Case Study
Druni perfumeries
How we helped Druni to boost its online channel
Druni is one of the most recognized perfumery chains in Spain, with a catalog that combines exclusive brands and products for daily use. His challenge: to reach the right audience at the right time, both in-store and online, to maximize sales and brand visibility.
To achieve this, Druni decided to rely on Geotelecom, betting on our services of Google Ads and Social Ads. Since then, we have designed and managed campaigns that boost your digital presence, impact relevant audiences and generate measurable results that reinforce your business strategy.
With Geotelecom, we have found not just a supplier, but a true strategic partner. They are a natural extension of our team, and their professional and close approach has allowed us to achieve exceptional results.”
Bernardo Casp
Druni CMO
Category
Ecommerce
Sector
Beauty
Services
Google Ads + Social Ads
Results
Web traffic
Trajectory
1987
Druni is born in Carlet (Valencia)
2013
More than 200 establishments in Spain
2015
Launch of Druni Online
2022
Start of Druni x Geotelecom partnership and launch of the App
2023
Leaders in web traffic in the Beauty ES sector and eCommerce launch in the Canary Islands
2024
+2M followers on Instagram, and +100K subscribers on YouTube El Pódcast de Druni.
Targets set for Social and Google Ads
- Attract new usersWe wanted to diversify Druni's audience and reach a younger audience. To do this, we bet on platforms like TikTok, which allowed us to connect with new audiences and expand its customer base in the digital environment.
- Increase brand recognitionWe wanted Druni to become a brand that was always visible. We implemented an active awareness strategy throughout the year, which helped us to position Druni as a reference in the beauty sector, without relying only on specific campaigns.
- Increase digital salesTo boost their eCommerce and reach more customers, from Geotelecom, we optimized the campaigns in Google Ads and Meta Ads, which allowed us to maximize sales and get the most out of their digital presence.
What strategy do we follow?
Multichannel campaigns
We implemented a strategy that encompassed the entire funnel on Google, Meta and TikTok, attracting both new users and recurring customers.
Awareness strategies"
We create innovative campaigns throughout the year to keep Druni in the consumer's mind and connect with diverse audiences.
Product optimization
We improve cataloging and optimization in Google Ads and Meta Ads to highlight eCommerce strengths and increase conversions.
