Branding Agency
SERVICES / BRANDING Agency
Branding and identity
visual branding
Branding is the basis of how a company is interpreted: it defines perception and credibility from the first contact. Improving the brand increases sales and reach because it reduces decision friction: when the perception is more professional, consistent and credible, more people pay attention, trust and move forward.
This service is designed to for companies that need to professionalize their image, unify their communication and present themselves in a consistent manner on all channels. As a branding agency we design an applicable and sustainable identity system, ready for web, social media, presentations, commercial proposals and campaign creatives, avoiding variations and inconsistent messages.
Make
your brand is
impossible to ignore
SERVICES / BRANDING Agency
Key points in brand development and creation
Branding
Define positioning, value proposition and brand personality. Organize the message so that it is clear, coherent and differentiating. Leave a strategic base on which to build identity, communication and commercial materials.
Visual Identity
Design the visual system that makes the brand recognizable: logo, colors, fonts and graphic style. Ensure consistency on the web, networks, campaigns and presentations. Prepare an identity that is applicable and sustainable on a day-to-day basis.
Establish rules of use to maintain consistency: versions, sizes, backgrounds, hierarchies and graphic criteria. Include practical examples and templates to work without doubts. Make the identity an operational standard for the entire team.
Identity Manual
Web Design
Design a website consistent with the brand to improve consideration and convey the right level from the first impact. Work on usability and navigation so that the user can quickly find what he/she is looking for and move forward without friction towards contact or purchase.
SERVICE / Branding Agency
How do we intervene
in your brand?
01/
If you start from scratch
CREATION OF POSITIONING AND VALUE PROPOSITION
Define what you offer, to whom and why to choose you, with a clear and applicable message in channels and sales.
NAME, CLAIM AND MESSAGE ARCHITECTURE
COMPLETE VISUAL IDENTITY
Design the visual system from the ground up: logo (if applicable), palette, fonts, graphic style and templates to use from day one.
MANUAL AND APPLICATION KIT
Leave rules and resources ready to execute: uses, examples, and base materials to maintain consistency without relying on one person.
02/
If you need revision or rebranding
PERCEPTION AND CONSISTENCY AUDIT
Detect what is not working: low credibility signals, visual inconsistencies and a message that is not aligned with the real level of the business.
POSITIONING, MESSAGE AND IDENTITY REVIEW
Adjust or redefine value proposition, tone and structure of messages, and evolve the visual system (logo, styles and applications) so that the brand projects the appropriate level on the web, networks, campaigns and commercial materials.
COMPLETE OVERHAUL AND DEPLOYMENT IN CHANNELS
If necessary, reformulate from the ground up and apply the brand at critical points so that the improvement is perceived and sustained over time.
