Downloadable
The Impact of AI on Search Engine Optimization and Trends for 2026
This report outlines AI positioning trends for 2026. It analyzes real customer data from various industries to understand the impact that GEO is having on the traditional conversion funnel and on the way users search for a product or service.
+40
vertical
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CTR, average position, traffic, and more
GEO
traditional
Why We Created This Document
"After the launch of the "AI Overview' block on Google, we saw a real change in our customers' informational searches."
This led to a much more in-depth analysis of whether this behavior was replicated in other projects across different verticals, resulting in this report
DOCUMENT CONTENTS
In the report
Traditional Funnel vs. AI-Powered Funnel
An analysis of the traditional conversion funnel versus an AI-powered one, examining the stages at which traditional search begins to lose ground to AI-generated answers.
The Brand's Influence on the Decision
The impact of branding and recommendations on purchasing decisions, and how online reputation is beginning to carry as much weight as search engine rankings themselves.
Organic Traffic by Vertical
Organic traffic metrics broken down by different business verticals, to compare how AI is affecting each sector differently.
How to Work on GEO and the Brand
Practical advice and tips to get started with GEO and strengthen your brand, with steps you can take without having to completely overhaul your SEO strategy.
Before downloading it
Behind the Report
Who
Who is it intended for?
01/
It is aimed at any marketing manager or owner of a web project, whether it involves lead generation or e-commerce. It doesn't take an overly technical approach, so it's also of interest to anyone who wants to understand where AI-based search engine optimization is headed.
How has it
Ready?
02/
More than 40 projects across various verticals were analyzed, collecting metrics such as clicks, impressions, CTR, average position, long-tail keywords, short-tail keywords, and traffic, which were cross-referenced with external sources on user behavior following the rise of AI.
"The aim was to take a strictly methodological approach, with no commercial objective whatsoever, but rather to provide information relevant to the current landscape of AI-based search engines."
Natascha Fher
Director of Operations, Geotelecom
