Case Study
Craftelier
How we helped Craftelier boost its online store
Craftelier is a store specialized in crafts and scrapbooking, with a catalog that combines creative products and high quality materials. Their challenge: to adapt to the growing digital demand and to sell out the stock accumulated after the drop in sales in the physical store, while consolidating its position as a reference in the world of handicraft e-commerce.
To achieve this, Craftelier relied on Geotelecom and our Google Ads services. Since then, we have designed and managed strategic campaigns that enhance your digital presence., They reach the right audience and generate measurable results that reinforce your growth in online commerce.
In the 12 years of existence of Mi Tienda de Arte (currently Craftelier), the PPC has been one of the ‘fuels’ on which the great growth figures of the brand have settled. Since 2018, hand in hand with Geotelecom, we managed to get this “fuel” to be of better quality and the car could pick up more speed.
Guillermo Garcia
CMO of Craftelier
Category
Ecommerce
Sector
Crafts and scrapbooking
Services
Google Ads
Comparison 2022 vs 2019 (Spain)
Online invoicing
Online sales
Google Ads Revenue
Google Ads Sales
Trajectory
1983
Physical store: "Bellas Artes"."
2011
“My Art Shop” and e-commerce creation.
2018
Start of relationship with Geotelecom (Google Ads: ES, UK and FR)
2020
Best e-commerce internationalization strategy Awards
2022
Certified among the 500 leading companies in growth by CEPYME
2024
Turnover: 23M€ Reputation: Craftelier (All Europe, Chile and USA)
Key strategies and campaigns used in Google Ads
Shopping
Structured by profit margins, with greater automation and presence of Smart Bidding strategies.
Search
Complement to the Shopping part (e.g. TOP products).
Display
Development of studied and attractive creativities during launches, promotions, etc.
Youtube
Support to the rest of the networks when it is in their interest to promote.
Craftelier vs. its competitors
- Innovation and logistics
- Real and powerful promotions
- Variety of catalog and development of own brand
- Payment and shipping methods carefully studied before being launched
- Support in RRSS of the global strategy
- Competitive pricing in your vertical
International growth
International presence
Turnover from international markets
Google Ads Revenue
