{"id":9998,"date":"2026-06-17T09:38:12","date_gmt":"2026-06-17T07:38:12","guid":{"rendered":"https:\/\/www.geotelecom.es\/?p=9998"},"modified":"2026-07-28T12:10:25","modified_gmt":"2026-07-28T10:10:25","slug":"meta-content-tests","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/pruebas-de-contenido-meta\/","title":{"rendered":"How to Use Meta's \u00abContent Testing\u00bb Feature to Improve Your Campaigns"},"content":{"rendered":"<p class=\"wp-block-paragraph\">One of the tools Meta offers is the <strong>\u00abcontent tests\u00bb<\/strong>, it will allow you to compare different ads and discover which ones resonate best with your audience and deliver the best results. Thanks to the data collected, it is possible to <strong>make decisions based on actual results<\/strong> Instead of relying on assumptions, you can optimize your campaigns more efficiently and increase your chances of achieving your marketing goals by making the most of your investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>A\/B testing of ad creatives<\/strong> On Meta, it's not just another feature\u2014it's a strategic tool for making data-driven decisions. In an environment where attention is limited and competition is fierce, testing isn't optional\u2014it's essential.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/pruebas-de-contenido-meta\/#%C2%BFQue_es_la_funcion_%C2%ABpruebas_de_contenido%C2%BB\" >What is the \u00abcontent testing\u00bb feature?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/pruebas-de-contenido-meta\/#%C2%BFPor_que_es_importante_testear_creatividades\" >Why is it important to test creative concepts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/pruebas-de-contenido-meta\/#Como_configurar_un_test_AB_en_Meta\" >How to Set Up an A\/B Test in Meta<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/pruebas-de-contenido-meta\/#Selecciona_cuantos_anuncios_quieres_testear\" >Select how many ads you want to test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/pruebas-de-contenido-meta\/#Elige_cuanto_presupuesto_quieres_destinar_al_testeo\" >Choose how much of your budget you want to allocate to testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/pruebas-de-contenido-meta\/#Selecciona_la_duracion_de_la_prueba_y_la_metrica_principal_de_testeo\" >Select the test duration and the primary test metric<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/pruebas-de-contenido-meta\/#%C2%BFDonde_puedo_analizar_los_resultados_una_vez_finalizada_la_prueba\" >Where can I review the results once the test is complete?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/pruebas-de-contenido-meta\/#Buenas_practicas_para_tests_efectivos\" >Best Practices for Effective Testing<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_la_funcion_%C2%ABpruebas_de_contenido%C2%BB\"><\/span>What is the \u00abcontent testing\u00bb feature?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It involves comparing <strong>2 to 7 ads<\/strong> to determine which one yields the best results based on a specific goal: clicks, conversions, reach, and others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On Meta, you can test different creative elements such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Images or videos<\/strong><\/li>\n\n\n\n<li><strong>Copys<\/strong> (main text of the ad)<\/li>\n\n\n\n<li><strong>Titles<\/strong><\/li>\n\n\n\n<li><strong>Calls to Action (CTA)<\/strong><\/li>\n\n\n\n<li><strong>Ad Formats<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_es_importante_testear_creatividades\"><\/span>Why is it important to test creative concepts?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It is often assumed that \u00abattractive\u00bb or \u00abwell-designed\u00bb creative will be the most effective, but the reality is that performance depends on how the audience reacts. This is where A\/B testing adds value:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You eliminate assumptions<\/strong>: You base your conclusions on real data<\/li>\n\n\n\n<li><strong>Improve performance<\/strong>: You continuously optimize your campaigns<\/li>\n\n\n\n<li><strong>You reduce costs<\/strong>: You invest more in what works<\/li>\n\n\n\n<li><strong>You'll understand your audience better<\/strong><\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This ability to experience takes on special meaning if you work with <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/most-successful-bells-meta\/\">Manual campaigns on Meta<\/a>, where you have the control you need to fine-tune every creative element and accurately measure its impact.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"864\" height=\"504\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/pruebas-test-meta-2.png\" alt=\"\" class=\"wp-image-10001\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/pruebas-test-meta-2.png 864w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/pruebas-test-meta-2-300x175.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/pruebas-test-meta-2-768x448.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/pruebas-test-meta-2-18x12.png 18w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_configurar_un_test_AB_en_Meta\"><\/span>How to Set Up an A\/B Test in Meta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Setting up an A\/B test in Meta is a simple process, but it's important <strong>Determine which element we want to analyze<\/strong>, since, in order to draw reliable conclusions, only one aspect of the campaign should be varied.