feel that AI is not yet part of your day-to-day, the regulation regulates everything from the software you use to segment customers to automated selection processes, so its impact is immediate for any digital business. What is the AI law and what changes with respect to the European Regulation? The AI Law in Spain is the tool that lands the European Regulation (RIA) in our country to cover the legal gaps that the European regulation did not specify. While Europe sets the general ethical rules, this Spanish law specifies the practical details: it designates the AESIA as the supervisory body and sets the specific system of fines to be applied in our territory. On a day-to-day basis, this standard adds obligations of labor transparency and human review. If you use algorithms to manage your team or decide about clients, the law obliges you to report it and ensures that any affected person can demand that a physical person, and not just a machine, explain and review the decision made by the AI. In addition, the law focuses on practical safety, forcing the labeling of AI-generated content and adapting our courts to prosecute crimes such as deepfakes. AESIA: the body that will ensure compliance The Spanish Artificial Intelligence Supervisory Agency (AESIA), based in A Coru\u00f1a, will be the central body in charge of overseeing compliance with the regulation.  It will have inspection and sanctioning capacity, and will be empowered to request information, inspect AI systems, demand corrective measures and activate the sanctioning regime. The agency expects to have 50 specialized analysts by the end of the year. Depending on the sector, other agencies will also have powers: the Spanish Data Protection Agency (AEPD) for biometrics and personal data issues, and the General Council of the Judiciary (CGPJ) in the judicial area. How much could the fine be? This is probably the point that worries employers the most. The penalties are graduated according to the seriousness of the infringement: The rule introduces flexibility in the application: the authorities will be able to take into account the seriousness, intentionality and recidivism. In addition, there are reductions for prompt payment and discounts if the company adopts corrective measures before the end of the proceedings. One of the most criticized aspects is that the public administration is exempt from financial penalties. If a public body misuses a prohibited system, it will only receive a reprimand, while a private company, for the same infraction, could face fines in the millions of dollars. How does this affect your ecommerce or digital business? Having an online business means that you are probably already using, or plan to use, artificial intelligence tools: chatbots, recommendation engines, behavioral analysis, price personalization or content generation. The regulations affect you mainly in the way you implement these technologies to interact with your customers. 1. Transparency and human oversight If you use AI systems in your online store, the law requires algorithmic transparency. This means that, in certain cases, you must inform your customers that they are interacting with an AI, and ensure that there is human oversight behind it to review critical processes. It's not enough to deploy a chatbot and forget about it: someone on your team must be responsible for monitoring its responses and decisions. Prohibited practices to avoid Make sure that your business's AI tools do not engage in any of these sanctioned practices: 3. Obligations according to the risk level of your system Not all AI systems are subject to the same obligations. The regulation classifies systems according to their level of risk: Facilities for SMEs and startups: what the law does for you The law is aware that the requirements cannot be the same for a multinational as for a family-run online store or a newborn startup. That's why it introduces specific support measures: Sandboxes or test environments You will be able to access \u00abcontrolled test spaces\u00bb operated by AESIA to test your AI systems under supervision before launching them on the market, making sure they comply with the law from day one. Ideal for startups that want to innovate without taking unnecessary legal risks. Penalties proportional to the size of the company The sanctioning regime specifically takes into account the size of your company so that fines are not disproportionate to your turnover. An SME with 10 employees will not receive the same penalty as a large corporation for the same non-compliance. Reductions for prompt payment and corrective measures If you make a mistake and act diligently to correct it before the case is concluded, the regulation provides for reductions in the penalty. The correction is prioritized over the penalty. When does it come into force? The bill must now pass through Parliament and be published in the BOE to become legally valid in Spain. However, remember that the European AI Regulation has already been in force since August 2024 and its first obligations have started to be applied progressively.  The prohibitions of high-risk systems are already enforceable, and the obligations for the rest of the categories will be activated until 2026. Minister \u00d3scar L\u00f3pez has defended that this regulation seeks to control the improper uses of AI \u00abwithout reducing competitiveness, on the contrary\u00bb, with the aim of making the law \u00abthe definitive step\u00bb so that the productive fabric can use technology safely and with clear legal backing.<\/p>","protected":false},"author":9,"featured_media":9909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-9908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nueva Ley de IA en Espa\u00f1a: \u00bfC\u00f3mo afecta a tu negocio y PYME? - Geotelecom<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 es la nueva Ley de IA en Espa\u00f1a, las funciones de la AESIA y c\u00f3mo adaptar tu negocio para cumplir con el Reglamento Europeo y evitar multas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/artificial-intelligence-law-spain-how-it-affects\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nueva Ley de IA en Espa\u00f1a: \u00bfC\u00f3mo afecta a tu negocio y PYME? 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