With the integration of ads on ChatGPT and other AI assistants, brands are no longer just competing for appear on the first page of Google. Now, having a spot among the recommended replies in these conversations has also become very important.
Many of these tools are still in the early stages of developing their own advertising platforms, and we are already exploring this OpenAI pilot program, available in eight territories (following its initial launch in the United States in February 2026). According to the platform itself, the rollout in each of these territories will be gradual, and for now, only certain advertisers will have access to this “beta.”.
In which regions is it currently available?
For now, the rollout covers the following areas:
- United States
- Canada
- Australia
- New Zealand
- United Kingdom
- Mexico
- Brazil
- Japan
- South Korea
What do the ads look like, and where are they displayed?
The ads are displayed as sponsored search results. They appear labeled as such and are placed below the assistant’s response, clearly distinguished from the AI-generated content. According to OpenAI, this advertising content will not influence the model’s responses, since they are generated independently of the ads displayed.
What opportunities does it offer?
This advertising content presents a clear opportunity to reach users who are more likely to make a purchase (those who have already expressed a specific need or interest during a conversation). In addition, it becomes another acquisition channel that can be used to complement a 360 advertising strategy.
How can I start advertising on ChatGPT?
For now, OpenAI does not have an open, established platform like Google or Meta Ads, but it does has developed its own Ads Manager, a tool for managing these advertising campaigns that, for now, is available only to a small group of advertisers.
Although registration for this Ads Manager is still limited, At Geotelecom, we can help you apply to join the advertiser program from OpenAI, as well as advising you so that your company is ready when access is expanded.
How do ads work in ChatGPT?
Initial Setup
The first step is the initial account setup, which requires include the company's name and logo, as well as tax and billing information. When setting up your payment profile, the only payment method currently available is a credit card.
Measuring and Tracking Results
Once these initial settings have been configured, and now that you have access to the platform itself, It is a priority to configure the data source and conversion events. To do this, a pixel will be installed—a very simple process for those familiar with its implementation on other platforms such as Google or Meta Ads.
With regard to conversion events, The platform itself provides you with several default events, and it also gives you the option to create a “custom event”. The conversion window is set to 30 days by default, and changes are not allowed at this time:
Once each event has been created, The generated code must be configured via the Pixel or the Conversions API.
Creating Campaigns
With measurement properly implemented, we move on to creating campaigns. It is essential to understand the There are two types of campaigns available at this time:
- Standard Campaigns: Promotion of a specific product, service, or landing page. Ads consist of a headline, a description, and a destination URL. This is the recommended option for customer acquisition, traffic generation, and brand awareness.
- Catalog Campaigns: Designed for e-commerce, they allow you to connect a data feed from which OpenAI automatically selects and displays the most relevant items. To do this, it relies on the context of the conversation and the user's intent.
Once the groundwork for the campaign types has been laid, the process for creating them is as follows:
The first step is to fill in the basic settings for it: name, type, objective (currently only “clicks” and “reach” are available; we’re waiting for “conversions” to be unlocked), and locations (to include and exclude).
In addition, hearings may be included (created from our own databases), along with the daily or total budget and the conversion events relevant to each case. You also have the option to set a start date and end date if necessary.
Once this initial configuration has been set up, the Ad group-level settings These will be the ad's name, the maximum bid CPC (recommended between 3 and 5$ for the U.S., according to data provided by OpenAI, although there is significant variation between accounts), the destination URL, and the context.
This context represents the main difference from the approach used in Google Ads campaigns, since ChatGPT doesn't currently offer the option to work with keywords as such. Instead, you must select the context and topics you want the ads to relate to.
Based on that configuration, OpenAI analyzes the content of each conversation and the user's intent to determine whether the ad is relevant and should be displayed. In this way, segmentation is no longer dependent on a specific query but is based on the conversational context.
Moving on to the ad section, after defining its name, you simply need to provide the destination URL, a single title, and a single description (50 and 100 characters, respectively), along with an image.
Once you've filled in all these fields, the final step is to review the campaign you've created.
What do we recommend at Geotelecom?
Although the Advertising on ChatGPT Although it is still in the pilot phase, our recommendation is to closely monitor its development, adapt your content strategy to the conversational search environment as much as possible, and assess whether this new channel can complement your existing campaigns.
If you want to explore the possibilities of ChatGPT Ads o apply for access to OpenAI's advertiser program, from Geotelecom We can help you define the best strategy and guide you through the entire process.