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To create the test, go to the <strong>Meta Ads Manager<\/strong> and select the campaign you want to use. At the ad level, scroll down to the \u00abContent Test Settings\u00bb section.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"531\" height=\"517\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/pruebas-test-meta-1.png\" alt=\"\" class=\"wp-image-10000\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/pruebas-test-meta-1.png 531w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/pruebas-test-meta-1-300x292.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/pruebas-test-meta-1-12x12.png 12w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Selecciona_cuantos_anuncios_quieres_testear\"><\/span>Select how many ads you want to test<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They can be performed between <strong>2 to 7 copies<\/strong>, depending on the number of combinations you want to test.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elige_cuanto_presupuesto_quieres_destinar_al_testeo\"><\/span>Choose how much of your budget you want to allocate to testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is advisable <strong>not to allocate more than 20% of the total budget<\/strong> to prevent the experiment from having a significant impact on the campaign's overall performance, unless you dedicate an entire campaign to this testing. During the testing period, Meta will attempt to spend the specified amount each day on the variants being evaluated.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Selecciona_la_duracion_de_la_prueba_y_la_metrica_principal_de_testeo\"><\/span>Select the test duration and the primary test metric<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This metric may be related to objectives such as <strong>conversions, clicks, reach<\/strong> or whichever metric you want to test.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From that point on, all you have to do is let the test collect enough data to produce reliable results. Once the set period has ended, you\u2019ll be able to analyze the performance of each variant and see which one has generated the best results. This information will allow you to make decisions based on real data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFDonde_puedo_analizar_los_resultados_una_vez_finalizada_la_prueba\"><\/span>Where can I review the results once the test is complete?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once the content test in Meta is complete, the results can be analyzed directly from the <strong>Meta Ads Manager<\/strong>. To do this, you can go to the \u00abCampaigns\u00bb section and find the A\/B test you created earlier, or go directly to the \"Experiments\" section within the Ads Manager tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On this dashboard, you can view key metrics such as the <strong>cost by result<\/strong>, the <strong>CTR<\/strong> (click-through rate), the <strong>scope<\/strong>, etc., depending on the objectives you defined when setting up the test. In addition, Meta usually indicates which version performed better, highlighting it as the winner if there is a statistically significant difference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also delve deeper into the analysis by using the <strong>\u00abBreakdown\u00bb<\/strong> within Ads Manager, where you can view data by age or gender. This helps you understand not only which ad performs best, but also which audience it has the greatest impact on.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"827\" height=\"660\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/pruebas-test-meta-3.png\" alt=\"\" class=\"wp-image-9999\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/pruebas-test-meta-3.png 827w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/pruebas-test-meta-3-300x239.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/pruebas-test-meta-3-768x613.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/pruebas-test-meta-3-15x12.png 15w\" sizes=\"(max-width: 827px) 100vw, 827px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buenas_practicas_para_tests_efectivos\"><\/span>Best Practices for Effective Testing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To ensure reliable results, keep these recommendations in mind:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>It tests a single variable.<\/strong> If you want to compare images, use the same text. If you're testing different texts, use the same image.<\/li>\n\n\n\n<li><strong>Allow enough time for the test.<\/strong> Let the algorithm collect enough data\u2014at least a full week.<\/li>\n\n\n\n<li><strong>Learn and apply.<\/strong> The true value of A\/B testing lies not only in the results, but in how you apply those insights to future campaigns.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Content testing on Meta is a way to stop guessing and start knowing what really works with your audience. It doesn't require a lot of resources or advanced knowledge\u2014just <strong>a systematic approach to testing<\/strong>, allow enough time for each test, and apply what you've learned to the next campaign.