Marketing Automation
In Marketing Automation we optimize and automate all those tasks related to the sending of newsletters and customer loyalty.so that you only have to worry about what's important: your business. Having this service makes it possible, and becomes a key component in your effective strategy, in which we guide potential customers towards conversion. From the Marketing Automation department in Geotelecom we help you to optimize and precisely define your objectivesWe adapt the service to your priorities and needs.
Why work with marketing automation
If increasing the efficiency, effectiveness and performance of your digital marketing efforts is your primary goal, this service is for you. We help you build stronger customer relationships, save time and resources, and facilitate informed decision making through detailed data and analytics.
Digitalization and automation:
With task automation we execute campaigns more efficiently by eliminating repetitive and manual tasks. This saves time and resources, allowing us to focus on strategic and creative tasks to drive success. Where we also deliver more personalized experiences.
Segmentation and personalization:
Together with Connectif, we will be able to segment your audience into specific groups according to various criteria. This will make it easier for us to personalize messages and content to suit the individual needs and preferences of each segment, increasing relevance and engagement.
Lead generation and improvement:
We will create automated workflows that help convert visitors into leads and leads into customers, providing relevant content at the right time in their buying journey, as well as keeping customers engaged and interested in the brand, leading to increased retention and loyalty.
Higher return on investment (ROI):
Tasks performed in the department will increase the effectiveness of campaigns by targeting specific messages to the right people at the right time. This will generate a higher ROI compared to less segmented and automated approaches.
Analysis, metrics and scalability:
You'll get detailed data on campaign performance. We will measure and analyze key metrics to better understand which strategies are working and which ones need adjustments. In addition, as your business and database expand, we adapt and customize campaigns and actions.
Strategy phases
01
Meeting with the client
We meet with you so you can get to know us better and learn more about your brand, have clear objectives and business needs.
02
Strategic Planning
After analyzing the client's situation, we develop a strategy aligned with the client's objectives in which we define the audience segments and the workflow.
03
Technical Implementation
We set up the Connectif account and started the e-Commerce integration with the tool. We create and configure the first workflows and initial set up, so that everything starts working as quickly as possible.
04
Daily account management
We develop, manage and design content for campaigns. We segment audiences to optimize content personalization and execute and activate campaigns through workflows.
05
Reports and Analysis
We create periodic reports analyzing the performance of active campaigns and provide recommendations to the client on the next steps based on the data obtained.
06
Continuous Communication
We are in continuous contact with the client to report progress and results and collaborate in adjusting the strategy as needed. In addition, we identify opportunities to expand and improve strategies as the project evolves.
Tasks we perform
Development of automation strategies
We design customized strategies based on customer goals and objectives. This involves identifying key points in the customer journey where automation can improve efficiency and effectiveness.
Audience segmentation
Divide the customer database into segments based on demographics, behaviors, interests, purchase histories, etc. This allows sending highly personalized messages.
Once we have attracted these visitors, we implement conversion strategies that include contact forms, effective CTAs, etc. Through these actions, we collect valuable information from visitors and convert them into qualified leadss who are interested in what the business has to offer.
Workflow design and development
Create automated workflows that send e-mails, text messages, notifications and other communications at strategic points in the customer's life cycle. In addition, we take care of the graphic design of all emails and web content to make them more attractive and effective, according to the needs and brand of our clients.
Lead nurturing
We implement nurturing campaigns to nurture leads. and convert them into customers. This is critical to growing your business by providing a steady stream of high quality leads that have the potential to become satisfied and loyal customers.
Not only do we gather information, but we establish meaningful connections with potential customers. We strive to nurture and qualify these connections. leadsby providing relevant and valuable content to move them along the sales funnel.
Continuous analysis and optimization
Monitor the performance of the automation campaignsA/B testing and adjust strategies according to results to constantly improve effectiveness.
In addition, as in the case of the web positioning o Google Ads campaignsWe offer monthly reports with the most relevant data and suggestions for action based on these data in order to improve results on a daily basis.
We tell you all the news
about Marketing Automation
- Marketing Automation
In this post we will give you an introduction to data analytics using the Connectif tool, its usefulness and the types of reports you can create....
In this article we will explore how to simplify the segments and the specific actions for each group based on this methodology.
Find out in this post what factors to take into account when assessing what time of day is best for promotions in your company....
