Case Study
Estrella Galicia World (MEGA)
SUCCESS CASE
Galician tourism and beer benchmark
In 2019, the Estrella Galicia Museum, also known as MEGA, is born, a unique space located in the place where the renowned Galician beer originated. More than just a museum, MEGA is a sensory and interactive experience that invites visitors to immerse themselves in the brewing process with all of their senses, as well as to learn about the history of the brand and show the culture surrounding this iconic beverage.
But they do not want to forget their roots and the importance of their Galician lands, more specifically A Coruña. And that is why they want to focus much of the objectives with their website.
Thus, they decided to entrust this task with Geotelecom at the end of 2020, resorting to two of our specialties, SEO service and content writing. And the results obtained since then have maintained this union.
From the very first day they have accompanied us with closeness and professionalism, and five years later we are still seeing the fruits of their labor.
Not only have they done an incredible job with the positioning, but they have always been attentive at all times, contributing ideas and helping us to grow. You can tell when someone cares about your project as much as you do.
Ana Párraga Arroyo
Marketing Manager at MEGA
Category
Web leads
Sector
Tourism
Services
SEO + Blog Contents
Results
Clics
Prints
Sessions
Revenue
Shopping
Targets set for SEO
- Increased sales in European countries
- Increase in average order
- Strengthening Sam Parfums brand awareness
- Stand out in the online ecosystem of perfumeries in the Canary Islands.
What strategy do we follow?
Technical optimization of the website
Sam Parfums' marketing team had in 2021 two people dedicated to introducing new products on the web, receiving orders, labeling and shipping products to the only agency in Lanzarote with the structure to send orders to Europe.
We perform several training sessions focused on goal writing and descriptions with a clear intention of conversion. We worked together with the team to reorganize the product categorization, and establish a working mechanics in product rotation.
Improved indexing
Sam Parfums has a high product turnover beauty and health products by season and new accessories such as handbags and jewelry. It remained to optimize the main categories and perform the internal linking between sections of the website.
The task had just begun. The translations and optimization of category and product targets required research of organic terms in France, Italy, Portugal, Germany, and the English language.
Increased visibility
Sam Parfums has a high product turnover beauty and health products by season and new accessories such as handbags and jewelry. It remained to optimize the main categories and perform the internal linking between sections of the website.
The task had just begun. The translations and optimization of category and product targets required research of organic terms in France, Italy, Portugal, Germany, and the English language.
Breadth of reach to the target audience
Years of adding products, disconnecting products, deleting URLs and re-publishing meant having a huge number of URLs that were once visited by the, but no longer offered a 200 code.
Establish a correct faceting and filtering of products, The use of the "new products" feature, eliminating and redirecting obsolete products to new products and new releases, significantly increased the URLs in the top 100 and the associated keywords.
Blog content translated into 5 languages
How to increase brand awareness among European users?
Offering valuable content in their language. Publishing product reviews and beauty tips in 5 languages. Creating a monthly publication schedule and measuring the impact and visits from European countries.
Through a translation API, we automate the translation of blog posts into 5 languages, positioning relevant terms in Italian, French and German.
Blog content translated into 5 languages
How to increase brand awareness among European users?
Offering valuable content in their language. Publishing product reviews and beauty tips in 5 languages. Creating a monthly publication schedule and measuring the impact and visits from European countries.
Through a translation API, we automate the translation of blog posts into 5 languages, positioning relevant terms in Italian, French and German.