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, this practice becomes a <strong>competitive advantage<\/strong>: Each test brings you a little closer to understanding what resonates with your audience and how to invest your budget in the most cost-effective way. If you'd prefer to have a specialized team design and optimize these tests for you, at<a href=\"https:\/\/www.geotelecom.es\/en\/\"> Geotelecom<\/a> We have professionals in <a href=\"https:\/\/www.geotelecom.es\/en\/social-ads\/\">Social Ads<\/a> that can help you get the most out of your Meta campaigns.<\/p>","protected":false},"excerpt":{"rendered":"<p>One of the tools Meta offers is the \u00abcontent testing\u00bb feature, which allows you to compare different ads and discover which ones resonate best with your audience and deliver the best results. Thanks to the data collected, you can make decisions based on actual results rather than assumptions, optimizing your campaigns more efficiently and increasing your chances of achieving your marketing goals while getting the most out of your investment. A\/B testing of creatives on Meta isn\u2019t just another feature\u2014it\u2019s a strategic tool for making data-driven decisions. In an environment where attention is limited and competition is high, testing isn\u2019t optional\u2014it\u2019s essential. What is the \u00abcontent testing\u00bb feature? It involves comparing 2 to 7 ads to determine which one performs best based on a specific objective: clicks, conversions, reach, and more. In Meta\u2019s case, you can test different creative elements such as: Why is it important to test creatives? It\u2019s often assumed that a \u00abpretty\u00bb or \u00abwell-designed\u00bb creative will be the most effective, but the reality is that performance depends on how the audience reacts. This is where A\/B testing adds value: This ability to experiment is particularly valuable if you\u2019re working with manual campaigns on Meta, where you have the control needed to adjust each creative element and measure its impact with precision.\u00a0 How to Set Up an A\/B Test on Meta Setting up an A\/B test on Meta is a simple process, but it\u2019s important to define which element you want to analyze, since only one aspect of the campaign should vary in order to draw reliable conclusions. To create the test, go to Meta Ads Manager and select the campaign you want to use. At the ad level, scroll down to the \u00abContent Test Settings\u00bb section. Select how many ads you want to test. You can create between 2 and 7 variations, depending on the number of combinations you want to test. Choose how much of your budget you want to allocate to the test. It\u2019s advisable not to allocate more than 20% of your total budget to prevent the experiment from having a significant impact on the campaign\u2019s overall performance\u2014unless you\u2019re dedicating an entire campaign to this test. During the test period, Meta will attempt to spend the set amount daily across the variants being evaluated. Select the test duration and the primary test metric. This metric can be related to objectives such as conversions, clicks, reach, or whatever metric you\u2019re aiming to test. From that point on, all you need to do is let the test collect enough data to yield reliable results. Once the set period has ended, you can analyze the performance of each variant and see which one generated the best results. This information will allow you to make decisions based on real data. Where can I analyze the results once the test is complete? Once the content test on Meta is complete, you can analyze the results directly from Meta Ads Manager. To do this, go to the \u00abCampaigns\u00bb section and locate the A\/B test you previously created, or navigate directly to the \u00abExperiments\u00bb section within the Ads Manager tools. In this dashboard, you can view key metrics such as cost per result, CTR (click-through rate), reach, etc., depending on the objectives you defined when setting up the test. In addition, Meta typically indicates which version performed better, highlighting it as the winner if there is a statistically significant difference. You can also delve deeper into the analysis using the \u201cBreakdown\u201d view within Ads Manager, where you can view data by age or gender. This helps you understand not only which ad performs best, but also which audience it has the greatest impact on. Best Practices for Effective Testing To obtain reliable results, keep these recommendations in mind: Content testing on Meta is a way to stop guessing and start knowing what really works with your audience. They don\u2019t require extensive resources or advanced knowledge\u2014just the discipline to test methodically, allow sufficient time for each test, and apply what you\u2019ve learned to your next campaign.\u00a0 Over time, this practice becomes a competitive advantage: each test brings you a little closer to understanding what resonates with your audience and how to invest your budget in the most profitable way. If you\u2019d prefer to have a specialized team design and optimize these tests for you, at Geotelecom we have social media advertising professionals who can help you get the most out of your Meta campaigns.<\/p>","protected":false},"author":8,"featured_media":10002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-9998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pruebas de contenido en Meta: hacer test A\/B de anuncios - Geotelecom<\/title>\n<meta name=\"description\" content=\"Aprende a configurar pruebas de contenido en Meta para testear creatividades, copys y CTAs. Descubre c\u00f3mo interpretar resultados y optimizar tus campa\u00f1as.