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Mandatory GTIN code in Google Shopping!

Postpone all the pending items on the "urgent" list; because as of May 16, 2016 it will be absolutely MANDATORY for all advertisers who want to promote their products on Google Shopping to provide the system with the GTIN code of all its products. Up to now, this code was only mandatory for articles of the 50 brands designated by Google last summer.  

However, and as the Internet and communication giant itself has announced to all its partners, this requirement is extended to all products (obviously only those in which this number exists; thus excluding manufactured goods or those products that are not from the retail branch), leaving a short margin of just over two months for advertisers to add this information to their data feeds.

Yes, as we anticipated in our blogSince last February, the number of advertisers in Google Shopping has been reduced due to the large number of e-commerce companies that did not include their products in Google Shopping. shipping costs at Google Merchant CenterDespite Google's advance notice, it is expected that, once again, many businesses will be affected by this new requirement.

From Geotelecom We have already warned all our customers of the urgency of this major change, and although the date two months away seems distant, the truth is that time flies, and any anticipation will be more than welcome.

What good will this new requirement do for advertisers on Google Shopping?

Thanks to the incorporation of the mandatory GTIN code in all products to be published on Google Shopping, it is expected that the comparison between identical products will be much more accurate, grouping them based on this single numerical criterion and avoiding other more ambiguous criteria such as mpn (product part number) or brand.

Are you ready to face these changes?  

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