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/meta-content-tests\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pruebas de contenido en Meta: hacer test A\/B de anuncios - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Aprende a configurar pruebas de contenido en Meta para testear creatividades, copys y CTAs. Descubre c\u00f3mo interpretar resultados y optimizar tus campa\u00f1as.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/meta-content-tests\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-17T07:38:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-28T10:10:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/doble-sentido.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marta Gonz\u00e1lez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marta Gonz\u00e1lez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Content Testing on Meta: Conducting A\/B Tests on Ads - Geotelecom","description":"Learn how to set up content tests in Meta to test creative assets, copy, and CTAs. Discover how to interpret results and optimize your campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/meta-content-tests\/","og_locale":"en_US","og_type":"article","og_title":"Pruebas de contenido en Meta: hacer test A\/B de anuncios - Geotelecom","og_description":"Aprende a configurar pruebas de contenido en Meta para testear creatividades, copys y CTAs. Descubre c\u00f3mo interpretar resultados y optimizar tus campa\u00f1as.","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/meta-content-tests\/","og_site_name":"Geotelecom","article_published_time":"2026-06-17T07:38:12+00:00","article_modified_time":"2026-07-28T10:10:25+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/doble-sentido.jpg","type":"image\/jpeg"}],"author":"Marta Gonz\u00e1lez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marta Gonz\u00e1lez","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/pruebas-de-contenido-meta\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/pruebas-de-contenido-meta\/"},"author":{"name":"Marta Gonz\u00e1lez","@id":"https:\/\/www.geotelecom.es\/#\/schema\/person\/5a371c4e7fb17f6f2e1a6b29fd81c16b"},"headline":"C\u00f3mo aprovechar la funci\u00f3n \u00abpruebas de contenido\u00bb en Meta para mejorar tus campa\u00f1as","datePublished":"2026-06-17T07:38:12+00:00","dateModified":"2026-07-28T10:10:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/pruebas-de-contenido-meta\/"},"wordCount":958,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/pruebas-de-contenido-meta\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/doble-sentido.jpg","articleSection":["Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/pruebas-de-contenido-meta\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/pruebas-de-contenido-meta\/","url":"https:\/\/www.geotelecom.es\/blog\/pruebas-de-contenido-meta\/","name":"Content Testing on Meta: Conducting A\/B Tests on Ads - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/pruebas-de-contenido-meta\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/pruebas-de-contenido-meta\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/doble-sentido.jpg","datePublished":"2026-06-17T07:38:12+00:00","dateModified":"2026-07-28T10:10:25+00:00","author":{"@id":"https:\/\/www.geotelecom.es\/#\/schema\/person\/5a371c4e7fb17f6f2e1a6b29fd81c16b"},"description":"Learn how to set up content tests in Meta to test creative assets, copy, and CTAs. Discover how to interpret results and optimize your campaigns.","breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/pruebas-de-contenido-meta\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/pruebas-de-contenido-meta\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/pruebas-de-contenido-meta\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/doble-sentido.jpg","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/06\/doble-sentido.jpg","width":400,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/pruebas-de-contenido-meta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo aprovechar la funci\u00f3n &#8220;pruebas de contenido&#8221; en Meta para mejorar tus campa\u00f1as"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.geotelecom.es\/#\/schema\/person\/5a371c4e7fb17f6f2e1a6b29fd81c16b","name":"Marta Gonz\u00e1lez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/marta-social-ads-150x150.jpg","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/marta-social-ads-150x150.jpg","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/marta-social-ads-150x150.jpg","caption":"Marta Gonz\u00e1lez"},"description":"Social media advertising manager specializing in managing social media advertising campaigns, with experience on TikTok Shop, where she works to boost brands\u2019 visibility, conversions, and growth.","sameAs":["https:\/\/es.linkedin.com\/in\/marta-gonzalez-agueda-06274a153"],"url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/marta-gonzalez\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/9998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=9998"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/9998\/revisions"}],"predecessor-version":[{"id":10003,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/9998\/revisions\/10003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media\/10002"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=9998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=9998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=9998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}